Whatis research
•
0 likes•99 views
1. Research is conducted to collect information on a particular subject in order to understand an industry and how audiences consume products. 2. Quantitative research uses numbers and statistics to show demographic information and help decide what products to sell to which markets. Qualitative research provides in-depth opinions that allow researchers to improve products based on what audiences like and dislike. 3. Primary research is conducted directly by researchers through methods like surveys and focus groups. Secondary research uses existing studies, documents, and data from other sources.
Report
Share
Report
Share
Download to read offline
Recommended
Valicon2007 Ecpr Zenel Batagelj MArketing vs Academic research
While marketing research and academic surveys have similar methodologies, there are key differences in their goals and practices. Marketing research aims to directly aid business decision-making within tight timelines, using a variety of imperfect data sources. It focuses on a few vital issues to generate results. Academia values objectivity, scientific principles and sharing data openly. The perception of their differences exists because their practices have adapted to serve different needs. However, the two fields are increasingly converging as marketing research incorporates more qualitative methods and complex designs from academia.
Market research
Research techniques involve gathering information from audiences through primary methods like interviews and surveys to understand attitudes and preferences. It also includes collecting market data on consumer needs and analyzing information for production of media products. Researchers can use primary research by directly interacting with sources, or secondary research by accessing existing data from other sources like the internet, books, or census records. Quantitative research relies on numerical data that is easily analyzed, while qualitative data involves opinions that are more difficult to directly compare.
Media research techniques
This document discusses research activities involved in planning and producing media products. It explains that market research and product research are important to understand audience needs and ensure commercial viability. Market research includes collecting statistical data on the audience, their awareness of and attitudes towards products. Product research involves developing content, assessing commercial potential, and planning production and post-production processes. Media companies often hire outside research agencies to conduct specialized research as it is more cost-effective than maintaining an in-house team. Careful research and planning of production costs and potential sources of income are necessary to determine a media product's viability.
Importance of Research
The document discusses different types of market research methods including quantitative, qualitative, secondary, primary, data gathering, BARB, RAJAR, self-generated, audience, and production research. It provides descriptions of each method and explains why each type of research is important for understanding markets and customers.
Why Research
Market research is used to gather information about markets, customer needs, competitors, and trends to help businesses learn about customers and how to meet their needs. International surveys found that the Japanese and French, who have different diets and drinking habits than British and Americans, suffered fewer heart attacks. The conclusion is that speaking English, not what you eat or drink, is what causes heart attacks. Research has benefits but also limitations; it is just one tool and different types of quantitative and qualitative research each have their own strengths and weaknesses to consider.
Unit 1 research methods tmanston
Primary research involves collecting original data through methods like questionnaires, interviews, and experiments. It allows the researcher to focus on specific issues and have control over data collection. However, it is more expensive and time-consuming than secondary research.
Secondary research uses data collected by other researchers from sources like government records, books, and statistics agencies. It is quicker than primary research but the data may not be tailored to the researcher's specific needs.
Qualitative research provides in-depth insights through open-ended questions but takes a long time. Quantitative research uses surveys and statistics to understand things like preferences but the research scope may be narrow.
Marketing Research ch5
Chapter 5 discusses syndicated sources of secondary data. Syndicated data is collected and sold by companies to multiple clients. It can be classified based on the unit of measurement (households/consumers or institutions). Household/consumer data comes from surveys, panels, or electronic scanner services and tracks purchases, media consumption, and demographics. Institutional data comes from retailers, wholesalers, or industrial firms on sales, distribution, and market share. The chapter outlines different types of syndicated services and how they can be used for tasks like promotional mix analysis, new product testing, and determining market potential.
Developing a global vision through marketing research part 02
The document discusses several challenges with collecting primary data and conducting market research internationally. Some key challenges include lack of demographic data for sampling, language and cultural differences affecting comprehension, and uncertainties in estimating foreign market demand due to data limitations. There are also difficulties in analyzing and interpreting collected information due to cultural factors and lack of up-to-date information. When communicating research findings, directly involving decision makers through customer interactions can help overcome some of these challenges.
Recommended
Valicon2007 Ecpr Zenel Batagelj MArketing vs Academic research
While marketing research and academic surveys have similar methodologies, there are key differences in their goals and practices. Marketing research aims to directly aid business decision-making within tight timelines, using a variety of imperfect data sources. It focuses on a few vital issues to generate results. Academia values objectivity, scientific principles and sharing data openly. The perception of their differences exists because their practices have adapted to serve different needs. However, the two fields are increasingly converging as marketing research incorporates more qualitative methods and complex designs from academia.
Market research
Research techniques involve gathering information from audiences through primary methods like interviews and surveys to understand attitudes and preferences. It also includes collecting market data on consumer needs and analyzing information for production of media products. Researchers can use primary research by directly interacting with sources, or secondary research by accessing existing data from other sources like the internet, books, or census records. Quantitative research relies on numerical data that is easily analyzed, while qualitative data involves opinions that are more difficult to directly compare.
