This document provides an assignment brief for a BTEC Creative Media Production course. The assignment requires research into how media producers define and create products for audiences. It outlines five tasks for the student to complete, providing evidence for assessment criteria examining their understanding and use of relevant terminology. The tasks include describing audience definition and product creation, explaining these with examples, and comprehensively analyzing a promotional campaign's success. Web links are given for where evidence for each assessment criteria can be found online. The document also includes a learner declaration of authenticity.

1. Assignment brief – QCF BTEC
Assignment front sheet
Qualification Unit number and title
180 Credit Diploma in Creative Media Production - Unit 6 – Critical Approaches To Creative Media
Learner name Assessor name
Paul Rossington
Date issued Hand in deadline Submitted on
26/09/2016 17/10/2016 17/10/16
Assignment title PR1: Research Techniques in Film
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate where the evidence can be found.
Criteria
reference
To achieve the criteria the evidence must show
that the learner is able to:
Task no. Evidence
P1
describe how media producers define audiences with some
appropriate use of subject terminology Task 1 – Research Techniques
http://jacobburton04.blogs
pot.co.uk/2016/10/unit-6-
critical-approaches.html
M1
explain how media producers define audiences with reference to
detailed illustrative examples and with generally correct use of
subject terminology Task 2 a– Exit Poll
http://jacobburton04.blogs
pot.co.uk/2016/10/unit-6-
critical-approaches.html
D
comprehensively explain how media producers define audiences
with elucidated examples and consistently using subject
terminology correctly Task 2b– Exit Poll report
http://jacobburton04.blogs
pot.co.uk/2016/10/unit-6-
critical-approaches.html
Criteria
reference
To achieve the criteria the evidence must show
that the learner is able to: Task no. Evidence
P2
describe how media producers create products for specific audiences with
some appropriate use of subject terminology Task 3: analysis of the promotional
campaign poster
http://jacobburton04.blogs
pot.co.uk/2016/10/unit-6-
critical-approaches.html
M2
describe how media producers create products for specific audiences with
some appropriate use of subject terminology Task 4 – Analysis of the
promotional campaign trailer
http://jacobburton04.blogs
pot.co.uk/2016/10/unit-6-
critical-approaches.html
D2
comprehensively explain how media producers create products for audiences
with elucidated examples and consistently using subject terminology
correctly
Task 5 – Summary of the success
of the camapign
http://jacobburton04.blogs
pot.co.uk/2016/10/unit-6-
critical-approaches.html
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the
work. I understand that false declaration is a form of malpractice.
Learner signature: Jacob Burton Date: 17/10/16