This webinar features How to increase your booking revenues using a Unified Distribution System. You would learn What is a Unified Distribution approach, it's benefits, how to connect to Channels and GDS to boost revenues, Demo of the Hotelogix Distribution System and much more!
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have your travel portal for free and book travel for your friends, relatives and wider circle. Grow your base. Low prices allow you to mark your margins. Zero cost.
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Presentation made at the HSMAI Digital conference in the World Travle Market in London 2015.
We present the booking journey and what this implies in terms of opportunities for hotel chains to include rate comparison widget such 123compare.me in ther sites in order to increase direct booking
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How Omnichannel Audience Engagement Allows You
to Nurture Them Anywhere They Lead"
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have your travel portal for free and book travel for your friends, relatives and wider circle. Grow your base. Low prices allow you to mark your margins. Zero cost.
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Presentation made at the HSMAI Digital conference in the World Travle Market in London 2015.
We present the booking journey and what this implies in terms of opportunities for hotel chains to include rate comparison widget such 123compare.me in ther sites in order to increase direct booking
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Presentation at Digital Marketing First #DMF2013
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Travelopro provides Central Reservation System to manage hotels inventory and reservations grow up you direct sales with our CRS booking Software. Travelopro is an Award Winning Travel Software Company , delivering central Reservation system for hotels, car rentals, transfers and other services online.
Hotel Distribution Services Software – TripFro
Hotel Distribution Services
Whether you are a hotel property, hotel chain, representation company, or aggregator, TripFro provides solutions to help distribute and sell your content. We present bookers with rich, accurate, and diverse hotel content while helping your goods stand out in both the market and in front of customers.
What Is Hotel Distribution?
Hotel distribution refers to the complicated web of internet-based channels through which customers book rooms with hotels. Customers go through a variation of booking channels depending on their intent, loyalty status, and trip purpose. These channels include:
• Online travel agencies
• Travel management companies
• Tour operators
• Corporate self-booking
• Travel agents
• Hotel websites
Today, Customers use both traditional and online portals to book, which means hoteliers are constantly faced with one main challenge: maximizing their hotel distribution strategy in order to get in front of the right guests, at the right time.
How Hotel Distribution Works
Generally, only loyal customers come to book a hotel room directly via a brand’s website. Others, be it leisure or business travelers, follow different routes, either by using online travel companies or delegating the booking process to TMCs. But there’s also an underlying layer to online hotel distribution, where data move through a hotel’s own property management system and major distribution channels such as GDS and metasearch.
Previously, we’ve published an composition on airline distribution to visibly explain the connection between a user and an airline. This time, we’re focus to show what happens behind the scenes of one of the most complex processes in the whole hotel industry.
What is a Hotel Distribution Strategy?
Hotel distribution strategy refers to the join of channels through which you sell hotel rooms. Often, this strategy will be based on the acquisition price per customer of the various channels through which you can reach your customers.
These channels include:
• Online Travel Agencies (OTAs), like Booking, Expedia, or Agoda;
• Hotel direct channels: website, phone, emails, social media;
• GDS – Global Distribution Systems;
• Wholesalers
• Destination Marketing Organizations (DMO);
• Offline bookings, like walk-ins
What Is Distribution Management?
Distribution management is the activity used to oversee the movement of goods from supplier to manufacturer to wholesaler or retailer and finally to the end consumer. Numerous activities and processes are involved, including raw product vendor management, packaging, warehousing, inventory, supply chain, logistics and frequently even blockchain.
Choosing a Distribution Management System
Choosing the right distribution management system for your organization depends a special deal on your organization’s distribution goals and challenges. https://www.tripfro.com/hotel-distribution-services-software.php
eZee Centrix offers robust features that will help hotels to manage their property's rates and inventory across various travel websites with higher efficiency and ease. Take complete control of your revenue management and inventory distribution strategy and more, all from a single screen. In addition, staff will be able to monitor performance across different channels and strategize accordingly.
We have a comprehensive list of channel partners with whom eZee Centrix is currently compatible with and we are new channels are always added on a regular basis. In today's highly competitive market, global exposure is must and a right mix of tools is required to manage your online distribution efficiently.
