This project provides you an opportunity to apply the marketing.docx
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This project provides students an opportunity to apply marketing communications concepts by developing a campaign for a local client or startup. Students will create a plan using multiple mediums, including an interactive one, to influence consumer behavior and attitudes. They will then develop an editorial calendar and visual/text elements. Grades will be based on thorough market research, logical targeting/positioning, compelling choice of appropriate media, creative strategy/tactics, and innovative messaging content and delivery.
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Course Comprehensive ProjectCollaboration in a business environmen.docx
Course Comprehensive Project
Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a preliminary outline indicating how you intend to organize the project deliverable.
Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Grading Rubric:
Grading Criteria
Percentage
Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic
40%
Multiple substantive responses reflecting participation are evenly spread throughout the discussion period - 2 or more per week - sharing opinions, observations, and experiences, asking questions and making suggestions
40%
Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation
20%
Reading Assignment
Editorial Board, Chap. 7-9
Assignment Objectives
Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.
Assess the major influences in current consumer and organizational buying decisions.
Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.
Construct a strategic marketing plan.
Other Information
This is the comprehensive Projrct that is due in Unit 5
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If .
The best Strategic of Communications updated 2023 doc 15.docx
Strategic communication
refers to the deliberate planning, execution, and management of communication efforts to achieve specific goals and objectives. It involves developing a comprehensive communication strategy that aligns with an organization’s overall strategic objectives. Here are key aspects and considerations in strategic communication:
Audience Analysis: Understanding the target audience is crucial in strategic communication. It involves analyzing their demographics, preferences, behaviors, and communication channels they use. This analysis helps tailor messages and select appropriate communication channels to effectively reach and engage the intended audience.
Message Development: Crafting clear, concise, and compelling messages is essential. Messages should align with the organization’s values, vision, and goals. They should be audience-centric, focusing on addressing their needs, interests, and aspirations. Consistency in messaging across various communication channels helps build a strong brand identity.
3 . Communication Channels: Selecting the right communication channels is vital for effective strategic communication. This includes traditional channels like print media, television, and radio, as well as digital channels like websites, social media platforms, email marketing, and mobile applications. The choice of channels depends on the target audience, message content, and the organization’s resources.
4 . Integrated Communication: Integration across different communication channels ensures a cohesive and consistent brand presence. Strategic communication involves coordinating messages, design elements, and timing across various platforms to create a unified and impactful brand experience for the audience.
Marketing Plan - Prepare and Promote
Defining and executing a marketing strategy includes many internal and external stakeholders. How do you quickly gain an overview of the key milestones, understand the cross-functional dependencies and allocate reasonable execution times?
“Marketing Plan: Prepare & Promote” helps you achieve just that:
- Prepare for success by aligning your roadmap, messaging and demos
- Promote your positions with analysts & media, via social channels & industry events
- Stay on top of both preparation and promotion activities at any time
Capturing Attention How To Use The Research Translation Toolkit’s Communicati...
March 9 Transforming Research into Programs and Policies: How to Use the Research-to-Action Plan Section
Guest Speaker: Dr. Marlene Lee, PRB, United States
Speaker bios
This webinar introduces you to how you can use the Research-To-Action (R2A) Plan Section to develop a step-by-step plan to communicate your research findings, attract influential stakeholders, and ensure your research leads to action.
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Course Comprehensive ProjectCollaboration in a business environmen.docx
Course Comprehensive Project
Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a preliminary outline indicating how you intend to organize the project deliverable.
Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Grading Rubric:
Grading Criteria
Percentage
Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic
40%
Multiple substantive responses reflecting participation are evenly spread throughout the discussion period - 2 or more per week - sharing opinions, observations, and experiences, asking questions and making suggestions
40%
Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation
20%
Reading Assignment
Editorial Board, Chap. 7-9
Assignment Objectives
Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.
Assess the major influences in current consumer and organizational buying decisions.
Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.
Construct a strategic marketing plan.
Other Information
This is the comprehensive Projrct that is due in Unit 5
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If .
