The document discusses various research methods and terms related to research. It provides examples of quantitative and qualitative research, including a case study on obesity and a fact file on singer Bruno Mars. It also defines key terms like secondary research, primary research, audience reach, and Likert scales. Measurement organizations like RAJAR, BARB, ABC, and tools like Google Analytics and SEO are also overviewed.
Research can be defined as systematically investigating a topic to discover new facts or information. There are two main types of research: primary research involves collecting original data, while secondary research uses existing information from outside sources. The document then provides examples of qualitative and quantitative research methods. Qualitative research aims to understand opinions and motivations through methods like interviews, while quantitative research uses statistical analysis to measure trends from sample data. Finally, several specific research terms and organizations are defined, such as RAJAR, BARB, ABC, SEO, Google Analytics, and IPSO/MORI.
survey on what doctors accept from medical representativesPARTH SARTHY
This document summarizes a survey conducted on doctors' expectations from medical representatives. The survey collected data through interviews and online forms from doctors in various cities. It asked doctors about their interactions with medical representatives, how useful representatives are, and what doctors expect from them. Key findings were that doctors want representatives to maintain high ethical standards, be well-informed about products, tailor their visits based on doctor workload, and follow up on queries. The conclusion was that younger doctors are more open to representatives than experienced doctors, and the study's goals were to help representatives improve their effectiveness.
BTEC National in ICT: Unit 3 - Operational Issuesmrcox
The document discusses several operational issues related to information systems including security, backups, health and safety, organization policies, business continuity planning, costs, and the increasing sophistication of modern systems. Key points include the need to dictate secure access to data, regularly back up information, follow appropriate ergonomic practices, manage costs through a business case, and provide more training as systems become more complex.
Research can be defined as systematically investigating a topic to discover new facts or information. There are two main types of research: primary research involves collecting original data, while secondary research uses existing information from outside sources. Qualitative research aims to understand opinions and motivations through methods like interviews, while quantitative research uses numerical data from surveys to measure trends and generalize results.
Research can be defined as systematically investigating a topic to discover new facts or information. There are two main types of research: primary research involves collecting original data, while secondary research uses existing information from outside sources. Qualitative research aims to understand opinions and motivations through methods like interviews, while quantitative research uses numerical data from surveys to measure trends and generalize results. Examples of both types are described, including a biography of Che Guevara and a case study on treating obesity. Key sources of audience data for TV (BARB) and radio (RAJAR) in the UK are also summarized.
The document outlines Public Health England's strategic marketing priorities and approach for 2014-2017. It discusses focusing marketing efforts locally, through partnerships, and ensuring activities are evidence-based and transparent. It also describes developing "on demand" digital public health products and allocating spending based on a new model that scores health topics on several impact factors. The approach will organize activities by lifestage, integrating with screening programs, and potentially restructuring some brands under a single national brand.
Surveys are used to collect information from respondents through questionnaires. They can be conducted online, by phone, mail or in-person. While convenient and low-cost, online surveys have some limitations including potential fraud, limited sampling, and lack of an interviewer to clarify questions. The validity of survey data depends on respondents providing truthful answers, though self-reported behaviors do not always match actual behaviors.
The document summarizes a study examining the relationships between personality, motivation, and consumer decisions regarding weight loss products and services. It outlines hypotheses that personality traits like extroversion and conscientiousness may correlate with weight loss success. It also hypothesizes that self-image will be a primary motivator for initiating weight loss. The study involved a questionnaire and personality test completed by 46 female participants. Results found little evidence that personality determines program preference or success, but did indicate respondents struggle to maintain weight loss long-term. Understanding factors influencing consumer purchases can help marketers better position products.
Research can be defined as systematically investigating a topic to discover new facts or information. There are two main types of research: primary research involves collecting original data, while secondary research uses existing information from outside sources. The document then provides examples of qualitative and quantitative research methods. Qualitative research aims to understand opinions and motivations through methods like interviews, while quantitative research uses statistical analysis to measure trends from sample data. Finally, several specific research terms and organizations are defined, such as RAJAR, BARB, ABC, SEO, Google Analytics, and IPSO/MORI.
survey on what doctors accept from medical representativesPARTH SARTHY
This document summarizes a survey conducted on doctors' expectations from medical representatives. The survey collected data through interviews and online forms from doctors in various cities. It asked doctors about their interactions with medical representatives, how useful representatives are, and what doctors expect from them. Key findings were that doctors want representatives to maintain high ethical standards, be well-informed about products, tailor their visits based on doctor workload, and follow up on queries. The conclusion was that younger doctors are more open to representatives than experienced doctors, and the study's goals were to help representatives improve their effectiveness.
BTEC National in ICT: Unit 3 - Operational Issuesmrcox
The document discusses several operational issues related to information systems including security, backups, health and safety, organization policies, business continuity planning, costs, and the increasing sophistication of modern systems. Key points include the need to dictate secure access to data, regularly back up information, follow appropriate ergonomic practices, manage costs through a business case, and provide more training as systems become more complex.
Research can be defined as systematically investigating a topic to discover new facts or information. There are two main types of research: primary research involves collecting original data, while secondary research uses existing information from outside sources. Qualitative research aims to understand opinions and motivations through methods like interviews, while quantitative research uses numerical data from surveys to measure trends and generalize results.
Research can be defined as systematically investigating a topic to discover new facts or information. There are two main types of research: primary research involves collecting original data, while secondary research uses existing information from outside sources. Qualitative research aims to understand opinions and motivations through methods like interviews, while quantitative research uses numerical data from surveys to measure trends and generalize results. Examples of both types are described, including a biography of Che Guevara and a case study on treating obesity. Key sources of audience data for TV (BARB) and radio (RAJAR) in the UK are also summarized.
The document outlines Public Health England's strategic marketing priorities and approach for 2014-2017. It discusses focusing marketing efforts locally, through partnerships, and ensuring activities are evidence-based and transparent. It also describes developing "on demand" digital public health products and allocating spending based on a new model that scores health topics on several impact factors. The approach will organize activities by lifestage, integrating with screening programs, and potentially restructuring some brands under a single national brand.
Surveys are used to collect information from respondents through questionnaires. They can be conducted online, by phone, mail or in-person. While convenient and low-cost, online surveys have some limitations including potential fraud, limited sampling, and lack of an interviewer to clarify questions. The validity of survey data depends on respondents providing truthful answers, though self-reported behaviors do not always match actual behaviors.
The document summarizes a study examining the relationships between personality, motivation, and consumer decisions regarding weight loss products and services. It outlines hypotheses that personality traits like extroversion and conscientiousness may correlate with weight loss success. It also hypothesizes that self-image will be a primary motivator for initiating weight loss. The study involved a questionnaire and personality test completed by 46 female participants. Results found little evidence that personality determines program preference or success, but did indicate respondents struggle to maintain weight loss long-term. Understanding factors influencing consumer purchases can help marketers better position products.
