Technical SEO refers to the optimization of a website's technical components to improve its search engine visibility and ranking. This involves a variety of techniques to ensure that search engines can crawl, index, and understand the content of a website, as well as identify and fix any technical issues that may be hindering its performance in search results. www.nidmindia.com

1. 10 Important
On-Site
Technical SEO
Factors

2. Better understand its structure.
Where pages are located.
More importantly, give it access to your site (assuming it’s set up
correctly).
The presence of a sitemap file on your site will help search engines:
XML sitemaps can be simple, with one line of the site per line. They
don’t have to be pretty.
HTML sitemaps can benefit from being “prettier” with a bit more
organization to boot.
Sitemaps

3. Identifying whether robots.txt exists on-site is a good way to check the health of
your site. The robots.txt file can make or break a website’s performance in search
results.
For example, if you set robots.txt to “disallow: /”, you’re telling Google never to
index the site because “/” is root!
It’s important to set this as one of the first checks in SEO because so many site
owners get this wrong.
It is always supposed to be set at “disallow: ” without the forward slash. This will
allow all user agents to crawl the site.
Robots.txt

4. Ideally, an ecommerce site implementation
will have an SSL certificate.
But with Google’s recent moves toward
preferring sites that have SSL certificates for
security reasons, it’s a good idea to determine
whether a site has a secure certificate
installed.
SSL Certificate

5. Structured data helps Google better
understand the content of a page.
And by adding the right structured data
markup code, your pages can win rich snippets.
Rich snippets are more appealing search
results with additional information appearing
under the title and description.
Structured Data

6. Crawl Errors
The Crawl Errors section of GSC will help you identify whether
crawl errors currently exist on-site.
Finding crawl errors, and fixing them, is an important part of any
website audit because the more crawl errors a site has, the more
issues Google has finding pages and indexing them.
Ongoing technical SEO maintenance of these items is crucial for
having a healthy site.

7. Identifying bloated CSS code, along with bloated JavaScript, will help decrease your
site’s load time.
Many WordPress themes are guilty of bloated CSS and JavaScript, which if time
were taken to minify them properly, these sites could experience load times of 2-3
seconds or less.
Ideally, most website implementations should feature one CSS file and one
JavaScript file.
When properly coded, the lack of these files minimizes the calls to the server,
potential bottlenecks, and other issues.
Minifying CSS & JavaScript Files

8. We use canonical tags to solve the problem of duplicate
content and ensure that search engines understand which
version of a webpage to display in search results, leading to
improved search engine rankings and a better user
experience.
Duplicate content refers to multiple pages on a website that
have the same or very similar content.
Canonical Tags

9. Largest Contentful Paint (LCP) – Calculates the time a webpage takes to load its
largest element for a user.
First Input Delay (FID) – Measures the time it takes to react to a user's first
interaction with a webpage.
Cumulative Layout Shift (CLS) – Measures the shifts in layouts of various
elements present on a webpage
Core Web Vitals are speed metrics that Google uses to measure user experience.
These metrics include:
Optimize for Core Web Vitals

10. A webpage that has been deleted or removed from the server
An incorrect URL or misspelled link
A broken connection or server downtime
An expired domain or invalid SSL certificate
A website redesign that has changed the URL structure.
Broken links, also known as dead links, are hyperlinks that no longer work
or lead to a valid web page. When a user clicks on a broken link, they will
see an error message or a blank page instead of the intended content.
Broken links can occur for various reasons, including:
Broken Links

11. Compress your images – Images are usually the biggest files on a webpage. Compressing them with
image optimization tools like Shortpixel will reduce their file size so they take as little time to load as
possible.
Use CDN (content distribution network) – CDN stores copies of your webpages on servers around the
globe. It then connects visitors to the nearest server, so there’s less distance for the requested files to
travel.
Minify HTML, CSS, and JavaScript files – Minification removes unnecessary characters and whitespace
from code to reduce file sizes. Which improves page load time.
Page speed is a ranking factor both on mobile and desktop.
It gives you a performance score from 0 to 100. The higher the number, the better.
Here’re few ideas for improving your website speed:
Page Speed

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