What does the content of your marketing communications say about how much your company values its current customers? Interactions with existing customers tend to fall into one of the following categories: a bill, an up-sell offer, a cross-sell attempt, or a renewal offer. There may be some customer value in these actions, but they tend to benefit the company more than the customer.
Social CRM as a tool to enhance consumer experience is a must for luxury hotels. In this presentation we picked up Taj hotels as an example from India and looked at the possibilities.
Subrat bisht is a Digital strategist and a pitch doctor. He provides digital consulting services and has over ten years of experience working with FMCG, BFSI and Hospitality clients. He holds expertise in digital CRM, analytic's, social CRM and digital consumer behavior. His experience spans across multiple geographies in Europe, Asean and India.
Online Media Planning - Centar za razvoj Karijere - Ivan DimitrijevicIvan Dimitrijevic
materijali sa seminara -
Od subote, 25. maja, u organizaciji Centra za razvoj karijere, održan je seminar: Online Media Planning. Predavač je bio Ivan Dimitrijević, direktor marketinga Internet Grupe.
What does the content of your marketing communications say about how much your company values its current customers? Interactions with existing customers tend to fall into one of the following categories: a bill, an up-sell offer, a cross-sell attempt, or a renewal offer. There may be some customer value in these actions, but they tend to benefit the company more than the customer.
Social CRM as a tool to enhance consumer experience is a must for luxury hotels. In this presentation we picked up Taj hotels as an example from India and looked at the possibilities.
Subrat bisht is a Digital strategist and a pitch doctor. He provides digital consulting services and has over ten years of experience working with FMCG, BFSI and Hospitality clients. He holds expertise in digital CRM, analytic's, social CRM and digital consumer behavior. His experience spans across multiple geographies in Europe, Asean and India.
Online Media Planning - Centar za razvoj Karijere - Ivan DimitrijevicIvan Dimitrijevic
materijali sa seminara -
Od subote, 25. maja, u organizaciji Centra za razvoj karijere, održan je seminar: Online Media Planning. Predavač je bio Ivan Dimitrijević, direktor marketinga Internet Grupe.
L’objectif de toute plateforme web est de conquérir de nouveaux clients et d’attirer des visiteurs pour faire connaitre sa marque et ses produits. De l’acquisition de trafic ciblé à la fidélisation des internautes chèrement acquis, les tendances 2016 sont à l’évolution des interactions avec les internautes, entre création d’expériences dynamiques et marketing automation. Pour définir, piloter et optimiser les stratégies de marketing digital, les approches traditionnelles ne suffisent plus. A l’ère du « Data driven marketing » les données deviennent le pivot central permettant d’identifier les opportunités et ainsi délivrer les bons messages aux bons internautes. Cette conférence vous propose de découvrir les tendances 2016 pour acquérir du trafic et les nouvelles approches et outils pour fidéliser les utilisateurs.
A case study on the world's leading Online Travel Agency (OTA), Booking.com, a digital brand which succeeds in maintaining leadership through adapting its strategy to the market and competition, using personalisation, mobile focus, brand building, segmentation, service and UX, loyalty plans and collaborations with its partners
arcRes AXSES e-commerce marketing platform. It is a booking engine for hotels and destination travel portals, a content management and channel management system and a marketing publishing system connecting hotels and travel suppliers to thousands of websites, social media and mobile devices
Booking.com Hackathon All Women Edition - She's Safe by The NomadsSophia Perl
Based on validated safety concerns and travel trends, we believe that changing the booking and trip experience to being more focused on personal safety for female travelers will increase use. Personal safety-focused features where users: make informed decisions, create a personal safety net, and provide worry-free updates
L’objectif de toute plateforme web est de conquérir de nouveaux clients et d’attirer des visiteurs pour faire connaitre sa marque et ses produits. De l’acquisition de trafic ciblé à la fidélisation des internautes chèrement acquis, les tendances 2016 sont à l’évolution des interactions avec les internautes, entre création d’expériences dynamiques et marketing automation. Pour définir, piloter et optimiser les stratégies de marketing digital, les approches traditionnelles ne suffisent plus. A l’ère du « Data driven marketing » les données deviennent le pivot central permettant d’identifier les opportunités et ainsi délivrer les bons messages aux bons internautes. Cette conférence vous propose de découvrir les tendances 2016 pour acquérir du trafic et les nouvelles approches et outils pour fidéliser les utilisateurs.
