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AWS Partner Network 2019 and Beyond (GPSBUS207) - AWS re:Invent 2018Amazon Web Services
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In late 2017, The Depository Trust & Clearing Corporation embarked on a journey to re-platform their legacy systems finance functions by implementing Oracle ERP Cloud. Join us as we take you through our key challenges, accelerators and efficiencies gained in creating a single global finance platform.
View these slides if you're you new to cloud computing and would like to learn more about Amazon Web Services (AWS), if you intend to implement a project and would like to discover the basics of the AWS cloud or if you are a business looking to evaluate cloud computing.
In the webinar based on these slides, we answered the following questions:
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View the webinar recording on YouTube here: http://youtu.be/QROD20r6-sQ
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View these slides if you're you new to cloud computing and would like to learn more about Amazon Web Services (AWS), if you intend to implement a project and would like to discover the basics of the AWS cloud or if you are a business looking to evaluate cloud computing.
In the webinar based on these slides, we answered the following questions:
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View the webinar recording on YouTube here: http://youtu.be/QROD20r6-sQ
WordPress Development Introductory Speech presentation slide. from this Slide you get the idea what will you need to be a good wordpress developer and how to start your wordpress journey :)
Introduction to AWS products, services, and common solutions. Overview of fundamentals to become more proficient in identifying AWS services to help make informed decisions about IT solutions based on business requirements. Helps you get started working on AWS.
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A Part Of My Digital Marketing Course - Presentation About Content Marketing For A Travel Related Website.
*Breath-taking Pictures
*Video
*Value Proposition Through Email Content
*Personalised Content
*Engaging Content
*Influencers
*Seasonal Content
*Blog
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When content marketing is done right, it is valuable to its audience, meets a specific purpose to both the customer and the brand and it meets the customer at the right time and place.
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Discover in my YouTube video which ones are the best travel-hospitality companies for content marketing: https://youtu.be/lcK2XhDNw7s
Or read my new blog post: https://andreapiras.wixsite.com/website/post/13-examples-of-content-marketing-for-travel-companies-and-a-7-steps-3-bonus-guide
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After a brief overview of the strategy, I'm bringing in some incredible examples of content marketing used by travel brands.
To learn more, check out my blog post at https://marketingwellie.blogspot.com/2022/02/7-brilliant-examples-of-content.html
Within the scope of my postgraduate degree in digital marketing, I show a study about how the travelling industry can benefit from content marketing. I will share my takeaways from how powerful it content marketing can be and how travel agencies can benefit from it.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
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How to use the Video Matrix
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
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2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
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TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
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Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
1. U N I T 2 A S S I G N M E N T 5
CONTENT MARKETING IN
THE TRAVEL INDUSTRY
P R E S E N T E D B Y L A U R A A L E M A N Y
2. Content Marketing
Higher visibility
More relevant content on the
site will lead to better SEO
rankings as well as more
opportunities for the target to
become familiar with the brand.
Higher conversion rates will be
achieved as a result (DeMers, J.,
2015).
is a strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to attract
and retain a clearly defined audience.
Improved reputation
If the content is helpful and
informative, customers will
think more highly of the brand.
Content published on external
websites will also depict the
brand as a more trustworthy,
established industry leader
(DeMers, J., 2015).
Increased retention
Great content helps create a
positive experience for potential
customers and makes them
come back for more. It captures
the audience’s attention and
continually reinforces a positive
brand impression (DeMers, J.,
2015).
- CONTENT MARKETING INSTITUTE, n.d. -
3. Opodo's "Get Your Guide"
Opodo, one of the largest online travel companies, has create a useful "Get Your Guide"
feature which displays many popular travel destinations and lists the main tours and
attractions available.
Screenshot of Opodo's Get Your Guide tool
Good example of content marketing: provides useful and relevant information and has an
added value for the customer as it makes travel planning less stressful.
4. Opodo's Instagram
The brand's appealing Instagram feed is a
beautiful display of stunning cities, wildlife,
and landscapes around the world.
It uses hashtags encouraging user-generated
content, where people can share their
experiences and everyone has a chance to
get featured/reposted.
As a result, customers feel more connected
to the brand and get enticed into planning
their next trip through the platform.
