The document outlines the concepts of mobile commerce, social commerce, and the Internet of Things (IoT), detailing their applications, benefits, and marketing strategies. Mobile commerce facilitates buying and selling through mobile devices, while social commerce leverages social media to enhance business interactions and consumer engagement. Additionally, the IoT is characterized by interconnected devices that enhance efficiency and user experience across various domains such as smart homes and cities.

1. UNIT II
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2. Contents
Part 1- Mobile Commerce, Social Commerce and IoT: Mobile Commerce, Attributes Applications
and Benefits of M- Commerce, Mobile Marketing - Shopping and Advertising.
Part II -Social Commerce: Social Commerce, Social Business (Enterprise), Social Business
Networks and Social Enterprise, Social Media, Platforms for Social Networking; Social Media
Marketing, Enterprise 2.0, Improved Business Models. Entrepreneur Networks, Enterprise Social
Networks, The Benefits and Limitations of Social Commerce, Benefits to Customers, Retailers,
Employees, players in the ecosystem. Social Collaboration (Collaboration 2.0) - Essentials of
Social Collaboration, Consumer-to-Consumer Electronic Commerce (C2C), Person-to-Person
models.
Part III - Internet of Things: Concept of IoT, Smart Homes and Appliances, Smart Cities, Smart
Cars, Wearable Computing and Smart Gadgets. (7+2)
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3. Part I - Mobile Commerce, Social
Commerce and IoT:
Mobile Commerce,
Attributes Applications and Benefits of M- Commerce,
Mobile Marketing - Shopping and Advertising.
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4. Mobile Commerce,
M-commerce (mobile commerce) is the buying and selling of goods
and services through wireless handheld devices such as smartphones
and tablets.
M-commerce is a form of e-commerce that enables users to access
online shopping platforms without the use of a desktop computer.
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5. Attributes Applications and Benefits of M-
Commerce
They create the following five
value-added attributes that the
development of m-
commerce: ubiquity,
convenience, instant
connectivity, personalization,
and localization of products
and services.
Advantages of mCommerce apps for
business owners
• Accelerated buyer journey.
• Wider reach and accessibility.
• Reaching customers at the right time.
• New marketing opportunities.
• Valuable customer data.
• Better customer experience.
• Direct communication.
• Personalized content.
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6. Mobile Marketing - Shopping and
Advertising
Mobile marketing is a multi-channel,
digital marketing strategy aimed at
reaching a target audience through
smartphones, tablets and other mobile
devices, via websites, email, SMS and
MMS, social media and apps.
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7. Part II -Social Commerce
Social Commerce,
◦ Social Business (Enterprise),
◦ Social Business Networks and Social Enterprise,
◦ Social Media,
Platforms for Social Networking;
Social Media Marketing,
Enterprise 2.0,
Improved Business Models.
Entrepreneur Networks,
Enterprise Social Networks,
The Benefits and Limitations of Social
Commerce,
Social Collaboration (Collaboration 2.0) –
Essentials of Social Collaboration,
Consumer-to-Consumer Electronic Commerce (C2C),
Person-to-Person models.
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8. Social Commerce,
◦ Social Business (Enterprise) - A social enterprise or social business is defined
as a business with specific social objectives that serve its primary purpose.
Social enterprises seek to maximize profits while maximizing benefits to
society and the environment, and the profits are principally used to fund
social programs.
◦ Social Business Networks and Social Enterprise - Enterprise social networking
is an organization's use of social media, internally and externally, to connect
individuals who share similar business interests or activities.
◦ Social Media - forms of electronic communication (such as websites for social
networking and microblogging) through which users create online
communities to share information, ideas, personal messages, and other
content (such as videos)
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9. Platforms for Social Networking- Social Media
Marketing
•Social Media Marketing - Social media
marketing (SMM) is a form of internet
marketing that uses social media apps
as a marketing tool. These social media
platforms enable brands to connect
with their audience to: build a brand;
increase sales; drive traffic to a
website.
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10. Enterprise 2.0
1. Enterprise 2.0 is the strategic integration of Web 2.0 technologies into an
enterprise's Intranet, extranet and business processes.
2. Enterprise 2.0 implementations generally use a combination of social
software and collaborative technologies like blogs, RSS, Social
bookmarking, social networking and wikis.
3. Most enterprise 2.0 technologies, whether homegrown, free or purchased,
emphasize employee, partner and consumer collaboration.
4. Such technologies may be in-house or Web-based. Companies using YouTube
for vlogging or a private Facebook group as a modified intranet, for instance,
are implementing a form of Enterprise 2.0.
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11. Enterprise 2.0
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12. Entrepreneur Networks
Entrepreneurial networks (EN) are defined as the patterns of interpersonal
relations emerging from entrepreneurial activities. In their everyday activities,
entrepreneurs get in contact with a variety of other actors, playing important
roles in the functioning of their business.
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13. Enterprise Social
Networks
An enterprise social network is a private, internal
social network that businesses use to enable their
team to communicate with each other across the
company. It usually incorporates some elements of
team messaging, project management, task
management, and collaboration tools into one
platform.
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14. The Benefits and Limitations of Social
Commerce,
CLASS DISCUSSION AND SELF STUDY
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15. Social Collaboration (Collaboration 2.0) –
Social collaboration refers to processes that help multiple people or groups
interact and share information to achieve common goals. Such processes find
their 'natural' environment on the Internet, where collaboration and social
dissemination of information are made easier by current innovations and the
proliferation of the web.
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16. Essentials of Social Collaboration,
Everyone is involved.
A staged approach matters.
Trust and initiative are key.
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17. Consumer-to-Consumer Electronic Commerce (C2C),
Consumer-to-consumer (C2C) is a type of e-commerce in which consumers trade
products, services and information with each other online. These transactions
are generally conducted through a third party that provides an online platform
on which the transactions are carried out.
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18. Person-to-Person models.
Electronic mail, instant messaging, and discussion groups facilitate
social networking and person-to-person communication. Wireless
communication networks are enabling portable, handheld devices to
be used in a variety of applications.
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19. Part III - Internet of Things:
Concept of IoT,
Smart Homes and Appliances,
Smart Cities,
Smart Cars,
Wearable Computing and Smart Gadgets.
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20. Concept of IoT,
The Internet of Things
(IoT) describes the
network of physical
objects—“things”—that
are embedded with
sensors, software, and
other technologies for the
purpose of connecting
and exchanging data with
other devices and systems
over the internet.
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21. Smart Homes and Appliances
A smart home's devices are connected with each other and can be accessed
through one central point—a smartphone, tablet, laptop, or game console.
Door locks, televisions, thermostats, home monitors, cameras, lights, and even
appliances such as the refrigerator can be controlled through one home
automation system.
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22. Smart Cities
A smart city is a municipality
that uses information and
communication technologies
(ICT) to increase operational
efficiency, share information
with the public and improve
both the quality of government
services and citizen welfare.
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23. Further Reading
https://www.wordstream.com/social-media-marketing
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