Media research techniques
This document discusses research activities involved in planning and producing media products. It explains that market research and product research are important to understand audience needs and ensure commercial viability. Market research includes collecting statistical data on the audience, their awareness of and attitudes towards products. Product research involves developing content, assessing commercial potential, and planning production and post-production processes. Media companies often hire outside research agencies to conduct specialized research as it is more cost-effective than maintaining an in-house team. Careful research and planning of production costs and potential sources of income are necessary to determine a media product's viability.
Importance of Research
The document discusses different types of market research methods including quantitative, qualitative, secondary, primary, data gathering, BARB, RAJAR, self-generated, audience, and production research. It provides descriptions of each method and explains why each type of research is important for understanding markets and customers.
Why Research
Market research is used to gather information about markets, customer needs, competitors, and trends to help businesses learn about customers and how to meet their needs. International surveys found that the Japanese and French, who have different diets and drinking habits than British and Americans, suffered fewer heart attacks. The conclusion is that speaking English, not what you eat or drink, is what causes heart attacks. Research has benefits but also limitations; it is just one tool and different types of quantitative and qualitative research each have their own strengths and weaknesses to consider.
Unit 1 research methods tmanston
Primary research involves collecting original data through methods like questionnaires, interviews, and experiments. It allows the researcher to focus on specific issues and have control over data collection. However, it is more expensive and time-consuming than secondary research.
Secondary research uses data collected by other researchers from sources like government records, books, and statistics agencies. It is quicker than primary research but the data may not be tailored to the researcher's specific needs.
Qualitative research provides in-depth insights through open-ended questions but takes a long time. Quantitative research uses surveys and statistics to understand things like preferences but the research scope may be narrow.
Marketing Research ch5
Chapter 5 discusses syndicated sources of secondary data. Syndicated data is collected and sold by companies to multiple clients. It can be classified based on the unit of measurement (households/consumers or institutions). Household/consumer data comes from surveys, panels, or electronic scanner services and tracks purchases, media consumption, and demographics. Institutional data comes from retailers, wholesalers, or industrial firms on sales, distribution, and market share. The chapter outlines different types of syndicated services and how they can be used for tasks like promotional mix analysis, new product testing, and determining market potential.
Developing a global vision through marketing research part 02
The document discusses several challenges with collecting primary data and conducting market research internationally. Some key challenges include lack of demographic data for sampling, language and cultural differences affecting comprehension, and uncertainties in estimating foreign market demand due to data limitations. There are also difficulties in analyzing and interpreting collected information due to cultural factors and lack of up-to-date information. When communicating research findings, directly involving decision makers through customer interactions can help overcome some of these challenges.
Market Research
This document provides an overview of market research, including:
1) Market research is the process of systematically gathering, recording, and analyzing data concerning a particular marketing problem. It can include product, pricing, promotional, distribution, sales, and competitor research.
2) The market research process involves problem definition, developing an approach, research design, data collection, analysis, and report preparation.
3) There are different types of market research including primary, secondary, exploratory, descriptive, and causal research.
Data sources and collection methods
With the help of this powerpoint presentation, Ken Mease, discusses the advantages of various types of data sources and collection methods, including archival and secondary data, survey data, quantitative and qualitative approaches and data, and finally de jure and de facto information. The presentation was held at the Workshop on Governance Assessment Methods and Applications of Governance Data in Policy-Making (June 2009)
Scripps Innovation Challenge Presentation
This document provides suggestions for finding evidence to support challenge proposals, including questions to consider, potential data sources, and tips for effective research. It recommends brainstorming what is already known and what needs to be learned, using specialized paid resources like Mediamark Reporter and Mintel for consumer and demographic data, and searching case studies and journal articles in WARC. The librarian offers to help with research and be contacted with any other questions.
Innovation Challenge Data Sources
This document provides a research guide for the Scripps Innovation Challenge. It lists various sources for demographic, economic, and consumer behavior data organized by categories such as age, location, income, family status, beliefs, products & industries, and media usage. Key sources mentioned include the American Fact Finder, Bureau of Labor Statistics, Mintel, Pew Research Center, Mediamark/MRI, and SimplyMap. Contact information is provided for questions.
Importance of research
This document discusses different types of research including quantitative, qualitative, primary, secondary, and self-generated research. It explains that quantitative research uses measurements while qualitative research seeks insights through verbal data. Primary research involves collecting your own data through surveys or interviews. Secondary research uses other people's findings from sources like books or the internet. Self-generated research involves documenting events yourself through photos, video, or audio. The document also outlines purposes of research like audience, market, and production research. It provides examples to illustrate how different organizations conduct and apply various research methods.
S11 workshop marketing research
The document provides instructions for an assignment on international marketing research. Students will be divided into groups to research a assigned webpage and present their findings on March 16th. The presentation should include an introduction to the webpage with its history, purpose and content. It should also explain how to access and pay for information on the webpage. Finally, the presentation must describe what types of economic, cultural, market and competitive information are available through examples. The document also lists sources for gathering secondary data on new foreign markets.