Data is an essential commodity and various organizations today unlock data to allow them to make business decisions that are highly informed. Data in open source has become highly available and U.K Government has a wide range of available open data to analyse. The paper of this report lies in information extraction from data sets of health for supporting development for wide range of food products that are healthy. The scope of this paper lies in analysing and extracting information from distinct data sets using a specific tool of data analytics that is either SAS JMP or SAS Enterprise guide or base SAS. After this analysis, results for the data will be analysed for showing the requirement for a wide range of food products that are healthy.
This systematic review analyzed 5 case-control studies to determine if bicycle helmets reduce head, brain, and facial injuries. The studies found that helmets provide a 63-88% reduction in the risk of head, brain, and severe brain injuries for bicyclists of all ages. Helmets also provide a 65-88% reduction in the risk of facial injuries. The review concludes that bicycle helmets effectively reduce injuries to the head and face for bicyclists involved in crashes or falls.
This document summarizes the history and influence of public relations (PR) in the healthcare industry based on the speaker's organization's reviews of health care news stories and PR releases. Some key points:
- Edward Bernays popularized modern PR in the 1920s including promoting smoking and hyping breakfast foods.
- Modern healthcare PR aims to promote new tests, drugs and treatments but often exaggerates benefits and ignores costs and harms based on the organization's reviews.
- PR campaigns have influenced journalists and the public by promoting ideas like "simple tests" that overstate what tests can determine and fuel overdiagnosis.
- The organization aims to provide more balanced reviews of PR releases to counter hype and better inform journalists
This study explored using online crowdsourcing platforms like Amazon Mechanical Turk (MTurk) to identify and prioritize back pain research topics from patient perspectives. Researchers surveyed patients in a back pain registry (BOLD) and through MTurk to rank existing research topics and propose new ones. MTurk yielded over twice as many responses at a lower cost and faster timeline. Both groups prioritized identifying causes and effective diagnosis of back pain highest. BOLD proposed additional topics on comorbidities and healthcare systems, while MTurk proposed information on medication and work disability benefits. Using online crowdsourcing is a low-cost method to incorporate diverse patient input on research priorities.
Outcomes research examines the end results of health services on individuals and is intended to provide scientific evidence relating to decisions made by all who participate in health care. This presentation examines two leading organizations in outcomes research: the Agency for Healthcare Research and Quality (AHRQ) and the Patient Centered Outcomes Research Institute (PCORI). AHRQ funds research to improve quality and safety, focusing on priority populations like children and the elderly. PCORI funds research allowing patients and providers to make informed decisions, with mental/behavioral health being the most studied condition. While outcomes research considers patient preferences, it is difficult to satisfy all patients regardless of efforts to provide evidence-based care.
Running Head METHODS PAPER 1METHODS PAPER Dayana Lewa.docxtodd581
Running Head: METHODS PAPER 1
METHODS PAPER
Dayana Lewandowski
Florida International University
HSA 6717
March 3, 2020
METHODS PAPER 2
Background and Introduction
The National Health and Nutrition Examination Survey (NHANES) program studies the
design and nature of the health and nutrition basis as allocated to children and adults in the
United States of America. Data and data sets can be accessed that align to statistics that are vital
in delivery of field of health care attention and are significant measures of the health and
nutrition needs and requirements as needed. Disease prevention and control concentrates on
unleashing the responsibility of the health and nutrition delivered to patients and individuals in
access and distribution of health care. Health and nutrition are delivered to individuals in special
programs that focus on the essential needs of the people and the patients at large. Different
research designs have been examined to discover the impact and importance of good health and
nutrition to individuals in the day to day encounters.
Statement of the problem
The United States of America and other nations face one big problem of health and
nutrition which mainly focuses on altering the normal operations and functioning of the
individuals in their work on daily basis. Bad health services and awful nourishment bring down
the accomplishment of residents in the United States of America which thusly expands the
medical issues and different issues experienced in everyday experiences. Numerous individuals
are confronted with one significant issue of expanded wellbeing and sustenance issues which
caution on expanded impacts, melancholy, stress, monetary ineffectiveness among different
issues.
METHODS PAPER 3
Purpose of the study
The research is meant to discover and evaluate the importance and implications of good
health and nutrition to citizens in effort to solve the social and economic issues that arise from
deteriorated and reduced health and nutrition in the United States of America. The study will
apply different designs that create alarm on the importance of good health and nutrition as
uncovered and as provided by the National Health and Nutrition Examination Survey
(NHANES). Bad health care and bad nutrition lowers the success of citizens in the United States
of America which in turn increases the health problems and other issues experienced in the day
to day encounters. Many people are faced with one major problem of increased health and
nutrition issues which alarm on increased effects, depression, stress, economic unproductivity
among other issues.
Literature review
According to the data and information reviewed from the National Health and Nutrition
Examination Survey (2018), health and nutrition plays an important role in the development of
every individual because total disease and other defects on the nutrition normally affects the way
and .
Running Head METHODS PAPER 1METHODS PAPER Dayana Lewa.docxglendar3
Running Head: METHODS PAPER 1
METHODS PAPER
Dayana Lewandowski
Florida International University
HSA 6717
March 3, 2020
METHODS PAPER 2
Background and Introduction
The National Health and Nutrition Examination Survey (NHANES) program studies the
design and nature of the health and nutrition basis as allocated to children and adults in the
United States of America. Data and data sets can be accessed that align to statistics that are vital
in delivery of field of health care attention and are significant measures of the health and
nutrition needs and requirements as needed. Disease prevention and control concentrates on
unleashing the responsibility of the health and nutrition delivered to patients and individuals in
access and distribution of health care. Health and nutrition are delivered to individuals in special
programs that focus on the essential needs of the people and the patients at large. Different
research designs have been examined to discover the impact and importance of good health and
nutrition to individuals in the day to day encounters.
Statement of the problem
The United States of America and other nations face one big problem of health and
nutrition which mainly focuses on altering the normal operations and functioning of the
individuals in their work on daily basis. Bad health services and awful nourishment bring down
the accomplishment of residents in the United States of America which thusly expands the
medical issues and different issues experienced in everyday experiences. Numerous individuals
are confronted with one significant issue of expanded wellbeing and sustenance issues which
caution on expanded impacts, melancholy, stress, monetary ineffectiveness among different
issues.
