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John Mucci
a profile
2015
In a nutshell
• I am an
award-winning
MarComm
professional with 25
years experience
producing interactive
new media and web-
based communi-
cations.
Career Trajectory
• Theater
• Playwriting
• Teaching
• Writer/Producer
• Corporate TV
• Creative Management
• Events & Training
• Digital Media Production
Representative Engagements
• Gartner for
Marketing Leaders
– New product line
– Responsive site
– Interactive
“Transit Map”
– Eloqua marketing
automation
Havas Worldwide Digital
• Two major clients:
– Diageo
• Johnny Walker
• Redstripe
• Baileys
• 14 others
– IBM
• Runrate App
• Multilingual sites
with Publicis Modem
• A recent engagement for
Heineken’s “Share the
Good” campaign,
managed project with
deliverables in rich media
placement, Flash landing
pages, mobile input, out-
bound HTML, social
networking and Web 2.0
sites (MySpace, Heavy,
ScanScout) sweepstakes,
all in two languages.
Team of 18.
• www.sharethegood.com
with LCI Communications
• For Raritan
Computers, marketing
blitz with outbound
HTML, animated
landing pages, direct
mail for each product.
Wrote and project-
managed team of
seven.
• www.raritan.com
With Mintz & Hoke
• For Legrand North
America, managing
web presence
migrated from 5
existing sites and
databases into one
cohesive branded
website. Team of 12.
• www.legrand.us
with Design Trust
• Hybrid CD-ROM for
Citibank Small Business.
Wrote and project-
managed team of four.
• ConAgra Foods,
database driven web
presence, home to more
than 200 separate
brands. Project-managed
team of 8.
www.conagra.com
with ACG Communications
• Web presence for
Searle-Pfizer’s
Celebrex. Outbound
email and cards with
Flash landing page
and video segments.
Managed team of
five.
• Initial animation
with AmeriCares
• Managed all web-
based communi-
cations. Outbound
HTML, landing pages,
graphics and photos,
RSS feeds, database
management for 5
websites.
• www.americares.org
for MasterCard International
• Wrote / produced
“MasterCard Payroll
Card: A Better Way to
Get Your Pay” for
English and Hispanic
audiences, using the
same bilingual cast
• Both on YouTube
with Caribiner International
• Rollout of new branding
for Pricewaterhouse-
Coopers using
synchronous “Digital
Storytelling” with brand
manager and partners.
Wrote and produced with
team of 10.
• Live rollout of Xerox
innovation at COMDEX
with John O’Hurley.
Produced stage and
video segments with
animations.
with The Interactive Channel
• Developed “Local
Source” for interactive TV
with Insight
Communications. Local
news, weather, sports for
17 markets. Managed
team of 12.
• Developed relationship
with local newspapers for
daily updates of news in
HTML format through
television
The Upshot
• Producer/PM, managing up to 50 people
in five studio locations
• Literate, tech-savvy, over 20 industry
awards for writing / producing
• Media agnostic, creative engagement
• Vertical markets: pharma, nonprofit, IT,
beverages
john@jmucci.com
www.jmucci.com

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John mucci profile_2015

  • 2. In a nutshell • I am an award-winning MarComm professional with 25 years experience producing interactive new media and web- based communi- cations.
  • 3. Career Trajectory • Theater • Playwriting • Teaching • Writer/Producer • Corporate TV • Creative Management • Events & Training • Digital Media Production
  • 4. Representative Engagements • Gartner for Marketing Leaders – New product line – Responsive site – Interactive “Transit Map” – Eloqua marketing automation
  • 5. Havas Worldwide Digital • Two major clients: – Diageo • Johnny Walker • Redstripe • Baileys • 14 others – IBM • Runrate App • Multilingual sites
  • 6. with Publicis Modem • A recent engagement for Heineken’s “Share the Good” campaign, managed project with deliverables in rich media placement, Flash landing pages, mobile input, out- bound HTML, social networking and Web 2.0 sites (MySpace, Heavy, ScanScout) sweepstakes, all in two languages. Team of 18. • www.sharethegood.com
  • 7. with LCI Communications • For Raritan Computers, marketing blitz with outbound HTML, animated landing pages, direct mail for each product. Wrote and project- managed team of seven. • www.raritan.com
  • 8. With Mintz & Hoke • For Legrand North America, managing web presence migrated from 5 existing sites and databases into one cohesive branded website. Team of 12. • www.legrand.us
  • 9. with Design Trust • Hybrid CD-ROM for Citibank Small Business. Wrote and project- managed team of four. • ConAgra Foods, database driven web presence, home to more than 200 separate brands. Project-managed team of 8. www.conagra.com
  • 10. with ACG Communications • Web presence for Searle-Pfizer’s Celebrex. Outbound email and cards with Flash landing page and video segments. Managed team of five. • Initial animation
  • 11. with AmeriCares • Managed all web- based communi- cations. Outbound HTML, landing pages, graphics and photos, RSS feeds, database management for 5 websites. • www.americares.org
  • 12. for MasterCard International • Wrote / produced “MasterCard Payroll Card: A Better Way to Get Your Pay” for English and Hispanic audiences, using the same bilingual cast • Both on YouTube
  • 13. with Caribiner International • Rollout of new branding for Pricewaterhouse- Coopers using synchronous “Digital Storytelling” with brand manager and partners. Wrote and produced with team of 10. • Live rollout of Xerox innovation at COMDEX with John O’Hurley. Produced stage and video segments with animations.
  • 14. with The Interactive Channel • Developed “Local Source” for interactive TV with Insight Communications. Local news, weather, sports for 17 markets. Managed team of 12. • Developed relationship with local newspapers for daily updates of news in HTML format through television
  • 15. The Upshot • Producer/PM, managing up to 50 people in five studio locations • Literate, tech-savvy, over 20 industry awards for writing / producing • Media agnostic, creative engagement • Vertical markets: pharma, nonprofit, IT, beverages