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Marketing for Fiction Writers

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We know that published authors (both traditional and self published) need to "do marketing." But what does that mean, and how can a novelist approach marketing in a way that they might actually (gasp) enjoy? Let's take the mystery out of marketing and sell some books.
Presented to the Mystery Writers of America, Northwest in June 2017.

Published in: Marketing
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Marketing for Fiction Writers

  1. 1. Rain City Mystery Writers Seminar June 24, 2017
  2. 2. 1. Marketing is NOT optional for 21st century writers.
  3. 3. 1. Marketing is NOT optional for 21st century writers. 2. Marketing is NOT a bad word
  4. 4. Marketing: The collection of things you do over time to build positive name recognition
  5. 5. 1. Marketing is NOT optional for 21st century writers. 2. Marketing is NOT a bad word 3. Marketing starts NOW: as soon as you decide you want to publish
  6. 6. Think about the first 100 strangers who will buy your book.
  7. 7. What skills do you bring?
  8. 8. Long-term engagement with a target audience that establishes name recognition and trust
  9. 9. Long-term engagement with a target audience that establishes name recognition and trust  Your audience (readers)  Influencers who can bring you THEIR followers
  10. 10. You don’t have to Tweet if you don’t want to!!
  11. 11.  Email list management:
  12. 12.  Short Stories and Articles (Print or online)
  13. 13.  Short Stories and Articles (Print or online)  Blogging
  14. 14. A-C-T Attract Convert Transform
  15. 15. ATTRACT CONVERT TRANSFORM
  16. 16.  Media coverage
  17. 17.  Media coverage  Promotional material (cards, swag, etc.)
  18. 18.  Media coverage  Promotional material (cards, swag, etc.)  Advertising ◦ Targeted, Tied to an Event, Trackable
  19. 19.  Media coverage  Promotional material (cards, swag, etc.)  Advertising  Giving Books Away ◦ To reviewers ◦ To readers ◦ As donations
  20. 20.  Price
  21. 21.  Price  Placement
  22. 22.  Price  Placement  Author Opportunities: ◦ Website links ◦ Launch party ◦ Book clubs ◦ Special events
  23. 23.  Ask for reviews
  24. 24.  Ask for reviews  Share positive reviews
  25. 25.  Ask for reviews  Share positive reviews  Enter respected awards
  26. 26.  Ask for reviews  Share positive reviews  Enter respected awards  Share photos
  27. 27. WRITE ANOTHER BOOK
  28. 28. http://bethjusino.com (Slideshow link under Resources) bethjusino@gmail.com Please sign up for my mailing list!

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