1.Single-point dashboard for managing all your distribution channels
2.Instant automatic update across all channels
3.Flexible Rate System
4.Real-time Reports
5.Maintain rate parity without any effort
6.Monitor your competition with rate spider
7.Maintain rates and inventories when on the move
8.Complete Integration with PMS & Booking Engine
9.Designated account manager
10.Utilize full inventory efficiently
11.Select the right channel for your hotel
12.Rate Spider for monitoring competition rates
13.Works on cloud technology
14.Integration with PMS and Booking Engine
15.One click stop sale and open sale option
16.24x7x365 online support
17.Maintain rate parity without any effort
18.No overbooking
- It is capable of handling multitude of rate types and various packages offered in a hotel. Whether you are selling inventory in a normal travel website or hostel packages which are bed-wise, channel manager can be customized according to the requirement of the hotel operations and policy.
- Having the right mix of OTAs and GDS channels on which your hotel will be visible is the key for higher occupancy and proper online distribution. Our experts will iron out a perfect combination of channels that will be specific to your target market.
Vertical Booking enterprise Chain Hotel solutionErik Muñoz
Vertical Booking enterprise hotel Chain solution - the most flexible and highly-adaptable hotel online distribution solution in the market. Trusted by 4,700+ hotels in 101 countries.
Groupy provides Hotel CRS, Computer Reservation System, CRS System, Hotel CRS Software, and Hotel Central Reservations System to the global travel industry. For more details, please visit our website: https://www.groupy.travel/hotel-crs-hotel-central-reservation-system.php
SiteMinder. Attract, reach and convert guests globally.Mark Abramowitz
The Internet economy knocking on a hotel’s doorstep is a massive opportunity. But it also brings with it a tremendous amount of extra work, new things to learn and do, and whole layer of expertise that just wasn’t necessary in the old days.
Central Reservation System - Everything in One Easy to Use Platform
Travelopro provides Central Reservation System to manage hotels inventory and reservations. Grow up your direct sales with our CRS booking software. For more details, Pls visit our website: https://www.travelopro.com/central-reservation-system.php
Hotel Reservation System, Hotel Booking Engine, Booking Engineaadhiyaeliza
Trawex, provides hotel booking engine for worldwide travel agencies in partnerships with GDS around the world, Worlds leading consolidators and we are also capable of developing the online hotel reservation system with CRS.Our responsive hotel booking engine makes it easy for your guests to book online, using any devices.
For more details, Pls visit our website:
https://www.trawex.com/hotel-booking-engine.php
Hotel Booking Management System is a platform for managing hotel bookings and reservations. It includes storage and distribution of hotel information, room information, bookings, itineraries, guest information, accommodation facilities, and amenities.
Hotel Channel Manager | Hotel Booking APIPaulRazvan4
FlightsLogic hotel channel manager works with over 250+ OTAs to attract new customers from all over the globe. Discover new revenue channels and manage them all from your PMS.
With FlightsLogic, you can market your property across 450+ channels from a single platform. It's the most convenient way to attract more ideal guests while avoiding overbooking. As a hotelier, you will always want your hotel manager to find appropriate solutions so that you can offer more hotel bookings and generate profits. As a result, hotel channel management is the best solution for hoteliers who want to increase profits and business efficiency.
Our hotel channel managers manage all hotel operations and update all channel executions from a single dashboard. Hoteliers and property owners can use this cloud-based software to manage reservations, greet guests, generate revenue, and increase business profitability. Channel manager assists you in increasing efficiency, allowing you to accomplish more with less effort.
Integrated mobile-based hotel booking engine and Channel Manager that will assist in increasing revenue and performing time-consuming rate update tasks quickly and easily. This Hotel Channel Manager synchronizes the availability, prices, and bookings across all your booking channels. Save time by configuring your automatic restrictions for OTAs and Meta Search engines through our adaptable, convenient, and simple-to-use Hotel Channel Manager.
