IMMERSE"16 Session Learn about the Adobe eCommerce Framework, aspects of designing and developing an eCommerce solution and various eCommerce engines options that can be integrated with Experience Manager to implement an eCommerce Solution. To see the on-demand IMMERSE Session please go to http://bit.ly/Immerse16

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A virtual developer conference for Adobe Experience
Manager
Introduction to Adobe Experience Manager Based
eCommerceVarun Mitra | Partner Training Instructor

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Introduction to Adobe Experience Manager Based eCommerce
2
1 | Introducing the eCommerce Framework
2 | eCommerce Concepts with Elastic Path
3 | Catalog blueprint and section blueprint capabilities
4 | Identifying Best Practices for Stores
.

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Introducing the eCommerce Framework
eCommerce Architecture

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The Adobe Experience Manager eCommerce architecture consists of four layers:
1. eCommerce components
 Adobe Experience Manager eCommerce components provide the front-end functionality and
the shop as viewed by the user. They rely on the eCommerce API to retrieve product data and
perform actions related to the commerce eCommerce engine.
2. eCommerce API
 The central piece of the Adobe Experience Manager eCommerce architecture is the Adobe
Experience Manager eCommerce API. Based on the API, front-end components can be built to
implement an eCommerce application.
 The Adobe Experience Manager eCommerce API is fixed, and cannot be adapted.
AEM eCommerce Architecture

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3. eCommerce provider implementation
 The eCommerce API can be implemented to integrate with a third-party eCommerce application,
or you can create a custom (native) implementation.
 Out-of-the-box, Adobe Experience Manager provides a native implementation based on
CRX/JCR, as well as an implementation to integrate Elastic Path.
4. eCommerce engine
 The eCommerce engine is the eCommerce backend integrated in the provider implementation.
In most cases, it is a third-party eCommerce software, such as Elastic Path or an existing or
legacy eCommerce solution.
 The sample native implementation provided by Adobe Experience Manager for the geometrixx
demo site uses the CRX repository itself as the eCommerce engine.
AEM eCommerce Architecture

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eCommerce Concepts with Elastic Path
 The integration framework provides
the mechanisms and components for:
 Connecting to an eCommerce system
 Pulling data into Adobe Experience
Manager
 Displaying data and collecting the
shopper's responses
 Searching data from both systems
 Returning transaction details
This means:
1. Shoppers can instantaneously
register and shop
2. Price changes are immediately
visible
to shoppers
3. Products can be added as required

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Catalog Management
Master and Sales
Catalog
Product data cache
Catalog blueprint Product page
Templates
Experience
Physical touch points
Marketing data
Elastic Path
eCommerce

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Catalog Management (cont’d)
 Catalog Blueprint
 Provided by Adobe Experience Manager to create a catalog and is in /content/catalog
 Catalog
 Has a specific LiveSync mechanism tied to catalogs
 Product importer configuration
 Full product import
 Retrieve live price

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Best Practices
 For all implementations, keep the
following in mind:
 As product, stock-keeping units, and
categories can be numerous, try to use
the fewest nodes possible to model the
content.
 Avoid duplication. Or, when used, think
about how many nodes your duplication
will lead to.
 Tag your content to prepare the query
optimization.
Scaling eCommerce:
1. Offload asset post processing to a
dedicated instance.
2. Only import product data.
3. Import throttling and batch saves.

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Q&A
10
Varun mitra
vmitra@adobe.com
LinkedIn: Varun mitra