The best Strategic of Communications updated 2023 doc 15.docx
Strategic communication
refers to the deliberate planning, execution, and management of communication efforts to achieve specific goals and objectives. It involves developing a comprehensive communication strategy that aligns with an organization’s overall strategic objectives. Here are key aspects and considerations in strategic communication:
Audience Analysis: Understanding the target audience is crucial in strategic communication. It involves analyzing their demographics, preferences, behaviors, and communication channels they use. This analysis helps tailor messages and select appropriate communication channels to effectively reach and engage the intended audience.
Message Development: Crafting clear, concise, and compelling messages is essential. Messages should align with the organization’s values, vision, and goals. They should be audience-centric, focusing on addressing their needs, interests, and aspirations. Consistency in messaging across various communication channels helps build a strong brand identity.
3 . Communication Channels: Selecting the right communication channels is vital for effective strategic communication. This includes traditional channels like print media, television, and radio, as well as digital channels like websites, social media platforms, email marketing, and mobile applications. The choice of channels depends on the target audience, message content, and the organization’s resources.
4 . Integrated Communication: Integration across different communication channels ensures a cohesive and consistent brand presence. Strategic communication involves coordinating messages, design elements, and timing across various platforms to create a unified and impactful brand experience for the audience.
Marketing Plan - Prepare and Promote
Defining and executing a marketing strategy includes many internal and external stakeholders. How do you quickly gain an overview of the key milestones, understand the cross-functional dependencies and allocate reasonable execution times?
“Marketing Plan: Prepare & Promote” helps you achieve just that:
- Prepare for success by aligning your roadmap, messaging and demos
- Promote your positions with analysts & media, via social channels & industry events
- Stay on top of both preparation and promotion activities at any time
Capturing Attention How To Use The Research Translation Toolkit’s Communicati...
March 9 Transforming Research into Programs and Policies: How to Use the Research-to-Action Plan Section
Guest Speaker: Dr. Marlene Lee, PRB, United States
Speaker bios
This webinar introduces you to how you can use the Research-To-Action (R2A) Plan Section to develop a step-by-step plan to communicate your research findings, attract influential stakeholders, and ensure your research leads to action.
COM 227 Final Project Guideli
COM 227 Final Project Guidelines and Rubric
Overview
This course offers you an introduction to the field of public relations. You will develop a foundational basis around the history and ethics of the field, while also
exploring what constitutes public relations in a more modern context. You will also become acquainted with the foundational best practices used in public
relations and develop the fundamental writing skills required in the field. This course will help you become more acquainted with what public relations is, and
learn how to convey that to others in a professional presentation.
The final project for this course is the creation and evaluation of a public relations campaign for a field or industry of your choice. The final product represents an
authentic demonstration of competency because it is common practice to create and evaluate public relations campaigns. The final project focuses on using the
four step public relations plan (research, planning, implementation, and evaluation). You will work on each step throughout the course to create a final plan.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
COM-227-01: Explain how the history of the public relations field influences the contemporary practice of the profession
COM-227-02: Determine an approach to addressing ethical issues in public relations supported by the professional ethics code in public relations
COM-227-03: Develop engaging work appropriate to the field of public relations that accurately reflects AP writing style and best practices
COM-227-04: Utilize the four-step public relations process for informing the development of public relations projects
Prompt
Specifically, you must address the critical elements listed below. Most of the critical elements align with a particular course outcome (shown in brackets).
I. Research: For this part of the summative assessment, you will perform the first step of the four-step public relations process, research. You will
describe the best practices and appropriate ethical practices in public relations in your presentation.
A. Create at least two slides that provide an overview of how the professional ethics code in public relations guides decision making on conflicts
of interest using examples from the ethics code and connecting them to the field you have selected. [COM-227-02]
B. Create at least two slides that provide an overview of how the professional ethics code in public relations guides decision making regarding
competition among public relations professionals using examples from the ethics code and materials presented in the course. [COM-227-02]
1
...
Communication Plan GuidelinesYour Communication Plan is the docu.docx
Communication Plan Guidelines
Your Communication Plan is the document which outlines all the elements of your public health campaign to help guide you in its facilitation. Please use this document as an outline to complete your Communication Plan. Use the learning resources and the current literature to support your Communication Plan.
