The media industry consists of film, TV, radio, animation, interactive media, press, publishing, video games, advertising and marketing. It offers many career opportunities such as producers who oversee development and production, directors who lead the creative vision, camera operators who capture shots, sound recordists who deliver sound, and picture and sound editors who assemble content. Other roles include writers, screenwriters, designers, photographers, technical roles like lighting and rigging operators, and administrative roles in locations and legal compliance. Marketing is also important to attract audiences.

1. Learning aim A: Understanding employment and career opportunities in the media sector
The media industries.
The media industry is a massive platform. It mainly consisted of many other industries such
as film, TV, radio, animation, interactive media, press, publishing, video games, advertising
and marketing.
The Marketing Industry
The marketing industry is a vital in the creative industry. It helps to promote a certain
product and help build up a certain target audience.
Job roles in the media sector
Producers
Producers in the media industry are employed by a certain company who oversees
development of a product and they make sure that everything runs smoothly during
production.
Directors
Directors in the media industry are in charge of each creative aspect of a product. They hold
on to a certain vision on what product they want to make, and they keep the thought all the
way through production.
Camera operators
Camera operators in the creative industry are responsible for capturing each shot of a film
or tv program. They usually follow a camera script to help show what techniques they
should use for certain scenes.
Sound recordists
Sound recordist in the creative industry are responsible for delivering professional and
sophisticated sound mainly for a live broadcast or performance in a play.
Picture and sound editors
Picture and sound editors in the creative industry manage the sound effects, camera
footage and graphics of a film or tv program and then they use them to determine which
footage to use for the final product during post-production.
Writers
Writers in the creative industry are responsible for writing creatively for a book or a scripts
to help get their messages out there.

2. Screenwriters
Screenwriters in the creative industry are similar to writers but they use a script format to
write their stories. They are responsible for what each person will say and when they will
say it and what action they must do.
Designers
Designers in the creative industry are responsible or creating consumes and outfits for a
film, tv show or a photoshoot for a magazine.
Photographers
Photographers in the creative industry are responsible for taking quality photos for a certain
product such as a film poster or for a magazine cover or article.
Technical
Light operators
Light operators in the creative industry are responsible for the positions of each light and
what colour scheme are appropriate for each particular scene. They usually work as a team
and are usually assigned to a certain light.
Set designers
Set designers in the creative industry are responsible for the creative aspect of I filmor tv
set. They are responsible on showing what each set design should look like and what
lighting, prop and what each actor/actress should wear for costumes.
Riggers
Riggers in the creative industry are mainly used for working the boom mics in the film or tv
program to help capture the audio.
Data wranglers
Data wranglers in the creative industry are responsible for making sure that the data that
they copy is safe and available to use.
Editorial
Journalists
Journalists in the creative industry are responsible for creating certain articles or blog posts
about each person or product and they can also keep track on what’s going on each day
during a production.

3. Sub-editors
Sub-editors in the creative industry are responsible for making sure that everything in a
newspaper or magazine article is sophisticated enough and that there are no grammatical
errors.
Editors
Editors are responsible for making sure that they gather all the footage or marital for a
certain product and using the best material that they think would be suitable to make the
best product possible.
Marketing
Marketing is important in the creative industry because they help attract the target
audience that the creators are trying to aimfor when creating there product.
Managerial
Team leading
Team leading in the creative industry is a vital role in the creative process. They are
responsive for knowing what the creative process actually is and what the goal for a certain
product they team needs to aim for and similar to a producer, they observe what each
person is doing and telling them what to do.
Administrative
Managing locations
When managing location in the creative industry, you have to make sure when using a
chosen or preferred location, it must be available to use and that everything runs smoothy
in that location and that there are no predicaments.
Legal
Ensuring complaints
when ensuring complaints in the creative industry, you have to make sure that the polices
are responsible and practical and that there is effective material for a defence when legal
action is involved.