The document outlines the production plan for a new music magazine over several weeks. It includes meeting new employees, searching for an artist to interview, conducting the interview, designing layouts, editing photos, inserting articles, finding advertisers, and distributing the magazine. It also provides budgets for staff costs, equipment, printing, marketing, estimated profits from advertising and subscriptions, and calculates an overall loss for the first year of operations. The target audience is described as younger males aged 16-30 interested in learning more about music, particularly hip hop artists, though the magazine may not appeal as much to females.

1. Unit 30 LO4 PITCH

2. Proposal – President

3. Proposal – President

4. FINAL MAGAZINE PAGES

5. Week beginning: August 8th 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Meet all the new
employees in the
main office and
tell them the
plans for the
magazine and
what each of
them are meant
to do.
Search for a
artist to
interview for the
first addition of
the magazine.
Get the writer to think
of good questions to
ask the artist at the
interview.
Get the reporter
to go and
interview the
artist with the
questions which
the writer has
written.
Type up the
answers
that the
artist has
given the
reporter.
Do a photo-shoot
of the artist for
the front cover
and DPS for the
magazine.
Get the
designer to
design the
layout of the
front cover
and DPS.
Complete by: Complete by: Complete by: Complete by: Complete
by:
Complete by: Complete by:
Monday 12th
August 2017
Sunday 19th
August 2017
Thursday 21st August
2017
Saturday 24th
August 2017
Sunday 25th
August 2017
Tuesday 26th
August 2017
Tuesday 26th
August 2017
PRODUCTION PLAN

6. Week beginning: August 15th 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Get reporter to
investigate more
stories about
new up coming
hip hop artists.
Edit the photos
that were taken
of the artist to
make the artist
look more
appealing.
Insert interview into
the DPS of the
magazine.
Look for business
who would want
to advertise their
company in the
magazine
Start
inserting
other
articles into
the
magazine.
Weekend off Weekend off
Complete by: Complete by: Complete by: Complete by: Complete
by:
Complete by: Complete by:
Friday 19 th
August
Saturday 20th
August
Wesnesday 17th August Thursday 25th
August
Friday 26th
August
PRODUCTION PLAN

7. Week beginning: August 22nd 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Finish of
designing the
magazine
Find more short
stories about
artist
Find more short stories
about artist
Find more short
stories about
artist
Send
finished
magazine of
for
production
Weekend off Weekend off
Complete by: Complete by: Complete by: Complete by: Complete
by:
Complete by: Complete by:
Friday 26th
August
Friday 26th
August
Friday 26th August Friday 26th
August
PRODUCTION PLAN

8. Week beginning: August 29th 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Once magazines
arrive find places
where the
magazine can be
distributed to
Distribute
magazines to
stores and online
websites you
have found
which gave
permission to
advertise your
product on
Set up social media
account and advertise
the magazine on there
Set up social
media account
and advertise the
magazine on
there
Product
launch
Weekend off Weekend off
Complete by: Complete by: Complete by: Complete by: Complete
by:
Complete by: Complete by:
Tuesday 30th
August
Friday 1st
September
Friday 1st September Friday 1st
September
PRODUCTION PLAN
LAUNCH DATE – SATURDAY 2nd SEPTEMBER

9. Staff and cost (LOSS)
As you can see from the table
on the left it shows the staff
jobs and how much they will
be paid. The salary is a fair
amount due to the nature of
the job and the higher the hill
level the higher the salary will
be. For example an publisher
and editor is a much more
higher skilled job then a
photographer for the
magazine.
Staff Position Salary
Publisher 37,500
Editor 32.500
Journalists 32,500
Writers 37,500
Photographers 30,750
Marketing 32,500
Finance 37,750
Design 37,500
HR 32,500
Total 311,000
https://www.totaljobs.com/salary-
checker/salary-calculator

10. Equipment and cost (LOSS)
Equipment cost
Office space £212,480
Apple MacBook (x25) £29,975
Adobe C5.6 master collection £9,179
Desks (x25) £937.25
Chairs(x25) £1,249.75
Printer £79.99
Cameras (x3) £687
Pens £9.58
Paper £9.16
Total 254,606.73
The table above illustrates the type of equipment that we will be using and how much
the equipment will cost to buy. Obviously the most expensive bit of equipment will be
the office space leading right down to the paper which will be used for most things
around the office.

11. Marketing the magazine (loss)
I will market the magazine on all platforms possible which includes apps, also
I will be marketing my magazine on billboards and other magazine
advertisement which is a form of below the line marketing.
One major platform would be Facebook. This is because Facebook has
millions perhaps billions of users who use it and it is without a doubt that
someone would come across the advertisement on it. Another major
platform is Instagram. I will try and advertise on it because millions of people
are on it and there is always and advertisement or two when scrolling down
to look at other peoples stories. Snapchat is also another major platform,
however not everyone looks at the news side on it therefore we do not want
to waste money on advertisement on a platform that no one even looks at.
These are all forms of above the line marketing which is good as the possible
amount of people that will e able to see the magazine is so much more higher
hen any other type of marketing. To advertise my magazine on Facebook it
will cost £28.72 a month £344.64 a year.

12. Printing Quotes and Costs (loss)
I will be printing about 15,000 copies and it will all add up to £3907.63.
http://print24.com/uk/product/magazines/

13. Advertising revenue – this is how you
are going to make money!!
In my magazine 17 full pages of advertisement
which comes to 5,005 pounds a page so in total
it will come to 85,085. Also 15 half pages of
advertisement which are 2,752 and the total
comes to 41,280.
All
together
comes to
126,365

14. Subscription sales (profit)
Subscription for 12 months for the cost of 8
months.
8x3.00= £24.00
If I sold 8,000 subscriptions I would make
192,000
I did this by doing 8,000 x £24.00

15. How many magazines will I sell –
budget summary
If I sold 12,000 magazines in a year at the cost of
£3.00 I would make £36,000.

16. Budget Summary OVERIEW
Profit and loss break down
Profit
1. Money from selling
magazine - £36,000
2. Advertising revenue
- £126,315
3. Subscription sales –
£192,000
TOTAL: £354,315
Loss
1. Equipment cost-
£254,606.73
2. Staff cost- £311,000
3. Printing- £3907.63
4. Advertising the
magazine- £344.64
TOTAL: £569,859
Profit minus loss = -215,544

17. Product Target Audience
According to Katz’ Uses & Gratifications theory this
magazine’s aim is to ‘inform and educate’ the reader in all
their issues as every issue has different and interesting
content in it. Through the inclusion of language such as
‘Exclusive’ – they aim to ‘inject’ (Hypodermic needle theory –
Katz & Lazarfeld – 1955) the reader with the latest coverage of
that particular artist/band/album etc.
Maslow’s Hierarchy of Needs
Explorers- The readers of my magazines would stereotypically
be classed as ‘explorers’ as the magazine includes new stories
and different artists every month in their new issues. The
reader would want to know this because then they can
become more interested in new bands and artists and want to
enjoy new music types.

18. Product Target Audience
The target audience for my magazines are the
younger generation, female and males aged 16
to 30 (Hartley) however the majority of the
magazine readers are male. who want to learn
more about music. However my magazine
doesn't’t appeal to many women is this age
group as the magazine are the hip-hop genre
and there aren't many female hip-hop artists.
http://louisejaynehudson.blogspot.co.uk/2012/11/q-
magazine-reader-profile-analysis.html