Assignment briefQualification Level 3 Extended Diploma in Creative Media Production – Games DesignUnit number and titleL3 Unit 4 Creative Media Production Management ProjectL3 Unit 3 Research Techniques for the Creative Media IndustriesL3 Unit 1 Pre-production Techniques for the Creative Media IndustriesStart date 18thFebruary 2013Deadline 24thMay 2013Assessor nameTeamProject Manager: Harry ArnoldAssignment title Final Major Project – Fun Police – Stuart DohertyThe purpose of this assignment is for you to:Unit 4 Creative Media Production Management Project1 Be able to originate, develop and research an idea for a media product2 Be able to pitch a proposal for a media product3 Be able to manage a production process to create a media productUnit 3 Research Techniques for the Creative Media Industries1 Understand the nature and purposes of research in the creative media industries2 Be able to apply a range of research methods and techniques3 Be able to present results of researchUnit 1 Pre-production Techniques for the Creative Media Industries1 Understand requirements for a specific media production2 Be able to prepare pre-production documentation for a specific media production3 Be able to apply pre-production planning for a specific media productionScenarioFor my final major project, I plan to create an animated trailer for a TV series called “Fun Police”. The target audience will be 16+males and BBC Three will be the broadcast platform in addition to online distribution. The concept follows the story of a youngdetective recently promoted in the Pittsburgh Police dept. The story is set in an alternate universe, with Pittsburgh being a hub ofvarious colours of organised crime. For such a dark environment, the plotline will be cast in a much more light-hearted perspective,the characters being quirky and interesting i.e. a mafia boss with an obsession with a children’s TV series called “Daring Duck” tothe point of basing his organisation around it. The detective will solve a different crime each episode, and will do so by followingclues left behind by the perpetrators.Work to be submittedInterview evidenceAudience and market researchIdeas generationProject proposal and pitchSchedulePre-production planningProduction logFinal outcome and presentationEvaluation
Task 1 – FMP InterviewQuestions to establish your understanding of:The role of pre-production within the media production processThe nature and purposes of research in the creative media industriesIV of Assignment takes place.Unit1P1, M1, D1Unit 3P1, M1, D1Task 2 – ViabilityI will carry out primary and secondary research into the audience and market for your scenario, collating my results.AudienceI will research the demographics and psychographics of my target audience, particularly BBC Three and E4. I willinterview some representatives from the target audience and through my questioning check my findings against myresearch i.e. do they fit the recognised patterns.MarketI will research the commercial market for my product, investigating price, sales, distribution methods, advertising andcompetition. Where possible, I will contact publishers and retailers directly to gain information.All sources will be cited.Unit 3P2, M2, D2Task 3 – Ideas GenerationI will carry out research into the themes relevant to my scenario, looking for inspiration (from existing gaming products,but also from a wide range of cultural influences - films, books, magazines, graphic novels, music, art and design, newsand current affairs, science and technology) to generate a wide range of ideas for my project. Where possible, I willmake visits at this stage (shops, markets, studios, museums and galleries, conventions etc.) and talk directly toprofessionals and fans.I will create moodbards and ideas maps that draw together the research to help me develop a clear style and structureto my project.All sources will be cited.Unit 3P2, M2, D2Unit 4P1, M1, D1Task 4 – Idea DevelopmentDevelop the strongest idea into a clear proposal and pitch this to your project manager. Make sure you have explainedhow you will address the target audience and market. Identify any constraints on production and ways to address these.Refine your idea as a result of the pitch, where appropriate.Unit 4P1, M1, D1P2, M2, D2Unit 3P3, M3, D3Task 5 – Pre-Production PlanningProduce a plan for your project, accounting for your time and produce a budget. Hold a pre-production meeting withyour project manager.Unit 1P2, M2, D2Unit 4P3, M3, D3Task 6 – ProductionCarry out your production plan. Produce a production log to chart the progress of your project, reviewing it regularly.This document and your schedule will be required in all meetings with your project manager.Unit 1P3, M3, D3Unit 4P3, M3, D3Task 7 – PresentationPresent your draft product to a focus group (and client if there is one) receive feedback and make changes to finishedproduct, where necessary.Unit 4P3, M3, D3Task 8 – EvaluationWrite a report evaluating your pre-production work in the light of the production experience. This will be in the form ofa concluding report based on your production log.Unit 4P3, M3, D3
This brief has been verified as being fit for purposeAssessorSignature DateInternal verifierSignature DateL3 Unit 4 Creative Media Production Management ProjectP1 originate, develop and research anidea for a media product workingwithin appropriate conventions andwith some assistance.[IE, CT]M1 originate, develop and research anidea for a media product showingsome imagination and with onlyoccasional assistance.D1 originate, develop and research anidea for a media product showingcreativity and flair and workingindependently to professionalexpectations.P2 pitch a proposal for a mediaproduct with some appropriate use ofsubject terminology and with someassistance.M2 pitch a proposal for a mediaproduct competently with generallycorrect use of subject terminologyand with only occasional assistance.D2 pitch a proposal for a mediaproduct to a near-professionalstandard consistently using subjectterminology correctly and workingindependently to professionalexpectations.P3 manage a production process tocreate a media product workingwithin appropriate conventions andwith some assistance.[SM, TW]M3 manage a production processcompetently to create a mediaproduct to a good technical standard,showing some imagination and withonly occasional assistance.D3 manage a production process tonear-professional standards to createa media product, showing creativityand flair and working independentlyto professional expectations.L3 Unit 3 Research Techniques for the Creative Media IndustriesP1 describe the nature and purposesof research in the creative mediaindustries with some appropriate useof subject terminology.[IE]M1 explain the nature and purposesof research in the creative mediaindustries with detailed illustrativeexamples and with generally correctuse of subject terminology.D1 comprehensively explain thenature and purposes of research inthe creative media industries withelucidated examples and consistentlyusing subject terminology correctly.P2 apply research methods andtechniques with some assistance.[IE]M2 apply research methods andtechniques competently with onlyoccasional assistance.D2 apply research methods andtechniques to near-professionalstandards working independently toprofessional expectations.P3 present results of research. M3 present results of researchcompetently.D3 present results of research tonear-professional standards.L3 Unit 1 Pre-production Techniques for the Creative Media IndustriesP1 outline requirements and sourcesof requirements for a specific mediaproduction.[IE]M1 explain in some detail andcompetently present requirementsand sources of requirements for aspecific media production.D1 comprehensively explain andpresent to a quality that reflectsnear-professional standards fullydetailed requirements and sources ofrequirements for a specific mediaproduction.P2 generate outline preproductiondocumentation for a specific mediaproduction with some assistance.M2 generate competent, carefullypresented and detailed pre-production documentation for aspecific media production with onlyoccasional assistance.D2 generate thorough andcomprehensively detailed pre-production documentation for aspecific media production, workingindependently to professionalexpectations.P3 apply pre-production planning to aspecific media production workingwith some assistance.[TW, SM]M3 apply pre-production planning to aspecific media productioncompetently with only occasionalassistance.D3 apply pre-production planning to aspecific media production to a qualitythat reflects near-professionalstandards, working independently toprofessional expectations.:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrateeffective application of the referenced elements of the skills.