2. Uses and Gratifications
Katz and Blumler suggested that something has to fulfil at least one of the
following for us to connect with it.
1. IDENTIFY: being able to recognise the product or person in front of
you, aspiration to be someone else.
My protagonist is a typical teenager, as is my antagonist so they are
identifiable to my target audience.
2. EDUCATE: being able to acquire information or knowledge.
N/A
3. ENTERTAIN: getting enjoyment from what you’re consuming/
escapism from worries.
My horror trailer is entertaining and keeps the audience captivated through
the use of plot twists for example.
4. SOCIAL INTERACTION: the ability to produce a topic of conversation
or spark debates.
Generally people watch horror films with their friend and thus, discussion
follows.
3. A.I.D.A
The AIDA theory is a marketing theory which I can apply to
my poster.
Awareness : My poster would attract attention because of
it’s unsettling image with the blacked-out eyes.
Interest : Having an awareness of the film leads to intrigue
and research into the plot and cast
Desire: Sees the date on the poster and desires to see the
film
Action: Watches the trailer and plans to see the film
4. Types of Audiences
There are three main types of audiences:
1. Primary audience is the main body of viewers, the
target audience who are the most attracted to the
product: they would watch my trailer because they love
horror movies.
2. Secondary audiences are the people in contact with the
primary audience ie. Their friends/family who would
watch the trailer with/because of their friend/relative.
3. Tertiary audiences are those who would only watch or
view a media product to see someone that they like
who’s in it.