A case study on the world's leading Online Travel Agency (OTA), Booking.com, a digital brand which succeeds in maintaining leadership through adapting its strategy to the market and competition, using personalisation, mobile focus, brand building, segmentation, service and UX, loyalty plans and collaborations with its partners
arcRes AXSES e-commerce marketing platform. It is a booking engine for hotels and destination travel portals, a content management and channel management system and a marketing publishing system connecting hotels and travel suppliers to thousands of websites, social media and mobile devices
Booking.com Hackathon All Women Edition - She's Safe by The NomadsSophia Perl
Based on validated safety concerns and travel trends, we believe that changing the booking and trip experience to being more focused on personal safety for female travelers will increase use. Personal safety-focused features where users: make informed decisions, create a personal safety net, and provide worry-free updates
A general overview of the newly expanded guidelines for SBA financing that the current administration now offers. Learn how to qualify your business for SBA government guaranteed financing.
The Hong Village & Xidi Village in Anhui Province, China.Marc Chang
The Hong Village & Xidi Village are ancient
rustic towns in Anhui Province,China.Now are known as historic sites for sightseeing
of interesting in searching for Chinese ancient local village's structural style.
The landscapes are so fascinating that
the famous movies such as "臥虎藏龍""畫魂"were made just at here.
This powerpoint presentation was put together by Alisa. She was listening to the song Grace by Laura Story and wanted to share it with you. Hope the song and slides touch your heart as they have ours.
Trawex provides Hotel GDS, Hotel Global Distribution System, Hotel GDS System to the global travel agencies, tour operators and travel companies.
For more details, Please visit our website:
https://www.trawex.com/hotel-gds.php
Travelopro offers a global booking extranet for travel companies worldwide. With Travelopro hotel extranet, you can simply increase productivity and also increase customer loyalty. For more details, please visit our website: https://www.travelopro.com/booking-extranet.php
Hotel Extranet Booking System| Hotel Extranet .pptxAryaVarta1
What Is Hotel Extranet?
A hotel extranet is a specialized software platform that allows hotels to manage their room inventory, rates, and availability in real-time. It acts as a central hub where hotels can update their information, set pricing strategies, and connect with online travel agents like us to reach a wider audience of potential guests. In addition, the hotel extranet serves the purpose of simplifying the management of various distribution systems from a single system.
Hotel Extranet is similar to hotel CRS and normally applies to the hospitality and lodge industries. The extranet hotel scheme enables the method to identify several properties within a group of hotels.
Why Is Hotel Extranet Booking System an Integral Tool?
In a digitally driven world, the hotel extranet system stands as a strong tool that empowers hotels to efficiently manage their operations, enhance guest experiences, and drive revenue growth.
A hotel extranet booking system is a web-based platform that enables hotels to manage their inventory and availability across multiple distribution channels. It serves as a central hub for managing hotel bookings, rates, and reservations, and facilitates communication and data exchange between the hotel and various online travel agencies (OTA's), global distribution systems (GDS), and other third-party channels.
Hotel Extranet Software empowers hoteliers, vendors, and partners to streamline their tasks, such as handling their inventory, room rate management, meal plans, images, hotel details, and so on. It furnishes them with access through a unique login and password, where they can check reports and bookings through this online channel. Agents and users also register here to get the best b2b hotel rates from suppliers.
The hotel extranet system redefines the potential of a single hotel chain by connecting many properties. Because of the innovations made possible by the internet, hotel owners may engage consumers and provide them with multiple options. It also helps you with creating and promoting your private inventory, creating your own hotel listings, and competing with current GDS or supplier hotels with your own supplies.
How Does It Work?
The Hotel Extranet System empowers your travel company to link directly to the particular Channel Managers utilized by the hotels you desired to have in your inventory, to get the updated dynamic rates and the availability.
Add or to grant hoteliers access to manage in the Extranet System (with unique login and password), the data (inventory, description, photo gallery, facilities, policies) and the dynamic pricing. The second one is a wonderful option to reduce your employees’ workload.
The hotelier is able to add or less their room inventory and apply the dynamic rate for their room category, period and several more.
https://www.travelopro.com/hotel-extranet-booking-system.php
Groupy provides Hotel CRS, Computer Reservation System, CRS System, Hotel CRS Software, and Hotel Central Reservations System to the global travel industry. For more details, please visit our website: https://www.groupy.travel/hotel-crs-hotel-central-reservation-system.php
Global GDS Provides Hotel Global Distribution System (GDS), its a centralized reservation platform that connects hotels around the world with travel agencies and other travel-related businesses. Travel agents and online travel agencies (OTAs) can use the GDS system to find the best rates and availability for their customers, making the booking process more efficient and convenient for both parties.
For more details, Pls visit our website:
https://www.trawex.com/hotel-gds.php
Travelopro provides Hotel CRS Software, CRS System Software, CRS GDS to travel agencies, tour operators, and travel companies globally. Using the Hotel CRS Software, hotels are able to reach travelers managers on a worldwide scale. Reservations on the hotel's website may come from several sources, which will appear in the system through the interface.
At Trawex, we develop hotel booking engines for worldwide travel agencies in relationship with GDS around the world, world-leading consolidators and we are also capable of developing the online hotel reservation system with CRS (Central Reservation System for own directory management).
Trawex helps travel agents and service providers address complex business challenges by combining industry expertise, software engineering best practices and an agile delivery model. We reduce the time-to-market for new products and features, and improve quality with a cost-efficient approach.
Hotel Distribution Services Software – TripFro
Hotel Distribution Services
Whether you are a hotel property, hotel chain, representation company, or aggregator, TripFro provides solutions to help distribute and sell your content. We present bookers with rich, accurate, and diverse hotel content while helping your goods stand out in both the market and in front of customers.
What Is Hotel Distribution?
Hotel distribution refers to the complicated web of internet-based channels through which customers book rooms with hotels. Customers go through a variation of booking channels depending on their intent, loyalty status, and trip purpose. These channels include:
• Online travel agencies
• Travel management companies
• Tour operators
• Corporate self-booking
• Travel agents
• Hotel websites
Today, Customers use both traditional and online portals to book, which means hoteliers are constantly faced with one main challenge: maximizing their hotel distribution strategy in order to get in front of the right guests, at the right time.
How Hotel Distribution Works
Generally, only loyal customers come to book a hotel room directly via a brand’s website. Others, be it leisure or business travelers, follow different routes, either by using online travel companies or delegating the booking process to TMCs. But there’s also an underlying layer to online hotel distribution, where data move through a hotel’s own property management system and major distribution channels such as GDS and metasearch.
Previously, we’ve published an composition on airline distribution to visibly explain the connection between a user and an airline. This time, we’re focus to show what happens behind the scenes of one of the most complex processes in the whole hotel industry.
What is a Hotel Distribution Strategy?
Hotel distribution strategy refers to the join of channels through which you sell hotel rooms. Often, this strategy will be based on the acquisition price per customer of the various channels through which you can reach your customers.
These channels include:
• Online Travel Agencies (OTAs), like Booking, Expedia, or Agoda;
• Hotel direct channels: website, phone, emails, social media;
• GDS – Global Distribution Systems;
• Wholesalers
• Destination Marketing Organizations (DMO);
• Offline bookings, like walk-ins
What Is Distribution Management?
Distribution management is the activity used to oversee the movement of goods from supplier to manufacturer to wholesaler or retailer and finally to the end consumer. Numerous activities and processes are involved, including raw product vendor management, packaging, warehousing, inventory, supply chain, logistics and frequently even blockchain.
