The document provides a social media toolkit for members of NTEA - The Work Truck Association. It establishes NTEA's presence on major social media platforms like Facebook, Twitter, LinkedIn, Instagram and YouTube. It offers guidance on developing a social media strategy, selecting appropriate platforms, using tools to manage content, engaging with other members, and best practices. Contact information is provided for any questions.

1. Social media toolkit
For NTEA members

2. About NTEA
Established in 1964, NTEA – The Work Truck Association™, a
501(c)(6) organization, represents more than 2,100 companies
that manufacture, distribute, install, sell and repair commercial
vehicles, truck bodies, truck equipment, trailers and accessories.
Buyers of work trucks and the major commercial truck chassis
manufacturers also belong to NTEA. The Association provides in-
depth technical information, education, and member programs
and services, and produces Work Truck Week, Green Truck
Summit, Commercial Vehicle Upfitting Summit and Executive
Leadership Summit. The Association maintains its administrative
headquarters in suburban Detroit and government relations
offices in Washington, DC, and Ottawa, Ontario, Canada.

3. Table of contents
4-5 Introduction
6-11 NTEA’s big five
12 Photography
13 Get started
14-15 Establish a policy
16-21 Platform selection
22 Tools
23 For NTEA members
24 Best practices
25 Questions

4. Introduction
Social media has changed the way people market their
businesses, brands and products. As the leading association for
the work truck industry and producer of The Work Truck Show,
we want to make it easy for you to participate in social media.
The following will help you understand popular platforms with tips
on how to promote your involvement in the Association and its
events. We are pleased to introduce this social media toolkit as a
resource for you.

5. Why use this toolkit?
The answer is simple –– to magnify your outreach. This toolkit
explains NTEA’s social media activities and how you can interact
with us on each platform. Many voices are louder than one.

6. NTEA’s big five
Work truck professionals appreciate having an official space to
share, chat and ask questions. NTEA’s five key social media
platforms are Facebook, X, LinkedIn, Instagram and YouTube.

7. Facebook
• Like NTEA and Work Truck Week pages for targeted news and
year-round engagement. Once you’ve liked us, make sure to
select the Following box on our pages, then select See first
and On (Highlight Posts) to get notifications in your news feed.
Also, remember to share our stories and posts. Like us? Be
sure to review us.
•NTEA Facebook page:
facebook.com/NTEA.TheAssociationForTheWorkTruckIndustry
•Work Truck Week Facebook page:
facebook.com/TheWorkTruckWeek

8. X
• Follow us for up-to-the-minute updates on Association and
Work Truck Week activities. To follow, visit:
•NTEA News: x.com/nteanews
•The Work Truck Show: x.com/worktruckweek
If you like our tweets, please retweet them.

9. LinkedIn
Join NTEA’s company page on LinkedIn to connect with our team
and industry peers:
• linkedin.com/company/ntea---the-association-for-the-work-truck-
industry
If you find our content informative, please share with your
network.

10. Instagram
Connect with us on Instagram for a visual journey of the work
truck industry.
•instagram.com/the.ntea
•instagram.com/worktruckweek

11. YouTube
Check out our YouTube channels at:
•NTEA: YouTube.com/nteavideos
•Work Truck Show: youtube.com/c/WorkTruckWeek

12. Photography
Be sure to check out our photo galleries at ntea.smugmug.com/

13. Get started
Before you start a social media program for your business, you
need to ask yourself a few questions and determine if you have
the time and resources to fully implement a program.
A. Who will maintain the platforms? And do we have resources
for
monitoring and contact via social media channels?
B. What objectives are we trying to achieve?
C. Who is our audience?
D. What is our message?

14. Establish a policy
So, you’ve decided you want to create a social media program.
It’s now time to create a framework and policy for your program.
Who is responsible for what? In theory, it’s great to have one
lead. But the true power is in syndication and collaborative
information sourcing. Under this system, a company has one
point person to traffic and control message and overall integrity,
while empowering other employees as social media team
members who can post on behalf of the organization.
The point person is also responsible for monitoring and

15. Establish a policy (Cont’d)
The point person is also responsible for monitoring and
responding to third-party content.
And, each social media platform requires a terms-of-use to define
rules of engagement.
Sound confusing? For more information, contact Laura Heidrich
at laura@ntea.com.

