Mojo magazine is a monthly music magazine published in the UK by Bauer Media with a circulation of 70,667. It focuses on rock music and has been published for over 20 years. The production process begins with setting a publication date to structure the schedule. An editorial team decides the content which is acquired through staff writers and external contributors. Articles are edited and fact checked before page layout where advertising is placed. Proofs are reviewed and corrections made before printing and distribution to readers.

1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
Planning and Pitching a Print based Media
Product
P1 Evidence
Name: Rhia De Carlo
Candidate Number: 2040
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

2. Contents
LO1 understand existing print based media products and how they are created -Mojo
Magazine
5 – Publisher and product
6-7 - production process of a magazine
8 – frequency and circulation figures
9-11 – production process of Mojo
12- Purpose of Mojo
13- genre of the Magazine
14 – form and style
15-17 – magazine page analysis
18-magazine content
19 – target audience
20 – psychographics
21- socio economic needs
22- Maslow's hierarchy of needs & Hartley's seven subjectivities
23 – Katz's uses and gratifications Theory
24- how does the magazine appeal to the reader according to these theory's
25-28 -web page analysis – cross media convergence
29 – denotations, connotations, choice of fonts, manipulation of images

3. LO1 understand existing print based media products and how they are created -
Kerrang Magazine
31 – Publisher and Product
32 – 33- production process
34 – frequency and circulation of the magazine
35 – production process of Kerrang
36 – purpose of Kerrang
37- Genre of the magazine
38 – form and style
39 – 40 – magazine annotations
41 – double page spread annotated codes and conventions
42-magazine content
43 – target audience
44 – psychographics
45 – socio economic needs
46 – Maslow's hierarchy of needs & Hartley's seven subjectivities
47- Katz uses and gratifications theory
48- how does the magazine appeal to reader according to these theorys
49-53 Web Page Analysis – Cross Media Convergence
54- denotations, connotations, choice of fonts, manipulation of images

5. Publisher & Product
Publisher – Bauer media
Bauer media is one of the top media companies in the
world having more than 570 magazines, more than 300
digital products, and 50 television and radio stations
reaching millions of magazine buyers around the world.
At the start of 2008, Bauer media group widened its
portfolio by acquiring Emap’s radio and consumer magazine
divisions and changed the name of uk business to the Bauer
media group.
Bauer media have been publishing Mojo magazine for 21
years.
Bauer media’s mojo magazine reaches millions rock fans
across the globe.
Source: http://www.bauer.co.uk/history
Product – Mojo Magazine
Mojo magazine was first put on Britain's news stands in 1993.
Since it revelled in great stories of music and recommended classics of today and
tomorrow.
The general idea was for something “that had the sensibilities of a fanzine and the
design values of Vogue.” therefore its title was chosen as a homepage for delta
blues mythology and to remind people of “he magic that at the core of music.”
Circulation figures – monthly - 70, 667
Yearly – 848.004
In a lifetime – 17808.084
Frequency – Mojo magazine is issued monthly.
Job Roles at the magazine –
• sub editor
• PHP developer, creative suite
• Junior PHP developer, creative suite
• Junior web producer – todays golfer, sport & angling
• Account manager
• Field sales manager
• Senior Designer, Print & Digital - Creative Suite
• Logistics Executive
• PHP Developer, Creative Suite
• Junior PHP Developer, Creative Suite
Source: http://www.mojo4music.com/about-us/
http://magazines.bauermediaadvertising.com/magazines/detail/mojo

6. Production Process of a Magazine
Pre, During and Post-Production – The first thing in a production process is to set up the date of publication, the
date of publication is merely the date that you want your magazine to be released to the public as a final finished
product. Doing the date of publication first gives you a schedule to operate by, this will help to plan how the
production process will occur.
Managing the schedule also plays a very important part in the production process for if you want your magazine to
be produced successfully then you must properly manage the schedule in a way that there are provisions for certain
mishaps so that even when these mishaps occur, you can always meet the deadline.
For this reason, managing the schedule is vital in the production process of a magazine.
Next you must work on an Editorial, this involves the editorial team assembling and deciding on what topics will be
featured in the next issue of the magazine. The editorial team will talk about a variety of contents to make up the
magazine. Once they have decided on the types of article ideas, or topics, news stories, illustrations and
photographs to be featured in this magazine, the editorial team will then make decisions on the budgetary.
this means hey will look at the money available to them and how it can be spent towards the production of the
magazine.
The next step is content acquisition this process is said to be the most important step in the production process of a
magazine because without the content there is no magazine. The content can be gathered in two ways, firstly is
through the house staff writers and secondly is through the external writers whom are commissioned to write on
topics that are specialist in nature. During this step artwork and graphics are also worked on.
Artwork is simply illustrations and pictures which are going to be placed in the magazine. The graphics however are
the pictures or images which are created or designed on a computer program.
Sub editing is the next step, it focuses on quality control, if the media organisation is big enough to have sub editor
the he shall be responsible for this job, if not then the editor will do this job which involves Checking of the accuracy
of all facts in the articles, Making sure that words are properly spelled
,Making sure that grammar and punctuation are used correctly ,Making sure that all articles follow the house-style,
Working on the page layout…..

