The document discusses various promotional strategies and considerations for sports and entertainment promotion, including:
1) Setting specific and measurable goals for promotional campaigns and understanding the target market.
2) Different types of promotions like trade promotions, employee sales promotions, and social media trends.
3) Legal restrictions on celebrity endorsements and advantages/disadvantages of using celebrities.
4) How awards, effectiveness measurement, scheduling, and primetime placement can influence sales.
Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
Marketing is the action or business of promoting and selling products or services, including market research and advertising.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2. Debate:
In Canada, the federal government
will withhold funding from amateur
teams that accept sponsorship from
tobacco companies. Is this fair?
3. Identify the Target Market
• Develop a comprehensive plan with a clear
understanding of which specific targeted
group is the focus for each plan.
• Targeted customers will guide the direction
of the media and promotional mix.
4. What is your Goal?
• Promotional campaigns must know exactly
what it is they want to accomplish.
• Need to know the target market they wish
to target.
• Research various types of market
segmentation.
5. Trade Sales Promotion
• Trade Allowances:
– Offer short-term discounts to distributors and
retailers for selling or participating in the
promotion of a product.
• Trade Contests
• Point of Purchase Displays
6. Employee Sales Promotions
• Push Money
– An extra commission paid to salespersons who
sell or push particular products.
7. Set Promotional Goals
• Set specific goals for each part of the
promotional plan.
• Make the goals measurable.
8. Promotional Trends
• Moving from personal selling to social
networking.
• Movie Promotions
– Trailers
• Critical to attracting an audience
• Rated for audience viewing age
• Gain attention in only a few seconds
9. The Goal
• Determine a specific, measurable goal is the
first step in the advertising process.
• What does the company want to accomplish
and how it will know the goal has been met.
• Goal must be specific.
10. Advertising
• Collaborate with sports and entertainment
organizations before and during the event.
• Reach a balance between meeting sponsor’s
goals and controlling costs.
• Research and carefully plan each of the
steps in the advertising process.
11. Legal Restrictions on Endorsements
• FTC guidelines:
– The truthful opinions and beliefs of the endorser must
be expressed in the endorsement.
– The endorser must have real experience with the
product.
– The endorsements may not contain any deceptive or
misleading statements. The statements must be able to
be substantiated by the advertiser.
12. Legal Restrictions on Endorsements
(Con’t)
– Endorsements may not be presented out of context or
reworded so as distort in any way the endorser’s
opinion.
– The endorser must use, continue to use, and believe in
the product for as long as the endorser is featured in the
advertisements.
– If the product changes in any way, the company must
notify the endorser, and the endorser must continue to
use and believe in the product in its new or revised
state.
13. Advantages to Celebrity
Endorsements
• Studies have proven that consumers will
buy products endorsed by celebrities over
those not endorsed.
• Viewers, listeners, and fans are less likely
to turn off commercials featuring
celebrities.
• Consumers believe celebrities.
14. Disadvantages to Celebrity
Endorsements
• Endorsements are expensive.
• If celebrities endorse too many products
their credibility will be doubted.
• Risk of negative publicity if the endorser
commits a crime or serious social blunder.
15. Awards Influence Sales
• In the entertainment industry, recognition
brings increase in money, praise, increased
potential for future success, and publicity.
16. The Effectiveness
• Knowing the effectiveness of an advertising
campaign can help to shape and improve a
business’s future advertising strategies.
17. The Schedule
• Concentration Strategy: Buying space in or
time on a single medium.
• Dominance Strategy: A firm buys the
maximum reach and frequency in one
medium and purchases additional space in
or time on another media.
18. Primetime
• When the largest viewing audiences are
watching TV.
• Most expensive time to advertise.
• Paid for before the new TV season begins.
19. Beyond the Player and Team
• Positive extends to:
– Sports Facilities
• Excellent service
• Cleanliness
• Safety
– Cities
• Fans known for good sportsmanship.
• Hospitality
20. How Can they Afford It?
• 24
– Commercial free except two 3 minute Ford
commercials
– Product placement
• Jack drives all Ford vehicles
• Ford automobiles are placed throughout the show.
• Corporations pay a fee for products that are
placed.
• Products given to movies in return for prominent
display.
