2. The course
The course is where we can aim to get to help you develop your creative and technical skills as we as
helping you to gain an understanding of the underlying theory of digital media production. In addition to
learning about the employment area you have chosen you will develop the skills needed to start a career in
the media industry.
To do this you will be required to produce a portfolio of practical productions supported by paperwork
and theoretical research. To be successful in doing this you will have to work both indapentanly and
within a group in a professional manner showing yourself to be organised resourceful reliable committed
and being capable of meeting strict deadlines.
3. Your responsibility
• You are expected to treat all equipment and accommodation with
care.
• You are not allowed to bring food, drink or chewing gum into work
areas.
• You may not use mobile phones you are working, unless otherwise
instructed.
• Never allow other students or friends to use equipment booked out
to you, and do not leave equipment unattended at any time. If it is
damaged, lost or stolen, its YOUR responsibility!
4. Planning and pitching a digital media product
• Did you know that employers within the media sector frequently ask
for ‘excellent communication skills’ when looking for a suitable
employee? And, have you ever thought how that great idea for a
media product which, at the moment, is only in your head, could
become a reality.
5. Planning and pitching a digital media product
• It is vital in all the media sectors that people are able to communicate
effectively in order to complete work in teams. They will have to pass
on ideas and information to others and interpret a brief correctly. This
is vey important when working with and presenting ideas and
information top a client. It is not only verbal communication methods
that are important, but written and visual methods of
communication are used to express ideas with clarity
6. Target audience
• A target audience is the intended audience or readership of a
publication, advertisement, or other message. In marketing and
advertising, it is a particular group of consumers within the
predetermined target market, identified as the targets or recipients
for a particular advertisement or message.
7. Purpose of product
• product. 1. A good, idea, method, information, object or service
created as a result of a process and serves a need or satisfies a want.
It has a combination of tangible and intangible attributes (benefits,
features, functions, uses) that a seller offers a buyer for purchase.
9. Platforms for distribution and consumption
Platforms of distribution and consumption
1) sell the movie to the targeted audiences
2) Make sure that the movie is appropriate for the targeted audience
3) Make that the movie is the right type of movie for the targeted audience
4) Make sure that the movie has all the information about the that the
targeted audience is about to watch
10. Key features
Fear of Death. This is the ultimate fear, both existentially and psychologically. It isn’t really a horror movie if people don’t
get killed.
2. The Dark. From our earliest childhood we are afraid of the dark – not the dark itself, but what it hides. It makes horror
movies even scarier to watch them in a darkened theater, or a dark living room, right?
3. Creepy, Crawly Things. Snakes, spiders, rats, and other crawling things are scary in and of themselves, but when they
touch the skin, in the dark, it amplifies this common phobia.
4. Scary Places. Horror movies are full of scary places – graveyards, old houses, overgrown forests, dungeons, attics,
basements. These are dark places, where evil things can hide.
5. Disfigurement. Many horror movies feature grotesquely disfigured antagonists (think Frankenstein’s monster, the
Phantom of the Opera, zombies). Studies in early development have found that young infants will react with fear to
asymmetrical or disordered faces.
11. Fictional films
Indiana jones and the raiders of the lost ark
Target audience: is aimed towards 20- 50 years of age who enjoy
adventure and action movies. This is mainly aimed towards men and
sometimes women as they could get a good understanding about the
film through the use of stars for example Harrison Ford and Karen Allen
. The targeted audience that likes adventure and action movie will
understand this genre because the plot involves a lot of explosions, car
chases and other action led events the story / narrative is based on
Harrison ford finding lost treasure the representation of Harrison ford is
that he shows up as the hero the one that’s on request to find lost
treasure and saves the girl.
12. Factual
The targeted audience is around 40-80 would be interested into
animals life, nature and wildlife because impersonality's telling you all
about the animals life how they behave and what the is like and it
shows that the tigers are being caged into one area but they can still
run freely but its very brutal because of the way the tigers hunt their
food its also upset because they could be killed any point of the day but
we could save them from being killed because they are very precious
animals also they can also be very friendly with human beings the star
in this video is David Attenborough
13. Promotional
• The purpose of the advert is to promote the fairy liquid the target
audience is adults mainly women who at this time was doing the
house work the genre is advertising the product fairy liquid the
narrative is of a house wife using fairy liquid in front of her daughter
to her how soft her hands are the representation is of a stereotypical
house wife with her daughter. There is no use of stars because they
want to appeal to the ordinary women. The mode of address is first
person to sell directly to the audience