7. Then comes the page layout, in big publications there is a time especially reponsible for the page layouts, we
call them the layout staff.
The layout staff typeset and layout the variety of pages which form the magazine. By taking part in this task
they use very high tech desktop publishing (DTP) for example Indesign or Pagemaker to do so. This is where
the adverts are placed into the content.
Once the page layout is complete it is time for proofreading, during this stage the editorial department will
print out a hardcopy of the magazine for correcting mistakes, they use a hardcopy because it is easier to
proofread than a softcopy. When they spot a mistake they correct it quickly on the DTP. The editorial team
them proofreads until every member of staff is happy and believes all the mistakes are gone.
Then we move on to the filing and printing of the magazine, this is where the term “pre press”comes in. this
means they check the correct fonts and images are being used for the magazine, once done the printing
takes place , each copy the printer prints is the final finished product which means that the final step is the
distribution, this means the magazines are packaged neatly and sent to the warehouse before they are
distrubuted and sold to the public.
Source :http://hosbeg.com/the-magazine-production-process/

8. Frequency and Circulation Figures
• How often is the magazine is sold?
Mojo magazine is issued Monthly in the UK.
• Circulation in the UK.
The total circulation in Jan-Jun 2014 was 70,667.
• Readership (Jul-Dec 2013)
210,000
source:
http://magazines.bauermediaadvertising.com/magazines/detail/mojo

9. Production Process of
Pre, During and Post-Production – The first thing in a production process is to set up the date of publication, the date of
publication is merely the date that you want your magazine to be released to the public as a final finished product. Doing
the date of publication first gives you a schedule to operate by, this will help to plan how the production process will
occur.
Managing the schedule also plays a very important part in the production process for if you want your magazine to be
produced successfully then you must properly manage the schedule in a way that there are provisions for certain mishaps
so that even when these mishaps occur, you can always meet the deadline.
For this reason, managing the schedule is vital in the production process of a magazine.
Next you must work on an Editorial, this involves the editorial team assembling and deciding on what topics will be
featured in the next issue of the magazine. The editorial team will talk about a variety of contents to make up the
magazine. Once they have decided on the types of article ideas, or topics, news stories, illustrations and photographs to
be featured in this magazine, the editorial team will then make decisions on the budgetary.
this means hey will look at the money available to them and how it can be spent towards the production of the magazine.
The next step is content acquisition this process is said to be the most important step in the production process of a
magazine because without the content there is no magazine. The content can be gathered in two ways, firstly is through
the house staff writers and secondly is through the external writers whom are commissioned to write on topics that are
specialist in nature. During this step artwork and graphics are also worked on.
Artwork is simply illustrations and pictures which are going to be placed in the magazine. The graphics however are the
pictures or images which are created or designed on a computer program.
Sub editing is the next step, it focuses on quality control, if the media organisation is big enough to have sub editor the
he shall be responsible for this job, if not then the editor will do this job which involves Checking of the accuracy of all
facts in the articles, Making sure that words are properly spelled
,Making sure that grammar and punctuation are used correctly ,Making sure that all articles follow the house-style,
Working on the page layout…..

10. Then comes the page layout, in big publications there is a time especially reponsible for the page layouts, we call them the
layout staff.
The layout staff typeset and layout the variety of pages which form the magazine. By taking part in this task they use very
high tech desktop publishing (DTP) for example Indesign or Pagemaker to do so. This is where the adverts are placed into
the content.
Once the page layout is complete it is time for proofreading, during this stage the editorial department will print out a
hardcopy of the magazine for correcting mistakes, they use a hardcopy because it is easier to proofread than a softcopy.
When they spot a mistake they correct it quickly on the DTP. The editorial team them proofreads until every member of
staff is happy and believes all the mistakes are gone.
Then we move on to the filing and printing of the magazine, this is where the term “pre press”comes in. this means they
check the correct fonts and images are being used for the magazine, once done the printing takes place , each copy the
printer prints is the final finished product which means that the final step is the distribution, this means the magazines are
packaged neatly and sent to the warehouse before they are distrubuted and sold to the public.
Source :http://hosbeg.com/the-magazine-production-process/

11. Production Process of
• Shops (retail) where is it available to buy - Mojo magazine is available
To buy at some supermarkets such as Sainsbury’s, Tesco, Asda and Morrison's, Sainsbury’s
has sold 85,149 copies of mojo magazine.

12. Purpose
• Mojo Magazine doesn’t have a slogan however it’s the name itself ‘Mojo’ is in fact the slogan from an Athens
soul food kitchen, The word Mojo means a magic charm, talisman, or spell which suggests that the magazine is
just that. Which gives the impression that this particular magazine has a lot more value than others.
the strapline helps to identify the magazine as a music
magazine. The red strapline on top of the white
masthead helps for it to stand out whilst
the jazz like font suggests that the content of the
magazine focuses on classic styles of music.
Customers who bought Mojo magazine said
“Music, music, music. That's what "Mojo" is about, and ALL it's about.
If you're looking for info on pop stars' latest paramours, or rants
about the government, look elsewhere.
This magazine is a sleek, polished, well-informed music magazine
that focuses on the core of what people listen to.”
And “Hands down, Mojo is the most well-written, informed magazine
concerning popular (not pop) music published today”

13. Genre of Magazine
• Genre = Type –Classic rock
• I believe the Genre of this Magazine is classic rock as all of the bands/artist’s
featured play classic rock. Examples shown bellow.

