This document contains a series of multiple choice questions and answers about marketing and promotional concepts such as product placement, advertising, publicity, sales promotions, and endorsements. The questions cover topics like defining different promotional strategies, providing examples of each strategy, and regulatory guidelines around endorsements.
Complete the following1. Price differentiation attempts to sell.docxmaxinesmith73660
Complete the following:
1. Price differentiation attempts to sell
Choose one answer.
a. different products with different features at the same price.
b. identical products at different times at different prices.
c. products at lower prices, due to economies of scale, unintentionally resulting in lower net income for the company. incorect
d. products to customers based on their ability to pay.
e. all products at different prices.
2. Eric buys companies that are small or companies in financial trouble. He helps these companies turn around and develop a competitive advantage. The company that he recently purchased is called Your Way, Inc. The company sells men's clothing and accessories. Your Way keeps the sewing machines for clothes manufacturing at a separate production facility so that the store location space can be reserved for display and selling.After looking over the different products available, Eric realized that the company's previous owner was not aware of the product life cycle because the company kept items that were obviously too old and out of date. Also, because of the high turnover, employees did not have good knowledge of the different product lines and did not know the difference between a product line and a product mix. To move the company forward, Eric thought of the following two measures: first, developing a new product to incorporate into the product mix; and second, eliminating the out-of-date products.
Refer to Your Way, Inc. Which of the following descriptions should Eric use to best explain the difference between the product line and product mix?
Choose one answer.
a. The product line is a group of similar products that differ only in relatively minor characteristics, whereas product mix is all the products a firm offers for sale.
b. The product mix is a group of similar products that differ only in relatively minor characteristics, whereas product line is all the products a firm offers for sale.
c. The product line is a group of unrelated products, whereas product mix is all the products a firm offers for sale. incorrect
d. The product line is a group of similar products, whereas product mix is all products that are different.
e. There is no difference between a product line and product mix.
3. Price serves the function of ____ for goods, services, and financial resources.
Choose one answer.
a. distributor
b. determining factor incorrect
c. screener
d. quantifier
e. allocator
4. Which of the following is the most selective advertising medium?
Choose one answer.
a. Direct mail
b. Magazines
c. Newspapers
d. Out-of-home advertising
e. Television incorrect
5. Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship. One principle its trainers focus on is the difference between data and information. They also stres.
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants .docxannetnash8266
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must ma Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. Hi.
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to.docxmehek4
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must ma Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to
A. .
Test bank for cost management a strategic emphasis 7th edition by blocherPintoHoggee
Test Bank for Cost Management a Strategic Emphasis 7th Edition by Blocher
Download at: https://goo.gl/hxNdNw
People also search:
cost management a strategic emphasis 6th edition pdf
cost management a strategic emphasis 7th edition pdf
cost management a strategic emphasis 7th edition pdf download
cost management a strategic emphasis 7th edition solutions
cost management a strategic emphasis pdf
cost management a strategic emphasis 7th edition pdf free download
cost management a strategic emphasis 7th edition solutions manual pdf
cost management a strategic emphasis 7th edition answers
1. With _________________, the seller pays the actual freight char.docxchristiandean12115
1. With _________________, the seller pays the actual freight charges and bills every purchase with an identical, flat freight charge.
a.
zone pricing
b.
basing-point pricing
c.
uniform delivered pricing
d.
freight absorption pricing
e.
FOB origin pricing
2. ABC Company is hoping to increase its product sales immediately. Its best option is to use:
a.
sales promotion
b.
marketing research
c.
advertising
d.
publicity
e.
personal selling
3.A medium's ability to reach a precisely defined market is its:
a.
market targeting
b.
noise filtering ability
c.
geographic selectivity
d.
cost per exposure
e.
audience selectivity
4. Denny owned a small company which just started selling a new product. To try and win favor from some retailers who carried competing products, Denny offered them higher margins on his products than on his competitors’. This is known as:
a.
Trade promotion
b.
Sales promotion
c.
A pull strategy
d.
Trade partnership
e.
Consumer promotion
Question 5 查不到,但是感觉是第四个,受众广?