55% of passengers
book based on images
they’ve seen on Instagram*.
Screenshot of Opodo's Instagram Feed
*(Wright, M., 2019).
5. Opodo Competitions
Opodo uses social media contests as a way to
engage with its followers, while getting an
extra social media boost and visibility.
Contests have an added value for the
audience (useful information and the
possibility of winning a prize), and are a rich
source of data for the brand.
Giveaways also generate excitement and
empower consumers to share and promote
the company's content with their close ones,
generating more leads as a result (Pickering,
B., 2011). Screenshot of Opodo's Competition in Partnership with Air
Europa
6. British Airways - "Look Up Campaign" (click here)
Use of billboards in central key locations such as Picadilly Circus, with realtime flight data
displayed (flight number, destination, frequency) as planes flew overhead.
Successful campaign (60+ awards) with truly engaging and creative content to remind viewers of
the magic of flying while creating an emotional connection with them (Macleod, D., 2014)
Macleod, D., 2014. British Airways Campaign "The Magic Of Flying".
7. British Airways - "Best Summer Ever"
Campaign" (click here)
British Airways - "Unforgettable
Moments" Campaign (click here)
The airline teamed up with four of the most
popular bloggers in the UK to showcase a
selection of summer experiences (CMA, 2014).
Influencer marketing: builds credibility and trust,
provides value to the target audience and helps
drive quicker customer acquisition (Huff, T.,
2017)
Showcases moments shared between a father &
son on their trip to NY, through a custom painting
created just for them.
Selected from 1,000's of people who wrote about
special moments they had on their holiday: real
testimonials come across as unbiased and
establish trust (Darbyshire, R., 2017).
CMA, 2014. British Airways Best Summer Ever Campaign Darbyshire, R., 2017. British Airways Social Media Campaign
8. British Airways
Business Travel Campaign
New concept to target British Airways's
business audience and optimise media
sales opportunities.
Relevant, bespoke content created
through multiple channels, including video,
social media, inflight entertainment, the
airline’s Business Hub, email, as well as
through Business Life magazine.
Industry expert views across tech, trends,
thoughts and travel-related content with
an always-on strategy across digital, social
and print channels to generate debate and
discussion (Cedarcom, n.d.).
+1.5 MILLION
VIDEO VIEWS
+250K READERS
in just 2 years
- Cedarcom, n.d. -
over 12 month period
9. Marriott Podcasts
Marriott uses podcasts as a way to present
relevant topics and engage regular visitors to
its hotels with an in-depth look at both the
hotel industry and interior design in general
(Gilliland, N., 2019).
Great way to achieve high engagement
through a low competition channel, which
makes it easier to stand out and gain listeners.
Builds relationships with its customers:
listeners are loyal to their favorite programs
and are likely to check back for more.
Very engaging content: audience polls,
questions, etc makes it feel like an interactive
experience.Screenshot of Marriott's Podcast
10. The hotel chain has also launched a digital
magazine, Marriott Bonvoy Traveller, which
focuses on wider topics relating to travel,
culture, wellness and lifestyle.
Shift in the brand strategy to re-brand itself as a
media entity, and target next-gen "innovative,
creative, out-of-the-box thinkers" (Dua, T.,
2015).
Features relevant, non-intrusive content written
by local experts as well as pieces from partners
like TED and influencer interviews, which makes
it relevant to millennials (Lutner, K., 2017).
Marriott Digital Magazine
11. Airbnb has created a number of novelty
well-known listings in order to generate
interest on the back of unique and amusing
content (Gilliland, N., 2019).
In October 2019, a listing was posted by
"Barbie" herself for the Barbie Malibu
Dreamhouse.
This turned out to be a celebratory
campaign for the 60th anniversary of
Barbie, with prices per night listed at $60,
in partnership with Mattel.
Other example: greenery-themed home
listed in partnership with Pantone to match
its 2017 colour of the year (Aouf, R., 2017).
Air Bnb Novelty Listings
12. Airbnb Neighbourhoods
Airbnb has created digital neighborhood guides, which include local maps, testimonials and
reviews from travelers and advice from hosts. This is a good way to build a sense of
community, where all can share their local knowledge and experiences (Divakaran, S., n.d.).