14. Form & Style
• Format = Dimensions of the magazine–210mm x 290mm
• Comparison with other magazines- Kerrang magazine- 210 × 283, mojo magazines dimensions are similar to other
magazines.
• Form & Layout –On Mojo magazines front cover everything is laid out quite significantly, The Headline is placed at
the centre of the page in big bold pink writing against a black and white background which helps it stand out from the
page and catch the readers eye, there are also quotes relevant to the content of the magazine which gives the
audience some information on what that particular issue is about. All images and writing are coloured except for the
background, masthead and barcode, this makes everything stand out and make everything that is important clear the
reader.
• The double page spread however is very simplistic the producers of the magazine have stuck to a plain white
background with a black and white picture and dull colours of black, white and blue grey.
• Although the double page spread is very simplistic it is also very sleek and clean which makes the page easier to read
and appear important.
• Style –Mojo magazine seems to always use a variety of colours each issue, pink, yellow orange etc. however that
those colours are always featured with either black or white to balance the colours out. Which also makes the
important imformation stand out from the page. On every page there is a small Mojo logo, normally in the bottom
corner along with the page number. Having the magazines logo on each page shows the magazines Identity
throughout the magazine

15. Promotion: A free CD
increases the potential
purchase by the
costumer of the
magazine, as they will
be gaining a free CD.
Someone trying to move
into a higher social
class would be
interested in the
promotion of a ‘free
CD’.
Headline: Bold to the
bottom right of the
picture of the main story,
rather than the usual
position at the bottom of
the page.
Picture: Black and white
image, which allows the
coloured advertisements to
stand out. The Beatles are
used to show that this
particular issue is based on
them.
Which indicates that this
magazine is targeted at
there fans and the age group
the Beatles perform to.
Story: ‘ A year of Dangerous
living’ & ‘ The survivors tell
their tale’ gets customers
intrigued, making them want to
read on by buying the
magazine.
Price: £4.99
Date: March 2014
Masthead: Large, bold, text
above the picture makes the
brand of magazine more
recognisable, and eye catching.
Story Separators:
lack of any visible
story breakers,
although the
headlines are placed
in a position to show
that they are
separate stories.
• Genre – classic rock music suited to the older generation / however has
also covered ‘The white stripes’ more suited to the younger
generation.
• First issue – November 1993
• Frequency – monthly issues

16. Headline (main story ) :
The headline is
positioned at the left of
the page underneath the
brand name, it is in bold,
and different colours so
it catches the audiences
eye with celebrities
names being a larger size
in comparison, which
will attract the fans of
those celebrities to buy
the magazine.
Story separators : Q
magazine and XXL
magazine also do
this.
Cover lines:
BarcodePrice : £ 4.99 Date :
May 2014
Masthead: Large and
bold, stands out from the
page due to its 3D effect,
grabbing your attention.
Strapline: Mojo
magazine
straplines are the
subheadings on
the front page
which give basic
information of
related articles
inside the
magazine.

17. Double Page Spread (DPS) and Annotated Codes &
Conventions
The first
paragraph is the
most important
as it is often
used to grab the
audiences
attention.
The article is usually informal so that the
personality of the journalist shines through
to the reader.
Simple yet
consistent colour
scheme.
Layout is in columns,
normally 2-3 per page.
When the two pages are
layout linked together
like this one it creates a
coherent DPS.
The direct address is
used for the main
image as the
photographer is trying
to engage with the
audience of the
magazine.
Double page spreads
are good for this as
when the audience
reads the main body
text the image can
relate to it.
The mis-en-scene of the photograph found on this
double page spread is reflecting the band, clothing, l

18. Magazine Content
• Analyse a Contents Page from
the magazine – What sections
are there? What stories are
there? Appeal to the reader?
• Analyse a story from the issue
– Language
techniques/devices?
Imagery? Captions?
• Synergy with social media –
twitter links? Why?
• Web Page at the bottom of
each page – WHY?
• Editorial – Language?
Welcoming? Interact with the
editor – HOW? Can the
audience build a ‘personal
relationship’ (Katz) with the
magazine? WHERE? Evidence
Basic colour scheme of grey, black and yellow. The yellow
font stands out from the dull grey background making us
see the pages being indicated.
The black bold content highlights titles of articles and the
people involved in each interview.
Small black writing is used to for the details and extra bits
of information.
The title of the magazine is centred at the top of the page in a large
bold black font, making the obvious statement that the contents page
belongs to that magazine.
Also bellow the magazine name are the names of cities in which are
iconic for music.
Quote from one of the main articles in the magazine.
This is to draw the audience into the magazine and read the article.
The artists outfit stands out from the background, and become the
focus of the page.
High angle shot emphasises the idea of the artist being a big part of
the magazine.
Issue number suggests that the magazine has been running for a
decent amount of time as it has 193 issues as it is as monthly
magazine, showing the success of the magazine.

19. Target Audience
‘Katz’ Theory
When looking at the ‘Katz’ theory we can
see that the Target audience for Mojo
magazine are relying on the magazine for
entertainment and information.
Mojo Magazine isn’t a very busy magazine
and in some ways is quite simplistic so isn’t
going to give the audience an information
overload but simply give them the
information that they are expecting to find in
a classic rock magazine which will be
information related to that particular genre,
informing them on gigs and concerts as well
as artists from that subgenre etc.

