The document discusses various promotional strategies and considerations for sports and entertainment promotion, including:
1) Setting specific and measurable goals for promotional campaigns and understanding the target market.
2) Different types of promotions like trade promotions, employee sales promotions, and social media trends.
3) Legal restrictions on celebrity endorsements and advantages/disadvantages of using celebrities.
4) How awards, advertising effectiveness, schedules, and primetime slots influence promotional success.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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2. Debate:
In Canada, the federal government
will withhold funding from amateur
teams that accept sponsorship from
tobacco companies. Is this fair?
3. Identify the Target Market
• Develop a comprehensive plan with a clear
understanding of which specific targeted
group is the focus for each plan.
• Targeted customers will guide the direction
of the media and promotional mix.
4. What is your Goal?
• Promotional campaigns must know exactly
what it is they want to accomplish.
• Need to know the target market they wish to
target.
• Research various types of market
segmentation.
5. Trade Sales Promotion
• Trade Allowances:
– Offer short-term discounts to distributors and
retailers for selling or participating in the
promotion of a product.
• Trade Contests
• Point of Purchase Displays
6. Employee Sales Promotions
• Push Money
– An extra commission paid to salespersons who
sell or push particular products.
7. Set Promotional Goals
• Set specific goals for each part of the
promotional plan.
• Make the goals measurable.
8. Promotional Trends
• Moving from personal selling to social
networking.
• Movie Promotions
– Trailers
• Critical to attracting an audience
• Rated for audience viewing age
• Gain attention in only a few seconds
9. The Goal
• Determine a specific, measurable goal is the
first step in the advertising process.
• What does the company want to accomplish
and how it will know the goal has been met.
• Goal must be specific.
10. Advertising
• Collaborate with sports and entertainment
organizations before and during the event.
• Reach a balance between meeting sponsor’s
goals and controlling costs.
• Research and carefully plan each of the
steps in the advertising process.
11. Legal Restrictions on Endorsements
• FTC guidelines:
– The truthful opinions and beliefs of the endorser must
be expressed in the endorsement.
– The endorser must have real experience with the
product.
– The endorsements may not contain any deceptive or
misleading statements. The statements must be able to
be substantiated by the advertiser.
12. Legal Restrictions on Endorsements
(Con’t)
– Endorsements may not be presented out of context or
reworded so as distort in any way the endorser’s
opinion.
– The endorser must use, continue to use, and believe in
the product for as long as the endorser is featured in the
advertisements.
– If the product changes in any way, the company must
notify the endorser, and the endorser must continue to
use and believe in the product in its new or revised
state.
13. Advantages to Celebrity
Endorsements
• Studies have proven that consumers will
buy products endorsed by celebrities over
those not endorsed.
• Viewers, listeners, and fans are less likely
to turn off commercials featuring
celebrities.
• Consumers believe celebrities.
14. Disadvantages to Celebrity
Endorsements
• Endorsements are expensive.
• If celebrities endorse too many products
their credibility will be doubted.
• Risk of negative publicity if the endorser
commits a crime or serious social blunder.
15. Awards Influence Sales
• In the entertainment industry, recognition
brings increase in money, praise, increased
potential for future success, and publicity.
16. The Effectiveness
• Knowing the effectiveness of an advertising
campaign can help to shape and improve a
business’s future advertising strategies.
17. The Schedule
• Concentration Strategy: Buying space in or
time on a single medium.
• Dominance Strategy: A firm buys the
maximum reach and frequency in one
medium and purchases additional space in
or time on another media.
18. Primetime
• When the largest viewing audiences are
watching TV.
• Most expensive time to advertise.
• Paid for before the new TV season begins.
19. Beyond the Player and Team
• Positive extends to:
– Sports Facilities
• Excellent service
• Cleanliness
• Safety
– Cities
• Fans known for good sportsmanship.
• Hospitality
20. How Can they Afford It?
• 24
– Commercial free except two 3 minute Ford
commercials
– Product placement
• Jack drives all Ford vehicles
• Ford automobiles are placed throughout the show.
• Corporations pay a fee for products that are
placed.
• Products given to movies in return for prominent
display.