Part I: Public Health Campaign (3-4 pages)
· Briefly describe the public health issue you selected and justify your selection
· Identify the audience you wish to target
· Justify the target audience you selected
· Briefly describe and justify the theory in which you will use to support your campaign
· Explain the initial methods you plan to use to create your public health campaign and explain why you selected those methods
· Briefly describe your goals for implementing a public health campaign (creating social change, changing behavior, increasing awareness, etc.)
Part II: Communication Tools (2-3 pages)
· Describe and justify the types of communication and social media tools you would like to use in the dissemination of your campaign
· Explain two reasons why the tools you selected are appropriate for your target audience
· Explain two ways you might adjust your public health message based on the type of social media you may use in your public health campaign
· Explain three reasons why it may be necessary to adjust your message depending upon age, community, and potential literacy levels of your target audience
· Describe two ways you plan to market your public health campaign
Part III: Engage Target Audience/Communities (3-4 pages)
· Briefly describe your target audience or community you selected for your public health campaign
· Briefly explain ways you might involve your target audience in the public health campaign
· Briefly describe two ways you will promote public relations with your target audience or community
· Briefly explain the behavior change you are hoping to facilitate among your target audience and explain the key benefits for the target audience to change their behavior
· Briefly describe potential stakeholders, community leaders, collaborative partners, or gate-keepers who may help you disseminate the message and encourage behavior change
· Briefly explain two ways stakeholders might change or impact the planning or implementation process of the public health campaign
· Briefly describe two potential barriers or challenges to accessing your target audience and explain why they are barriers or challenges
· Explain two ways you might address those barriers
Part IV: Implementation & Evaluation (3-4 pages)
· Briefly explain how you plan to implement your public health campaign including timeline/milestones and marketing strategies
· Briefly explain your public health message and justify why you believe it would promote change within your target audience
· Briefly explain three ways your public health campaign may be adopted within your target audience
· Briefly explain how you would ...
IT 520 Final Project Guidelines and Rubric Overview .docx
IT 520 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a communication framework and training plan.
As businesses incorporate more and more technology into daily operations, information technology (IT) professionals are tasked with not only solving technology
problems and providing excellent technical services, but communicating effectively to a wide variety of audiences. The purpose of communication is to
perpetuate brilliant ideas, bring change, and solve problems in any discipline, but within the realm of IT, it takes on a particular twist. Your final project for this
course concerns critiquing and adapting existing technical communications to ensure necessary information is successfully delivered to target audiences, while
developing a framework from which IT professionals can approach technical communications to a variety of audiences.
Throughout the final project, you will be utilizing the case study (BOLDFlash: Cross-Functional Challenges in the Mobile Division) and the artifact documents
(located in the Assignment Guidelines and Rubrics folder in Blackboard) for all milestones related to the final project.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Two, Four, and Seven. The final submission will occur in Module Nine.
This assessment will assess your mastery with respect to the following course outcomes:
Integrate effective collaboration and communication strategies into technical enterprise solutions and communications plans
Establish conceptual frameworks for planning and specific guidelines for communicating technical information to multiple stakeholders
Evaluate existing technical communications for the extent to which they effectively communicate necessary information to end users
Adapt technical communications to successfully meet the needs of various target audiences
Scenario
When promoted to the new vice president of BOLDFlash’s Mobile Division, specializing in high-tech storage components for electronic devices, Roger Cahill
understood very clearly that his top priority was to get the struggling division back on track. As he started in on the job, he soon realized that problems with
technical communications were a major cause of the division’s other problems. Rapid sales growth, reorganization of the division itself, the vast number of
products, and the fast pace of new product development had all increased the challenges of effective communication between division teams and with
suppliers, partners, and customers.
As the just-hired director of technical communications for the Mobile Division, you must analyze the current state of technical communications within the
company. In your first days on the job, you have learned that there are no formattin.