20. Psychographics
Mainstreamers Seek security. Tend to be domestic
conformist, conventional, sentimental –
favour value for money family brands. The
largest group.
Aspirers Seek status. Materialistic, acquisitive,
orientated to image and appearance,
personal and fashion. Typically younger
people.
Succeeders Seek control. Strong goals, confidence, work
ethic and organisation. Typically higher
management and professionals.
Resigned Seeks survival. Rigid and authoritarian
values interested in past and tradition.
Typically order people.
Explorers Seeks discovery. Energy, individualism and
experience. Values difference and adventure.
Typically a younger demographic (students).
Strugglers Seeks escape.Alienated and disorganised.
Few resources beyond physical skills. Buys
alcohol, junk food, lottery tickets. Typically
lower demographics.
Reformers Seeks enlightenment. Freedom of
restrictions and personal growth. Social
awareness and independent judgement.
Anti-materialistic but aware of good taste.
Due to the stereotype of
classic rock artists which is
someone who’s time is
mainly occupied by sex,
drugs and rock I would
categorise the target
audience for Mojo magazine
as strugglers because of their
confusion of priority and lack
of responsibility.
People whom are involved
with drugs usually have had
some issues in there lives
which has made them seek
escape in the drugs/alcohol.
And as those associated with
classic rock are stereotyped
as drug lovers I think that
strugglers is the category
most suitable.

21. Socio-Economic needs
Mojo magazines socio-economic needs
meet E, D, and possibly C2 as the
stereotype of those whom listen to the
magazines genre of classic rock are people
whom enjoy sex, drugs and rock which
suggests the audience is lazy and
irresponsible implying that they are
possibly teenagers and/or unemployed, and
if employed it would be a semi-skilled,
unskilled job or in some cases skilled
manual workers.
A Higher management, bankers,
lawyers, doctors and other
professionals
B Middle management, teachers,
creative and media people e.g.
graphic designers etc.
C
1
Office supervisors, junior
managers, nurses, specialist
clerical staff – white collar
C
2
Skilled manual workers,
plumbers, builders – blue collar
D Semi-skilled and unskilled
manual workers
E Unemployed, Students,
pensioners, casual workers

22. Maslow's Hierarchy of Needs
Maslow wanted to Understand what Motivates People, He understood
that people possess motivation unrelated to rewards or unconscious
desires.
From looking at Maslow's Theory, I have come to the conclusion that
out of the 5 stages of needs , Biological and Physiological needs,
Safety needs, Love and belongingness, Esteem needs, Self-
Actualization that the category that most suits Mojo magazines
target audience is the Biological and Physiological needs category as
the stereotype of someone linked to classic rock is someone who
enjoys sex, drugs and of course rock. Which suggests that they
aren’t very motivated characters.
Hartley’s seven subjectivities
1) Age – Typically the target audience for Mojo magazine would be middle aged as Classic rock has some songs containing lyrics
which wouldn’t be suitable for younger people.
2) Gender – Stereotypically the targeted gender for Mojo magazine is male as the majority of the artists are male and very
masculine almost animal like behaviour which wouldn’t appeal to women.
3) Class – Mojo magazines target audience class is lower class as the way classic rock artists act and dress makes them appear
almost poor as they have a scruffy appearance which would be frowned upon by higher class people.
4) Ethnicity – As the Genre of Mojo magazine is classic rock the target audience for the magazine stereotypically would be white
as classic rock artists are mainly white.
5) Self-Image –The self-Image of Mojo magazines target audience is stereotypically scruffy or as some would describe them with no
“fashion Sense” which could link in with the stereotype of them being lower class meaning they cannot afford the nicest of
clothing.
6) Nation – Mojo magazine is only sold in the UK therefore is targeted at UK citizens and also shows Artists mainly from the UK.
7) Family – I personally think that the family member this magazine would be targeted at would be an uncle so someone
who hasn’t got children of their own therefore hasn’t got much responsibility.

23. Katz 'Uses & Gratifications Theory
• Through conative and denotive and denotive analysis I have researched the uses of
gratifications theory in Mojo magazine in order to gain further conventions of how a music
magazine fulfils the role of a consumer magazine.
• The target audience for mojo magazine is the older generation which is shown by the use of
old photographs and photographs of older people throughout the magazine.
• The typography used in the magazine is a san serif font with a drop shadow which stands out
from the magazine.
• The writing on top of the mast head which says "The music magazine "in a handwritten font
also shows age.
• Diversion
• Mojo magazine uses Diversion to take the target audience away from everyday life and gives
them an escape from reality.
• The target audience is shown through the mode of address with the use of colloquial language
and genre reverences of old bands to show diversion as the cover lines are of subject such as
“the boys are back in town” and “we’ve been to the dark side!” these create a diversion as
the audience is reading into someone else's life rather than their own, allow them escape.
• Surveillance
• The magazine uses surveillance to group together information from the magazine. This is
because specific cover lines advertise information they have retrieved for the audience to gain
information from on artists or topics they may be interested in.

24. How does the Magazine appeal to the reader
according to these Theories?
From looking at these Theories I understand that Mojo
magazine appeals to the reader as it contains information on
classic rock artists lives which can act as inspiration towards
the target audience as some classic rock fans like to try and
copy classic rock artists lifestyles such as the whole sex,
drugs, alcohol and rock. The magazine also contains lists of
songs by that genre which will be appealing to the target
audience as they can find out what songs have just been
released and discover new favourites.
The magazine also features interviews with artists which may
appeal to the reader as they can find out the artists own
opinions on their songs and a little more detail about there
lives…
Mojo Magazine also often gives away a free CD which will
appeal to the reader as I have discovered from these theories
that the target audience is of lower class and will not be able
to constantly buy CD’s.

