This document provides the assignment brief for a Level 3 Extended Diploma in Creative Media Production unit on critical approaches to media products. Students must compile a podcast or feature article analyzing audience responses to different media products using genre theory, narrative theory, and semiotic analysis. They must apply these theories by analyzing at least two films and reporting their findings and conclusions. The assignment aims to help students develop responses to media products. It is due on January 20th and will provide evidence for several assessment criteria relating to Unit 6 on critical approaches.

1. Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title
L3 Unit 6 – Critical Approaches to Creative Media Products (Partial)
Assessor name Paul Rossington
Date issued 25th
November
Hand in deadline 20th
January
Assignment title Critical Responses to Media Products
The purpose ofthis assignmentis to:
 Be able to develop responses to media products
Scenario: Movie Mania, a new film magazine aimed ata target marketof 16 to 25 year olds plans to go into
production spring 2015.The magazine will be published both online and in print.You have been commissioned to
research and create a feature article about how the film audience develops responses to differentproducts.The
magazine wishes to cover a range of issues and genres which appeal to young people,so your article should be
pitched accordingly.
Task: Compile and create a podcastor feature article which details critical responses to media products,explaining
genre and narrative theory and semiotic analysis.You will apply these theories bycarrying out analysis following
the screening ofat leasttwo films.Reporton your findings after making your conclusions as well as referring to
relevant theorists and theoretical approaches.
This provides evidence Unit 6 – P4, M4, D4
Evidence checklist Tick
Completed feature article/podcastwith illustrations to supportyour points.
Supporting research published on blog
Sources of information
Unit 6: https://canvas.salfordcc.ac.uk/courses/278/pages/unit-6-critical-approaches