Content without context is useless. Content works best when it accounts for user behaviours, situations and the world around them. But how can it do that?
This presentation discusses the methods of context analysis: Personal-Behavioural Context, Personal-Situational Context, and Ambient Factors, and examines how to implement this research, to create the basis for a context-rich content strategy.
Content strategy, communications strategy and digital excellenceDRCC
While content strategy and digital channels still bear the brunt of cross-organizational silos, communications departments have been converging. Communications directors often sit at board level and help shape business strategy. In a further drive for integration, some organizations have set up multidisciplinary centres of digital excellence.
So where in an organization does a content strategy team fit best? To show its full potential, content strategy needs to work alongside communications strategy in supporting business strategy. Diana shows how content strategy and communications strategy are complementary, providing a practical and inspiring framework for everyone to keep to.
Many UX designers have a blind spot when it comes to creating useful, usable content. If our goal is a great experience for users, then UX designers need to go beyond creating page templates and interaction models and focus on content strategy.
This workshop used the familiar UX design process to talk about how content strategy contributes to activities and deliverables.
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
Content strategy, communications strategy and digital excellenceDRCC
While content strategy and digital channels still bear the brunt of cross-organizational silos, communications departments have been converging. Communications directors often sit at board level and help shape business strategy. In a further drive for integration, some organizations have set up multidisciplinary centres of digital excellence.
So where in an organization does a content strategy team fit best? To show its full potential, content strategy needs to work alongside communications strategy in supporting business strategy. Diana shows how content strategy and communications strategy are complementary, providing a practical and inspiring framework for everyone to keep to.
Many UX designers have a blind spot when it comes to creating useful, usable content. If our goal is a great experience for users, then UX designers need to go beyond creating page templates and interaction models and focus on content strategy.
This workshop used the familiar UX design process to talk about how content strategy contributes to activities and deliverables.
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
Econsultancy and ethology: Digital Marketing Strategy for the Three ScreensMike Corak
From inspiration to conversion and beyond, discover how each type of screen in a consumer’s life is playing a different role, & what marketers need to know to best connect. Learn how a consumer behavior varies by screen and understand the implications that should be reflected in your audience-focused digital marketing strategy.
content marketing, content strategy, digital marketing strategy, econsultancy, ethology, mike corak, mobile marketing, social media strategy
Integrated Digital Marketing for Franchise SystemsLocation3 Media
In case you missed our webinar “Integrated Digital Marketing for Franchise Systems”, co-hosted by Google, we wanted to give a recap of the great content outlining why integrated digital strategies are so important and how they can be developed to achieve a balance between the brand and the franchisees. This approach is something Location3 Media calls “Franchise impact, Brand intact”.
Integrated digital programs allow advertisers to reach customers on their individual path to purchase. Today’s path to purchase is fluid rather than linear, it is consumer directed versus brand directed and it requires guidance from multiple sources. Managing the path to purchase for franchise systems requires a combined effort between franchisors and franchisees.
The success of your integrated digital marketing plan starts with your customers. Learning about their path to purchase and shaping a strategy to meet them at all points along the way will gain and keep your customers. Managing the path between the system and the franchisees will empower the individual locations while protecting the brand.
Do you have any success stories with your franchise system and integrated digital marketing that you’d like to share?
Though mobile usage and adoption is skyrocketing, only 1/3 of B2B Marketers have mobile optimized content and less than 25% have mobile applications. This presentation from the B2B Digital Edge Conference shares how Intuit's Accounting Professionals Division is integrating mobile opportunities into their marketing mix.
How to Use Mobile Apps to Grow Your BusinessOfficeArrow
The world is going mobile, giving
small business new opportunities. This power point deck covers statistics of mobile users, their buying behaviors and insights into how small businesses can leverage apps to grow business and reach new buyers.
Persona Powered Content Strategy (Human Resource Professionals)Daniel Eizans
Learn how digital personas aids the recruiting, retention and marketing prowess for companies. This presentation discusses the contextual inquiry process, how to build personas for Human Resource professionals and the practical application to the career journey.
Mental Modeling For Content Work: Contextual Inquiry, Personas and PlanningDaniel Eizans
Slides from my Confab 2014 workshop: Mental Modeling For Content Work.
Anyone working in content strategy knows that dealing with messy web content is a difficult task. Creating effective, engaging content that’s relevant to potential users and customers while supporting a good information architecture is even more difficult.
Take some of the guesswork out of content by investing more time in the upfront planning and inquiry, getting to the bottom of who your users really are. Spend a day with Daniel Eizans and learn how to conduct contextual inquiry, develop more relevant personas, and mental model your way to a better content strategy.
Daniel will bring real, field-tested examples of personas and mental models that have impacted organizational content strategy and take attendees through a series of hands-on exercises that will immediately add value to content planning and production.
You will:
Learn about the fundamentals of contextual inquiry and how to conduct this type of research when creating personas
Understand how to create more effective personas for content creators and content planners
Plan content with others using a modified mental modeling technique driven by inquiry and persona data
Receive tools and templates for bringing this technique to your clients or organization.