METHODS PAPER 3
Purpose of the study
The research is meant to discover and evaluate the importance and implications of good
health and nutrition to citizens in effort to solve the social and economic issues that arise from
deteriorated and reduced health and nutrition in the United States of America. The study will
apply different designs that create alarm on the importance of good health and nutrition as
uncovered and as provided by the National Health and Nutrition Examination Survey
(NHANES). Bad health care and bad nutrition lowers the success of citizens in the United States
of America which in turn increases the health problems and other issues experienced in the day
to day encounters. Many people are faced with one major problem of increased health and
nutrition issues which alarm on increased effects, depression, stress, economic unproductivity
among other issues.
Literature review
According to the data and information reviewed from the National Health and Nutrition
Examination Survey (2018), health and nutrition plays an important role in the development of
every individual because total disease and other defects on the nutrition normally affects the way
and .
Running Head METHODS PAPER 1METHODS PAPER Dayana Lewa.docxjeanettehully
Running Head: METHODS PAPER 1
METHODS PAPER
Dayana Lewandowski
Florida International University
HSA 6717
March 3, 2020
METHODS PAPER 2
Background and Introduction
The National Health and Nutrition Examination Survey (NHANES) program studies the
design and nature of the health and nutrition basis as allocated to children and adults in the
United States of America. Data and data sets can be accessed that align to statistics that are vital
in delivery of field of health care attention and are significant measures of the health and
nutrition needs and requirements as needed. Disease prevention and control concentrates on
unleashing the responsibility of the health and nutrition delivered to patients and individuals in
access and distribution of health care. Health and nutrition are delivered to individuals in special
programs that focus on the essential needs of the people and the patients at large. Different
research designs have been examined to discover the impact and importance of good health and
nutrition to individuals in the day to day encounters.
Statement of the problem
The United States of America and other nations face one big problem of health and
nutrition which mainly focuses on altering the normal operations and functioning of the
individuals in their work on daily basis. Bad health services and awful nourishment bring down
the accomplishment of residents in the United States of America which thusly expands the
medical issues and different issues experienced in everyday experiences. Numerous individuals
are confronted with one significant issue of expanded wellbeing and sustenance issues which
caution on expanded impacts, melancholy, stress, monetary ineffectiveness among different
issues.
METHODS PAPER 3
Purpose of the study
The research is meant to discover and evaluate the importance and implications of good
health and nutrition to citizens in effort to solve the social and economic issues that arise from
deteriorated and reduced health and nutrition in the United States of America. The study will
apply different designs that create alarm on the importance of good health and nutrition as
uncovered and as provided by the National Health and Nutrition Examination Survey
(NHANES). Bad health care and bad nutrition lowers the success of citizens in the United States
of America which in turn increases the health problems and other issues experienced in the day
to day encounters. Many people are faced with one major problem of increased health and
nutrition issues which alarm on increased effects, depression, stress, economic unproductivity
among other issues.
Literature review
According to the data and information reviewed from the National Health and Nutrition
Examination Survey (2018), health and nutrition plays an important role in the development of
every individual because total disease and other defects on the nutrition normally affects the way
and ...
Talk about data visualization as tool to add new value to health data, presented in the Panel: Old School Data Set, Rebooted, Repurposed and Creating Killer New Value Health Datapalooza, June 2, 2015
Business research is a process of acquiring detailed information about all areas of business to maximize sales and profits. It helps determine the most profitable or in-demand products and services. Research design provides a framework for efficiently conducting research projects through structured data collection, measurement, and analysis. There are two main types of research design: quantitative, which uses numerical data and statistical analysis, and qualitative, which relies on non-numerical data from sources like interviews and observations. The goal is to draw valid conclusions through high-quality, credible research methods.
Clearing the Error: Patient Participation in Reducing Diagnostic ErrorJefferson Center
To generate new, patient-centered insights into diagnostic error, we convened diverse groups in public deliberation to recommend and evaluate actions that patients and/or their advocates would be willing and able to perform to improve diagnostic quality.
This document discusses evidence-based practice and provides information on different types of evidence available, including experimental studies, systematic reviews, and guidelines. It explains that evidence-based practice aims to provide an objective basis for practice by evaluating available evidence. The document also discusses how to search for evidence, including using keywords and databases, as well as the importance of developing a search strategy and documenting the search process.
ODF III - 3.15.16 - Day Two Morning SessionsMichael Kerr
Slide presentations delivered during morning sessions of Day Two of the California Statewide Health and Human Services Open DataFest - March 14 - 15, 2016, Sacramento, CA
ITS IMPORTANT TO COVER OR MEET THE COMPETENCES PLS READ.docxwrite31
This document outlines the requirements for an assignment to assess nursing students' competencies in conducting health assessments. Students must choose a population and describe the key elements of assessments at the community, group, and individual levels. They must explain the process for a comprehensive health assessment and summarize the findings of one they conducted. The assignment aims to develop students' skills in areas like research, informatics, and communication.
Educating the Marketplace to Support Successful Diabetes Product Launches Rep...Best Practices
Pharmaceutical and biotech companies realize the importance of educating the payer sector to improve the likelihood of a successful launch of their new products. As payers’ influence in the marketplace has grown, so has the importance of effective payer education tactics- no more so than in the diabetes therapeutic area where competition is fierce for prime formulary positioning. This Best Practices®, LLC benchmarking study provides benchmarks around timing of payer-oriented market education and effective education tactics for payers.
Assessment 3PRINTLetter to the Editor Population Health P.docxgalerussel59292
- The document provides instructions for Assessment 3, which requires students to write a letter to the editor of an academic or professional journal advocating for a health policy developed in Assessment 2.
- The letter must evaluate current quality of care/outcomes for the issue/population, analyze how this necessitates policy development, justify how the proposed policy will improve care/outcomes, and advocate for similar policies in other settings.
- Students must choose an appropriate nursing journal, follow its submission guidelines, and integrate sources using APA style to support their letter.
The document summarizes key insights from a global patient-centricity survey conducted by The Aurora Project. The top 5 insights are:
1) Patient centricity is becoming important to the pharmaceutical industry's future but confidence in delivering is lagging, especially among patients.
2) Most pharmaceutical leaders want to learn more about how to be patient-focused.
3) The industry believes being patient-focused improves business outcomes like trust, engagement, and revenues.
4) Training, resources, measurement, and focus across all departments could be improved to better execute on patient-centric intentions.
5) When asked how their company could do better, common themes were engaging patients more, allocating more budget
The document summarizes insights from a global patient-centricity survey conducted by The Aurora Project. The top 5 insights are:
1) Patient centricity is becoming important to the pharmaceutical industry's future but confidence in delivering is lagging, especially among patients.
2) Most pharmaceutical leaders want to learn more about how to be patient-focused.
3) The industry believes being patient-focused improves business outcomes like trust, engagement, and revenues.
4) When asked how to better focus on patients, common themes were engaging patients, allocating more resources, improving measurement, training, and ensuring all departments are responsible.
