We know that published authors (both traditional and self published) need to "do marketing." But what does that mean, and how can a novelist approach marketing in a way that they might actually (gasp) enjoy? Let's take the mystery out of marketing and sell some books. Presented to the Mystery Writers of America, Northwest in June 2017.

1. Rain City Mystery Writers Seminar
June 24, 2017

2. 1. Marketing is NOT
optional for 21st
century writers.

3. 1. Marketing is NOT
optional for 21st
century writers.
2. Marketing is NOT a
bad word

4. Marketing:
The collection of things you do over
time to build positive name
recognition

5. 1. Marketing is NOT
optional for 21st
century writers.
2. Marketing is NOT a
bad word
3. Marketing starts
NOW: as soon as
you decide you
want to publish

6. Think about the first 100 strangers who will
buy your book.

7. What skills do you bring?

8. Long-term engagement with a target audience
that establishes name recognition and trust

9. Long-term engagement with a target audience
that establishes name recognition and trust
 Your audience (readers)
 Influencers who can bring you THEIR
followers

10. You don’t have to Tweet if you don’t want to!!

13.  Email list management:

14.  Short Stories and Articles (Print or online)

15.  Short Stories and Articles (Print or online)
 Blogging

20. A-C-T
Attract
Convert
Transform

21. ATTRACT CONVERT TRANSFORM

22.  Media coverage

23.  Media coverage
 Promotional material (cards, swag, etc.)

24.  Media coverage
 Promotional material (cards, swag, etc.)
 Advertising
◦ Targeted, Tied to an Event, Trackable

25.  Media coverage
 Promotional material (cards, swag, etc.)
 Advertising
 Giving Books Away
◦ To reviewers
◦ To readers
◦ As donations

26.  Price

27.  Price
 Placement

28.  Price
 Placement
 Author Opportunities:
◦ Website links
◦ Launch party
◦ Book clubs
◦ Special events

29.  Ask for reviews

30.  Ask for reviews
 Share positive reviews

31.  Ask for reviews
 Share positive reviews
 Enter respected awards

32.  Ask for reviews
 Share positive reviews
 Enter respected awards
 Share photos

33. WRITE
ANOTHER
BOOK

34. http://bethjusino.com
(Slideshow link under Resources)
bethjusino@gmail.com
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