Cameron Loftus created a pitch plan for a proposed dance music magazine. The plan included possible names like "Dance Mag" and "Dance Nation", with a working title of "DanceMag". It outlined the magazine's style as bright and colorful to represent the genre, and featured mockups of potential front covers. The magazine would focus on genres like deep house and future house, and include articles, interviews, charts and free posters. Its target audience is ages 18-30 interested in dance music.

1. Pitch Plan For
Magazine
By Cameron Loftus

2. What is a Pitch Plan?
O To begin the planning of my magazine creation, from
previous research I made a pitch. This outlined the basics of
my magazine and why I chose to do this. It included slides
on Possible Names, my Working Title, Possible Fonts,
Colour Schemes, Magazine Style and Magazine Genre,
Mission Statement, Fan Profiles and a Mock Up of what I’d
like the magazine to look like as a flat plan . Doing this
would help me set my ideas out clearly so that it makes the
whole production side of things relatively easy as I will have
accurate ideas and representations to look at from this
Pitch Plan.

3. Possible names for my
magazine
O Dance Mag
O Dance Nation
O The Future
O Sounds
O Unite
O I’ve picked these names because I feel they are catchy and
will reflect what my magazine is about and also the genre
of music: dance.

4. Working Title
O The magazine working title is ‘DanceMag’ and it reflects
the genre well. This is because the word ‘Dance’
immediately informs the reader of the genre. Hopefully this
would influence them to pick up a copy if they saw it on a
shelf in a supermarket for example. ‘mag’ obviously has it’s
on connotations. Perhaps because I have shortened the
word ‘magazine’ it shows that this magazine is modern
with new and exciting ideologies encouraging people to
buy it.

5. Possible fonts for
Masthead
O I picked these fonts because once again they will
represent the type of magazine I am making and
are easily readable for the reader. I particular like
the ‘Whoop Ass’ font because it is bold and how
a masthead should be.

6. Colour schemes
O As my magazine is based on dance music I think it
would be best to use bright colours with this genre of
music. These colours will be mainly used on the
background of my magazine pages and briefly on the
front cover. Looking at the text side of things, the
colour of the text will have a consistent colour of black
as it will stand out on a bright background like I
planned and therefore I think it will be a good effect.
With dance music being my chosen topic of music, I
feel it will allow me to show creativity with a wide
range of interesting and sophisticated colours.
O Bright colours represent dance music well because of
its upbeat nature, so primary colours like red, blue
and possible yellow will feature fairly predominantly.
However, these colours will have to be balanced with
darker ones like grey and black because I also want
to make my magazine look professional and fairly
toned down in places where necessary.

7. Magazine Style
O The style for my magazine is going to be bright and
colourful with lots of photos with big and bold mastheads
and titles and smaller font for the main text as it doesn’t
hold as much emphasis and importance. Most pages will
have a fair amount of text but the font will be clear and
readable and in a dark colour like black to contrast with
the other bright colours involved on the page. The
background of each page will either be white or the
colour of the photos I’m going to use. Bright colours like
red and blue will be used on my front cover and contents
page to stand out in a vibrant way.

8. Magazine Genre
O My magazine would be a dance magazine, as it is my favourite genre of
music and also a fairly popular genre with the public and especially my
target audience age (teenagers to mid-twenties). It will be released
monthly about the latest news and with a big emphasis on up and
coming dance artists. It will mainly focus on deep house and future
house music and contain lots of features like: dance charts, interviews
with artists, popular genres of dance music at the current time and will
have things like free posters. The cost will be £4.50 as it is a reasonable
price so will hopefully appeal to a wide range of people who take an
interest in dance music.
O I have chosen dance music because it is a popular genre and in my
opinion is up and coming so it is the perfect opportunity for me to out my
own stamp on it. Furthermore, dance is my favourite genre of music
which also had an influence on me choosing what type of magazine I
was going to create. Dance music has a lot of sub genres so I am going
to have to make sure I cater to all types of the genre to keep the
audience happy and intrigued by my product. This means there can be a
variation of articles and features like photos, meaning there is a large
range of topics to talk about as opposed to just one type of sub genre
which would potentially disinterest the audience. By generalising the
name and genre of the magazine I hope this will entice a broader and
wider audience so that I can hopefully sell a larger quantity of copies.

9. Magazine Attitude
O The attitude of my magazine is aimed to be interesting,
entertaining and gripping. With these three features I think
it will epitomise the targets I have set for this publication. I
use bold and bright colours for the font to grab the readers
attention and the different font sizes are an interesting
aspect. The font coupled with bright and exciting photos
from a range of locations (from a studio to a live
performance) makes for a deadly combination, once again
portraying the magazines entertaining attitude. I also want
the attitude f the publication to reflect dance music as a
whole: bright, colourful and modern. I hope to achieve this
in my final product as I feel this will help me achieve a
consistent attitude throughout.

10. Mission Statement
O As there isn’t a vast amount of dance magazines
currently on the market, I aim to fill the void left by the
music magazine industry in general. This magazine will
include an array of unique and interesting features for
you to feast your eyes on. From interviews with your
favourite dance artists to free gifts, this magazine will
have everything you need to keep you gripped and
entertained.
O Even if you’re not already a fan of dance music, you’re
guaranteed to love it as soon as you pick this magazine
up!
‘the newest and best dance magazine
around.’

11. Fan Profile of David Guetta

12. Fan Profile of Avicii

13. Fan Profile of Calvin Harris

14. Overview of Fan Profiles
O All the demographics for all three dance
artists are women aged between about
18-30 and all have the same social grade.
O They all share a similar outlook on
favourite artists which are generally pop
and dance artists.
O Interestingly, the top region for all three is
Central Scotland and the top profession
for both is entertainment.

15. Possible Design
Front Cover #1
Working Title
Main Headline
Quote

16. Possible Design
Front Cover #2
Working Title