16. Establish a policy (Cont’d)
The point person is also responsible for monitoring and
responding to third-party content.
And, each social media platform requires a terms-of-use to define
rules of engagement.
Sound confusing? For more information, contact Laura Heidrich
at laura@ntea.com.

17. Platform selection
Now that you have resources and policies to make it happen,
what platforms should you use? You don’t need to use all of
them; in fact, you may want to purposefully limit your social
media program to one or two targeted channels. Read on to learn
which tools fit your need.

18. Facebook
By the numbers: 2.7 billion monthly active users.
Facebook is easy to use to create dialogue, to push out
notifications and to promote activities.
Facebook pages for NTEA and Work Truck Week are active year-
round.

19. X
By the numbers: More than 330 million monthly active users.
X is good for sharing breaking news. It allows users to publicly
post and share short messages that may include up to four
photos, a gif or a video.
NTEANews and WorkTruckWeek Twitter accounts are populated
multiple times a week.

20. LinkedIn
By the numbers: 500 million members.
LinkedIn is useful for connecting with professional colleagues
and sharing internal information within closed groups. Many
businesses manage LinkedIn company pages.
NTEA’s company page linkedin.com/company/ntea---the-
association-for-the-work-truck-industry is populated multiple
times a week.

21. Instagram
By the numbers: 1 billion users.
Instagram is a massive mobile social network used by
businesses to engage followers and promote their brand. It
enables users to share photos and videos (60 seconds max for a
regular post) on a variety of other platforms, such as Facebook,
X, Tumblr and Flickr. NTEA and Work Truck Week Instagram
accounts are populated multiple times a week.

22. YouTube
By the numbers: 2 billion logged-in users each month.
Even bigger than Gmail and nearly as big as Facebook, YouTube
is a website where users can watch, like, share, comment and
upload their own videos. The service can be accessed on PCs,
laptops, tablets and mobile phones. NTEA and Work Truck Show
YouTube accounts are populated several times a year.

23. Tools
Here are some resources to help you build your platforms, and
schedule, monitor and manage your messages:
• Facebook business page: facebook.com/business/overview
• Twitter business profile: business.twitter.com/en/basics/create-
a-twitter-business-profile.html
• LinkedIn: business.linkedin.com/
• Instagram for business: business.instagram.com
• YouTube for business: YouTube.com/YouTubeforbusiness
Questions? Contact Laura Heidrich at laura@ntea.com.

24. For NTEA members
Your news is important to us, and so we want to follow you on
social media. In fact, as part of our new member onboarding
process, we ask where to find you. If you see we’ve missed you,
please contact Laura Heidrich at laura@ntea.com, and we will
add and follow you!

25. Best practices
Share. Social media is about sharing. Be sure to encourage your
stakeholders to share your information through multiple channels.
Tag. Include other companies in your events/happenings. Alert
someone when you talk about them. Give credit when due. To tag
someone in a Twitter, Facebook or LinkedIn post, type @
followed by the handle they use for that platform. On Instagram,
tap Tag People from the Share screen, tap the image, and then
start entering their name/username and select them from the
dropdown menu.

26. Best practices (Cont’d)
Embed. Embed your Facebook or Twitter feed into your web
page. This allows for readily updated information.
Monitor and evaluate. Establish protocols to monitor social
media — including metrics to measure success — whether it’s
once a day or once an hour.

27. Questions?
Contact laura@ntea.com.
We can also be reached across each of NTEA’s social media
platforms. Feel free to send us a private message with any
questions. We’re happy to help.

28. How to ask questions
We encourage you to ask questions throughout today’s
presentation. Please use the Q&A feature within zoom.

29. Section Title Card
Powerpoint Template for Presenter Use

30. How to ask questions
Click in the box to type your question. You can choose to send
your question anonymously if you like.

31. Today’s Presenter
Steve Latin-Kasper
Senior Director of Market Data and Research
NTEA
248-479-8193
stevelk@ntea.com

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