This document analyzes an Unfriended film poster. It discusses several elements of the poster including the main image (a Google search bar), masthead (title in capital letters), anchor text/tagline ("revenge comes online"), and color scheme (red, black, and white conveying anger and danger). It notes that the poster hints at the main character and plot without explicitly showing people. The analysis concludes by discussing techniques the creator may implement in their own poster, such as using an object instead of characters and writing out the release date.

1. Unfriended poster analysis
Why did I choose this poster?
I have chosen to use this film poster because of how they have used
modern technology to create a new film. I also have chosen this poster as
they do not use a person but instead use an image of a search bar taken
from google images.
Anchor text
The tag line for this poster is “this April, revenge comes online” this
connotes that the main character is trying to take revenge on another
person as they have done bad to they, as the audience we do not know
what this is, this entices the audience in and makes they want to watch the
film. The anchor text also inform the viewer on when the film comes out.
Using the words “online” connotes that social networking will be used and
shown in this film.
Masthead
The masthead for this poster is in capital letters which connotes that the
masthead is important to the poster and its important for the audience to
know the name the film.

2. Main image
This is a very unique poster as it does not include a photo of the main character/s. the denotations of this film poster are the
fact that to is a web search and half of the text has been typed. The connotes of the web search bar are that it involves using
social media on the internet and is a very modern up to date film. Also having a name in the search bar connotes that this
persona is the main character also including different words which relate to this persona also informs the viewer about things
which made her want to take her own life, finding out so early on that this person commit suicide connotes that it is important
to the story line of this film.
Colour scheme
The colours used for this poster are red, black and white. Dark red which is featured in this poster connotes anger rage and
strong power. White connotes goodness and often used because it is a neutral colour. Black also connotes dangers and evil.
Using these three colours make it clear to the audience that this film is about dark emotions.
What I will take away from this poster
I like how they haven't used a photo of the main character but instead hinted towards who they are. In my own poster I
am thinking about using a object such as a touch or something which relates to the plot. another think is that they haven't
shown the age rating. I also like how they have used words instead of numbers for the release date.

3. Main image
masthead
Release date
Anchor text/tag line
Film company
Social media link