Econsultancy and ethology: Digital Marketing Strategy for the Three ScreensMike Corak
From inspiration to conversion and beyond, discover how each type of screen in a consumer’s life is playing a different role, & what marketers need to know to best connect. Learn how a consumer behavior varies by screen and understand the implications that should be reflected in your audience-focused digital marketing strategy.
content marketing, content strategy, digital marketing strategy, econsultancy, ethology, mike corak, mobile marketing, social media strategy
Integrated Digital Marketing for Franchise SystemsLocation3 Media
In case you missed our webinar “Integrated Digital Marketing for Franchise Systems”, co-hosted by Google, we wanted to give a recap of the great content outlining why integrated digital strategies are so important and how they can be developed to achieve a balance between the brand and the franchisees. This approach is something Location3 Media calls “Franchise impact, Brand intact”.
Integrated digital programs allow advertisers to reach customers on their individual path to purchase. Today’s path to purchase is fluid rather than linear, it is consumer directed versus brand directed and it requires guidance from multiple sources. Managing the path to purchase for franchise systems requires a combined effort between franchisors and franchisees.
The success of your integrated digital marketing plan starts with your customers. Learning about their path to purchase and shaping a strategy to meet them at all points along the way will gain and keep your customers. Managing the path between the system and the franchisees will empower the individual locations while protecting the brand.
Do you have any success stories with your franchise system and integrated digital marketing that you’d like to share?
Though mobile usage and adoption is skyrocketing, only 1/3 of B2B Marketers have mobile optimized content and less than 25% have mobile applications. This presentation from the B2B Digital Edge Conference shares how Intuit's Accounting Professionals Division is integrating mobile opportunities into their marketing mix.
How to Use Mobile Apps to Grow Your BusinessOfficeArrow
The world is going mobile, giving
small business new opportunities. This power point deck covers statistics of mobile users, their buying behaviors and insights into how small businesses can leverage apps to grow business and reach new buyers.
Persona Powered Content Strategy (Human Resource Professionals)Daniel Eizans
Learn how digital personas aids the recruiting, retention and marketing prowess for companies. This presentation discusses the contextual inquiry process, how to build personas for Human Resource professionals and the practical application to the career journey.
Mental Modeling For Content Work: Contextual Inquiry, Personas and PlanningDaniel Eizans
Slides from my Confab 2014 workshop: Mental Modeling For Content Work.
Anyone working in content strategy knows that dealing with messy web content is a difficult task. Creating effective, engaging content that’s relevant to potential users and customers while supporting a good information architecture is even more difficult.
Take some of the guesswork out of content by investing more time in the upfront planning and inquiry, getting to the bottom of who your users really are. Spend a day with Daniel Eizans and learn how to conduct contextual inquiry, develop more relevant personas, and mental model your way to a better content strategy.
Daniel will bring real, field-tested examples of personas and mental models that have impacted organizational content strategy and take attendees through a series of hands-on exercises that will immediately add value to content planning and production.
You will:
Learn about the fundamentals of contextual inquiry and how to conduct this type of research when creating personas
Understand how to create more effective personas for content creators and content planners
Plan content with others using a modified mental modeling technique driven by inquiry and persona data
Receive tools and templates for bringing this technique to your clients or organization.
Understanding the Business Value of Content Strategy (TUG Open House)Daniel Eizans
Slides from the Ann Arbor (Oct. 2013) and Grand Rapids (Nov. 2013) Understanding Group Open Houses. The importance of realizing how content strategy helps to enable an organization's core values. Hat tip to Jonathan Coleman for the inspiration for this talk.
Making Places with Information Architecture & Content StrategyDaniel Eizans
Whether we realize it or not, UX is largely the art of tailoring the experiences we design to our content: its semantics, hierarchies, relationships and meaning. Some of the most important work necessary to successful experiences happens before anyone starts to sketch an interface.
This half-day workshop allowed participants to explore perspectives on how IA and Content Strategy provide important context that shapes user-experiences we design and allowed them to learn new tools, techniques, and strategies for designing content-aware interfaces.
Patching Our Crumbling Foundations Through Information ArchitectureDaniel Eizans
With more Internet connected devices than people in the world, there has never been a more important time for information architecture. Now more than ever, the world needs unprecedented collaboration from all of IA's sub-disciplines to shore up the crumbling foundations our digital experiences are being expanded upon.
We can do this by focusing on "what" before "how" in terms of the experiences we create. We can patch these crumbling foundations and make them more organized and capable for a demanding future if we focus more on the foundations of IA.
Mental Modelling For Content Work (Confab London 2013)Daniel Eizans
We typically use mental models when we’re starting to brainstorm a design, but why stop there? We can also use them to inform story mapping, content planning, and long-term governance of digital systems over time. This talk presents an alternative (or extension) to the traditional mental model by focusing on different aspects of the digital experience.
Designing For Distributed Content ModelsDaniel Eizans
If we want to have content that's prepared for future technologies, is ready for shifting user and device contexts and is appropriate for machines and humans, we must change our patterns of thinking in Interaction Design. This presentation calls for a content out approach to design and begins examining tools and tactics to achieve this method.