Blurred roles; social media research and ethics 2018
Reflections on the changing role of researcher, participants and the research user in social media research and the implications for research ethics
Research techniques part 2
This document introduces different types of research techniques used in media, including audience research, market research, and production research. It distinguishes between primary research methods like observations, interviews, questionnaires; and secondary research methods like referring to published materials, online sources, and audio/visual formats. Reliability and validity are important factors to consider when choosing research methods to ensure the information can be trusted and is relevant to the investigation. Proper record keeping and organization of research materials is also emphasized.
Marketing information & research @3 27-07c
The document provides an overview of marketing research, outlining the four key steps in the marketing research process: 1) defining the problem and research objectives, 2) developing the research plan, 3) implementing the research plan by collecting and analyzing data, and 4) interpreting and reporting findings. It discusses different types of research objectives and approaches, and how to choose appropriate data collection methods and samples. The goal of marketing research is to provide an essential link between the market and marketing manager by bringing the voice of the customer.
Market and marketing research
Marketing research leads to a successful business .Get to know your business position and improvement techniques through the successful market research.
How to get your ehealth / mhealth research published
This document provides information about JMIR Publications, an open access publisher focused on eHealth, mHealth, and technology in health. It discusses JMIR's 16 peer-reviewed journals, including the flagship Journal of Medical Internet Research. The document outlines JMIR's vision of advancing health sciences through technology. It also provides guidance for authors on deciding where to publish, submission requirements, and contact information.
Research techniques scott
The document discusses different types of research techniques. It describes audience research as researching target audiences' behaviors, thoughts, and interests to gain better insights. Market research can help reveal competitors' strategies and audiences to lead in the market. Production research helps companies decide factory needs for their products. The document also outlines quantitative and qualitative data, and secondary and primary methods of research. Quantitative data measures things numerically, while qualitative explores how people think and feel. Secondary research uses existing data while primary involves first-hand research like surveys and interviews.
08
1. Foreign market research requires broader information from three sources, while domestic research relies on one source.
2. Effective market research follows six steps: defining problems/objectives, determining information sources, considering costs/benefits, gathering data, analyzing results, and communicating findings.
3. Defining problems precisely for foreign markets is challenging due to unfamiliar environments obscuring issues; failure to consider local culture can also limit problem definitions.
Assignment #3-Cross-Curricular Media Activity
This document outlines an instructional lesson plan for students to evaluate websites for research. It involves reviewing search techniques and discussing criteria for assessing website validity, such as usefulness, accuracy, bias and currency. Students will complete an internet research assignment where they choose a website and evaluate the quality of information provided based on the criteria. Their assessment will be based on the accuracy and analysis of the chosen website. The lesson integrates business and history course expectations and teaches an important research skill for academic and professional careers.
Medical Tourism Index
he Medical Tourism Index (MTI) is a global metric and a new type of country-based performance measure of the attractiveness of a country as a medical tourist destination
Theory research pro-forma
The document discusses different types of research methods including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. It provides definitions and examples of each type of research as well as advantages and disadvantages. Terminology such as objective, subjective, valid, and reliable are also defined.
Can the SDGs Data Function as a Platform for Vertical and Network Governance
The document outlines a research methodology to study how data from the UN Sustainable Development Goals (SDGs) can facilitate both hierarchical (top-down) and network (peer-to-peer) governance structures in supply chain management. The research will consist of three papers: 1) developing a conceptual framework, 2) analyzing information flows between stakeholders, and 3) examining how horizontal collaboration and risk management across supply chains can be enabled by SDG indicators. A mixed methods approach is proposed, including literature reviews, case studies, stakeholder mapping, surveys, interviews, content analysis, social network analysis, and regression analysis. The goal is to understand how external pressures influence sustainability outcomes in complex adaptive systems like supply chains.
Process of Marketing Research
Presentation encompasses definition of Marketing Research , it also outlines the process of Marketing Research in detail.
Whatis research biblography
This document provides a bibliography of sources on research methods. It lists several URLs that discuss the strengths and weaknesses of qualitative and quantitative research, advantages and disadvantages of each, and differences between the two approaches. Other sources listed cover primary and secondary research, objectives of marketing research, audience research, and case studies on new product research.
Unit 54 evalutation
- The document summarizes research and design work done by Tom Waumsley for a rebranding project of a football club located in York, England.
- The initial research provided background on the club's history and fan base. Further research including surveys and focus groups helped inform the rebranding design.
- Through an iterative design process incorporating feedback, Waumsley ultimately designed a modern badge incorporating elements representing the club's Yorkshire roots and connection to York Minster cathedral through color, symbols and typography.
Focus group 2
Royal Canin was re-branded by Samuel Preston because the old logo was bland and did not convey that it was a pet brand. Initial research involved paper questionnaires to understand how people viewed the brand and focus groups to get opinions on the logo. The old logo is shown along with the final logo, business card, and letterhead designs from the re-branding project. Samuel invites any questions about the new designs.