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Managing Marketing Processes_Marketing Plan Assignment
Marketing Plan Assignment for the Managing Marketing Processes course in the MGM program at the Stockholm School of Economics, http://www.hhs.se/EDUCATION/MSC/MSCGM/Pages/default.aspx
Price and Channel Strategy Grading GuideMKT571 Version 92.docx
Price and Channel Strategy Grading Guide
MKT/571 Version 9
2
Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Student’s plan for setting price and a distribution model (place/distribution) addresses at least three elements from the Price and Place/Distribution list provided here:
· Price and Place/Distribution:
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Positioning within channels
· Dynamic/Static Pricing Strategies
· Channel tactics (Pricing)
· Daily pricing, promotion pricing, List pricing
The plan is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count.
Total Available
Total Earned
7
#/7
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available
Total Earned
3
#/3
Assignment Total
#
10
#/10
Additional comments:
Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
MKT/571 Version 9
3
University of Phoenix MaterialMarketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Eco.
Report structure.docx
Report structure
1: Cover page
2: Executive summary
3: Table of contents
4: Introduction
A. Description of the application idea and its value
B. BMC (business model canvas)
C. Who your audience is, and why you have chosen this audience
5: Background/market research on your chosen field
A. Local market
B. Local competitors
C. Your customers
D. Best practices elsewhere (worldwide)
6: Stakeholders
A. Identification of stakeholders, their needs, and expectations
B. Contact your stakeholders if possible
7: How you managed your report
A. introduction and project management phases.
B. WBS (work breakdown structure)
C. Project Plan schedule/gantt chart
8: Conclusion and recommendations:
9: References
10: Appendices
A. team code and minutes of meeting.
B. Survey or interview questions
C. anything more if needed
Introduction
Introduce the application, Neom, the chosen field ...etc
Conclusion
A concise summary that brings the content together and summarise major points
Executive summary
Includes details on the whole project
Written at the end, presented in the beginning
Recommendations
Suggestions or proposal as to the best course of action
They are not the same...
Local market
Size, growth, statistics, needs..etc
Local competitors
Who are they, Direct or Indirect, strengths, weaknesses, your competitive advantage
Your customers
Who are they, statistics, needs, and expectations
Best practices elsewhere (worldwide)
Examples of similar applications
Stakeholders
Internal and external
References
Harvard style:
in- text > at the end of the paragraph
(last name, publish date)
references list > at the end of the post
Last name, First Initial. (Year published). Title. URL. City: Publisher, Page(s).
Report Format
Report format
Font: Times Roman
Size: 12
Line Spacing: 1.5
Alignment: Justified
Cover page
University logo
Application logo
Application name
Your names, IDs and Section.
Course name and teacher name
Submission date
Both Hard and Soft copies should be submitted, one through Blackboard and the other during my office hours.
Thank You
Posters
2
Research Poster:
Is a visual and textual method of presenting an overview of your research.
Poster Research is a summary of WHAT you did, HOW you did it, and WHAT you learned.
Why using a poster?
Posters are an effective method of presenting academic work or research in progress
A poster may be more memorable than a verbal presentation.
.
Building a Digital Strategy for Arts & Cultural Organisations
A practical guide to building a digital policy and plan
FEEDBACK FOR MISSION ALLIGNED COMMUNICATION 121120211) Communi
FEEDBACK FOR MISSION ALLIGNED COMMUNICATION 12/11/2021
1) Communications Strategy Presentation: Develops presentation elements in alignment with the company style guide, including corporate voice and mission style guide elements. NOT YET MASTERED!!!!!
The style guide specifies two fonts that can be used in this presentation. Please choose and use one.
Your task is to create a communications strategy presentation to internal stakeholders using the company style guide. The presentation should represent the company’s brand and mission, and will discuss ways that you apply those in the development of a communication strategy.
1. Adherence With Brand Mission and Style Guide: Pasta Amore considers its style guide a valuable company asset, and it is important to Laura that the style guide continues to inform communication on all levels of the company.
1. Develop presentation elements in alignment with the company style guide, including communicating information in a way that is appropriately aligned with the corporate voice and mission presented in the style guide.
1. Discuss the role of the mission statement and corporate voice for informing communication approaches. Provide specific details in speaker notes.
1. Communication Goals and Strategy: Laura has asked that you include communication goals that consider Pasta Amore’s mission, vision, and corporate voice. The communication goals should clearly reflect and align with those elements.
