This assignment brief outlines the tasks and criteria for a student to research how media producers define and create products for audiences. The student must complete 5 tasks analyzing research techniques, exit polls, promotional materials, and summarizing their findings on a blog. The tasks address criteria for the student to describe, explain, and comprehensively analyze how media producers approach audiences at different levels of detail and use of terminology. Upon completion, the student will submit their work by the deadline and declare the work as their own.

1. Assignment brief – QCF BTEC
Assignment front sheet
Qualification Unit number and title
180 Credit Diploma in Creative Media Production - Unit 6 – Critical Approaches To Creative Media
Learner name Assessor name
Sophie Prince Paul Rossington
Date issued Hand in deadline Submitted on
26/09/2016 17/10/2016 17/10/16
Assignment title PR1: Research Techniques in Film
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate where the evidence can be found.
Criteria
reference
To achieve the criteria the evidence must show
that the learner is able to:
Task no. Evidence
P1
describe how media producers define audiences with some
appropriate use of subject terminology Task 1 – Research Techniques
http://sophieprinceresearch
techniques.blogspot.co.uk/
M1
explain how media producers define audiences with reference to
detailed illustrative examples and with generally correct use of
subject terminology Task 2 a– Exit Poll
http://sophieprinceresearch
techniques.blogspot.co.uk/
D
comprehensively explain how media producers define audiences
with elucidated examples and consistently using subject
terminology correctly Task 2b– Exit Poll report
http://sophieprinceresearch
techniques.blogspot.co.uk/
Criteria
reference
To achieve the criteria the evidence must show
that the learner is able to: Task no. Evidence
P2
describe how media producers create products for specific audiences with
some appropriate use of subject terminology Task 3: analysis of the promotional
campaign poster
http://sophieprinceresearch
techniques.blogspot.co.uk/
M2
describe how media producers create products for specific audiences with
some appropriate use of subject terminology Task 4 – Analysis of the
promotional campaign trailer
http://sophieprinceresearch
techniques.blogspot.co.uk/
D2
comprehensively explain how media producers create products for audiences
with elucidated examples and consistently using subject terminology
correctly
Task 5 – Summary of the success
of the camapign
http://sophieprinceresearch
techniques.blogspot.co.uk/
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the
work. I understand that false declaration is a form of malpractice.
Learner signature: SOPHIE PRINCE Date: 17/10/16