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A Look at latest hospitality industry technology trends in 2017, so far. Hotelogix - a robust cloud based PMS designed to simplify hotel operations, increase market reach, drive more bookings and maximize revenue. Sign up to explore Hotelogix 360 degree hotel management solution here! http://ow.ly/LsFt30cCgFP
Every hotel staff member can play a role in maximizing reviews for your hotel. Hotelogix tells you how in six simple steps. For more info visit us http://www.hotelogix.com/blog/2015/10/20/getting-your-hotel-staff-to-work-for-reviews/
Latest research by STR and Tourism Economics reveals that the year 2015 looks bright for hotel businesses as occupancy is predicted to rise by 1.1% to 65.1%, ADR will increase by 5% to $121.37 and RevPAR will grow by 6.2% to $79.06. The US hotel industry ended the year 2014 with 4.5% increase in demand, witnessed as the largest since 2011.
“In 2014, the US hotel industry sold more rooms and will have generated more room revenue than ever before,” says Jan Freitag, Senior Vice President of strategic development at STR.
According to STR, occupancy ended last year with 64 percent, a never seen before figure since 1996. The driving factors that led to the strong demand in growth were, “Leisure travelers, a healthy demand from business travelers and a continued rebound of the group traveler which was hit hard during the recent recession,” concludes Freitag.
Seeing the figures above, hotels can expect an influx of tourists this year again.
Running a successful hotel business has always been a challenge due to the multiple functions that hotels have. Most hotels depend on the combined forces of the management and staff but in this tech-savvy era, one should be prepared with the latest tools in technology that help expand the hotel’s reach to millions and attract potential guests by selling the rooms globally. The secret to selling more rooms is easy and possible if you invest in the right tools.
The deck above shares proven techniques which can be implemented to increase the room sales of your hotel, both online and offline.
More and more hotels globally are replacing their existing legacy property management systems by cloud based offerings. New hotels are actually choosing cloud based over legacy ones. Hotelogix being a cloud based solution has witnessed this against, even legacy giants like Opera! Cloud based solutions have given the small and mid-sized properties to compete at a level playing field with higher starred properties.This technology saves you more that 75% of cost, increases operational efficiency by more than 75% as against legacy solutions and more...
In this Webinar our Guest Speaker Francis Patrick Favoreal the Founder, Chairman & CEO of Enable Hospitality, Inc. discusses the reasons why small and mid-sized Hotels are preferring Cloud Based solutions to handle business operations over Legacy Systems.
Learn how a GDS system benefits your Hotel in various way in terms of revenue and efficiency & also know some of it's cons. Know what are the new solutions GDS is offering to problems and how it is adapting to the needs of guests and agents.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
2. WHO ARE WE
Hotelogix provides property management system and
distribution system on the cloud in a subscription
model to hotels in over 50 countries.
3. Why Us?
Customers in 50+ countries.
Resellers in 15+ countries.
Customers are small and mid sized independent properties
Customers range from 4 room BnBs to 300 rooms business hotels
Customers come from developed to under developed countries
4. Channel
Manager to
connect with
OTAs
Point Of
Sales
Web
Booking
Engine
PMS
Back office
Sales &
Marketing
Office Logins
Travel Agent
& Corporate
Sales System
Facebook
Booking
Engine
GDS/IDS
Connectivity &
Over 1200 Travel
Portals
Hotel
Property
Owners
Unified and
Real-time
Distribution
System
5. Channel
Manager to
connect with
OTAs
Point Of
Sales
Web
Booking
Engine
PMS
Back office
Sales &
Marketing
Office Logins
Travel Agent
& Corporate
Sales System
Facebook
Booking
Engine
GDS/IDS
Connectivity &
Over 1200 Travel
Portals
Unified and
Real-time
Distribution
System
• Online Savvy Customers
• Complexity of
distribution
• Competitive Market
• Managing non unified
distribution
• Brand Positioning
• Resource Management
• Time Management
Challenges
6. What Is Unified Distribution System?
• A Unified approach towards Distribution on the cloud.
• Work in real-time with third party channels for your room sales.