Evaluation
The researcher conducted initial research on the Royal Canin brand by gathering its history and information on existing products. They created questionnaires and held a focus group to get feedback on the current logo. Participants said the old logo was bland and did not convey what the brand sold. The researcher then gathered data from the questionnaires and focus group to help plan rebrand designs, focusing on keeping the color red while making the brand look crisp, clean, and stand out more. Through practicing Photoshop skills like the pen tool, the researcher developed effective pre-production and refined designs based on peer and tutor feedback. The final logo design incorporated elements suggested in focus groups like paw prints and images of cats and dogs to better communicate and appeal to
More Related Content
What's hot
Market Research
This document provides an overview of market research, including:
1) Market research is the process of systematically gathering, recording, and analyzing data concerning a particular marketing problem. It can include product, pricing, promotional, distribution, sales, and competitor research.
2) The market research process involves problem definition, developing an approach, research design, data collection, analysis, and report preparation.
3) There are different types of market research including primary, secondary, exploratory, descriptive, and causal research.
Data sources and collection methods
With the help of this powerpoint presentation, Ken Mease, discusses the advantages of various types of data sources and collection methods, including archival and secondary data, survey data, quantitative and qualitative approaches and data, and finally de jure and de facto information. The presentation was held at the Workshop on Governance Assessment Methods and Applications of Governance Data in Policy-Making (June 2009)
Scripps Innovation Challenge Presentation
This document provides suggestions for finding evidence to support challenge proposals, including questions to consider, potential data sources, and tips for effective research. It recommends brainstorming what is already known and what needs to be learned, using specialized paid resources like Mediamark Reporter and Mintel for consumer and demographic data, and searching case studies and journal articles in WARC. The librarian offers to help with research and be contacted with any other questions.
Innovation Challenge Data Sources
This document provides a research guide for the Scripps Innovation Challenge. It lists various sources for demographic, economic, and consumer behavior data organized by categories such as age, location, income, family status, beliefs, products & industries, and media usage. Key sources mentioned include the American Fact Finder, Bureau of Labor Statistics, Mintel, Pew Research Center, Mediamark/MRI, and SimplyMap. Contact information is provided for questions.
Importance of research
This document discusses different types of research including quantitative, qualitative, primary, secondary, and self-generated research. It explains that quantitative research uses measurements while qualitative research seeks insights through verbal data. Primary research involves collecting your own data through surveys or interviews. Secondary research uses other people's findings from sources like books or the internet. Self-generated research involves documenting events yourself through photos, video, or audio. The document also outlines purposes of research like audience, market, and production research. It provides examples to illustrate how different organizations conduct and apply various research methods.
S11 workshop marketing research
The document provides instructions for an assignment on international marketing research. Students will be divided into groups to research a assigned webpage and present their findings on March 16th. The presentation should include an introduction to the webpage with its history, purpose and content. It should also explain how to access and pay for information on the webpage. Finally, the presentation must describe what types of economic, cultural, market and competitive information are available through examples. The document also lists sources for gathering secondary data on new foreign markets.
Blurred roles; social media research and ethics 2018
Reflections on the changing role of researcher, participants and the research user in social media research and the implications for research ethics
Research techniques part 2
This document introduces different types of research techniques used in media, including audience research, market research, and production research. It distinguishes between primary research methods like observations, interviews, questionnaires; and secondary research methods like referring to published materials, online sources, and audio/visual formats. Reliability and validity are important factors to consider when choosing research methods to ensure the information can be trusted and is relevant to the investigation. Proper record keeping and organization of research materials is also emphasized.
Marketing information & research @3 27-07c
The document provides an overview of marketing research, outlining the four key steps in the marketing research process: 1) defining the problem and research objectives, 2) developing the research plan, 3) implementing the research plan by collecting and analyzing data, and 4) interpreting and reporting findings. It discusses different types of research objectives and approaches, and how to choose appropriate data collection methods and samples. The goal of marketing research is to provide an essential link between the market and marketing manager by bringing the voice of the customer.
Market and marketing research
Marketing research leads to a successful business .Get to know your business position and improvement techniques through the successful market research.
How to get your ehealth / mhealth research published
This document provides information about JMIR Publications, an open access publisher focused on eHealth, mHealth, and technology in health. It discusses JMIR's 16 peer-reviewed journals, including the flagship Journal of Medical Internet Research. The document outlines JMIR's vision of advancing health sciences through technology. It also provides guidance for authors on deciding where to publish, submission requirements, and contact information.
Research techniques scott
The document discusses different types of research techniques. It describes audience research as researching target audiences' behaviors, thoughts, and interests to gain better insights. Market research can help reveal competitors' strategies and audiences to lead in the market. Production research helps companies decide factory needs for their products. The document also outlines quantitative and qualitative data, and secondary and primary methods of research. Quantitative data measures things numerically, while qualitative explores how people think and feel. Secondary research uses existing data while primary involves first-hand research like surveys and interviews.
08
1. Foreign market research requires broader information from three sources, while domestic research relies on one source.
2. Effective market research follows six steps: defining problems/objectives, determining information sources, considering costs/benefits, gathering data, analyzing results, and communicating findings.
3. Defining problems precisely for foreign markets is challenging due to unfamiliar environments obscuring issues; failure to consider local culture can also limit problem definitions.
