The document discusses how films and film reviews work together to market movies. It explains that film posters are one of the first marketing tools used to attract audiences with graphics and stars. Film reviews are also important for informing audiences about a movie's positives and negatives. The review can impact box office success and awards. The document then analyzes a horror film poster to understand how elements like colors, images, and credits are used to attract audiences and convey the genre. It also discusses how their own film poster was designed to link to their film review through similar visuals and tones that establish the horror genre.

1. Qasim and Rudy
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY
TEXTS?

2. THE FILM
Films are advertised in many different ways across different media platforms. These
advertisements allow the audience to have a preconception of the film before they go to see it.
Marketing tools are very important to films as they can normally impact on how well the film
does. Posters are a key marketing tool to attract an audience with graphics and lead actors, it
is the first marketing tool to be created by the production company, it is released before the
theatrical trailer.
A film review is not a tool used by production companies but it is vital in telling the audience
the positives and negatives of a film. The review will impact the films success in the box office
and may even influence award judges.

3. THE FILM REVIEW
The film review is a major part in making sure the audience know what to expect from the film
they are about to see. Production companies need to be aware of reviews so they keep an
eye on them, if they find a particularly good review then they may add it to their poster to try
and capture the eye of the audience.
In our review we decided to take an Empire approach and decided to make it a bias review.

4. We included the
poster in our
review so that
the audience will
be attracted to
the page.
The stars will give
the audience an idea
of what the review is
going to be like.
The title is big
and bold so
that the
audience are
attracted and
they know what
film the review
is going to be
about.
Another review on
the side may also
attract a reader and
this allows them to
read the main
review as well.
Stills of a film allow the
audience to get a
sense of what happens
in the film and a sense
of the atmosphere of
the film.

5. FILM POSTER

6. THE FILM POSTER
• The purpose of a poster is to advertise a film through the combinations of titles,
the images portrayed, colour and design of the poster, actors names and taglines.
Using these elements to make the film poster more attractive to the audience and
connected with other pieces of the film. We decided to build our own film poster
after closely analyzing a horror film poster.

7. WRONG TURN FILM ANALYSIS
The colour red on the
actors name and the title
of the movie suggests
danger, death etc. It is
used to catch the
audiences attention
There is a picture of the
enemy which half of his
face is faded. This is
trying to tell the audience
that he is the villain and
he will come out of no
where due to the dark
colours
There is a dark gloomy
forest in the
background which is
trying to tell that the
main horror scene will
occur their. Its put in the
middle so that the
audience thinks that the
two characters are
going to be in the forest
This is some of the credits
for the film to show the
audience who are the
people behind the film
production because it might
interest them
They have used a girl
in this horror poster
because it’s a typical
convention of a horror
movie as girls get
scared more easily.
Here facial expression
tells us that something
is not right.
The colours used in this
poster are the conventions
we see in typical horror
movie. Dark orange, black,
red colours shows threats
etc.

8. HOW OUR STUFF LINKS
Our poster shows the genre of our film through the colours and pictures we used. They clearly
give off the sense of horror and fear. The face of the mummy shows there will be monsters in
the movie.