This assignment brief outlines the tasks and criteria for a unit on critical approaches to creative media. The learner, Liam Macdonald, must complete 5 tasks analyzing how media producers define and create products for audiences. Task 1 requires describing audience definition with subject terminology. Task 2a involves explaining audience definition with examples, while Task 2b reports on an exit poll. Task 3 analyzes a promotional campaign poster and its audience. Task 4 examines a promotional trailer. Task 5 summarizes the success of the campaign. All tasks must meet criteria for description, explanation, and use of terminology, and be submitted on the learner's blog by the deadline.

1. Assignment brief – QCF BTEC
Assignment front sheet
Qualification Unit number and title
180 Credit Diploma in Creative Media Production - Unit 6 – Critical Approaches To Creative Media
Learner name Assessor name
Liam Macdonald Paul Rossington
Date issued Hand in deadline Submitted on
26/09/2016 17/10/2016 13/10/2016
Assignment title PR1: Research Techniques in Film
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate where the evidence can be found.
Criteria
reference
To achieve the criteria the evidence must show
that the learner is able to:
Task no. Evidence
P1
describe how media producers define audiences with some
appropriate use of subject terminology Task 1 – Research Techniques
http://liamunit6.blogspot.co
.uk/
M1
explain how media producers define audiences with reference to
detailed illustrative examples and with generally correct use of
subject terminology Task 2 a– Exit Poll
http://liamunit6.blogspot.co
.uk/
D
comprehensively explain how media producers define audiences
with elucidated examples and consistently using subject
terminology correctly Task 2b– Exit Poll report
http://liamunit6.blogspot.co
.uk/
Criteria
reference
To achieve the criteria the evidence must show
that the learner is able to: Task no. Evidence
P2
describe how media producers create products for specific audiences with
some appropriate use of subject terminology Task 3: analysis of the promotional
campaign poster
http://liamunit6.blogspot.co
.uk/
M2
describe how media producers create products for specific audiences with
some appropriate use of subject terminology Task 4 – Analysis of the
promotional campaign trailer
http://liamunit6.blogspot.co
.uk/
D2
comprehensively explain how media producers create products for audiences
with elucidated examples and consistently using subject terminology
correctly
Task 5 – Summary of the success
of the camapign
http://liamunit6.blogspot.co
.uk/
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the
work. I understand that false declaration is a form of malpractice.
Learner signature: L.Macdonald Date: