This presentation outlines reservation technology tools that destination marketing organizations (DMOs) can use to enhance travel connectivity and drive visitation. It discusses the role of DMOs in reservations, showcases various reservation modules like booking engines and itinerary builders, and presents case studies of DMOs that have implemented these tools successfully. The presentation aims to demonstrate how reservation technology can help DMOs reduce costs, provide value to consumers, generate revenue, and optimize travel.

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THE NEXT GENERATION OF TRAVEL CONNECTIVITY……………………….....
Reservation Technology:
Best Practices & Case Studies
Presentation by:
Robin Garrett, President
Tourism Academy – May 22, 2019
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2. TODAY
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Presentation Outline
• Introduction
• What role does your DMO play?
• The latest reservation tools for DMOs
• Five case studies – best practices
• Summary
• Q&A

3. INTRO
• Leading reservation technology company
• 1,000 clients in 12 countries
• Serving DMOs & tourism operators for 20
years
• Connectivity to 300,000 hotels & attractions
• Halex Travel Technologies family of brands
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Who We Are

4. DMOs
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• Make it easier for visitors to find and
book hotels, attractions, events etc.
• Integrate marketing efforts with
reservations technology to determine ROI
• Showcase the destination, generate interest
and drive visitation
• Use local content expertise to help consumers
plan their itineraries

5. What is the Role of Your DMO?ROLE?
• Reduce hotel’s guest acquisition costs?
• Provide value & info to consumers?
• Generate incremental revenue for DMO?
• Optimize leisure visitation?
• Optimize sports tournaments?
• Optimize meetings & conventions?
• Improve market-readiness of partners?
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6. TECH
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• Booking Engines
• Dynamic Packaging Engines
• Itinerary Builders
• Gift Certificates & Coupons
• Restaurant Reservations
• Group/Tournament Housing Software
• E-Commerce Readiness for Partners

7. REAL-TIME
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• Consumers are impatient & demand information 24/7
• Rate & inventory availability, and location mapping in
real-time are critical aspects of travel planning
• Consumers don’t want to search each individual
partner link for rates & availability
• Consumers want DMO website to provide the same
information as OTA portals

8. Booking inquiry referred from
DMO website to hotel website
Payment completed on hotel’s
website
Booking completed on DMO
platform
Final payment transaction
processed by MRS or hotel
Full accounting, data & call
center services done by MRS
Referral model for
hotel-only bookings
Transactional model for
packages
MODELS
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9. DECISIONS
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10. INVENTORY
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11. • Package is built by DMO or partners
• Opaque pricing
• Easier to build-in commissions for DMO
• Less work for consumers to decide options
PACKAGES
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12. PACKAGES
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• Dynamic packaging engine
• Consumer builds their own package
• Transparent component pricing
• Provides consumer with options to customize their
experience
• Bookings made in real-time for both consumer &
vendor
• Component partners paid by MRS
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13. PLANNING
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• Allows consumers to plan their trip in real-time
• Software shows attraction, event, accommodation
& transport infrastructure options to consumer
• Allocates sufficient time for each stop on trip
• Identifies location on a map & determines
distances between each selected component
• Shows price & availability of each option
• Can purchase all identified components to build a
package with just a few clicks
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14. • Sell gift certificates for city passes, hotels,
attractions, restaurants, events etc.
• Upsell additional area activities by emailing
coupons with booking confirmation
• Totally automated, online and integrated as part
of a DMO packaging engine
MONETIZE
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15. FOOD
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• Showcase your destination’s culinary offerings
• Make it easier for consumers to book a table
• Promote restaurant partners/members
• Generate additional DMO memberships from
restaurants
• Restaurant reservations module can generate
incremental advertising revenues for DMO

16. HOUSING
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• Housing software reduces logistics for
DMOs, meeting planners & guests
• Can automate event registration
• Provide teams & conventions with
broader choices about hotels,
transportation, attractions etc.
• Include incremental offerings and
incentives for groups to attend
• Extend the length of stay for event
visitors with value added offers

17. MARKET
READINESS
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• Many SMEs are not able to distribute their products or
services to global markets
• SimpleRez channel manager interfaces SMEs to DMO
website, GDS, OTAs, wholesalers & more
• SimpleRez PMS built to operate smaller hotels, motels,
lodges, vacation rentals and attractions
• Affordable monthly licensing costs & easy to use
• Able to expand DMO membership to smaller properties
and generate more options for visitors

18. CASE STUDIES
Case Studies &
Best Practices
*Contact us for Case Studies
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19. SUMMARY
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20. Contact Us
Robin Garrett, President
1 (877) 641-4653 x 227
rgarrett@reservationsystems.com
Contact Us for More Information & Case Studies
2020
For More Information
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