Onehope Lifestyle

ONEHOPE Lifestyle July-2009 ONE HOPE

Where ONE HOPE Separates itself

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BRAND OVERVIEW

Target ONE HOPE Consumer Wine Industry Charity Industry Hope Wine Consumers Normal Industries Wine Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Luxury Brands & Products Charity Industry ONEH OPE Purchasers Charity Industry Standard brands and products

Statistical Effect of Cause Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Cited by Boston brand-strategy firm Cone onehttp://marketingtowomenonline.typepad **Fenton, CSR Newswire 11/17/2008

Successes with Causes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Wine as our Cornerstone Product? Wine Industry Charity Industry Hope Wine Consumers Normal Industries Wine Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],** Cited by Boston brand-strategy firm C Cited by Boston brand-strategy firm Cone onehttp://marketingtowomenonline.typepad Wine Charity Industry ONEH OPE Wine Purchasers Charity Industries Standard Products

Health of the Wine Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Founding Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Executive Management - Wine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Packaging That Tells the Story Our Marketing campaign doubles as an Awareness campaign for our various causes

In-Store Display Pieces Relay the message and tell the story

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Varietals and Causes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wine Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],“ We know that people will try our product the first time because of the cause, but it’s the wine in the bottle that makes us a sustainable brand and brings them back to buy a case. “

Distribution Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Current Retail Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ONE HOPE Corporate Partnerships ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OFFLINE MARKETING; no cost Print

OFFLINE MARKETING (at no cost) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OFFLINE MARKETING:

Celebrities Who Support ONE HOPE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ONLINE MARKETING: www.ONE HOPE WINE.com

Leveraging Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planned Milestones with the Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Onehope Lifestyle

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Onehope Lifestyle

Editor's Notes