5) The survey provides a benchmark for where the industry is now on
This document provides a campaign plan book for Cultured Love, a specialty food company based in Grand Rapids, MI that produces various flavored sauerkrauts. It includes research conducted, target audience analysis, messaging, objectives, tactics, budget, timeline and evaluation plans for a promotional campaign.
Key findings from secondary research showed growing consumer awareness of and interest in specialty/functional foods and using food as medicine. Primary research through a focus group and survey of the target audience found that sampling the product, the company story and supporting local businesses would influence purchases, and over 50% said Facebook recommendations affect buying decisions. The campaign will target women ages 25-45 interested in healthy eating via social media like Facebook.
1) It is useful for advertisers to study audiences in order to target their advertising effectively and maximize reach/impact to make money.
2) Audiences are divided by occupation (social grade), attitudes (psychographics), location (geodemographics), age, and gender to shape content to appeal to specific groups.
3) Dividing audiences by psychographics through market research helps improve business strategies, formulate decisions based on supply/demand, and focus budgets on specific marketing phases.
Regulation of advertising takes place through the ASA and OFCOM. The ASA reviews ads to ensure they are suitable and do not cause harm or offense, with rules around children, shock tactics, and unsafe practices. OFCOM is the communications regulator that ensures high quality TV and radio programming appealing to diverse tastes, while protecting viewers from harmful material. Both organizations investigate complaints and can ban ads found to breach their codes, such as a Durex condom ad deemed inappropriate for children to view.
Data is an essential commodity and various organizations today unlock data to allow them to make business decisions that are highly informed. Data in open source has become highly available and U.K Government has a wide range of available open data to analyse. The paper of this report lies in information extraction from data sets of health for supporting development for wide range of food products that are healthy. The scope of this paper lies in analysing and extracting information from distinct data sets using a specific tool of data analytics that is either SAS JMP or SAS Enterprise guide or base SAS. After this analysis, results for the data will be analysed for showing the requirement for a wide range of food products that are healthy.
This systematic review analyzed 5 case-control studies to determine if bicycle helmets reduce head, brain, and facial injuries. The studies found that helmets provide a 63-88% reduction in the risk of head, brain, and severe brain injuries for bicyclists of all ages. Helmets also provide a 65-88% reduction in the risk of facial injuries. The review concludes that bicycle helmets effectively reduce injuries to the head and face for bicyclists involved in crashes or falls.
This document summarizes the history and influence of public relations (PR) in the healthcare industry based on the speaker's organization's reviews of health care news stories and PR releases. Some key points:
- Edward Bernays popularized modern PR in the 1920s including promoting smoking and hyping breakfast foods.
- Modern healthcare PR aims to promote new tests, drugs and treatments but often exaggerates benefits and ignores costs and harms based on the organization's reviews.
- PR campaigns have influenced journalists and the public by promoting ideas like "simple tests" that overstate what tests can determine and fuel overdiagnosis.
- The organization aims to provide more balanced reviews of PR releases to counter hype and better inform journalists
This study explored using online crowdsourcing platforms like Amazon Mechanical Turk (MTurk) to identify and prioritize back pain research topics from patient perspectives. Researchers surveyed patients in a back pain registry (BOLD) and through MTurk to rank existing research topics and propose new ones. MTurk yielded over twice as many responses at a lower cost and faster timeline. Both groups prioritized identifying causes and effective diagnosis of back pain highest. BOLD proposed additional topics on comorbidities and healthcare systems, while MTurk proposed information on medication and work disability benefits. Using online crowdsourcing is a low-cost method to incorporate diverse patient input on research priorities.
Outcomes research examines the end results of health services on individuals and is intended to provide scientific evidence relating to decisions made by all who participate in health care. This presentation examines two leading organizations in outcomes research: the Agency for Healthcare Research and Quality (AHRQ) and the Patient Centered Outcomes Research Institute (PCORI). AHRQ funds research to improve quality and safety, focusing on priority populations like children and the elderly. PCORI funds research allowing patients and providers to make informed decisions, with mental/behavioral health being the most studied condition. While outcomes research considers patient preferences, it is difficult to satisfy all patients regardless of efforts to provide evidence-based care.
Running Head METHODS PAPER 1METHODS PAPER Dayana Lewa.docxtodd581
Running Head: METHODS PAPER 1
METHODS PAPER
Dayana Lewandowski
Florida International University
HSA 6717
March 3, 2020
METHODS PAPER 2
Background and Introduction
The National Health and Nutrition Examination Survey (NHANES) program studies the
design and nature of the health and nutrition basis as allocated to children and adults in the
United States of America. Data and data sets can be accessed that align to statistics that are vital
in delivery of field of health care attention and are significant measures of the health and
nutrition needs and requirements as needed. Disease prevention and control concentrates on
unleashing the responsibility of the health and nutrition delivered to patients and individuals in
access and distribution of health care. Health and nutrition are delivered to individuals in special
programs that focus on the essential needs of the people and the patients at large. Different
research designs have been examined to discover the impact and importance of good health and
nutrition to individuals in the day to day encounters.
Statement of the problem
The United States of America and other nations face one big problem of health and
nutrition which mainly focuses on altering the normal operations and functioning of the
individuals in their work on daily basis. Bad health services and awful nourishment bring down
the accomplishment of residents in the United States of America which thusly expands the
medical issues and different issues experienced in everyday experiences. Numerous individuals
are confronted with one significant issue of expanded wellbeing and sustenance issues which
caution on expanded impacts, melancholy, stress, monetary ineffectiveness among different
issues.
METHODS PAPER 3
Purpose of the study
The research is meant to discover and evaluate the importance and implications of good
health and nutrition to citizens in effort to solve the social and economic issues that arise from
deteriorated and reduced health and nutrition in the United States of America. The study will
apply different designs that create alarm on the importance of good health and nutrition as
uncovered and as provided by the National Health and Nutrition Examination Survey
(NHANES). Bad health care and bad nutrition lowers the success of citizens in the United States
of America which in turn increases the health problems and other issues experienced in the day
to day encounters. Many people are faced with one major problem of increased health and
nutrition issues which alarm on increased effects, depression, stress, economic unproductivity
among other issues.
Literature review
According to the data and information reviewed from the National Health and Nutrition
Examination Survey (2018), health and nutrition plays an important role in the development of
every individual because total disease and other defects on the nutrition normally affects the way
and .