Choosing a Distribution Management System
Choosing the right distribution management system for your organization depends a special deal on your organization’s distribution goals and challenges. https://www.tripfro.com/hotel-distribution-services-software.php
Hotel Reservation System, Hotel Booking Engine, Booking Engineaadhiyaeliza
Trawex, provides hotel booking engine for worldwide travel agencies in partnerships with GDS around the world, Worlds leading consolidators and we are also capable of developing the online hotel reservation system with CRS.Our responsive hotel booking engine makes it easy for your guests to book online, using any devices.
For more details, Pls visit our website:
https://www.trawex.com/hotel-booking-engine.php
Groupy provides hotel contracting software can manage the most complicated rates, supplements, inventory, special offers, and minimum stay rules; all enhancing your ability to be competitive. The system gives live, accurate costs and availability for all types of hotel contracts. Furthermore, short-term offers and rate overrides are supported enabling you to sell the latest product.
We have developed a full-fledged module for hotel contracting which enables hotels to provide even small details, so that your customers or agents will be able to check even minor details, ultimately guiding them for the selection of hotels.
Hotel Booking API is the major hotel API in the Trawex API ecosystem. It covers the complete booking procedure; it is designed to book hotels in real-time as fast as in two steps and permits to generate lists of hotels, confirm bookings, get lists of bookings, manage cancellations & modifications and obtain booking data.
HOTEL INTERNET BOOKING ENGINE-TRAWEX TECHNOLOGIESyaminipatel2410
Trawex is a leading tech company provider of hotel booking software solutions. We provide Hotel Internet Booking Engine to the global travel industry. Trawex excels at all aspects of hotel booking engine development, establishing itself as an important player in the sector. Our agile strategy allows us to quickly navigate each development step, reducing expenses without compromising quality
The Global Distribution System connect is main for your hotel to tap beyond the local travel market. This Large network is responsible for transmitting the hotel room checklist and rates to online travel agencies and websites.
Hotel Channel Manager | Hotel Booking APIPaulRazvan4
FlightsLogic hotel channel manager works with over 250+ OTAs to attract new customers from all over the globe. Discover new revenue channels and manage them all from your PMS.
With FlightsLogic, you can market your property across 450+ channels from a single platform. It's the most convenient way to attract more ideal guests while avoiding overbooking. As a hotelier, you will always want your hotel manager to find appropriate solutions so that you can offer more hotel bookings and generate profits. As a result, hotel channel management is the best solution for hoteliers who want to increase profits and business efficiency.
Our hotel channel managers manage all hotel operations and update all channel executions from a single dashboard. Hoteliers and property owners can use this cloud-based software to manage reservations, greet guests, generate revenue, and increase business profitability. Channel manager assists you in increasing efficiency, allowing you to accomplish more with less effort.
Integrated mobile-based hotel booking engine and Channel Manager that will assist in increasing revenue and performing time-consuming rate update tasks quickly and easily. This Hotel Channel Manager synchronizes the availability, prices, and bookings across all your booking channels. Save time by configuring your automatic restrictions for OTAs and Meta Search engines through our adaptable, convenient, and simple-to-use Hotel Channel Manager.
Global GDS helps travel agents and service providers address complex business challenges by combining industry expertise, software engineering best practices and an agile delivery model. We reduce the time-to-market for new products and features, and improve quality with a cost-efficient approach. Our fully- customized online hotel reservation system intended to provide the cheapest & best hotel deals around the globe. It includes B2C B2B hotel reservation development, hotel booking solution for individual and chain of hotels, Payment gateway integration, XML API integration, and GDS integration. As a trusted leader in the travel industry for delivering one of the best Hotel Reservation Systems that offers personalized booking engine. Our online hotels book engine allows customers to book rooms or holiday packages directly from your own website. Our services help build an impactful presence for your OTA digitally, create greater visibility, ensure great ease of transaction which results in greater online revenue and profits.
