Digital Business Applications - I: Electronic Retailing: B2C Electronic Retailing, Characteristics, Advantages, Limitations, E-Tailing Business Models, Classification of Models by Distribution Channel, Referring Directories, Malls with Shared Services. Social Shopping – Concept, Benefits and Drivers, Social Shopping Aids – Recommendations, Reviews, Ratings, and Marketplaces, Real-Time Online Shopping. The Online Versus Off-Line Competition, Click-and-Brick models, Product and Service Customization and Personalization. Fintech: E-Banking, Mobile Banking, Pure Virtual Banks, Insurance, and Stock Trading, Other Mobile Finance Applications. Digital Government: Government-to-Citizens, Government-to-Business, Government-to-Government, Government-to-Employees Models, Internal Efficiency and Effectiveness, E-Government and Social Networking, M-Government. E-Learning, E-Training, and E-Books: Basics of E- Learning, Characteristics, Advantages, Limitations, Distance Learning and Online Universities, Online Corporate Training, Social Networks and E-Learning, E-Learning Management Systems, Electronic Books

1. UNIT IV- Digital Business
Applications - I:
DR. PRACHI AJIT MURKUTE

2. Digital Business Applications - I:
Electronic Retailing:
◦ B2C Electronic Retailing, Characteristics, Advantages,
Limitations, E-Tailing Business Models, Classification of
Models by Distribution Channel, Referring Directories,
Malls with Shared Services.
◦ Social Shopping – Concept, Benefits and Drivers, Social
Shopping Aids – Recommendations, Reviews, Ratings,
and Marketplaces, Real-Time Online Shopping. The
Online Versus Off-Line Competition, Click-and-Brick
models,
Product and Service Customization and
Personalization.
◦ Fintech: E-Banking, Mobile Banking, Pure Virtual Banks,
Insurance, and Stock Trading, Other Mobile Finance
Applications.
Digital Government:
• Government-to-Citizens, Government-to-Business,
Government-to-Government, Government-to-
Employees Models, Internal Efficiency and Effectiveness,
E-Government and Social Networking, M-Government.
E-Learning, E-Training, and E-Books:
• Basics of E- Learning, Characteristics, Advantages,
Limitations, Distance Learning and Online Universities,
Online Corporate Training, Social Networks and E-
Learning, E-Learning Management Systems, Electronic
Books. (7+2)

3. Electronic Retailing:
B2C Electronic Retailing, Characteristics, Advantages, Limitations.
Electronic retailing (E-tailing) is the sale of goods and services through the internet.
E-tailing can include business-to-business (B2B) and business-to-consumer (B2C)
sales of products and services.
E-Retailing is a B2C (Business to customer) business model that executes a
transaction between businessman and the final consumer. E-Retailers can be pure
play businesses like amazon.com or businesses that have evolved from a legacy
business such as tesco.com. The e-retailing is a subset of e-commerce. Thus, e-
commerce is the master domain defining the e-retailing operation.

4. ADVANTAGES AND LIMITATIONS
LIMITATIONS –
It being container of intangible merchandise (i.e., virtual display
of merchandise) does not provide sensory support to the
customer, these the customer cannot hold, small, feel, or try
the product.
On line customers are reluctant to part with their credit card
details on net, fearing they may be misused. It arises security
issues. The customers are not yet convinced about the
foolproof status of this method, especially in Indian
environment.
It provides, to a large extent, impersonal services which the
Indian customers are not exposed to; they are rather used to
the tangible personalized services whichs they miss in online
retailing services.
It is lacking in family shopping experience which the Indian
customers enjoy at the weekends, and particularly during
festive seasons and marriage marketing.
ADVANTAGES
• Strong Branding
•Unique Merchandising
•Value Addition
•Competitive Pricing
•Better CRM
•Better Distribution Efficiency
•Soothing Website Design
•Transparency in Services.

5. E-Tailing Business Models, Classification of Models by
Distribution Channel
Business to Consumer
This is the most prevalent business model, and the one you are likely the most familiar with. In
the business to consumer business model, businesses sell their products and services directly to
consumers.
Business to Business
In this business model, businesses sell their products or services to other businesses. In some
cases the business who is acting as the customer will be the end-user, but in other cases these
businesses will resell to consumers.

6. Contd…….
Consumer to Business
The consumer to business model is a reversal of the traditional business models we have
discussed up to this point. In this model consumers sell products or services to companies.
Consumer to Consumer
This business model was pioneered on the Internet by websites like eBay and Craigslist.
The consumer to consumer eBusiness model connects consumers with one another and allows
them to sell each other goods and services. This business model is often called an online
marketplace.

7. Electronic Retailing:
Social Shopping –
Concept, Benefits and Drivers, Social Shopping Aids – Recommendations, Reviews, Ratings, and
Marketplaces, Real-Time Online Shopping. The Online Versus Off-Line Competition, Click-and-Brick models
Benefit.
Improved Customer Engagement. ...
Consistent Audience Growth. ...
Increased Average Order Value. ...
Higher Search Engine Ranking. ...
Improved Customer Insights

8. Social Shopping
Social shopping is the latest and greatest adventure in
the world of ecommerce. In a sentence, it combines
ecommerce with social media, allowing users to
directly buy your products from platforms like
Instagram and Facebook.

9. Social Shopping contd……
Social Shopping Aids – Recommendations, Reviews, Ratings, and Marketplaces, Real-Time
Online Shopping.
Students Activity

10. Social Shopping contd……
Click-and-Brick models- A bricks-and-clicks business, also known as a click-and-mortar shop, is a
business model where merchants run both an online store and a physical retail outlet. The
approach unifies two revenue channels, allowing businesses to expand their client base. It also
opens more avenues for existing customers to make purchases.

11. Product and Service Customization and Personalization.
Fintech: E-Banking, Mobile Banking, Pure Virtual Banks,
Insurance, and Stock Trading, Other Mobile Finance
Applications.
GROUP DISCUSSION and Debate on which is better?

12. Digital Government:
Digital government services (also called e-government) are defined
as service delivery within government — as well as between
government and the public — using information and
communication technologies. Common digital services range from
filling tax returns to renewing a driver's license to applying for a pet
license.

13. Digital Government
1. Government-to-Citizens - E-government (short for electronic
government) is the use of technological communications devices,
such as computers and the Internet, to provide public services to
citizens and other persons in a country or region.
2. Government-to-Business- Government to business (G2B) –
Refers to the conducting of transactions between government
bodies and business via the internet. One common example of
G2B/B2G collaboration is in government contracting.
3. Government-to-Employees Models - Government-to-
employees (abbreviated G2E) is the online interactions through
instantaneous communication tools between government units
and their employees. G2E is one out of the four primary delivery
models of e-Government.
4. Government-to-Government

14. E-Learning, E-Training, and E-Books:
• Basics of E- Learning, Characteristics, Advantages, Limitations, Distance Learning and Online
Universities, Online Corporate Training, Social Networks and E-Learning, E-Learning
Management Systems, Electronic Books.
• Class room activity