25. Web Page Analysis – Cross Media Convergence
Navigation Bar
The Navigation bar for Mojo’s website First has a drop bar named “Music” which then goes on to have buttons called All
music, classic clip, the mojo list, Tracks & Albums and this just in.
The tracks and Albums button also links off to two other buttons, “new music” and “Album of the Week”.
These pages will give the audience information focused on the music side of the magazine, which will inform them of latest
songs etc.
The next button on the Navigation bar is also a drop bar which
is named features, the drop down bar has a list of pages, All features,
Artist guides, Rising, The big read, interviews, and what goes on!,
The features section will show the audience everything the magazine
has to offer.
After the Features section there is a button called
“Magazine” this page is dedicated to advertising the issue of the magazine which is on sale at that time and tells you a bit
about that particular issue.
The “win” button is a competition page which allows you to win anything from theatre tokens to IPad’s.

26. This is a good way of attracting the audience as they will be receiving more from the magazine than just the
magazine itself.
Ticket Page
The ticket page allows the audience to find out about when and where there favourite rock artists are
performing, how much tickets are and allows them to buy them.

27. The Mojo Store
“The mojo store” button takes you
to a page where you can buy band
merchandise such as t-shirts, mugs,
vinyl etc.

28. Newsletter
The “Newsletter” button links to a page
Where the audience can sign up for a weekly
news letter so as well or instead of the
magazine they can have weekly updates
on new music, artists etc.
They can do this by sending you updates via
Email or by post.

29. Denotations
the word mojo originally meant a charm or spell but now it is commonly said to mean sex appeal or talent.
This Is relevant as mojo magazine is a music magazine containing many talented artists
Connotations
The regular The free CD also suggests it is a music magazine, as it includes music from a band, The people on the front
cover look quite old and not very happy – suggesting it is an old band / a band for older people to listen to.
Choice of Fonts
Mojo’s choices of fonts for the front cover are all quite Bold and with the important text in bright colours in order to
catch the audiences eye.
The use of bold simple text on the front cover makes the text stand out from the busy and detailed background.
Inside the magazine the fonts are all very simple mainly in either black or white, and quite simplistic which is effective as
the backgrounds are mainly photos, therefore the simple text avoids the page becoming too busy.
Manipulation of images
On the front cover of mojo magazine the main image is nearly always taken from a low angle which makes the artists look
more powerful and the centre of attention on the front cover.

31. 2nd Magazine - Kerrang
Publisher and product
Publisher – Bauer media
Bauer media is one of the top media companies in
the world having more than 570 magazines, more
than 300 digital products, and 50 television and radio
stations reaching millions of magazine buyers around
the world.
At the start of 2008, Bauer media group widened its
portfolio by acquiring Emap’s radio and consumer
magazine divisions and changed the name of uk
business to the Bauer media group.
Bauer media have been publishing Mojo magazine for
21 years.
Bauer media’s mojo magazine reaches millions rock
fans across the globe.
Source: http://www.bauer.co.uk/history
Product – Kerrang Magazine
Kerrang will ensure that they are constantly appealing
to there spectrum of readers. From the younger
teenage readers who are more open to different genres
of rock music, from emo to thrash etc., to the readers
who respect Kerrang! as an authority when it comes to
there scene’s heritage bands. Each issue will include a
balance of bands and scenes to guarantee that they are
providing for the readers’ need for variety and their
passionate appetite for their favourite bands as well as
their desire to be introduced to new music within the
world of Kerrang. They focus on the BIGGEST things
that are going on in their world each week, as well as
guaranteeing that they are giving there main base of
younger readers everything they need to get into, on
top of this the interest in older, harder bands,
cementing our role as an educator.
http://magazines.bauermediaadvertising.com/magazines/d
etail/kerrang

32. Production process of
The production process for Kerrang Magazine is much like the production process for Mojo magazine.
Pre, During and Post-Production – The first thing in a production process is to set up the date of publication, the
date of publication is merely the date that you want your magazine to be released to the public as a final finished
product. Doing the date of publication first gives you a schedule to operate by, this will help to plan how the
production process will occur.
Managing the schedule also plays a very important part in the production process for if you want your magazine to
be produced successfully then you must properly manage the schedule in a way that there are provisions for certain
mishaps so that even when these mishaps occur, you can always meet the deadline.
For this reason, managing the schedule is vital in the production process of a magazine.
Next you must work on an Editorial, this involves the editorial team assembling and deciding on what topics will be
featured in the next issue of the magazine. The editorial team will talk about a variety of contents to make up the
magazine. Once they have decided on the types of article ideas, or topics, news stories, illustrations and
photographs to be featured in this magazine, the editorial team will then make decisions on the budgetary.
this means hey will look at the money available to them and how it can be spent towards the production of the
magazine.
The next step is content acquisition this process is said to be the most important step in the production process of
a magazine because without the content there is no magazine. The content can be gathered in two ways, firstly is
through the house staff writers and secondly is through the external writers whom are commissioned to write on
topics that are specialist in nature. During this step artwork and graphics are also worked on.
Artwork is simply illustrations and pictures which are going to be placed in the magazine. The graphics however are
the pictures or images which are created or designed on a computer program.