1. Introduce your communication strategy for executing communication goals and explaining alignment to the company mission and brand ideals. Provide specific details about the elements of the mission that will appeal most to specific target audiences.
1. Create communication goals that clearly connect to the company mission statement. In the speaker notes, explain the purpose of the communication goals for meeting the company’s strategic initiatives and alignment with company mission and vision.
1. Identify specific decision-making methods that will inform the company’s communication goals, considering how the company’s mission and vision appeal to the targeted audience.
. Delivery Methods: Laura has asked that you identify communication channels and provide examples of how the company will maintain mission and brand consistency across the channels that you identify. Specifically, consider logo usage and verbiage that supports the company mission and corporate voice.
2. Determine communication delivery approaches and appropriate platforms, such as suggested media channels and advertising locations. For each delivery approach and platform, consider both the target audience and the mission and vision.
2. Describe approaches to engage with the target audience in a way that is aligned with the brand mission. For each platform indicated, identify the target audience. Provide specific details and rationale in speaker notes.
2. Describe examples of communications across various media channels in alignment with the ...
Professional Diploma in Digital Selling
Developed with individual subject matters experts for each module.
With contributions from some of the most globally recognised software companies who are leading the way in digital and social selling across their global salesforce
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COM 227 Final Project Guideli
COM 227 Final Project Guidelines and Rubric
Overview
This course offers you an introduction to the field of public relations. You will develop a foundational basis around the history and ethics of the field, while also
exploring what constitutes public relations in a more modern context. You will also become acquainted with the foundational best practices used in public
relations and develop the fundamental writing skills required in the field. This course will help you become more acquainted with what public relations is, and
learn how to convey that to others in a professional presentation.
The final project for this course is the creation and evaluation of a public relations campaign for a field or industry of your choice. The final product represents an
authentic demonstration of competency because it is common practice to create and evaluate public relations campaigns. The final project focuses on using the
four step public relations plan (research, planning, implementation, and evaluation). You will work on each step throughout the course to create a final plan.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
COM-227-01: Explain how the history of the public relations field influences the contemporary practice of the profession
COM-227-02: Determine an approach to addressing ethical issues in public relations supported by the professional ethics code in public relations
COM-227-03: Develop engaging work appropriate to the field of public relations that accurately reflects AP writing style and best practices
COM-227-04: Utilize the four-step public relations process for informing the development of public relations projects
Prompt
Specifically, you must address the critical elements listed below. Most of the critical elements align with a particular course outcome (shown in brackets).
I. Research: For this part of the summative assessment, you will perform the first step of the four-step public relations process, research. You will
describe the best practices and appropriate ethical practices in public relations in your presentation.
A. Create at least two slides that provide an overview of how the professional ethics code in public relations guides decision making on conflicts
of interest using examples from the ethics code and connecting them to the field you have selected. [COM-227-02]
B. Create at least two slides that provide an overview of how the professional ethics code in public relations guides decision making regarding
competition among public relations professionals using examples from the ethics code and materials presented in the course. [COM-227-02]
1
...
Communication Plan GuidelinesYour Communication Plan is the docu.docx
Communication Plan Guidelines
Your Communication Plan is the document which outlines all the elements of your public health campaign to help guide you in its facilitation. Please use this document as an outline to complete your Communication Plan. Use the learning resources and the current literature to support your Communication Plan.
Part I: Public Health Campaign (3-4 pages)
· Briefly describe the public health issue you selected and justify your selection
· Identify the audience you wish to target
· Justify the target audience you selected
· Briefly describe and justify the theory in which you will use to support your campaign
· Explain the initial methods you plan to use to create your public health campaign and explain why you selected those methods
· Briefly describe your goals for implementing a public health campaign (creating social change, changing behavior, increasing awareness, etc.)