The platform also relies on local photographers to capture the neighbourhood’s atmosphere,
which makes the page all the more appealing and gives it a sense of authenticity and
relatability. It also includes details of each photographer and their websites (Hawthorne, n.d.).
13. Airbnb Blog
The Airbnb blog provides tips and stories
for hosts, as well as Airbnb’s partnerships
and initiatives.
The blog uses clear language and delivers
effective messages through a variety of
supports (videos, text, photos etc). They
also offer geo-specific content in 10
different languages.
The company also tackles important
socioeconomic topics such as
the Hospitality Index or the Economic
Impact study, which show the impact
Airbnb has had on cities (Divakaran, S.,
n.d.).
14. References
Aouf, R., 2017. Pantone Creates Greenery-Themed Home That Can Be Booked On Airbnb. [online] Dezeen. Available at:
<https://www.dezeen.com/2017/01/27/pantone-design-greenery-themed-home-can-booked-airbnb-london-clerkenwell-
uk/> [Accessed 9 March 2020].
Cedarcom, n.d. British Airways Business Travel. [online] Cedarcom. Available at: <https://www.cedarcom.co.uk/our-
work/british-airways-business-travel> [Accessed 12 March 2020].
CMA, 2014. British Airways Best Summer Ever - Content Marketing Association - CMA. [online] Content Marketing
Association. Available at: <http://the-cma.com/case-studies/british-airways-bestsummerever/> [Accessed 10
March 2020].
Content Marketing Institute. n.d. What Is Content Marketing? [online] Available at:
<https://contentmarketinginstitute.com/what-is-content-marketing/> [Accessed 7 March 2020].
Darbyshire, R., 2017. British Airways Launch Social Media Campaign To Share #Unforgettable Holiday Moments.
[online] The Drum. Available at: <https://www.thedrum.com/news/2017/02/23/british-airways-launch-social-media-
campaign-share-unforgettable-holiday-moments> [Accessed 11 March 2020].
DeMers, J., 2015. The Top 10 Benefits Of Content Marketing. [online] Inc.com. Available at:
<https://www.inc.com/jayson-demers/the-top-10-benefits-of-content-marketing.html> [Accessed 9 March 2020].
Divakaran, S., n.d. Inside Airbnb’s Hyperlocal Content Strategy. [online] Digitaluncovered.com. Available at:
<https://digitaluncovered.com/inside-airbnbs-hyper-local-content-strategy/> [Accessed 12 March 2020].
15. Dua, T., 2015. Now Marriott Is A Magazine Publisher Too. [online] Digiday. Available at:
<https://digiday.com/marketing/now-marriott-magazine-publisher/> [Accessed 8 March 2020].
Gilliland, N., 2019. Seven Examples Of Hotel Content Marketing Campaigns – Econsultancy. [online] Econsultancy.
Available at: <https://econsultancy.com/seven-examples-of-hotel-content-marketing-campaigns/> [Accessed 9 March
2020].
Hawthorne, n.d. Dissecting Airbnb’s Destination Content Marketing Strategy. [online] Hawthorn Creative. Available at:
<https://hawthorncreative.com/dissecting-airbnbs-destination-content-marketing-strategy/> [Accessed 12 March
2020].
Huff, T., 2017. 6 Big Benefits Of Using Influencer Marketing In Your Social Strategy. [online] Social Media Today.
Available at: <https://www.socialmediatoday.com/social-networks/6-big-benefits-using-influencer-marketing-your-
social-strategy> [Accessed 19 March 2020].
Luttner, K., 2016. Marriott Launches Digital Magazine Targeting Millennials. [online] Campaignlive.co.uk. Available at:
<https://www.campaignlive.co.uk/article/marriott-launches-digital-magazine-targeting-millennials/1414642> [Accessed
11 March 2020].
Macleod, D., 2014. British Airways On Magic Of Flying. [online] The Inspiration Room. Available at:
<http://theinspirationroom.com/daily/2014/british-airways-on-magic-of-flying/> [Accessed 9 March 2020].
Pickering, B., 2011. 4 Reasons Why Contests Should Be Part Of Your Marketing Strategy. [online] American Express.
Available at: <https://www.americanexpress.com/en-us/business/trends-and-insights/articles/4-reasons-why-contests-
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