The document provides instructions for a final project creating a public service announcement poster to raise awareness for an issue researched in a previous essay. Students must submit a concept draft describing at least two potential poster designs and their effectiveness. The final project involves designing the poster and submitting it with a minimum 3-page analysis letter explaining how the visual design translates and expands the research essay's argument for the intended audience. The poster and letter will be evaluated based on how well the design fits the message, communicates effectively, speaks to the audience, is aesthetically pleasing, and makes the message easy to understand.

1. Public Remediation Unit
Congratulations! Your research article was accepted for publication and has generated
interest from the publication’s readership. The next step in your social awareness campaign is
to compose a Public Service Advertisement that will effectively persuade your target audience
to support your cause.
Task
Final Project – Your Public Service Advertisement will be in the genre of a Campaign
Awareness Poster that could be posted on billboards or in public spaces to gain
awareness and support for your cause. Since you are now the resident expert on this
particular issue, you will be responsible for choosing and defining the purpose of your
public service campaign as best fits the angle of vision and argument in your research
essay, as well as your target audience. As we have practiced with former assignments
and course readings, the purpose and audience of your PSA should strongly affect the
rhetorical decisions you make in creating your poster. These rhetorical decisions, as
well as the design choices you make in creating your poster, must be detailed and
explained in a cohesive analysis letter to accompany your final project. This three-page
minimum reflective letter should explicitly state the purpose and audience of your PSA
poster, then explain how this specific design and message most accurately and
effectively remediates the text-based argument of your research essay into a visual
argument.
Rough Draft: CAP Concept Draft – Unlike other projects, you do not need to have your
poster completed for the rough draft. Instead, you will be submitting a two-page
minimum Concept Draft that explains at least two potential design ideas you have for
remediating your research essay into a Campaign Awareness Poster. You must detail
what these poster designs would look like and why these would be effective designs.
You may include sketches if you would like, but these would be in addition to the
minimum page requirement.
Formatting
PSA Poster – There are no specific size or formatting requirements for your poster, as
you will be making this design choices to suit the purpose/audience/message of your
research issue. This project does not have to be composed using digital technology, so
you are free to utilize your unique strengths, interests, and abilities to compose a
creative piece that reflects your research project. If you choose to draw or use craft
materials to make your poster, you must upload a scanned copy or photograph of your
poster, copied into a PDF or Word Document.
Analysis Letter – Must follow standard MLA formatting requirements and be at least
three (3) pages long.
Due Dates
CAP Concept Draft is due to the Assignment Drop-Box and “Unit 4 Peer Review” Discussion
Board by 11:59 pm on Sunday, August 6th
.
Final Project must be submitted as a single PDF or Word Document by 11:59 on Friday, August 10th
.

2. Evaluation
In keeping with the elements stressed in the “Principles of Design” Lecture Slides and Chapter 7
of Becoming Rhetorical, the Unit 4 Project will be evaluated as follows:
CampaignAwarenessPoster
Does the design fit the theme/content of your message? 8
Does it communicate your message effectively? 8
Does it speak to the target audience/context? 8
Is it aesthetically pleasing? 8
Is the message/design easy to follow and understand? 8
Total 40
AnalysisLetter
Checklist: length, formatting, mechanics/grammar 10
Ability to address the following questions regarding rhetorical
design choices and process:
Does the design fit the theme/content of your message? 10
Does it communicate your message effectively? 10
Does it speak to the target audience/context? 10
Is it aesthetically pleasing? 10
Is the message/design easy to follow and understand? 10
Total 60
Overall Total 100