33. Sub editing is the next step, it focuses on quality control, if the media organisation is big enough to have sub
editor the he shall be responsible for this job, if not then the editor will do this job which involves Checking
of the accuracy of all facts in the articles, Making sure that words are properly spelled, Making sure that
grammar and punctuation are used correctly ,Making sure that all articles follow the house-style, Working on
the page layout…..
Then comes the page layout, in big publications there is a time especially responsible for the page layouts,
we call them the layout staff.
The layout staff typeset and layout the variety of pages which form the magazine. By taking part in this task
they use very high tech desktop publishing (DTP) for example InDesign or PageMaker to do so. This is where
the adverts are placed into the content.
Once the page layout is complete it is time for proofreading, during this stage the editorial department will
print out a hardcopy of the magazine for correcting mistakes, they use a hardcopy because it is easier to
proofread than a softcopy. When they spot a mistake they correct it quickly on the DTP. The editorial team
them proofreads until every member of staff is happy and believes all the mistakes are gone.
Then we move on to the filing and printing of the magazine, this is where the term “pre press "comes in. this
means they check the correct fonts and images are being used for the magazine, once done the printing takes
place , each copy the printer prints is the final finished product which means that the final step is the
distribution, this means the magazines are packaged neatly and sent to the warehouse before they are
distributed and sold to the public.
Source :http://hosbeg.com/the-magazine-production-process/

34. Frequency and Circulation
How often is the magazine sold?
Kerrang Magazine releases monthly Issues.
Circulation:
33, 024 (Jan- Jun '14)
Readership:
293,000 (July-Dec '13
Source: http://magazines.bauermediaadvertising.com/magazines/detail/kerrang

35. Production process of
Shops (retail) where is it available to buy? Some examples of places where
Kerrang magazine is available to buy is Asda, Sainsbury's, Tesco, and
Morrison's so Kerrang magazine is easy for people to get hold of.

36. Purpose
The slogan for Kerrang magazine is
‘where life is loud’, however this is
not shown on the magazine. This may
be because they believe that it wont
make any difference to the success of
the magazine or that they believe they
are establishing enough for the people
to remember the slogan without the
need for it to be shown on the
magazine.
On the review centre website
Kerrang magazine has nothing but
good reviews, readers said that it
made them develop into being
there own person and has all the
information they are looking for.

37. Genre of the Magazine
Kerrang Magazine covers the more mainstream side
of rock music as well as classic rock bands like
Aerosmith and AC/DC, and classic heavy metal
bands such as Guns N’ Roses and Metallica.
Also the artists featured in Kerrang magazines all
seem to been rock artists which supports the idea of
it being a mainstream rock and classic rock genre of
magazine.
There is a lot of metal/ heavy metal in the magazine
which is also called heavy rock.
It is a genre of rock which includes a group of related
styles which are, intense, virtuosic, and powerful.
Driven by the aggressive sounds of the distorted
electric guitar, heavy metal is arguably the most
commercially successful genre of rock music.

38. Form and Style
Format = Dimensions of the magazine–210 x 283
Comparison with other magazines- Mojo magazine - 210mm x
290mm, Kerrang magazines dimensions are very similar to other
competing magazines such as mojo magazine.
Form & Layout –On Kerrang magazines the front cover always has
everything is laid out quite significantly, The Headline is placed at
the centre of the top of the page in big bold white writing with a
drop shadow in order to stand out, this is usually against a grey
background however sometimes a white or black background is
used. There are also quotes and titles relevant to the content of
the magazine which gives the audience some information on what
that particular issue is about. All images and writing are coloured
except for the background, masthead and barcode, this creates a
contrast from the “dull” coloured background and the coloured
images and text. The double page spread however is normally very
simplistic compared to the busy front cover the producers of the
magazine have stuck to a plain backgrounds normally with one main
image titles and the content. Although the double page spread
tends to be very simplistic it is also very sleek and clean which
makes the page easier to read and appear important.
Style – Kerrang magazine seems to always use a variety of colours
each issue, pink, yellow, orange, blue etc. however that those
colours are always featured with either black, grey or white to
balance the colours out. Which also makes the important
information stand out from the page.

39. Masthead:
Large, bold,
text above the
picture makes
the brand of
magazine more
recognisable,
and eye
catching.
Headline: The
Bold headline
with the bright
yellow against
the black
stands out from
the page and
makes it more
noticeable.
Promotion: Free Stickers increases the
potential purchase by the costumer of
the magazine, as they will be gaining
free stickers and posters
Someone trying to move into a higher
social class would be interested in the
promotion of a free stickers and
posters as they are paying for the
magazine alone and are receiving more.
Picture: The artist is wearing black
clothing and is kept quite simple so he
doesn’t clash with the brighter
colours such as the red and the
yellow.
Genre –Rock
First issue – 6 June 1981
Frequency – Weekly issues
Story – “I won’t back down” adds a
sense of drama to the magazine and
makes readers curious as to what’s
going on in the magazine and makes
them want to read on.

40. Promotion: Free Posters
attract buyers as people love
anything that’s free, so by
buying the magazine they will
receiving free posters.
However they aren’t really
getting the posters for free
as they have to pay for the
magazine which will also be
contributing to the cost of
the posters.
Main Image: The main image
on this front cover shows two
men behind the masthead
and a third man in front of
them and the masthead,
these makes the character in
front stand out which would
suggest that he could be a
lead signer showing his
importance over the other
two.
Masthead: The White
bold text against a light
background runs a risk
of blending in with the
background which
means it wouldn’t be
noticeable, however the
dark shadow around the
bold letters helps it to
stand out nicely.

41. Double Page Spread (DPS) and Annotated
Codes & Conventions
Simple yet
consistent
colour
scheme
The first
paragraph is
the most
important as
it is often
used to grab
the audiences
attention.
The article is usually informal so that the
personality of the journalist shines through
to the reader.