• Centralized platform to control your business from a single point
dashboard.
7. Do I Need It?
Do I need to . . .
• Sell more rooms?
• Simplify my distribution and make it more efficient?
• Be always present where my customers are?
• Reduce cost of Marketing and maximize my hotel business?
12. Existing approaches
OTA’s
Web Booking Engine
Social Media Engine
Travel Agents
GDS
Managed as
separate
entities with
additional
requirement
of trained
resources
13. Unified Distribution System
OTA’s
Web Booking Engine
Travel Agents
Face booking Engine
GDS
Managed from
one centralised
platform with
existing
resources
available
15. Experience the power and simplicity of Centralized Dashboard for your inventory sales
through all available mediums of sale and distribution.
HOW IT WORKS ?
16. Total Rooms
40
Total Rooms
40
Total Rooms
40
Booked
10
Booked
5 Booked
5
TOTAL ROOMS 100
AVAILABLE 40
Sell across all sources of distribution without blocking your Room-nights. Get Real Time
updates across all channels, at the front desk.
HOW IT WORKS ?
17. Create rates centrally through a Powerful Rate Manager and sell across
distribution networks with rate parity..
20
Commission
Base Price $100
%
$30
Markup
Base Price $100
10
Margin
Base Price $100
%
Hotel
Price $100
HOW IT WORKS ?
19. Be always present where your customers are
Maximize your revenues by getting rid of Blocking/Unblocking of rooms
Positive impact on your revenues and profitability
Generate Higher Revenues
Achieve Incredible Savings
Makes your distributions absolutely simple, cost effective and efficient
Freedom from human errors and operational overheads
20. Contact Us
USA :+1 214 245 4631 Info@hotelogix.com
Download the Webinar from our resources section at
www.hotelogix.com
Editor's Notes
Welcome to this webinar on Unified Distribution, a unique and smart approach that we are professing to achieve maximum efficiency in distribution.
HMSinfotech are the makers of Hotelogix service that provides property management and distribution solution on the cloud to small and mid sized independent hospitality businesses in over 50 countries today. We are headquartered in India with local presence in over 15 countries through partners.
Hotelogix with its experience of working with small and mid sized property owners across 50 countries has come to realize of what is required by these property owners as a solution for their distribution needs. We have worked with properties as small as 4 room bed and breakfasts to 300+ rooms business hotels cutting across under developed countries to developed nations. We see commonality in the issues these businesses face in distribution and have come out with an approach that works and works well. Here we are, sharing the same with all of you.
What is unified distribution? A hotel has various sales and distribution channels through which it sells its room inventory and gives out special rates. These channels are online channels like the hotel website, the online travel sites like bookings.com, expedia etc. The GDS like the Amadeus, Galileo, Worldspan, Sabre etc. where 100s and 1000s of IATA travel agents book room nights, Social Media platforms like facebook and also referral and listing services like tripadvisor, wego etc. Then there are offline channels like the direct traditional travel agents/ tour operators that the hotel is associated with and gives special rates to, the corporates that the hotel works and has special rates and maybe some VIP guests to whom the hotel gives out special rates. All of these put together constitutes the world to whom a hotel distributes. Ofcourse, depending upon each hotel’s business dynamics, certain channels are more productive than the other and probably few of them do not exists for some. As we see, with the travellers getting online, the whole gamut of distribution has expanded and increased the opportunities for a hotel to do business with distant travellers. The increase in opportunity has also made distribution complex, and the whole marketplace has become extremely competitive. In order to remain competitive and avail of this opportunity, the suppliers of room inventory i.e. the properties, need to adopt solutions that will help them connect to all these market places and without having to deal with the complexities involved in handling each of them. They need to ensure, they are present on channels that matter to them, with the latest availabilities and rates that are ongoing. They need to ensure their brand is being positioned in a homogenous way across all the market places that they are in. Ensuring that there room availabilities are updated and rates are updated everywhere with the right brand positioning is not possible without tools that gives them the ability to manager all of this from one centralized place. A unified distribution system will allow these property owners to distribute their rates and availabilities from one console, connecting them to their entire market place with a click of a button, which makes it possible for these properties to operate efficiently and be present where there customers are at all times in real-time.Imagine that one room being booked at hotel website and the GDS or the OTA getting updated with availabilities without the hotelier making any additional manual work, a rate update based on current market dynamics gets applicable to all places where it matters with a single click, and so on and so forth. This is what unified distribution system and approach is all about. Central pool of inventory that can be distributed and shared across all the sales and distribution channels without any manual overheads. Without such solutions, when a property tries to avail all of these market opportunities, results in a lot of man hours being put in, manual errors resulting in either double bookings, or loss of potential business and rate parity issues. Also, there is a limit to the reach one can have if done manually.
