This document introduces different types of research techniques used in media, including audience research, market research, and production research. It distinguishes between primary research methods like observations, interviews, questionnaires; and secondary research methods like referring to published materials, online sources, and audio/visual formats. Reliability and validity are important factors to consider when choosing research methods to ensure the information can be trusted and is relevant to the investigation. Proper record keeping and organization of research materials is also emphasized.
Unit 3 - Research Techniques for the Creative Media IndustriesGulshan Golechha
Unit 3 - Research Techniques for the Creative Media Industries.
Contents :
1. Introduction.
2. Market, Production, Methods.
3. Type Of Research - [a] Quantitative Research [b] Qualitative Research,
4. Quantitative Research Definition and Qualitative Research Definition.
5. Sources of Research [a] Primary Research, [a.1] Face-to-Face Interviews [a.2]. Telephone Interviews, [a.3] Online Surveys, [a.4] Questionnaires, [a.5] Focus Groups/Customer Panels and [b] Secondary Research.
6. Purposes of Research Research • Audience Research • Market Research • Production Research.
Thank you,
For more details visit to www.gulshangolechha.com
Please free to ask any query, questions, suggestions, etc.
Unit 3 - Research Techniques for the Creative Media IndustriesGulshan Golechha
Unit 3 - Research Techniques for the Creative Media Industries.
Contents :
1. Introduction.
2. Market, Production, Methods.
3. Type Of Research - [a] Quantitative Research [b] Qualitative Research,
4. Quantitative Research Definition and Qualitative Research Definition.
5. Sources of Research [a] Primary Research, [a.1] Face-to-Face Interviews [a.2]. Telephone Interviews, [a.3] Online Surveys, [a.4] Questionnaires, [a.5] Focus Groups/Customer Panels and [b] Secondary Research.
6. Purposes of Research Research • Audience Research • Market Research • Production Research.
Thank you,
For more details visit to www.gulshangolechha.com
Please free to ask any query, questions, suggestions, etc.
Unit 3 presentation on research
Leah Reay
Task 2
This presentation contains information on research
techniques as well as research I carried out relating to my
project.
Unit 3 presentation on research
Leah Reay
Task 2
This presentation contains information on research
techniques as well as research I carried out relating to my
project.
Where to Find Sources for Primary and Secondary Research?Secondary Research
If you are going to do research check this presentation and find out where to find sources for primary and secondary research. http://www.secondaryresearch.biz/
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Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
3. Why Research?
• To find out more facts about a subject
• To develop your understanding of a subject
• To check your facts
• To find out the thoughts of others
4. Types of Research
There are different types of research conducted for different
purposes in the media.
• Audience research – the analysis of who consumes what
media products and why
• Market research – investigations into the way that
products could produce income by looking at the demands
of consumers
• Production research – the research conducted to inform
the production process of a media product eg. background
information, locations, legal and ethical requirements etc.
5. Primary Research
Some examples:
• Observations made when viewing an
exhibition, show, performance or on visiting a
location
• Interviews with people
• Reports of meetings / discussions with people
• The collection of information from
questionnaires or surveys
• Focus group activities
6. Secondary Research
• Secondary research techniques would include:
• Referring to books, journals, magazines and
newspapers
• Gathering information from the Internet
• Making notes on information presented on audio
visual formats like DVDs/documentaries etc
7. • Below are a list of the many different research
techniques you may employ in your work. In
pairs see if you can decide whether they are
primary or secondary research techniques.
• Reading a book
• Interviewing a media professional
• Talking to people at a film screening
• Collecting articles from a newspaper
• Taking photographs of a location for a recee
• Collecting information from websites.
8. There are many different ways we can research information on a
subject. Below are some of the most common methods used:
Primary
• Interviews
• Reports from visits
• Own photographs
• Own thoughts/comments
• Questionnaires/surveys
Secondary
• Books
• Internet
• Newspapers/magazines
• TV Programmes/DVDs
• Audio/Radio
9. Reliability and Validity
• There are many techniques that can be employed when
researching. However it is vital that you choose the right
one to ensure that your information is reliable and valid
• Reliability = whether this can be trusted as a source of
information. Could it be biased by people’s opinions or
effected by flaws in their research methods? If this activity
was done again, would it get the same results?
• Validity = the relevance of information to your
investigation. Can you determine that it proves what you
think it does (ie. If an interviewee reveals something can
you give a direct quote that backs this up?)
10. Other Points to Remember . . .
• You need to keep careful record of the research
you conduct.
• Once collected research material needs to be
stored carefully.
• Paper-based material should be kept in an
organised way in your folders.
• Electronic material should be either printed out
and stored or kept on your hard-drive or
student area.
• You will ALWAYS need to keep a Research Log
for media projects