Assignment #3-Cross-Curricular Media Activity
This document outlines an instructional lesson plan for students to evaluate websites for research. It involves reviewing search techniques and discussing criteria for assessing website validity, such as usefulness, accuracy, bias and currency. Students will complete an internet research assignment where they choose a website and evaluate the quality of information provided based on the criteria. Their assessment will be based on the accuracy and analysis of the chosen website. The lesson integrates business and history course expectations and teaches an important research skill for academic and professional careers.
Medical Tourism Index
he Medical Tourism Index (MTI) is a global metric and a new type of country-based performance measure of the attractiveness of a country as a medical tourist destination
Theory research pro-forma
The document discusses different types of research methods including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. It provides definitions and examples of each type of research as well as advantages and disadvantages. Terminology such as objective, subjective, valid, and reliable are also defined.
Can the SDGs Data Function as a Platform for Vertical and Network Governance
The document outlines a research methodology to study how data from the UN Sustainable Development Goals (SDGs) can facilitate both hierarchical (top-down) and network (peer-to-peer) governance structures in supply chain management. The research will consist of three papers: 1) developing a conceptual framework, 2) analyzing information flows between stakeholders, and 3) examining how horizontal collaboration and risk management across supply chains can be enabled by SDG indicators. A mixed methods approach is proposed, including literature reviews, case studies, stakeholder mapping, surveys, interviews, content analysis, social network analysis, and regression analysis. The goal is to understand how external pressures influence sustainability outcomes in complex adaptive systems like supply chains.
Process of Marketing Research
Presentation encompasses definition of Marketing Research , it also outlines the process of Marketing Research in detail.
What's hot (18)
Blurred roles; social media research and ethics 2018
Blurred roles; social media research and ethics 2018
How to get your ehealth / mhealth research published
How to get your ehealth / mhealth research published
Can the SDGs Data Function as a Platform for Vertical and Network Governance
Can the SDGs Data Function as a Platform for Vertical and Network Governance
Viewers also liked
Whatis research biblography
This document provides a bibliography of sources on research methods. It lists several URLs that discuss the strengths and weaknesses of qualitative and quantitative research, advantages and disadvantages of each, and differences between the two approaches. Other sources listed cover primary and secondary research, objectives of marketing research, audience research, and case studies on new product research.
Unit 54 evalutation
- The document summarizes research and design work done by Tom Waumsley for a rebranding project of a football club located in York, England.
- The initial research provided background on the club's history and fan base. Further research including surveys and focus groups helped inform the rebranding design.
- Through an iterative design process incorporating feedback, Waumsley ultimately designed a modern badge incorporating elements representing the club's Yorkshire roots and connection to York Minster cathedral through color, symbols and typography.
Focus group 2
Royal Canin was re-branded by Samuel Preston because the old logo was bland and did not convey that it was a pet brand. Initial research involved paper questionnaires to understand how people viewed the brand and focus groups to get opinions on the logo. The old logo is shown along with the final logo, business card, and letterhead designs from the re-branding project. Samuel invites any questions about the new designs.
Evaluation
The researcher conducted initial research on the Royal Canin brand by gathering its history and information on existing products. They created questionnaires and held a focus group to get feedback on the current logo. Participants said the old logo was bland and did not convey what the brand sold. The researcher then gathered data from the questionnaires and focus group to help plan rebrand designs, focusing on keeping the color red while making the brand look crisp, clean, and stand out more. Through practicing Photoshop skills like the pen tool, the researcher developed effective pre-production and refined designs based on peer and tutor feedback. The final logo design incorporated elements suggested in focus groups like paw prints and images of cats and dogs to better communicate and appeal to
File formats (re sub)
This document discusses different file formats used for storing digital images and other media. It provides information on common file formats like JPEG, PNG, GIF, PSD, TIFF, RAW, EPS, and their uses and characteristics. Key differences between raster and vector images are explained. Common software applications used for creating raster images like Photoshop and vector images like Illustrator are also mentioned. The document seeks to inform readers about the various digital file formats and their applications.
Unit 52 lo1
This document provides 3 examples of factual print products:
1) A student guide to Newcastle that provides unbiased information on activities and places in a clear format.
2) A museum pamphlet about a surgery hall that communicates facts about exhibits and history in a factual manner using relevant images.
3) A health promotion leaflet that motivates people to participate in healthy eating using positive messaging and simple language.
Unit 52 written copy
Nando's is an international Portuguese-themed restaurant known for flame-grilled peri peri chicken. Delrio's is an Italian restaurant serving fresh seafood, meat, pizza, pasta and homemade desserts with wines. YO! Sushi specializes in delivering raw fish to customers on a conveyor belt, with dishes prepared in a theatre-style kitchen.
Whatis research
The document discusses different types of research used in marketing. Quantitative research uses numerical data to determine demographics and consumer behaviors. It can be easier to collect but requires large samples. Qualitative research uses in-depth opinions to understand why consumers like or dislike products. It provides useful feedback but is time-consuming. Primary research is conducted directly by researchers through methods like surveys. It is timely and costly but provides recent, owned data. Secondary research uses existing studies but risks bias or dated information. Market and audience research help understand target markets and consumers to improve marketing strategies. Research informs rebranding of companies by identifying what audiences think of current brands and how they could be improved.