Running Head METHODS PAPER 1METHODS PAPER Dayana Lewa.docxglendar3
Running Head: METHODS PAPER 1
METHODS PAPER
Dayana Lewandowski
Florida International University
HSA 6717
March 3, 2020
METHODS PAPER 2
Background and Introduction
The National Health and Nutrition Examination Survey (NHANES) program studies the
design and nature of the health and nutrition basis as allocated to children and adults in the
United States of America. Data and data sets can be accessed that align to statistics that are vital
in delivery of field of health care attention and are significant measures of the health and
nutrition needs and requirements as needed. Disease prevention and control concentrates on
unleashing the responsibility of the health and nutrition delivered to patients and individuals in
access and distribution of health care. Health and nutrition are delivered to individuals in special
programs that focus on the essential needs of the people and the patients at large. Different
research designs have been examined to discover the impact and importance of good health and
nutrition to individuals in the day to day encounters.
Statement of the problem
The United States of America and other nations face one big problem of health and
nutrition which mainly focuses on altering the normal operations and functioning of the
individuals in their work on daily basis. Bad health services and awful nourishment bring down
the accomplishment of residents in the United States of America which thusly expands the
medical issues and different issues experienced in everyday experiences. Numerous individuals
are confronted with one significant issue of expanded wellbeing and sustenance issues which
caution on expanded impacts, melancholy, stress, monetary ineffectiveness among different
issues.
METHODS PAPER 3
Purpose of the study
The research is meant to discover and evaluate the importance and implications of good
health and nutrition to citizens in effort to solve the social and economic issues that arise from
deteriorated and reduced health and nutrition in the United States of America. The study will
apply different designs that create alarm on the importance of good health and nutrition as
uncovered and as provided by the National Health and Nutrition Examination Survey
(NHANES). Bad health care and bad nutrition lowers the success of citizens in the United States
of America which in turn increases the health problems and other issues experienced in the day
to day encounters. Many people are faced with one major problem of increased health and
nutrition issues which alarm on increased effects, depression, stress, economic unproductivity
among other issues.
Literature review
According to the data and information reviewed from the National Health and Nutrition
Examination Survey (2018), health and nutrition plays an important role in the development of
every individual because total disease and other defects on the nutrition normally affects the way
and .
Running Head METHODS PAPER 1METHODS PAPER Dayana Lewa.docxjeanettehully
Running Head: METHODS PAPER 1
METHODS PAPER
Dayana Lewandowski
Florida International University
HSA 6717
March 3, 2020
METHODS PAPER 2
Background and Introduction
The National Health and Nutrition Examination Survey (NHANES) program studies the
design and nature of the health and nutrition basis as allocated to children and adults in the
United States of America. Data and data sets can be accessed that align to statistics that are vital
in delivery of field of health care attention and are significant measures of the health and
nutrition needs and requirements as needed. Disease prevention and control concentrates on
unleashing the responsibility of the health and nutrition delivered to patients and individuals in
access and distribution of health care. Health and nutrition are delivered to individuals in special
programs that focus on the essential needs of the people and the patients at large. Different
research designs have been examined to discover the impact and importance of good health and
nutrition to individuals in the day to day encounters.
Statement of the problem
The United States of America and other nations face one big problem of health and
nutrition which mainly focuses on altering the normal operations and functioning of the
individuals in their work on daily basis. Bad health services and awful nourishment bring down
the accomplishment of residents in the United States of America which thusly expands the
medical issues and different issues experienced in everyday experiences. Numerous individuals
are confronted with one significant issue of expanded wellbeing and sustenance issues which
caution on expanded impacts, melancholy, stress, monetary ineffectiveness among different
issues.
METHODS PAPER 3
Purpose of the study
The research is meant to discover and evaluate the importance and implications of good
health and nutrition to citizens in effort to solve the social and economic issues that arise from
deteriorated and reduced health and nutrition in the United States of America. The study will
apply different designs that create alarm on the importance of good health and nutrition as
uncovered and as provided by the National Health and Nutrition Examination Survey
(NHANES). Bad health care and bad nutrition lowers the success of citizens in the United States
of America which in turn increases the health problems and other issues experienced in the day
to day encounters. Many people are faced with one major problem of increased health and
nutrition issues which alarm on increased effects, depression, stress, economic unproductivity
among other issues.
Literature review
According to the data and information reviewed from the National Health and Nutrition
Examination Survey (2018), health and nutrition plays an important role in the development of
every individual because total disease and other defects on the nutrition normally affects the way
and ...
Talk about data visualization as tool to add new value to health data, presented in the Panel: Old School Data Set, Rebooted, Repurposed and Creating Killer New Value Health Datapalooza, June 2, 2015
Business research is a process of acquiring detailed information about all areas of business to maximize sales and profits. It helps determine the most profitable or in-demand products and services. Research design provides a framework for efficiently conducting research projects through structured data collection, measurement, and analysis. There are two main types of research design: quantitative, which uses numerical data and statistical analysis, and qualitative, which relies on non-numerical data from sources like interviews and observations. The goal is to draw valid conclusions through high-quality, credible research methods.
Clearing the Error: Patient Participation in Reducing Diagnostic ErrorJefferson Center
To generate new, patient-centered insights into diagnostic error, we convened diverse groups in public deliberation to recommend and evaluate actions that patients and/or their advocates would be willing and able to perform to improve diagnostic quality.
This document discusses evidence-based practice and provides information on different types of evidence available, including experimental studies, systematic reviews, and guidelines. It explains that evidence-based practice aims to provide an objective basis for practice by evaluating available evidence. The document also discusses how to search for evidence, including using keywords and databases, as well as the importance of developing a search strategy and documenting the search process.
ODF III - 3.15.16 - Day Two Morning SessionsMichael Kerr
Slide presentations delivered during morning sessions of Day Two of the California Statewide Health and Human Services Open DataFest - March 14 - 15, 2016, Sacramento, CA
ITS IMPORTANT TO COVER OR MEET THE COMPETENCES PLS READ.docxwrite31
This document outlines the requirements for an assignment to assess nursing students' competencies in conducting health assessments. Students must choose a population and describe the key elements of assessments at the community, group, and individual levels. They must explain the process for a comprehensive health assessment and summarize the findings of one they conducted. The assignment aims to develop students' skills in areas like research, informatics, and communication.
Educating the Marketplace to Support Successful Diabetes Product Launches Rep...Best Practices
Pharmaceutical and biotech companies realize the importance of educating the payer sector to improve the likelihood of a successful launch of their new products. As payers’ influence in the marketplace has grown, so has the importance of effective payer education tactics- no more so than in the diabetes therapeutic area where competition is fierce for prime formulary positioning. This Best Practices®, LLC benchmarking study provides benchmarks around timing of payer-oriented market education and effective education tactics for payers.
Assessment 3PRINTLetter to the Editor Population Health P.docxgalerussel59292
- The document provides instructions for Assessment 3, which requires students to write a letter to the editor of an academic or professional journal advocating for a health policy developed in Assessment 2.
- The letter must evaluate current quality of care/outcomes for the issue/population, analyze how this necessitates policy development, justify how the proposed policy will improve care/outcomes, and advocate for similar policies in other settings.
