Latest research by STR and Tourism Economics reveals that the year 2015 looks bright for hotel businesses as occupancy is predicted to rise by 1.1% to 65.1%, ADR will increase by 5% to $121.37 and RevPAR will grow by 6.2% to $79.06. The US hotel industry ended the year 2014 with 4.5% increase in demand, witnessed as the largest since 2011. “In 2014, the US hotel industry sold more rooms and will have generated more room revenue than ever before,” says Jan Freitag, Senior Vice President of strategic development at STR. According to STR, occupancy ended last year with 64 percent, a never seen before figure since 1996. The driving factors that led to the strong demand in growth were, “Leisure travelers, a healthy demand from business travelers and a continued rebound of the group traveler which was hit hard during the recent recession,” concludes Freitag. Seeing the figures above, hotels can expect an influx of tourists this year again. Running a successful hotel business has always been a challenge due to the multiple functions that hotels have. Most hotels depend on the combined forces of the management and staff but in this tech-savvy era, one should be prepared with the latest tools in technology that help expand the hotel’s reach to millions and attract potential guests by selling the rooms globally. The secret to selling more rooms is easy and possible if you invest in the right tools. The deck above shares proven techniques which can be implemented to increase the room sales of your hotel, both online and offline.