Design annotations
The document contains annotations from Methembe Darikwa evaluating several logo designs for a company. Several fonts, colors, and design elements are discussed. Most designs are deemed unsuitable for various reasons such as using colors or fonts inappropriate for the target audience or industry, or not being memorable enough. The best design incorporated a soundwave and Korean typography in bright colors to give a Japanese pop aesthetic suitable for a music label.
Research summary
SM Entertainment is a major K-pop label founded in 1995 in Seoul, South Korea. It is known for producing successful artists like Super Junior, Girls' Generation, EXO, and Red Velvet. The company aims to market to girls aged 12-20 in Korea and Japan, but has expanded to China, the US, and Europe. It uses social media to connect with its target audience and secondary audiences. The company sells merchandise and publishes albums and songs, though its name is rarely seen on products. Currently, the brand is well-known worldwide and powerful in Asia and Western music markets. Market research found the target audience is mostly female, while the niche audience is male. The largest age group is 16-20 years
Written Draft Copy
Dogs have a long history of domestication by humans. They come in over 400 pure breeds that vary greatly in size, from Chihuahuas to Great Danes. Dogs are highly social and form strong bonds with humans. They can understand human gestures, read human facial expressions, and consider human perspectives. Various stories show how individual dogs demonstrate intelligence, problem-solving skills, and devotion to their human companions.
Ideas
This document outlines four potential ideas for informative booklets:
1) A guide to dog breeds that describes the traits of different breeds to help people choose the best match for their lifestyle. Research would include websites like the Kennel Club and interviews with breeders.
2) A guide to endangered species that provides information on which animals are most at risk of extinction, reasons why, and actions people can take to help. Research would focus on the WWF website.
3) A guide with photography tips and advice drawing on the author's experience and interviews with a local camera store. Photographs would include camera examples and the author's own work.
4) A textiles guide with sewing machine instructions, project ideas and
Proposal
The document is a proposal for a booklet providing information on dog breeds to help people choose the best breed for them. It will use the writer's knowledge as a dog owner to write the information in an appealing way for readers. Inspiration will come from existing dog magazines and booklets on layout and style. The target audience is UK residents aged 20 and over who are considering or currently own a dog in socio-economic groups C1-D. The booklet will use an informal yet informative style with bright colors, different fonts for titles and text, and hand-drawn images of each breed to match the casual theme.
Fileformats
There are different types of file formats used for different purposes in graphic design work. A common file format is PSD, which is the default format for Photoshop files that allows images to be saved with layers for future editing. Another popular format is JPEG, which compresses file sizes but can reduce image quality when resized. Other formats discussed include GIF, PNG, TIFF, RAW and EPS, each with their own advantages and disadvantages for uses like vector images, photos, animations and printing.
Resubmission
This advert aims to discourage smoking and promote healthier choices. It uses desaturated colors and lack of music to set a somber tone that matches the serious health risks of smoking. Images of a family are included to show how one's smoking can negatively impact loved ones. A cigarette is depicted with slime and gunk to graphically illustrate the damage caused by smoking. The target audience is young to middle aged men with children who may be persuaded by concerns for their family's health and future.
Pitch power
The advertisement will target 16 to 36 year olds from middle to upper class backgrounds. It will use dramatic realist style scenarios to show how the product improves lives. High key lighting and showing the Apple logo are meant to portray the product as smart and status enhancing. The product is a Macbook Pro with Retina Display for entertainment, productivity. Guidelines around copyright, misleading claims will be followed. The ad will take ideas from others but develop them in its own effective way, highlighting portability and efficiency for students.
What is factual print and Anlysis
This leaflet promotes a Horrible Histories live stage show in Edinburgh, Scotland. It uses colorful cartoon characters from the popular books and TV show to attract its target audience of 8-12 year old children. The purple background and images of Greek soldiers, Romans, and Vikings are intended to evoke the rich British history explored in the show. Key information like dates, times and venue are provided accurately to ensure audience members can attend. Humorous language and exclamations like "hold on tight!" aim to create excitement and engage readers with the fun experience promised by the show.
Viewers also liked (17)
Similar to Whatis research
Task 1 nature
What is Quantitate & Qualitative
What is Market Research, Production Research Audience Research, Primary and secondary Research
An Introduction to Marketing Research.pdf
This document provides an overview of the basic steps involved in conducting marketing research. It begins with defining marketing research as a systematic investigation aimed at discovering relevant information to help solve problems. The document then outlines 20 common types of marketing surveys that focus on different aspects of understanding customers, companies, and competitors. It emphasizes that successful research requires identifying the right questions, respondents, methodology, analysis and reporting for the specific research problem. The core sections describe the basic research process as involving 6 key steps: 1) defining the problem, 2) developing a research plan, 3) collecting data, 4) analyzing data, 5) drawing conclusions, and 6) communicating findings. Conducting these steps in a logical, planned manner is important for effective and
Consumer behaviour research
The document discusses consumer research methods. It outlines the objectives, scope, techniques and sources used in consumer research. Both quantitative and qualitative research methods are covered. Quantitative methods include observation, experiments and surveys. Qualitative methods include depth interviews, focus groups, projective techniques and metaphor analysis. Secondary data sources include published reports, census data, and company annual reports. Primary data is collected directly from consumers.