One of the main advantages of television advertising is:
Television can be high cost but has higher impact, it is more engaging and that makes it easier to demonstrate the products. It also provides wide coverage, which is particularly appealing for nationwide product launches.
a.
the lack of commercial clutter
b.
that it is cheap
c.
its captive audience
d.
ability to reach wide and diverse audience
e.
its ability to convey complex messages
Question 6
Why do many brands with a large market share spend proportionally less on advertising compared to brands with small market share in most industries?
a.
Certain industries have a practice of spending a low amount of dollars
b.
They cannot afford to spend more
c.
The firms with large market share do not need to advertise much
d.
Advertising will not stimulate their sales
e.
Because they need a lower proportion to get the same amount of absolute advertising expenses
Question 7
Slatescape sells crushed slate to be used as a decorative, permanent mulch to keep weeds out of flower beds. Slatescape has decided to put a majority of its promotion budget into personal selling and promotion to lawn and garden supply stores and large discount stores such as Wal-Mart. This new strategy is aimed towards:
a.
creating a push strategy
b.
increasing consumers’ preference of its product
c.
increasing the use of manufacturer rebates
d.
creating a pull strategy
e.
increasing awareness among consumers
Question 8
ABC Enterprises is trying to spur growth in sales in the short term. Their best bet for this project is to focus on:
a.
personal selling
b.
advertising
c.
publicity
d.
social media
e.
sales promotion
Question 9
When entering a market for a high cost product, using the strategy of setting your price high so that you attract less price-sensitive buyers and thus earn money via high margins, not volume, is known as what type of pricing:
a. Market skimming
b. Mark-up
c. Profit maxim.
FINAL EXAMINATION FOR INTEGRATED MARKETING STRATEGIES – MKT498I.docxcharlottej5
FINAL EXAMINATION FOR INTEGRATED MARKETING STRATEGIES – MKT/498
Instructions:
1)
Use the
Final Exam Answer Key Excel file
to record your answers for this exam.
2)
Put your name at the bottom of the
Answer Key
where indicated.
3)
Save the
Answer Key
in the following format:
Firstname-Lastname-FinalExam.xls
.
4)
Post your completed
Final Exam Answer Key
to the Assignments link no later than midnight Phoenix time on our final day of class (Day 7 of Week 5).
5)
Each of the 50 Multiple Choice & Multiple Select and the 50 True/False questions below is worth 1 point. Indicate your answer by putting an “X” in the correct column or columns on the
Answer Key
. Note that some questions may instruct you to “Select all that apply.” If you do not see that instruction, then only a single option is the correct answer.
6)
This final exam is worth 15% of your grade in this course.
Multiple Choice & Multiple Select Questions
1
The foundation of an IMC plan includes all of the following elements
except
:
a.
Pay-per-click manager
b.
Corporate image
c.
Brand management
d.
Analysis of buyer behaviors
e.
Promotional opportunity analysis
2
A system of partnerships and alliances that a firm creates to source, augment, and deliver its offerings is called ________.
a.
A demand chain
b.
A channel arrangement
c.
A value network
d.
Vertical marketing
e.
Horizontal marketing
3
Which of the following is NOT an element in the process of communicating a message?
a.
Senders and receivers
b.
Publicity
c.
Encoding and decoding
d.
Feedback and noise
e.
Media
4
________ are the people who control the flow of information to members of a buying center in an organization.
a.
Influencers
b.
Whistleblowers
c.
Deciders
d.
Gatekeepers
e.
None of the above
5
Xerox offers a color printer that sells for $1,200, which they want to market to businesses. As the marketing manager for Xerox printers, you want to select an advertising medium that has a long exposure time and that can attract and retain a prospective customer’s attention, and you have a budget of $20 million. Which communications medium would best the choice to meet these criteria?
a.
Print ads in a trade journal and/or national newspaper
b.
Cable TV ads
c.
Pop-up ads on specific Web sites
d.
POP displays
e.
Social media advertising
6
________ is a joint venture where two or more brands join into a new product or service.
a.
Flanker branding
b.
Ingredient branding
c.
Cooperative branding
d.
Complementary branding
e.
Brand extensions
7
The most common form of “noise” in marketing communications is:
a.
Use of too much movement
b.
Distractions from other people
c.
Size of the typeface used in print messages
d.
Clutter
e.