What is unified distribution? A hotel has various sales and distribution channels through which it sells its room inventory and gives out special rates. These channels are online channels like the hotel website, the online travel sites like bookings.com, expedia etc. The GDS like the Amadeus, Galileo, Worldspan, Sabre etc. where 100s and 1000s of IATA travel agents book room nights, Social Media platforms like facebook and also referral and listing services like tripadvisor, wego etc. Then there are offline channels like the direct traditional travel agents/ tour operators that the hotel is associated with and gives special rates to, the corporates that the hotel works and has special rates and maybe some VIP guests to whom the hotel gives out special rates. All of these put together constitutes the world to whom a hotel distributes. Ofcourse, depending upon each hotel’s business dynamics, certain channels are more productive than the other and probably few of them do not exists for some. As we see, with the travellers getting online, the whole gamut of distribution has expanded and increased the opportunities for a hotel to do business with distant travellers. The increase in opportunity has also made distribution complex, and the whole marketplace has become extremely competitive. In order to remain competitive and avail of this opportunity, the suppliers of room inventory i.e. the properties, need to adopt solutions that will help them connect to all these market places and without having to deal with the complexities involved in handling each of them. They need to ensure, they are present on channels that matter to them, with the latest availabilities and rates that are ongoing. They need to ensure their brand is being positioned in a homogenous way across all the market places that they are in. Ensuring that there room availabilities are updated and rates are updated everywhere with the right brand positioning is not possible without tools that gives them the ability to manager all of this from one centralized place. A unified distribution system will allow these property owners to distribute their rates and availabilities from one console, connecting them to their entire market place with a click of a button, which makes it possible for these properties to operate efficiently and be present where there customers are at all times in real-time.Imagine that one room being booked at hotel website and the GDS or the OTA getting updated with availabilities without the hotelier making any additional manual work, a rate update based on current market dynamics gets applicable to all places where it matters with a single click, and so on and so forth. This is what unified distribution system and approach is all about. Central pool of inventory that can be distributed and shared across all the sales and distribution channels without any manual overheads. Without such solutions, when a property tries to avail all of these market opportunities, results in a lot of man hours being put in, manual errors resulting in either double bookings, or loss of potential business and rate parity issues. Also, there is a limit to the reach one can have if done manually.
Do I need it ,Ask these questions to yourself, Do I need to sell more rooms? And how can I do it in a simplified way? Is it possible to do it without any added burden of resources that I would need? Without any added cost of infrastructure? Are these tools available to me at a price point that are consumable. Does this reduce the cost of marketing and can I get an ROI from in quick time? and If the answers to any of the above questions is true, you need such tools, specially so because it does not require any specific skills and requires the existing understanding of the business and markets.
What are the tools that a unified distribution system has within it to give such a powerful solution set, lets go through them quickly as the concept behind them are already covered.
The underlying tools that unify on a centralize platform are the GDS connect to connect with the GDS’s we spoke about. The Channel Manager that would control all the OTAs, the booking engine on the hotels website and facebook to get direct bookings from travelers who land up on your digital assets. Travel Agent and corporate consoles that would give remote logins to these business partners of yours with whom you work directly, remote access to your sales and marketing offices to make the bookings that they get and finally the Frontdesk to make bookings for your walk-ins and call-ins. A centralized dashboard that collates all the room bookings you have got and one centralized backend to create and distribute rates, packages and allotments.