The Case for Social Consumer Insights
The document discusses the benefits of using social media data for consumer insights compared to traditional research methods. It argues that social media research allows insights to be gathered more quickly, flexibly, and cost effectively from organic conversations. It also enables historical analysis not possible through traditional surveys. However, social media data has limitations and biases that researchers must account for. The document outlines the different layers involved in social media analytics and how platforms can provide customizable insights to drive business decisions.
Tourist Behavior
The document outlines the procedure for writing a report, which includes:
1) Defining objectives and aims of the research
2) Collecting primary data through methods like surveys and interviews
3) Collecting and evaluating relevant secondary data
4) Designing a primary research study
5) Analyzing the collected data
6) Preparing a report with a results and discussion section and recommendations
Research On How To Market A New Product
Here are some key ways that Dell conducts research to identify and evaluate marketing opportunities:
- Customer surveys: Dell regularly surveys existing and potential customers to understand their needs, pain points, and preferences when it comes to computers and other technology products. This helps Dell identify new product or service opportunities.
- Competitive intelligence: Dell closely monitors the strategies, product launches, pricing, and marketing campaigns of competitors like HP, Lenovo, and Apple. This allows Dell to stay on top of industry trends and find white space opportunities where competitors have gaps.
- Focus groups: Dell conducts focus groups with target customer segments to get qualitative feedback on new product concepts before launch. This helps validate ideas and uncover additional opportunities.
Rm sem-3
Primary research involves directly collecting original data through methods like observation, surveys, and experiments. It provides more accurate and in-depth information than secondary research. Some advantages of primary data include obtaining accurate real-time data, gaining more depth of understanding, and having more control over the research process. However, primary research also has limitations like being more time-consuming and expensive than secondary research. Common primary data sources include direct observation, mechanical data like scanner data, interviews, and experiments.
Unit 1 Research Methods
This document discusses different research methods including primary, secondary, qualitative, and quantitative research. It provides definitions and examples of each method. Primary research involves collecting original data through methods like surveys and experiments. Secondary research uses existing data from sources like government records. Qualitative research focuses on descriptions through observations and interviews, while quantitative research measures and analyzes numerical data through statistics. Each method has advantages and disadvantages for different research needs and situations.
Influence Of Social Media Marketing Essay
The marketing research plan aims to investigate the declining sales of Top Choice Milk in New York. Qualitative research will be conducted through descriptive surveys to understand customers' needs, tastes, and rate of competition. Pilot tests will refine the survey questions to ensure clarity and accuracy before administering to a sample of the target population. The results will provide insights to help the management make informed decisions to address the sales problem.
Marketing Research Assignment
This document provides an overview of marketing research and its purpose. It discusses the marketing research process, including defining problems, developing approaches, designing research, collecting and analyzing primary and secondary data, and reporting findings. Primary data collection methods like questionnaires, interviews, focus groups and observation are explained. Secondary data sources include internal company records and external sources like government statistics, trade associations, and commercial reports. The document also distinguishes between qualitative and quantitative information and research methods.
The Nature and Purpose of Research
This slideshow presentation includes information about the nature, methods and purpose of research, including how research is collected, as well as examples.
LO1: Booklet
Qualitative and quantitative research methods are important initial steps for students beginning a research project. Qualitative research uses words and descriptions to gain a comprehensive understanding when knowledge is limited, while quantitative research uses numbers and statistics to analyze and explain findings. Primary research gathers original data through methods like surveys and observations to ensure reliable results. Secondary research examines existing sources like documents and websites, providing easily accessible information but lacking reliability. Data gathering agencies and audience research also inform target markets. Completing all stages of research prepares students for the production phase.
Booklet
Qualitative and quantitative research methods are important initial steps for students beginning a research project. Qualitative research uses words and descriptions to gain a comprehensive understanding when knowledge is limited, while quantitative research uses numbers and statistics to analyze and explain findings. Primary research gathers original data through methods like surveys and observations to ensure reliable results. Secondary research examines existing sources like documents and websites, providing easily accessible information but lacking reliability. Market and audience research identify the target demographics and market position. Production research synthesizes all previous research for the development stage.
Case study on kellogg
Market research helps reduce risks for new product launches by identifying consumer needs and wants. Kellogg's uses both qualitative and quantitative research. Qualitative research involves open-ended questions to understand opinions, while quantitative research uses closed-ended questions of large groups to analyze responses statistically. This informs product development and identifies promising ideas. Market research forecasts future trends and reduces risks by testing concepts and products to ensure they fulfill consumer demand before a full launch. It provides insights into how to design, price, advertise and manage products for success.
Brm
The document provides an overview of research methods topics covered in a foundation course, including:
1. The objectives of the course are to provide background on the nature of research processes and methods used in interdisciplinary research projects.
2. The course covers topics like research design and strategies, problem definition, data collection and analysis methods, sampling techniques, and report writing.