8. Web Marketing
Web Site Installation and Development
Your website is the most effective sale channel you have, which is why it requires constant attention;
web based tools and applications such as HotelToWeb adds to the development of your website and
provides full support for your update needs.
The websites created by the HotelToWeb tools are dynamic and flexible. They are created in
accordance with presentability and visual presentation principles. HotelToWeb web sites provide
instant graphic and context updates and is integrated with the latest technologies.
During your designing phase, our team of experienced designers and programming specialists will
use the latest technologies and creative standards.
HotelToWeb web based tools online presents its clients and their brand as well as their marketing
services and increase of income at its best
Search Engine Optimizing (SEO)
If it cannot be found, owning a website has no meaning. A website and a functional reservation
system that is rich in context, dynamically managed and approved the latest technologies is only the
beginning of our services.
Our internet marketing services bring very effective results and are very important tools for creating
a difference for your brand, revenue increase and maximum recoverable revenue.
HotelToWeb internet marketing strategy is to optimize the search engine, making effective media
investment, search engine advertising (pay per click) and reliable statistics as well as analytic report
packages.
What is Web Sitesi Optimization?
Web site optimization is to maximise internet search engine context with target audience, strategies,
so your site will show on top of the list increasing the chance to reach target audience hence keeping
its place steady.
With optimization the aim is to climb higher in the search engines and keep its place steady. With
web optimization the first aim is to make the site easier to find. This means that search engines need
to be aware of your website beginning with www. This is only the beginning of the optimization
stage. The important thing in optimization is the site context and what you wish to bring forth in that
context for searches.
HotelToWeb Online Rezervasyon ve Satış Teknolojileri
Fener Mah 1952 sok no:8/2 ANTALYA
+90 242 324 40 71 info@hoteltoweb.com
9. Almost 85% of all vacationers use the internet for gathering travel information and making
reservations. With HotelToWeb you can gain a view of scientific and essential information,
measurments and optimization.
Why Optimize?
When looked through an angle of advertising and marketing, optimization is being able to reach and
stand out to someone who is looking for information with no regard to where they are in the world.
In our day internet is an effective, powerful and crucial introduction and advertising channel. The
importance of being able to use internet as an advertising and declaring tool has been adopted by all
private and corporate companies.
The method internet has of directly comunicating with no intermediary, it has become more
powerful than any other media.
This is used by all private and public sector carefully and accurately, internet investments are
planned out in a very serious manner. Product introduction launch processes and even creating a
public opinion have picked the powerful communication media of the internet. This movement is the
most effective way of carrying the firms entire activity and events introduction, etc to the targetted
crowd.
Without a doubt the first step of using the internet as an advertising channel is optimization.
The biggest difference between the internet and any other effective media channel is the fact that it
is cheap and influential. An internet strategy planned out correctly will become your most effective
advertising and notification channel. Internet is the fastest and the only technology without an
intermediary to reach your targetted crowd and the public. These two features are the reasons for its
fast climbing success rate among other media channels.
Sponsor Link Connections – Pay Per Click
Apart from the optimization for search engines HotelToWeb makes it easier to use PPC programs for
online introduction of your website as a brand. PPC advertising can be used as an effective tool for
calculating promotions, viewing interest and when the need be revenue. With PPC you can pay to be
among the “Sponsor Connections”.
Sponsor link work budget is linked to the clicks and the demand on the search engine. HotelToWeb
minimizes the sponsor link costs of your establishment and will continue the work of gaining
maximum revenue with minimal cost. The HotelToWeb staff will lead your website to the most
accurate place with a very effective advertising plan within your internet budget.
GDS Advertising
The latest studies show that GDS online travels have higher revenue by 50% and 30% by all hotel
reservations. GDS harbours information of thousands of establishments and it helps all the travel
agents working with GDS to increase profit. HotelToWeb staff will work together with you to create a
special advertisement to put on GDS and will support you in all your needs.Please ask for a booklet
for detailed information on GDS Advertisement and Marketing tools.