Part II: Communication Tools (2-3 pages)
· Describe and justify the types of communication and social media tools you would like to use in the dissemination of your campaign
· Explain two reasons why the tools you selected are appropriate for your target audience
· Explain two ways you might adjust your public health message based on the type of social media you may use in your public health campaign
· Explain three reasons why it may be necessary to adjust your message depending upon age, community, and potential literacy levels of your target audience
· Describe two ways you plan to market your public health campaign
Part III: Engage Target Audience/Communities (3-4 pages)
· Briefly describe your target audience or community you selected for your public health campaign
· Briefly explain ways you might involve your target audience in the public health campaign
· Briefly describe two ways you will promote public relations with your target audience or community
· Briefly explain the behavior change you are hoping to facilitate among your target audience and explain the key benefits for the target audience to change their behavior
· Briefly describe potential stakeholders, community leaders, collaborative partners, or gate-keepers who may help you disseminate the message and encourage behavior change
· Briefly explain two ways stakeholders might change or impact the planning or implementation process of the public health campaign
· Briefly describe two potential barriers or challenges to accessing your target audience and explain why they are barriers or challenges
· Explain two ways you might address those barriers
Part IV: Implementation & Evaluation (3-4 pages)
· Briefly explain how you plan to implement your public health campaign including timeline/milestones and marketing strategies
· Briefly explain your public health message and justify why you believe it would promote change within your target audience
· Briefly explain three ways your public health campaign may be adopted within your target audience
· Briefly explain how you would ...
IT 520 Final Project Guidelines and Rubric Overview .docx
IT 520 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a communication framework and training plan.
As businesses incorporate more and more technology into daily operations, information technology (IT) professionals are tasked with not only solving technology
problems and providing excellent technical services, but communicating effectively to a wide variety of audiences. The purpose of communication is to
perpetuate brilliant ideas, bring change, and solve problems in any discipline, but within the realm of IT, it takes on a particular twist. Your final project for this
course concerns critiquing and adapting existing technical communications to ensure necessary information is successfully delivered to target audiences, while
developing a framework from which IT professionals can approach technical communications to a variety of audiences.
Throughout the final project, you will be utilizing the case study (BOLDFlash: Cross-Functional Challenges in the Mobile Division) and the artifact documents
(located in the Assignment Guidelines and Rubrics folder in Blackboard) for all milestones related to the final project.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Two, Four, and Seven. The final submission will occur in Module Nine.
This assessment will assess your mastery with respect to the following course outcomes:
Integrate effective collaboration and communication strategies into technical enterprise solutions and communications plans
Establish conceptual frameworks for planning and specific guidelines for communicating technical information to multiple stakeholders
Evaluate existing technical communications for the extent to which they effectively communicate necessary information to end users
Adapt technical communications to successfully meet the needs of various target audiences
Scenario
When promoted to the new vice president of BOLDFlash’s Mobile Division, specializing in high-tech storage components for electronic devices, Roger Cahill
understood very clearly that his top priority was to get the struggling division back on track. As he started in on the job, he soon realized that problems with
technical communications were a major cause of the division’s other problems. Rapid sales growth, reorganization of the division itself, the vast number of
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Managing Marketing Processes_Marketing Plan Assignment
Marketing Plan Assignment for the Managing Marketing Processes course in the MGM program at the Stockholm School of Economics, http://www.hhs.se/EDUCATION/MSC/MSCGM/Pages/default.aspx
Price and Channel Strategy Grading GuideMKT571 Version 92.docx
Price and Channel Strategy Grading Guide
MKT/571 Version 9
2
Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Student’s plan for setting price and a distribution model (place/distribution) addresses at least three elements from the Price and Place/Distribution list provided here:
· Price and Place/Distribution:
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Positioning within channels
· Dynamic/Static Pricing Strategies
· Channel tactics (Pricing)
· Daily pricing, promotion pricing, List pricing
The plan is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count.
Total Available
Total Earned
7
#/7
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available
Total Earned
3
#/3
Assignment Total
#
10
#/10
Additional comments:
Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
MKT/571 Version 9
3
University of Phoenix MaterialMarketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Eco.