3. Key research design concepts discussed include exploratory vs conclusive research, descriptive vs causal research, and types of experimental designs. Measurement methods like scales, reliability, and validity are also summarized.
Brm
The document provides an overview of research methods topics covered in a foundation course, including:
1. The objectives of the course are to provide background on the nature of research processes and inquiries as well as expose students to methodological problems in interdisciplinary research.
2. The course units cover introduction to research, data measurement, collection, processing and analysis, interpretation and reporting.
3. Specific topics discussed include research definitions and types, the research process, experimental design, sampling theory, statistical analysis, and report writing.
Research Methodology
This document provides an overview of new research methodologies and techniques. It discusses shifts from self-reported data to observational research using actual behavior data. Mobile research methods using smartphones are also covered. New techniques include biometric data collection, prediction markets that assess employees' judgments, virtual shopping simulations, and online collaboration tools. The goal is to test concepts in realistic scenarios and observe real behaviors rather than relying solely on self-reported opinions.
Running head MATRIX TO FOCUS AND PLAN DATA COLLECTION 1.docx
This document discusses planning for data collection for a research project. It describes different types of data (primary and secondary), methods for collecting data (surveys, interviews, observation), and ways to store and analyze the collected data (paper files, spreadsheets, computer files). The document provides rationale for various data collection and analysis techniques and ensures all important aspects are considered in planning the project.
Marketing Research.pptx
Market research is defined as evaluating the feasibility of new products or services through research with potential consumers. It allows organizations to understand their target market, collect opinions, and make informed decisions. Market research can be conducted directly or outsourced to agencies with expertise. It provides valuable customer information, identifies market trends, and gives competitive advantages to help businesses plan strategies accordingly. The key steps involve defining problems and samples, collecting and analyzing data, and making decisions based on research reports.
Research design
Here are the key questions you need to answer and sources of secondary data that could help:
1. Where is your target market located? (census data on demographics, income levels by neighborhood)
2. What competitors are in the area and where are they located? (business directories, competitor websites)
3. What is traffic and commuting patterns in the area? (traffic studies, municipal planning reports)
4. What retail clusters or shopping areas already exist? (commercial real estate listings and reports, municipal land use and zoning maps)
5. What properties/locations are available? (commercial real estate listings)
Sources of secondary data include:
- Census data
- Traffic/
Similar to Whatis research (20)
Running head MATRIX TO FOCUS AND PLAN DATA COLLECTION 1.docx
Running head MATRIX TO FOCUS AND PLAN DATA COLLECTION 1.docx
Whatis research
- 1. Methembe Darikwa What Is Research? The purpose of research is to collect the necessary information on a particular case, study or subject. The importance of research is so that the researchers can get an idea on the industry, audience and how the audience consumes products. Quantitative research is number based data; this is normally seen as graph charts. This is great for the media industry because this will allow them to decide what they can sell and who to market it to. The quantitative research can show the demographic size and the geodemographic size . Questionnaires (tick boxes, closed questions, likert questions) and1 surveys are commonly used to collect this type of data.2 Qualitative data is in depth data that contains opinions and facts. These are useful because participants can give their reasons on why they like or dislike a product. This allows the researcher to make the necessary changes. However this type of data is harder to finalize because it's time consuming to read out. Interviews which have a structured, semi structured or unstructured purely collect qualitative data. Focus groups also help because you can get large scope of participant's opinions and attitude about certain products. These are heavily used in the media industry and other industry because it gives the researchers a rough prediction on how the consumers would react.3 Primary research is conducted by the researcher themselves through various methods such as questionnaires and focus group to gain information on a topic or subject..4 Secondary research is research that has been done before by other researchers. This can be easily attained and other people can use it because most secondary research is in the domain. This can range from statistics, documentaries, websites, case studies, personal documents, historical documents etc.5 Market research helps the businesses to make decision on how they could market their product. It’ll also give them insight on their market, rival businesses, recent marketing strategies and their products. This can also be used to predict how the companies product/project will do in terms of sales.6 1 http://www.uxmatters.com/mt/archives/2012/09/strengths-and-weaknesses-of-quantitative-and-qualitative-r esearch.php 2 http://libguides.usc.edu/writingguide/quantitative 3 http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-res earch/ 4 http://sociology.about.com/od/Research/ 5 Taylor.L, Viveash.B,Waterwoth.K,Roth.JJ (2009)OCR GCSE Sociology Page 20-21 6 https://www.marketingdonut.co.uk/marketing/market-research/overview
- 2. Methembe Darikwa Audience research is information about the target audience. This is can range from the demographic, geo-demographic, socio economic group and psychographics. This is useful as they will learn many things about their target audience such as age, gender and their consumption habits. It will also determine how successful their product will be and who will likely buy it. Companies can also see who else they buy their products from. How can these types of research be used to rebrand a company? These types of research can help a company gain knowledge on their competition and the auidence. The advantage of research is that the company can know what works and what doesn’t work in that industry. Media company would use this information and apply it to their product so it can standout and interpollate the auidence. This can be the asthetics and the marketing.