Reporting & Analysis
HotelToWeb Online Rezervasyon ve Satış Teknolojileri
Fener Mah 1952 sok no:8/2 ANTALYA
+90 242 324 40 71 info@hoteltoweb.com
10. HotelToWeb reporting programs have a far more complex reporting tools than any other
conventional reporting program. HotelToWeb will present to you the tools you need to make your
website an effective sales tool and a reporting tool appropriate to your general sales-marketing
strategies.
HotelToWeb is a powerful analysis tool watching the behavioural pattern of the client while they
make the reservation.
The analysis gift of HotelToWeb include, figuring out the client affiliations, the ability to see the
reason behind lost revenue, focusing on the elements that increase sale capacity, increasing and
creating that capacity, reselling to the same customer, decreasing lost revenue.
HotelToWeb report tool will give the hotel staff the capacity to analyse the web reservations, turning
the data at hand into revenue and instead of making rash decisions, to make calculated marketing
moves.
E-Mail Marketing
HotelToWeb E-Mail marketing tools consist of products which make the internet a useful channel
that will increase your online selling power by turning the data gained from the website into useful
marketing information and will keep the relationship between you and your existing as well as
potential clients alive.
Mail Saving Tool: As an online reservation and sale system HotelToWeb will serve to save and
analyse the information gained via the internet allowing the sale and marketing to benefit.
Thanks to the “automatic mail save” tool nested in the online reservation system infrastructure of
HotelToWeb, hotels can save the email addresses of all the potential customers which query over
room/package. In similar global applications client or potential client information is gained during
reservation. With HotelToWeb the information of the client (e-mail) is automatically saved during a
query over room or any other product. Especially popular hotels gain a very serious and real
potential data e-mail archive in a very short period.
With this application the HotelToWeb online reservation system users can create an archive both
real and has thousands of records allowing them to create potential sale via this archive.
Mail Sending Device : The mail sending tools of HotelToWeb targets the continuous communication
with the clients over their webpage, this also will bring in lost revenue.
Thanks to the “automatic mail save” tool nested in the online reservation system infrastructure of
HotelToWeb, hotels can send an email to the potential customers which query over room/package.
While working with a classic listing and searching HotelToWeb will keep the communication going
with the customer which will increase the revenue.
HotelToWeb Online Rezervasyon ve Satış Teknolojileri
Fener Mah 1952 sok no:8/2 ANTALYA
+90 242 324 40 71 info@hoteltoweb.com
12. Customer Relations Management
Customer Relations Management (CRM) is on of the most important parts of developing the
HotelToWeb online reservation systems. Apart from tracking global technology, it is the main
principle of customer relations management to realise real needs and to support product
development over both channels.
Our idea of the way CRM works during the development of product, service and application is to
create solutions at the shortest time period in the light of wishes and needs of your customers within
global technologies and developments. We develop new effective working environments by
constantly communicating with our establishments; trainings; information meetings and discussions
Education
HotelToWeb among our education services we have seminars, information manuals sent during
membership activation as well as presentations and on-site educations during requirement recieving
phase.
HotelToWeb users have screens with accurate hardware and directions while in system. Therefore it
is a userfriendly system that is easily learnt and used by the staff. This feature directly affects the
user education and will shorten the education given during membership activation. To this day, the
need for education after membership not considering the use of information manuals, is 2%.
We constantly update ourselves so we can be up to date on new developments so we may be able to
educate the industry workers.
Customer Satisfaction
HotelToWeb sees every customer as a partner. It our aim to make sure our partners gain their
investment 100% back.
Our partners trust us at any time - night and day for support while working on a dynamic and
different platform such as the internet.
HotelToWeb reaches every client query given it will add value to the product. HotelToWeb members
can use tools to customize their system. HotelToWeb is one of the flexible and rare online
reservation programs creating its own dynamic structure and development.
HotelToWeb Online Rezervasyon ve Satış Teknolojileri
Fener Mah 1952 sok no:8/2 ANTALYA
+90 242 324 40 71 info@hoteltoweb.com