A mood board is a visual representation that helps convey the overall concept, tone and style of a proposed print media product. It typically includes images, colors, textures and fonts that inspire the aesthetic and feel intended for the final product. Creating a mood board allows one to effectively plan and pitch new print media ideas by demonstrating their vision through a collage of visual elements that evoke the desired emotional response or experience for potential readers/viewers.

1. Unit 13 – Planning and Pitching a Print based Media Product – “Mood Board”