42. Magazine Content
Basic colour scheme of grey, black, blue, white and yellow. The basic
background colours of grey, white for the backgrounds makes the
information and images stand out. The black bold boxes highlight the
titles for each section of the magazine making it easier to find specific
areas of the magazine. The use of yellow text against the black
background for the headings makes the text stand out and easier to
read. Small black writing is used to for the details and extra bits of
information.
The use of a large, bold and brightly coloured font for the name of
the magazine and the top of the page makes an obvious statement
that the contents page belongs to Kerrang magazine.
The issue no. is high as it is the 1300th issue which shows the
success and popularity of the magazine.
And as the date shows that this issue was in 2011 and we are now
in 2015 indicates that there will have been many more issues since
then emphasising its success even more.

43. Target Audience
• Katz’ Theory
• When looking at the ‘Katz’ theory
we can see that the Target audience
for Kerrang magazine are relying on
the magazine for entertainment and
information.
• Kerrang Magazine is quite busy and
has a lot of information and has all the
information rock fans are looking for,
so typically information related to
that genre such as band information,
gig, festival, concert… dates.
• All the information you would expect
from a rock magazine or any music
related magazine.

44. Psychographics
Mainstreamers Seek security. Tend to be domestic
conformist, conventional, sentimental –
favour value for money family brands. The
largest group.
Aspirers Seek status. Materialistic, acquisitive,
orientated to image and appearance,
personal and fashion. Typically younger
people.
Succeeders Seek control. Strong goals, confidence, work
ethic and organisation. Typically higher
management and professionals.
Resigned Seeks survival. Rigid and authoritarian
values interested in past and tradition.
Typically order people.
Explorers Seeks discovery. Energy, individualism and
experience. Values difference and adventure.
Typically a younger demographic (students).
Strugglers Seeks escape.Alienated and disorganised.
Few resources beyond physical skills. Buys
alcohol, junk food, lottery tickets. Typically
lower demographics.
Reformers Seeks enlightenment. Freedom of
restrictions and personal growth. Social
awareness and independent judgement.
Anti-materialistic but aware of good taste.
Due to the stereotype of
rock artists, someone who’s
time is mainly occupied by
sex, drugs and rock I would
categorise the target
audience for Kerrang
magazine as strugglers
because of their confusion of
priority and lack of
responsibility.
People whom are involved
with drugs usually have had
some issues in there lives
which has made them seek
escape in the drugs/alcohol.
And as those associated with
classic rock are stereotyped
as drug lovers I think that
strugglers is the category
most suitable.

45. Socio-Economic needs
Kerrang magazines socio-economic needs
meet E, D, and possibly C2 as the
stereotype of those whom listen to the
magazines genre of classic rock are people
whom enjoy sex, drugs and rock which
suggests the audience is lazy and
irresponsible implying that they are
possibly teenagers and/or unemployed, and
if employed it would be a semi-skilled,
unskilled job or in some cases skilled
manual workers.
I have chosen the same socio-economic
needs for Kerrang magazine as I did for
Mojo magazine as they are from the same
genre and therefore the same stereotype
applies.
A Higher management, bankers,
lawyers, doctors and other
professionals
B Middle management, teachers,
creative and media people e.g.
graphic designers etc.
C
1
Office supervisors, junior
managers, nurses, specialist
clerical staff – white collar
C
2
Skilled manual workers,
plumbers, builders – blue collar
D Semi-skilled and unskilled
manual workers
E Unemployed, Students,
pensioners, casual workers

46. Maslow's Hierarchy of Needs
Maslow wanted to Understand what Motivates People, He understood
that people possess motivation unrelated to rewards or unconscious
desires.
From looking at Maslow's Theory, I have come to the conclusion that
out of the 5 stages of needs , Biological and Physiological needs,
Safety needs, Love and belongingness, Esteem needs, Self-
Actualization that the category that most suits Kerrang magazines
target audience is the Biological and Physiological needs category as
the stereotype of someone linked to classic rock is someone who
enjoys sex, drugs and of course rock. Which suggests that they
aren’t very motivated characters.
Hartley’s seven subjectivities
1) Age – Typically the target audience for Kerrang magazine would be middle aged as Classic rock has some songs containing
lyrics which wouldn’t be suitable for younger people.
2) Gender – Stereotypically the targeted gender for Kerrang magazine is male as the majority of the artists are male and very
masculine almost animal like behaviour which wouldn’t appeal to women. However this magazine is aimed at both genders.
3) Class – Kerrang magazines target audience class is lower class as the way classic rock artists act and dress makes them appear
almost poor as they have a scruffy appearance which would be frowned upon by higher class people.
4) Ethnicity – As the Genre of Kerrang magazine is classic rock the target audience for the magazine stereotypically would be
white as classic rock artists are mainly white.
5) Self-Image –The self-Image of Kerrang magazines target audience is stereotypically scruffy or as some would describe them with
no “fashion Sense” which could link in with the stereotype of them being lower class meaning they cannot afford the nicest of
clothing.
6) Nation – Kerrang magazine is only sold in the UK therefore is targeted at UK citizens and also shows Artists mainly from the
UK.
7) Family – I personally think that the family member this magazine would be targeted at would be an uncle so someone
who hasn’t got children of their own therefore hasn’t got much responsibility.