Use of too much color
8
All of the following are functions of public relations
except
:
a.
Determining product, price, place, and promotions
b.
Identifying and communicating with internal and external stakeholders
c.
Lobbying
d.
Press relations
e.
P.
MGT 300 Final Exam Answers
1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit
juices to its existing product line. Big Fizz must make some decisions regarding
packaging and branding the fruit juices. These decisions would fall under which variable
of the marketing mix?
A. Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores,
electronics superstores, and its own Internet site. What is the marketing mix variable
that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at
clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in cont
Cost management a strategic emphasis 7th edition blocher test bankmany2003
Cost Management A Strategic Emphasis 7th Edition Blocher Test Bank
Full download:https://goo.gl/E4XPdE
cost management a strategic emphasis 7th edition pdf
cost management a strategic emphasis 7th edition pdf download
cost management a strategic emphasis 6th edition pdf download
cost management a strategic emphasis 7th edition solutions
cost management a strategic emphasis pdf
cost management a strategic emphasis 5th edition pdf
cost management a strategic emphasis 7th edition answers
cost management a strategic emphasis 7th edition test bank
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. Lesson Review
Product placement is
A. The planned integration of a product into
a movie or television show.
B. Accidentally showing the label or brand
of a product in a film.
C. Mentioning a product in a newspaper
article.
D. All of the above.
3. Lesson Review
Television advertising is sold
A. After the new fall season begins.
B. Before the start of a new fall TV season.
C. Without regard to the time slot in which it
will be shown.
D. All of the above.
4. Lesson Review
Promotion is:
A. The process of making customers aware
of a product, service, or event.
B. The exchange or a product or service for
another item of value.
C. A deceptive practice.
D. Part of product/service management.
5. Lesson Review
An example of publicity is:
A. Giving a coupon for a free CD with the
purchase of a CD.
B. Being featured on the evening news.
C. Buying advertising space in a
newspaper.
D. Helping a customer find an item in a
sporting goods store.
6. Lesson Review
Which of the following is an example of a
sales promotion?
A. A limited – time discount.
B. Sponsorship or a sports competition.
C. A free gift with purchase while supplies
last.
D. Both A and C.
7. Lesson Review
Which of the following examples would a public
relations firm want to downplay?
A. A Special Olympics winner throwing out the first
ball at a professional baseball game.
B. Media coverage explaining that an athlete was
unjustly accused of taking drugs.
C. A professional team paying its star player a
record salary.
D. An event offering a percentage of its proceeds
to a children’s hospital.
8. Chapter Review
A goal of a promotion is to
A. Increase sales
B. Maintain customer loyalty
C. Educate potential customers
D. All of the above
9. Chapter Review
Examples of a trade sales promotion
include all except?
A. A trade allowance
B. A trade contest
C. Price – Pack deals
D. Point of purchase displays
10. Chapter Review
All of the following are steps in the
advertising process except?
A. Create an advertising theme.
B. Develop the product.
C. Develop the advertising budget.
D. Choose the advertising media.
11. Quick Review
Which of the following is not a quantitative
measurement of a promotional activity.
A. This year’s sales increased 5 percent
over last year’s sales.
B. Most theatergoers interviewed said the
movie trailer was entertaining.
C. Four hundred season ticket holders
bought five or more seats.
D. Product samples with coupons were
distributed to the 45,200 fans at the game.
12. Quick Review
The promotional mix consists of a
blending of all of the following except:
A. Advertising
B. Personal Selling
C. Sales Promotions
D. Publicity
E. Quantitative and qualitative
measurements.
13. Quick Review
A sponsor does all of the follow except:
A. Helps pay for an event.
B. Publicly endorses the product or
service it sponsors.
C. Helps hold down the cost of ticket
prices for fans.
D. Wants to be identified with an event
in which the target market is
interested.
14. Quick Review
Which of these television ads would be an
endorsement?
A. An unknown actor playing the role of a
professional who recommends the product
B. A group of teens talking about the next X
games.
C. Mia Hamm reminding you to drink milk.
D. All of the above.
15. Quick Review
Entertainment awards are an important
form of:
A. Distribution
B. Information management
C. Publicity
D. Product/service management
16. Quick Review
Event coordinators are responsible for:
A. Marketing
B. Project Management
C. Post – Even t Analysis
D. All of the above
17. Quick Review
Selecting the promotional mix:
A. Should not take place until the
promotional goals are set.