- Students must choose an appropriate nursing journal, follow its submission guidelines, and integrate sources using APA style to support their letter.
The document summarizes key insights from a global patient-centricity survey conducted by The Aurora Project. The top 5 insights are:
1) Patient centricity is becoming important to the pharmaceutical industry's future but confidence in delivering is lagging, especially among patients.
2) Most pharmaceutical leaders want to learn more about how to be patient-focused.
3) The industry believes being patient-focused improves business outcomes like trust, engagement, and revenues.
4) Training, resources, measurement, and focus across all departments could be improved to better execute on patient-centric intentions.
5) When asked how their company could do better, common themes were engaging patients more, allocating more budget
The document summarizes insights from a global patient-centricity survey conducted by The Aurora Project. The top 5 insights are:
1) Patient centricity is becoming important to the pharmaceutical industry's future but confidence in delivering is lagging, especially among patients.
2) Most pharmaceutical leaders want to learn more about how to be patient-focused.
3) The industry believes being patient-focused improves business outcomes like trust, engagement, and revenues.
4) When asked how to better focus on patients, common themes were engaging patients, allocating more resources, improving measurement, training, and ensuring all departments are responsible.
5) The survey provides a benchmark for where the industry is now on
This document provides a campaign plan book for Cultured Love, a specialty food company based in Grand Rapids, MI that produces various flavored sauerkrauts. It includes research conducted, target audience analysis, messaging, objectives, tactics, budget, timeline and evaluation plans for a promotional campaign.
Key findings from secondary research showed growing consumer awareness of and interest in specialty/functional foods and using food as medicine. Primary research through a focus group and survey of the target audience found that sampling the product, the company story and supporting local businesses would influence purchases, and over 50% said Facebook recommendations affect buying decisions. The campaign will target women ages 25-45 interested in healthy eating via social media like Facebook.
1) It is useful for advertisers to study audiences in order to target their advertising effectively and maximize reach/impact to make money.
2) Audiences are divided by occupation (social grade), attitudes (psychographics), location (geodemographics), age, and gender to shape content to appeal to specific groups.
3) Dividing audiences by psychographics through market research helps improve business strategies, formulate decisions based on supply/demand, and focus budgets on specific marketing phases.
Regulation of advertising takes place through the ASA and OFCOM. The ASA reviews ads to ensure they are suitable and do not cause harm or offense, with rules around children, shock tactics, and unsafe practices. OFCOM is the communications regulator that ensures high quality TV and radio programming appealing to diverse tastes, while protecting viewers from harmful material. Both organizations investigate complaints and can ban ads found to breach their codes, such as a Durex condom ad deemed inappropriate for children to view.
The EE mobile network advert features a conga line of people celebrating new network features explained by actor Kevin Bacon. Shot during the summer, the advert uses techniques like bandwagon and celebrity endorsement to get people excited about joining EE's network. EE is the largest mobile operator in the UK, serving 28 million customers under various brand names. The analysis finds the advert employs techniques like bandwagon, plain folk, and ethos through Bacon to position EE's network as fun and accessible for ordinary people.
This document discusses different narrative styles and advertising techniques:
1) A realist narrative aims to faithfully represent everyday reality without dramatization, while an anti-realist narrative uses surreal ideas and special effects not found in real life.
2) Animation is a technique that can be used to create engaging ads on a low budget through the use of colors and movement.
3) Documentaries tell a story and Nokia used this style to show the impact of screens on our lives from movies to TV to computers to phones.
4) "Talking heads" ads feature people discussing a product to sell it in a neat, professional way using actors delivering scripted lines.
This document provides examples of different types of narratives and advertising techniques:
1) It describes realist narratives as faithful representations of everyday life without dramatization, anti-realist narratives as based on surreal ideas rather than reality, and animation being used in low-budget ads to engage audiences through colorful graphics.
2) It explains how documentaries can be used in advertising by telling a story, as shown in a Nokia ad about the impact of screens.
3) Talking head ads are described as using people to talk about a product in an effort to seem genuine, like an Oral-B ad with different customers praising the product.
4) An Opel ad warns about texting
Task 1 - Forms of Television Advertising =marleylong
This document provides examples of different types of narratives, advertisements, and psychographic audience segments. It includes examples of a realist narrative showing everyday life without dramatization, an anti-realist narrative using surreal ideas and CGI, an animated McDonald's advertisement using a low budget, and an Opel advertisement about texting while driving using emotional appeals. It also describes the psychographic segments of Explorers who seek discovery, Aspirers who are driven by status, and The Resigned who value safety and familiarity.
Task 1 - Forms of Television Advertising marleylong
The document contrasts realist and anti-realist narratives. A realist narrative faithfully represents everyday reality for middle or lower classes without idealization, as seen in the Jordans Cereal advert showing wildlife. An anti-realist narrative is not based on real life situations but rather surreal ideas and dreams, using CGI and effects like a scene where a Churchill dog is talking.
The EE mobile network advert features a conga line of people celebrating new network features explained by actor Kevin Bacon. Shot during the summer, the advert uses techniques like bandwagon and celebrity endorsement to get people excited about joining EE's network. EE is the largest mobile operator in the UK, serving 28 million customers under various brand names. The analysis finds the advert employs techniques like bandwagon, plain folk, and ethos through Bacon to position EE's network as fun and accessible for ordinary people.
This release form documents an agreement between a model and Marlz Muzic for use of the model's photograph and/or voice recording in a project. The model agrees that Marlz Muzic has permission to edit and use the photograph/recording for publicity or advertising of the project. The model also understands the photograph/recording is intended to represent a fictional character, not specifically the model. The model grants Marlz Muzic a license to use the content in print and electronic formats for this project.
This document appears to be a logging sheet for a movie production. It contains fields to record information about the movie title, date, camera, sound equipment, director, tape shot numbers, transition points, and brief descriptions of shots. Contact information is provided at the bottom for Marley Long of Marlz Muzic production company.
This document is a logging sheet for a film shoot that contains 5 scenes with details about the shot type, location, take number, proposed editing, and whether the footage can be edited. It provides information on 5 shots filmed at a school pound and dance block, including establishing shots, medium shots, and shots of Paul and Hamdi walking between locations.
This document is a logging sheet for a film shoot containing 11 scenes with details about the shot type, location, take number, and proposed editing techniques for each shot. It notes whether the footage for each shot can be edited. The shots include close-ups and establishing shots of Marley on the phone behind an estate, medium shots of Marley asleep in the bathroom, shots of Marley walking around the estate and up stairs, and a shot of Marley waking up surprised in the bathroom.
