This document provides an evaluation of a student's media studies project to create a music magazine. The student summarizes how they used conventions from real magazines in their design. They explain the layout and content of the front cover, contents page, and double page spread. The student also reflects on what they learned about technologies like Photoshop and fonts in constructing the magazine. Overall, the document evaluates how the student's media product represented target audiences and could be distributed by a publisher based on research.

1. OCR Media Studies – AS Level
Unit G321: Foundation Portfolio in Media
Evaluation
Name:
Candidate Number:
Center Name: St. Paul’s Catholic College
Center Number:
Set Brief - Print
Music Magazine – Production
Preliminary Task, Log Book and Evaluation

2. In what ways does your Media product use, develop or
challenge forms and conventions of real media products?
My magazine, across the 4-pages, ‘repeats’ (Steve Neale) codes and conventions from magazines such
as ‘kerrang’ and ‘Rolling Stone’ as my inspiration as I tried to replicate their codes and conventions in my
magazine. I mainly used Rolling Stone magazines colour scheme as I used the colours red, black and
white thought my magazine as well as similar fonts to keep continuity in my magazine. For my front
cover I made sure that I had the main features/conventions such as: Bar code, Date/Price, Issue number,
a unique selling point, Main image + Headline, Cover lines , Masthead and a Strapline. And for my
contents I kept to the conventions by adding in: Page numbers, posters, Sub lines and finally Web
Address/Social networking sites ( For convergence, so my readers can access the same information but
in formats that they may find easier to access or use. I also added the editorial and used language that
was open and friendly as it was addressing the audience.
My double page was easy as I used another Photo of the same star appeal with a brick background so
that it would reflect the conventions of a music magazine. At first my main image was on the right hand
side of the pages, and the writing was on the opposite page. I decided to change this and put the image
on the left and the writing on the right hand side. I then added the main heading, keeping the colour
scheme consistent above the main image and added a quote around the star.
The rest of the double page was conventional since I made the questions and answers very clear so as
to make it easier to differentiate from. I did this by clearly showing who was the interviewer and
interviewee by the use of the initials. Also to give them an added effect I added a white box background
with a shadow as this linked to the main image of the double page as the star has a shadow behind him.
Likewise I appropriately credited work to the photographer, Stylist and Editor in small text as is orthodox
for a magazine . Additionally I added social networking logo’s as well as an other form of convergence; a
promotion online so that readers could go online a read the full interview.

3. How does your media product
represent particular social groups?
As well as cover lines my magazine also features generic conventions such as
the use of masthead, strapline, main image, bar code, price, date, issue
number and main headline. All these conventions are utilised by existing
institutions as they are components which are ultimately crucial in order to
distribute a products that will be worthy to be sold.
The denotation of representation is the way something is viewed by others.
So my magazine is the way that social groups are targeted and how they are
shown in the magazine making sure that Riff magazine can appeal to a mass
audience. The main group that is targeted for my magazine would be teens
and young adults who like to know what's going on in the rock and indie rock
world. I picked these two as through research I found that these are the two
most popular types of rock therefore meaning there is a large audience.
The magazine across the 4-pages helps represent mainly indie rock as the star
appeal is seen dressed in typical rock’ish looking clothing with a guitar. Artists
mentioned in the cover lines such as white stripes and Bring Me The Horizon
are a mixture of rock and indie rock as well backs up the fact that the
magazine is based around these two types of genres.

4. What kind of media institution (Publisher)
might distribute your media product and why?
From the official Bauer website: “Our business is built on influential
media brands with millions of personal relationships with engaged
readers and listeners. Our strategy is to connect audiences with
excellent content through our broad multi-touch point brand
platforms, wherever and whenever and however they want”
From the research that was completed pre-production, I would
envisage that Bauer Media group may publish ‘Riff’ because they are
excellent in creating ‘personal relationships’ (Katz) with their readers
and I really believe that my magazine does this well especially with my
editorial as it uses informal language to make a bond with the readers
and make them feel welcome. Also my magazine has a lot of synergy
and cross-media convergence which will allow the readers to access
the content in many different ways since I have social networking sites
in association with my magazine.

5. who would be the audience for your
media product and why?
According to Hartley’s seven subjectivities, the target audience for my
magazine would be for the age range of 16 to 25. According to Maslow’s
hierarchy of needs, ‘social climbers’ would make up a large amount of the
readership since they would try and seek as much information as possible so
they were ‘informed’ and ‘educated’(Katz) on everything that was new. Also
the working proletariat class (Karl Marx) would really be targeted since they
would be able to afford the magazine as well as appreciate the ‘diversion’
(Katz) it offers from day to day life.

6. How did you attract/address your
audience?
In order to attract the intended target audience I decided to have a few
Unique Selling Points. I also used language such as ‘Exclusive’ and ‘Free’ as
this will help attract the audience since they are words that are very direct
therefore attracting an audience and making readers feel they are getting
something of value. The inclusion of codes & conventions such as having an
editorial in the contents page helped to appeal to the target audience
because, with the direct address in the letter, it will make the readers feel
important and part of ‘Riff’. This could make readers want to the next issues
because it makes them feel a part of a community.

7. what have you learnt about technologies from
the process of constructing this product?
• The software used to construct the media product entitled ‘Riff’ was Adobe
Photoshop CS4. I used this because it had a lot of tools which allowed me to alter
the colour, saturation and contrast of my images. Also it gave me the ability to use
fonts of my choice and to place them in different ways to suit my preference. I had
minimum knowledge of Photoshop before I started this project however I have
now learnt how to appropriately make use of layers. Photoshop was really helpful
because using the eye tool I could try different pictures with the same layout and
see how even the final product would look easily while being able to change it
back to normal very quickly. This was especially useful because I had made a lot of
changes to pictures. To give my product to look original I decided to us
www.dafont.com and downloaded some fonts to use in my magazine because it
allowed me to use a varity of fonts and this was conventional and this repetition
(Steve Neale). In order for this product to look fit for purpose and appeal to the
target audience, I decided to brighten all the images by adjusting the hue and
saturation. It also give the pictures a really good finish I used the rubber tool to
cover over any ‘imperfections’ such as spots and cuts.
• In conclusion, I have learnt to effectively alter images so that they are
conventional as well as learning the art of making the text fit around the images
while at the same time being clear.

8. Photography Planning- Front cover

11. Front cover- Annotations
Mast Head
Strap Line
Cover Lines
Social
media
Date and
Issue
Exclusive
deal
Price
Bar Code
Convergence
website of
magazine
Conventional for the
head to cover part of
mast head

12. Contents Page- Annotations
Date and Issue
Page
Number
Social Media
Sections
Editorial
Images
Editor
information

13. Double Page- Annotations
Intro to
artist
Main
image
Mast head
repeat
Credit to editor,
photographer
and stylist
Convergence
website of
magazine
Page
number