Normally with a non-unified distribution system all the elements of distribution are considered as separate entities. The traditional way of managing such a distribution system is to have a specific resource to manage these tools. For instance, OTA’s and GDS will require a dedicated channel manager to manage allotments, rates and cancellations. Web booking and social media booking will require a trained staff to manage them, A separate team to handle offline Travel agents and corporates. A non- unified distribution system lacks a centralised hub where in all this tools communicate with each other. As is it essential to have all this tools and manage it, it is equally essential to have a good centralised hub connecting all the modes of distribution.
And this is exactly what a Unified Distribution system will help you achieve. All the essential tools of distribution can be managed and controlled from a single centralised platform. No additional resources or a trained staff is required. Such a unified system will ensure that there is a perfect correlation among all the tools of distribution. Thereby giving you a simple yet very effective system to conduct your business without any hassles or complications.
Lets get a glimpse of how this all works.
This is a centralized dashboard on which you would see all the bookings coming from all your sales and distribution channels we spoke about. As you can see in the snapshot, there are bookings coming from OTAs. Social media, GDS etc. Anywhere you get a booking, the dashboard is updated in real time, and as a result it updates availabilities across everywhere you are connected to. The simple that this interface is, its understandable by anyone who has operated on front-desk or has understanding of hotel operations.
The screen here attempts to show how one can allot just one pool of inventory, in this case it is 40 rooms to be distributed and sold across all your channels of sales and distribution. We have a couple of OTA’s like expedia and Hotels.com and a GDS Sabre. Lets assume you have 40 available rooms and this is distributed across all the above mentioned channels. Now, Expedia gives you 10 bookings, hotels.com gives you 5 bookings and sabre gives you another 5 bookings. The remaining 20 rooms are now updated automatically across all your channels in real time and all this without having to invest any time or resource. You will be able to allot maximum possible inventory across all channels which will bump up your listing with quite a few OTAs that have allotments as a significant factor in deciding on the position they would give on their portals. This will further help you get better online visibility and hence better brand awareness. You will now be able to sell across all sources of distribution without blocking your room nights and get real time updates across all channels at the frontdesk.
One might agree, Rate parity issues are the biggest challenge any hotelier faces. This slides explains the different rate structures. For instance, different Travel agents, OTA’s work on different agent cost and commission structure. Few channels work on margins and a few on commissions. A hotel is expected to show similar rates for the end booker to avoid any rate parity issues. With a unified distribution system at the backend manages all this for you. The rates will be appropriately distributed according to the contract requirements and the end user i.e. your customers see the same rates being applied across all the channels. Just imagine doing this without a unified distribution system in place. Even with a very well trained and experienced staff, human errors are bound to occur and no OTA would like to see the rate cheaper on any other site, not even on the hotel’s own website.This may force OTA’s to blacklist your property for showing a higher price compared to another OTA’s and in turn lose out on potential customers who matter the most.
All of this results in the following business benefits.
Helps you get better brand awareness and always be present where your customers are. Gives you the best chance of getting the bookings. An inherent capability of updating availabilities automatically In real time maximizes your revenue by getting rid of blocking - unblocking of rooms. Enables you to get direct bookings such via booking engine on website and facebook, maximizes your profitability. Such an easy to use systems helps in quick adaption of the solution and the cloud technology help you access all of this solution with just a mere laptop and a basic internet connection Eliminates any serious infrastructure cost. Has a positive impact on your brand and helps you get rid of manual errors that directly affects your relationship with your customers.All in all this maximizes your hotel’s business and that too without incurring any additional capital expense.Let me show you a quick live demo of Hotelogix distribution system that works on the unified distribution concept.
Thank you for attending this webinar and we hope this was helpful to you. For further details please do visit our website: www.hotlogix.com or read our blogs. You can also check our Facebook page or follow us on twitter. Our contact details are info@hotelogix.com or you can also call us on +1 2142454631.This webinar will be available in the next 24 hours on our website and we look forward for your feedback. Thank you again and have a good evening.