Marley has dreams that predict the future and his dreams are becoming more frightening. He finds himself in dangerous situations based on his prophetic dreams. The story follows Marley as he tries to prevent his nightmarish dreams from coming true.
This document compares film and digital formats for photography and video editing. It discusses that film has higher resolution than early digital cameras but digital provides better color accuracy. It then covers various digital camera resolutions and their resulting image sizes and print quality. The document also discusses aspect ratios, standard definition vs high definition video, capture formats, online vs offline editing, linear vs non-linear editing, and the replacement of tapes with hard drives for digital storage.
Single-camera productions have some key advantages: directors believe it appears more real to audiences, improving engagement; it is cheaper and easier to set up than multi-camera; lighting can be tailored for each shot. However, single-camera can be more time-consuming due to needing to repeat shots from different angles. Multi-camera productions allow filming from multiple angles simultaneously, saving time but requiring more cameras, equipment, and crew coordination. Both approaches have merits depending on the production's needs and resources.
This document is a logging sheet for a film shoot that contains 5 scenes with details about the shot type, location, take number, proposed editing, and whether the footage can be edited. It provides information on 5 shots filmed at a school pound and dance block, including establishing shots, medium shots, and shots of Paul and Hamdi walking between locations.
This document defines several important concepts in film editing:
[1] Graphic matching emphasizes spatio-temporal continuity between cuts from one scene to another. The 180 degree rule states that characters should maintain the same left/right relationship in a scene. Matching on action involves cutting between shots that match the action.
[2] Eye line matching, shot reverse shot, and establishing shots help establish logical visual relationships between characters and their surroundings. Continuity editing aims to smooth transitions and establish coherence.
[3] The 30 degree rule recommends changing the camera angle by at least 30 degrees between successive shots of the same subject to avoid jump cuts.
The document discusses guidelines for when to cut shots in a video, including providing new information to the viewer with each shot, having a motivation for transitions between shots, following the 180-degree rule of composition for character positioning, maintaining camera angles within 30 degrees of the axis, and ensuring continuity between shots to make the editing appear invisible.
The document discusses several editing techniques and principles used in filmmaking, including:
1. Montage, which juxtaposes several shots to form a single image.
2. Jump cuts, which create a discontinuity or acceleration effect by cutting to later action in a scene.
3. The 180 degree rule, which if crossed will cause a jump cut and ruin continuity unless doing a 360 degree pan.
4. Maintaining continuity by ordering shots in a logical sequence.
5. Traditional film splicing using scissors and tape or a splicing machine.
6. The eye-line match technique, which matches a character's eye line or point of view to an object.
1. MARLEY LONG UNIT 3 TASK 1
Research
Research an attempt to find out in a systematically and scientific manner; inquire
into. Also defined as the creation of new knowledge and/or the use of existing
knowledge in a new and creative way so as to generate new concepts,
methodologies and understandings. This could include synthesis and analysis of
previous research to the extent that it leads to new and creative outcomes.
Secondary research uses outside information assembled by government
agencies, industry and trade associations, labour unions, media sources,
chambers of commerce, and so on. It's usually published in pamphlets,
newsletters, trade publications, magazines, and newspapers.
Primary Research is the process of gathering information directly from
individuals who have access to it. Unlike secondary research, primary research
does not focus on published information. Primary research sources could include
competitor employees and former employees, competitor vendors and suppliers,
competitor clients and customers, etc.
Qualitative Research
To gain an understanding of underlying reasons and motivations
To provide insights into the setting of a problem, generating ideas and/or
hypotheses for later quantitative research
To uncover prevalent trends in thought and opinion
Quantitative Research
To show data and generalize results from a sample to the population of
interest
To measure the incidence of various views and opinions in a chosen
sample
Sometimes followed by qualitative research which is used to explore
some findings further
Examples
Quantitative
I searched online for evidence on quantitative research and found a case study
on obesity, which gave me a lot of information about how obesity medication has
improved in 3 months. It was tested on a 52-year-old woman who complained
about fatigue, difficulty losing weight, and no motivation due to obesity. Here
were the results I gathered up:
2. MARLEY LONG UNIT 3 TASK 1
Case Study On Obesity
52-year-old woman with obesity
9year history of type 2 diabetes
Complaints of fatigue, difficulty losing weight, and no motivation.
She denies polyuria, polydipsia, polyphagia, blurred vision, or
vaginal infections.
Gained weight since being placed on insulin 6 years ago.
Her weight has continued to increase over the past 5 years
She’s at the highest weight she has ever been
She has symptoms of shakiness, diaphoresis, and increased hunger.
She returned 3 months later feeling a little less depressed
In 3 months she had lost 7 lb.
Blood glucose testing, have been 170–200 mg/d1 before breakfast.
Before supper and bedtime values range from 150 mg/dl to >300
mg/dl.
Her current insulin regimen is 45 U of NPH
Plus 10 U of regular insulin before breakfast and 35 U of NPH plus
20 U of regular before supper.
Dose was recently increased after her HbA1c, was found to be 8.9%
(normal <6.1 %).
Her height is 5' 1 1/2" and her weight is 265 lb. Her blood pressure is
160/88 mmHg.
Decrease her insulin to 30 U of NPH and 10 U of regular insulin
twice daily.
She was also started on 500 mg orally twice daily.
Her blood glucose values were 120–275 mg/dl before meals.
Further insulin reduction would prevent hypoglycaemia.
Insulin dosage was decreased to 25 U of NPH
5 U of regular insulin twice daily
Metformin was increased to 500 mg three times daily.
Two months later, She an average blood glucose level of 160 mg/dl.
Her weight was now 246 lb, and her HbA1c was 7.5%.
Blood glucose testing have been 170–200 mg/d1 before breakfast.
Feeling much more energetic,
No longer felt depressed and was able to start a walking program
3. MARLEY LONG UNIT 3 TASK 1
Qualitative
For qualitative research I found a fact file on singer Bruno Mars. This fact file
helped explain the difference between qualitative and quantitative research. The
best explanation to define them both is; Quantitative research is numerated data
that provides
Bruno Mars Claim to Fame
Famous as
Singer, songwriter, producer
Popular for
Co-writer for the B.o.B's "Nothin' on You" (2010)
Bruno Mars Personal Fact
Birth Name
Peter Hernandez
Birth Date
October 08, 1986
Birth Place
Waikiki, Hawaii, USA
Nationality
American
Bruno Mars Family
Father
Pete Hernandez
Mother
Bernadette San Pedro Bayot Hernandez
Brother
Eric
Sister
Jaime, Tiara, Tahiti, Presley
4. MARLEY LONG UNIT 3 TASK 1
Audience Reach
Audience reach is a term used in advertising to determine statistically what
people are using to find their information. When referring to search engines,
it is the percentage of the total Internet population that utilizes a particular
search engine. Audience Reach is one of the two major factors used when
calculating the popularity of a search engine, the other being search hours.
