1. through the ages the ads mad men make Heather White-Laird Executive Creative Producer, iCrossing

2. the ages a long time ago soon after that not so long ago just yesterday sometime in the future

3. a long time ago

5. early ’60s period of invention and innovation emergence of consumer class challenger brand that had to overcome legacy from WW2 german car company hires a jewish agency self deprecating humor nurtured current customers as brand ambassadors rather than attract new ones

9. #1 ad campaign of all time according to Ad Age first successful import car first time people talked about ads at cocktail parties pioneered the use of simplicity in print & tv first time art/copy concept team worked together single most influential ad man ever brand evangelists thrive today hundreds of websites, thousands of videos on YouTube with millions of views

11. In advertising not to be different is virtually suicidal. Bill Bernbach

13. soon after that

16. mid ‘90’s hired Arnold within one year sales increased almost 50% “drivers wanted” campaign ran for 10 years, across all models retained simple clean design and sans serif font moved away from self effacement to self promotion targeted young male drivers with speed, freedom, hip, german engineering

18. not so long ago

21. in mid ‘00’s hired crispin porter bogusky less about the product, more about shock value goal to make brand part of pop culture goal to make brand more even more “male” german dominatrix helga adds sex appeal she walks user through of 500 different options of web configurator

23. #1 video on You Tube for two weeks more than 7,500 fans on MySpace thousands of downloaded ringtones major media coverage in all spaces people are talking around “water cooler” again sales improved dealers enthusiastic

25. If they aren’t talking about your work, the brand is dead. Alex Bogusky

26. just yesterday

28. hired AKQA Mobile 1st car launch on an iPhone app #1 download in 36 territories 97% lower cost per sale than typical car launch geo location feature identified local dealers traced sales back to app 175 sales, 50% to new users generated $4million in revenue

31. the Mad Men Rules

32. creativity is king girls still sell products viral is still the goal leverage brand ambassadors art director/copywriter teams

33. balance of power has shifted to consumer splinternet requires presence on mulitple platforms attention span is short long term relationships gone tv and print are declining more pull than push logos everywhere

34. sometime soon

35. Interactive engagement subliminal advertising windshield advertising augmented reality integrated into everyday life payment required not going away Integration with location based services