Report structure.docx
Report structure
1: Cover page
2: Executive summary
3: Table of contents
4: Introduction
A. Description of the application idea and its value
B. BMC (business model canvas)
C. Who your audience is, and why you have chosen this audience
5: Background/market research on your chosen field
A. Local market
B. Local competitors
C. Your customers
D. Best practices elsewhere (worldwide)
6: Stakeholders
A. Identification of stakeholders, their needs, and expectations
B. Contact your stakeholders if possible
7: How you managed your report
A. introduction and project management phases.
B. WBS (work breakdown structure)
C. Project Plan schedule/gantt chart
8: Conclusion and recommendations:
9: References
10: Appendices
A. team code and minutes of meeting.
B. Survey or interview questions
C. anything more if needed
Introduction
Introduce the application, Neom, the chosen field ...etc
Conclusion
A concise summary that brings the content together and summarise major points
Executive summary
Includes details on the whole project
Written at the end, presented in the beginning
Recommendations
Suggestions or proposal as to the best course of action
They are not the same...
Local market
Size, growth, statistics, needs..etc
Local competitors
Who are they, Direct or Indirect, strengths, weaknesses, your competitive advantage
Your customers
Who are they, statistics, needs, and expectations
Best practices elsewhere (worldwide)
Examples of similar applications
Stakeholders
Internal and external
References
Harvard style:
in- text > at the end of the paragraph
(last name, publish date)
references list > at the end of the post
Last name, First Initial. (Year published). Title. URL. City: Publisher, Page(s).
Report Format
Report format
Font: Times Roman
Size: 12
Line Spacing: 1.5
Alignment: Justified
Cover page
University logo
Application logo
Application name
Your names, IDs and Section.
Course name and teacher name
Submission date
Both Hard and Soft copies should be submitted, one through Blackboard and the other during my office hours.
Thank You
Posters
2
Research Poster:
Is a visual and textual method of presenting an overview of your research.
Poster Research is a summary of WHAT you did, HOW you did it, and WHAT you learned.
Why using a poster?
Posters are an effective method of presenting academic work or research in progress
A poster may be more memorable than a verbal presentation.
.
Building a Digital Strategy for Arts & Cultural Organisations
A practical guide to building a digital policy and plan
FEEDBACK FOR MISSION ALLIGNED COMMUNICATION 121120211) Communi
FEEDBACK FOR MISSION ALLIGNED COMMUNICATION 12/11/2021
1) Communications Strategy Presentation: Develops presentation elements in alignment with the company style guide, including corporate voice and mission style guide elements. NOT YET MASTERED!!!!!
The style guide specifies two fonts that can be used in this presentation. Please choose and use one.
Your task is to create a communications strategy presentation to internal stakeholders using the company style guide. The presentation should represent the company’s brand and mission, and will discuss ways that you apply those in the development of a communication strategy.
1. Adherence With Brand Mission and Style Guide: Pasta Amore considers its style guide a valuable company asset, and it is important to Laura that the style guide continues to inform communication on all levels of the company.
1. Develop presentation elements in alignment with the company style guide, including communicating information in a way that is appropriately aligned with the corporate voice and mission presented in the style guide.
1. Discuss the role of the mission statement and corporate voice for informing communication approaches. Provide specific details in speaker notes.
1. Communication Goals and Strategy: Laura has asked that you include communication goals that consider Pasta Amore’s mission, vision, and corporate voice. The communication goals should clearly reflect and align with those elements.
1. Introduce your communication strategy for executing communication goals and explaining alignment to the company mission and brand ideals. Provide specific details about the elements of the mission that will appeal most to specific target audiences.
1. Create communication goals that clearly connect to the company mission statement. In the speaker notes, explain the purpose of the communication goals for meeting the company’s strategic initiatives and alignment with company mission and vision.
1. Identify specific decision-making methods that will inform the company’s communication goals, considering how the company’s mission and vision appeal to the targeted audience.
. Delivery Methods: Laura has asked that you identify communication channels and provide examples of how the company will maintain mission and brand consistency across the channels that you identify. Specifically, consider logo usage and verbiage that supports the company mission and corporate voice.
2. Determine communication delivery approaches and appropriate platforms, such as suggested media channels and advertising locations. For each delivery approach and platform, consider both the target audience and the mission and vision.
2. Describe approaches to engage with the target audience in a way that is aligned with the brand mission. For each platform indicated, identify the target audience. Provide specific details and rationale in speaker notes.
2. Describe examples of communications across various media channels in alignment with the ...
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