B. Precedes the development of the
promotional budget.
C. Is the third step in promotional
planning.
D. Both B and C.
18. Quick Review
According to FTC regulations, an endorser
must:
A. Continue to use the endorsed product and
believe in it as long as the endorser is
featured in the advertisements.
B. Not make any deceptive or misleading
statements.
C. Be informed if the endorsed product
change in any way.
D. All of the above.
20. Lesson Review
Product placement is
A. The planned integration of a product into
a movie or television show.
B. Accidentally showing the label or brand
of a product in a film.
C. Mentioning a product in a newspaper
article.
D. All of the above.
21. Lesson Review
Television advertising is sold
A. After the new fall season begins.
B. Before the start of a new fall TV season.
C. Without regard to the time slot in which it
will be shown.
D. All of the above.
22. Lesson Review
Promotion is:
A. The process of making customers aware
of a product, service, or event.
B. The exchange or a product or service for
another item of value.
C. A deceptive practice.
D. Part of product/service management.
23. Lesson Review
An example of publicity is:
A. Giving a coupon for a free CD cast with
the purchase of a CD.
B. Being featured on the evening news.
C. Buying advertising space in a
newspaper.
D. Helping a customer find an item in a
sporting goods store.
24. Lesson Review
Which of the following is an example of a
sales promotion?
A. A limited – time discount.
B. Sponsorship or a sports competition.
C. A free gift with purchase while supplies
last.
D. Both A and C.
25. Lesson Review
Which of the following examples would a public
relations firm want to downplay?
A. A Special Olympics winner throwing out the first
ball at a professional baseball game.
B. Media coverage explaining that an athlete was
unjustly accused of taking drugs.
C. A professional team paying its star player a
record salary.
D. An event offering a percentage of its proceeds
to a children’s hospital.
26. Chapter Review
A goal of a promotion is to
A. Increase sales
B. Maintain customer loyalty
C. Educate potential customers
D. All of the above
27. Chapter Review
Examples of a trade sales promotion
include all except?
A. A trade allowance
B. A trade contest
C. Price – Pack deals
D. Point of purchase displays
28. Chapter Review
All of the following are steps in the
advertising process except?
A. Create an advertising theme.
B. Develop the product.
C. Develop the advertising budget.
D. Choose the advertising media.
29. Quick Review
Which of the following is not a quantitative
measurement of a promotional activity.
A. This year’s sales increased 5 percent over last
year’s sales.
B. Most theatergoers interviewed said the movie
trailer was entertaining.
C. Four hundred season ticket holders bought five
or more seats.
D. Product samples with coupons were
distributed to the 45,200 fans at the game.
30. Quick Review
The promotional mix consists of a
blending of all of the following except:
A. Advertising
B. Personal Selling
C. Sales Promotions
D. Publicity
E. Quantitative and qualitative
measurements.
31. Quick Review
A sponsor does all of the follow except:
A. Helps pay for an event.
B. Publicly endorses the product or
service it sponsors.
C. Helps hold down the cost of ticket
prices for fans.
D. Wants to be identified with an event
in which the target market is
interested.
32. Quick Review
Which of these television ads would be an
endorsement?
A. An unknown actor playing the role of a
professional who recommends the product
B. A group of teens talking about the next X
games.
C. Mia Hamm reminding you to drink milk.
D. All of the above.
33. Quick Review
Entertainment awards are an important
form of:
A. Distribution
B. Information management
C. Publicity
D. Product/service management
34. Quick Review
Event coordinators are responsible for:
A. Marketing
B. Project Management
C. Post – Even t Analysis
D. All of the above
35. Quick Review
Select the promotional mix:
A. Should not take place until the
promotional goals are set.
B. Precedes the development of the
promotional budget.
C. Is the third step in promotional
planning.
D. Both B and C.
36. Quick Review
According to FTC regulations, an endorser
must:
A. Continue to use the endorsed product and
believe in it as long as the endorser is
featured in the advertisements.
B. Not make any deceptive or misleading
statements.
C. Be informed if the endorsed product
change in any way.
D. All of the above.