Why?
Utilizing a popular search engine enables you to target and successfully reach
your designated customers. It accomplishes your marketing strategies more
proficiently and with a professional and positive image.
Audience Share
It’s a Portion of the group of people who might receive an advertising message,
or who are of interest to the advertiser, and who actually do receive the message.
Audience share can be calculated electronically, as with the Nielsen ratings, or
through personal, telephone, or direct-mail survey, as is commonly done by
magazine publishers. For example, a sample of 2000 skiers might be sent a
survey by a skiing magazine publisher asking which magazines they read and the
frequency with which they read them. If 1000 respond by saying they read a
skiing magazine, and if 500 of those respondents read the publisher's skiing
magazine, then the publisher's audience share is 500/1000 (50) or 500/2000
(25), depending upon how the audience is defined.
Triangulation of Data
Data triangulation involves using different sources of information in order to
increase the validity of a study. In Extension, these sources are likely to be
stakeholders in a program—participants, other researchers, program staff, other
community members, and so on. In the case of an afterschool program, for
example, the research process would start by identifying the stakeholder groups
such as youth in the program, their parents, school teachers, and school
administrators. In-depth interviews could be conducted with each of these
groups to gain insight into their perspectives on program outcomes.
Likert Scale
5. MARLEY LONG UNIT 3 TASK 1
Likert scale is a method of ascribing quantitative value to qualitative data,
to make it amenable to statistical analysis. A numerical value is assigned to
each potential choice and a mean figure for all the responses is computed at
the end of the evaluation or survey.
Used mainly in training course evaluations and market surveys,
Likert scales usually have five potential choices (strongly agree, agree, neutral,
disagree, strongly disagree) but sometimes go up to ten or more.
The final average score represents overall level of accomplishment
or attitude toward the subject matter. Named after its inventor, the
US organizational-behaviour psychologist Dr. Rensis Likert (1903-81)
REFERENCE: http://www.businessdictionary.com/definition/Likert-scale.html#ixzz2IbyjAOS4
RAJAR
Communication Arts / Broadcasting) Radio Joint Audience Research and
operates a single audience measurement system for the radio industry in the
United Kingdom.
RAJAR is most concerned that there should be no misuse or misrepresentation of
information and, if necessary, may restrict publication rights.
Misuse includes:
The publication or other dissemination of results prior to the embargo date
and time specified for the 'Quarterly Summary of Radio Listening'.
The publication of data provided for internal use only - for example, monthly
results, data for 'opt out' services or sub-area analyses.
Misrepresentation of the data may be seen to have occurred where:
The universe, area or time period to which figures relate is not clear.
The results are published based on inadequate sample sizes (as defined by
RAJAR in the event of dispute).
Direct or implicit comparisons are drawn between basically dissimilar sets of
data.
A difference between two periods is interpreted as a real change in listening
behaviour without checking for statistical significance.
REFERENCE: http://www.rajar.co.uk/content.php?page=about_process_using
6. MARLEY LONG UNIT 3 TASK 1
BARB
BARB (Broadcasters Audience Research Board) is a major source of TV audience
data in the UK, comparable to the Nielsen ratings in the U.S.
3 main reasons why BARB is needed:
1. BARB is an accepted currency - It is rare that we get the advertisers,
agencies and media owners all in agreement, but the structure of BARB is such
that they all have a stake in its development and implementation.
2. BARB stands alone - One of the frustrations of online research
and analytics is the plethora of data sources, meaning buyers and sellers can pick
and mix the data that most suits them.
3. BARB is constantly reviewed and quality controlled…so that the
recruitment, measurement and analysis of the data is all conducted to the
highest standards and the accuracy and consistency of the data is optimised.
ABC
Audit Bureau of Circulations (ABC)
What is an audit?
An audit is an independent verification of a claim made for data relating to
circulation, attendance or digital media activity.
Who decides the rules?
ABC is governed by a board of permanent and nominated representatives from
media owners, media buyers, advertisers and industry trade bodies. The rules
governing what ABC measures and reports are called Reporting
Standards (sometimes referred to as ‘audit rules’). Changes to these rules are
discussed and agreed, usually through consensus, by the relevant Reporting
Standards Group, in line with the needs of the industry. ABC management’s role
is to facilitate and implement the results of these discussions, acting as the
Secretariat of the Reporting Standards Groups; it is not to make the rules or take
decisions about what is or is not allowed. (N.B. While the constitution of
JICWEBS, the body that sets the standards for digital media, is somewhat
different, the basic principles of its operation are the same.)
REFERENCE: http://www.abc.org.uk/Rules-Regulations/Audit-Information/
7. MARLEY LONG UNIT 3 TASK 1
SEO
Search Engine Optimization is the most basic method of attracting quality and
increased numbers of web traffic to a site without having to pay for it. With SEO,
the search engines naturally, through algorithmic methods places sites that have
a specific keyword or key phrases on the higher or earlier results. This means
that SEO-rich content is more likely to receive more hits by visitors than general
articles.
SEO is able to target different types of searches. This includes word search, local
search, image search, industry specific search and video search. As such, search
engine optimization has over the years become an ideal tool of ensuring that
websites gain presence in the World Wide Web.
REFERENCE: http://www.semmedia.com/definition-of-seo.shtml
GOOGLE ANALYTICS
Google Analytics (GA) is a service offered by Google that generates
detailed statistics about the visits to a website. The product is aimed
at marketers as opposed to webmasters and technologists from which the
industry of web analytics originally grew. It is the most widely used website
statistics service.
IPSO/MORI
Ipsos MORI is about developing a career in the very top tier of research. With
nearly 16,000 people employed in 84 countries, Ipsos MORI is one of the largest
and best-known research companies.
8. MARLEY LONG UNIT 3 TASK 1
SOCIAL AND CUTURAL TRENDING
Example of social & cultural trends in communicating health & disease:
• Not mediation of life, but media life
– Permeation of everyday life by media; we live in media (Mark Deuze)
• Fundamental change in how people communication with each other
(Interpersonal), and how we communicate with our publics (mass)
– Rise of ‘mass self-communication’ (Manuel Castells)
– New forms of media for rapid alerts, epidemic & emergency communication
• Rise of user in public communication: old ideal of participatory Communication
gets new twist
– E.g. role of microblogs & mobile phones in SARS in China, in
Countering/supplementing govt information, or social media in Oct 2012 Jones
gate affair
– Can’t ignore role of citizens/users as partners/co-creators in health
Communication
• Heightened role of technology in communication
– Role of online, mobile & social media
• New role of digital technologies in health itself
– Health apps, monitoring devices, data gathering & harvesting, National
Broadband Network (health informatics)
THANKS