47. Katz 'Uses & Gratifications Theory
• Through conative and denotive analysis I have researched the uses of gratifications theory in
Kerrang magazine in order to gain further conventions of how a music magazine fulfils the role
of a consumer magazine.
• The target audience for Kerrang magazine is the younger generation which is shown by the
use of newer looking photographs and photographs of younger people throughout the
magazine.
• The typography used in the magazine is a san serif font with a drop shadow, Making the text
stand out from the page.
• Diversion
• Kerrang magazine uses Diversion to take the target audience away from everyday life and
gives them an escape from reality.
• The target audience is shown through the mode of address with the use of colloquial language
and genre reverences of younger bands to show diversion as the cover lines are of subject
such as “This is really scary "these create a diversion as the audience is reading into
someone else's life rather than their own, which allows them escape.
• Surveillance
• The magazine uses surveillance to group together information from the magazine. This is
because specific cover lines advertise information they have retrieved for the audience to gain
information from on artists or topics they may be interested in.

48. How does the Magazine appeal to the reader
according to these Theories?
From looking at these Theories I understand that Kerrang
magazine appeals to the reader as it contains information on
classic rock artists lives which can act as inspiration towards the
target audience as some classic rock fans like to try and copy
classic rock artists lifestyles such as the whole sex, drugs, alcohol
and rock, or even inspire those wanting to get into the rock music
industry by telling them there journey and what being a rock artist
is like. The magazine also contains lists of songs by that genre
which will be appealing to the target audience as they can find out
what songs have just been released and discover new favourites.
The magazine also features interviews with artists which may
appeal to the reader as they can find out the artists own opinions
on their songs and a little more detail about there lives…
Kerrang Magazine also often gives away a free posters and stickers
which will appeal to the readers as the readers feel like they are
getting more than just the magazine.

49. Web Page Analysis – Cross Media Convergence
Navigation Bar
The Navigation bar for Kerrang magazine’s webpage has four sections, “Latest”, “Hottest”, “Music "and “Lists”.
I personally find the names for these categories misleading as when looking at “Hottest” and “Latest” I would have
assumed it meant the “hottest” and “latest” music however the next button is “music” which makes it difficult to
understand what the “latest” and “hottest” pages are actually about.
On the homepage for the Kerrang
magazine just under the navigation bar
there is a banner showing dates and
prices for the Reading and Leeds
festivals, this is a good addition to the
website as this is the kind of information
rock fans would want to know.
Bellow the banner there is a short clip
about the festivals which gives readers all
the information they need about the
festival, who is playing etc.
This will help rock fans who are new to
festivals. To know what to expect.

50. The “Latest” page shows all the latest
information in the rock industry and other
information Kerrang magazine consider relevant.
For example “Wilsons stream new album, right to
rise in full” this tells readers that there is a new
album for them to listen to, and by clicking on
that section you are taken to another page where
you are able to actually listen to the full song.
This is a nice addition as you are not able to do
this with the magazine.
If you scroll to the bottom of the “Latest” page then you will find
Kerrang’s Spotify which contains a series of songs from the rock
genre.
This is especially useful for those new to rock and lacking knowledge of
what songs to listen to or simply just wanting discover some rock
songs.
Also as these playlists are already made the only thing you have to do
is to follow the Kerrang Spotify account and they will have a playlist of
the top rock songs without having to go to the trouble of downloading
anything or paying for there music.
Although Spotify is free Kerrang readers will have to put up with adds
and a limited amount of skips unless they pay for the premium version
which costs which is £9.99 per month.

51. On the “Hottest” page you can find all the popular information from Kerrang, also it shows the latest issue and what it
contains which is a form of advertising and from looking at website Kerrang readers or fans will want to buy it.
As well as advertising the “Hottest” information and news there is also a group chat where fans of the magazine and
rock music can communicate with others whom have the same interests. It also has a gallery where readers can share
the Kerrang/rock related images.

52. On the music page, there are many music video’s for fans to watch and information about
the videos and artists within the video’s. this is useful as in Kerrang magazine they often
talk about music videos, songs and artists which can’t be shown in the magazine so the
website fills in the gaps and gives readers that extra information.

53. The “Lists” page has lists
of things Kerrang
recommends people
should know such as
songs readers should
listen to, tours to see, the
greatest rock stars, and
artists top videos.
The page is much like a
recommendation page,
where they tell you songs
you should listen to or
places you should be.
The website also has pages where
you can stream, Kerrang tv, stream
Kerrang radio, buy the magazine and
enter competitions to win iPad’s,
phones, tickets etc.

54. Denotations
Kerrang is the word that derives from the sound made when playing a power chord on a distorted electric
guitar, and was initially devoted to the New Wave of British Heavy Metal and the rise of hard rock acts.
Connotations
The Free band posters, and tickets to festivals on their website suggests that it is a music magazine and
the posters are of bands and other music artists. The people on the front cover of Kerrang magazine
always seem to be fairly young which suggests that they are aimed at the younger generation.
Choice of Fonts
Kerrang’s choices of fonts for the front cover are all quite Bold and brightly coloured so they stand out
with other important text also in bold in order to stand out. Inside the magazine the fonts are all very
simple mainly in either black or white, and quite simplistic which is effective as the backgrounds are
mainly photos, therefore the simple text avoids the page becoming too busy.
Manipulation of images
On the front cover of Kerrang magazine the main image is nearly always taken from a low angle which
makes the artists look more powerful and the main attraction on the front cover and normally indicates
that they are the main focus of the magazine.