Sixty-one percent of CEOs, CFOs and other senior executives take daily game breaks while at work. More than 183 million people in the United States describe themselves as active gamers (individuals who in surveys report that they play computer or video games "regularly" - on average, thirteen hours per week).
With this significant dedication of time and resources to virtual worlds, isn't it high time we start bringing elements of gaming into the boardroom?
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Neuro-symbolic is not enough, we need neuro-*semantic*
Contextually Relevant Content Strategy
1. CONTEXTUALLY RELEVANT
CONTENT STRATEGIES
CONTENT STRATEGY FORUM 2011 - 6 SEPTEMBER 2011 | DANIEL EIZANS | @DANIELEIZANS
@danieleizans | #csforum11 1
2. WHAT WE’LL COVER
1 WHY CONTEXT IS IMPORTANT
2 ELEMENTS OF CONTEXT ANALYSIS
3 CONTEXT MODELS FOR CONTENT PLANNING
4 MAKING CONTEXT ACTIONABLE
@danieleizans | #csforum11 2
3. DANIEL EIZANS - MODERN MOBILE
PERSONAL PROFILE / SCENARIO CONTEXT MODELS
Dan is a married, 30-year-old digital Self-Directed
strategist at a large advertising agency. Preferential
Active individual that spends a great deal CONTENT NEEDS
of time taking part in outdoor activitie Video
such as climbing, hiking, camping, fishing Configurator/Customizers
and team sports. Photography
Performance Data/Demos
• Currently owns a 2003 Honda CR-V that
he will keep for camping and hauling.
• Car enthusiast who dreams of a vehicle BACKGROUND
that he can enjoy on a commute or on a Relies primarily on OEM websites,
racetrack 5% 4%
third party reviews and technology 5%
sites and magazines when
Models in consideration: Honda researching vehicles
Crosstour, Ford Mustang, Ford Taurus 20% 50%
SHO, BMW M3 and Subaru WRX STi Prefers to research and make initial
contact with dealer through online
methods and is guarded about what
16%
“I want a car that I can information he shares
enjoy on my commute Considers himself knowledgeable
and on the track,” about vehicles and spends a lot of time
in the research portion of shopping
Digital
Indirect
Mobile
Direct
Print
Social
@danieleizans | #csforum11 3
6. DANIEL EIZANS - EXHAUSTED EXECUTIVE
CONTEXT MODELS
PERSONAL PROFILE / SCENARIO Situational
Dan is a married, 31-year-old father of a Self-Directed
two-month old boy. Attitudinal
• By day Dan works as director of owned CONTENT NEEDS
strategy at a large advertising agency. Video
Detailed Spec Sheets
• By night he prepares bottles, washes Current Offers
cloth diapers and prepares to be spit up Trade-In Calculators
on
• Needs a vehicle that will accommodate
car seats, the family dog and all their gear BACKGROUND
Relies primarily on OEM websites, 2%
• He is currently in Market for a Ford third party reviews and technology
Edge, Ford Explorer, Chevy Equinox sites and magazines when 23%
and Honda CR-V researching vehicles
He needs a vehicle that will allow him to Prefers to research and make initial 57%
express his personal style and get his contact with dealer through online
18%
child to and from daycare. methods and is guarded about what
information he shares. Schedules ALL
appointments and makes vehicle
“I want a car that I won’t selections online.
hate being seen in that fits
Digital Mobile Print
my growing family,” Considers himself knowledgeable Indirect
about vehicles and spends a lot of time
in the research portion of shopping
@danieleizans | #csforum11 6
9. CONTENT STRATEGY
Helps inform the production of
content that is:
- Findable
- Segmented
- SEO Friendly
- Good For Business
- Useful For Humans
- Useable By Machines
- Maintainable Over Time
@danieleizans | #csforum11 9
10. PRODUCTS OF CS
It follows that in most cases content strategy
provides one or a combination of:
- Editorial Guidance
- Pillars For Communication
- Content Management Guidelines
- Findability
@danieleizans | #csforum11 10
29. SELF-DIRECTED CONTEXT
Plans for content based on a
user initiated segmentation
strategy
- Product
- Persona
- Brand/Service Experience
- Content Pathing/Decision
Trees
Examples:
Volkswagen UK | Ford EV For Me
@danieleizans | #csforum11 29
30. WHEN TO DEPLOY
- Clear segments for content
exist (e.g. Shop, Own, Support)
- High levels of user control and
freedom are necessary (e.g.
research intensive
Engagements)
- Content exists across multiple
platforms
@danieleizans | #csforum11 30
31. REQUIREMENTS
RESEARCH
- Stakeholder Interviews
- User Panels / Interviews
- Competitive Analysis
- Light Usability Testing
DATA NEEDS
- Site Side Analytics (SSA)
Analysis
- Content Metrics
@danieleizans | #csforum11 31
32. SITUATIONAL CONTEXT
Plans for content based on
perceived or actual situations
- Physical Location
- Time of Day
- Ambient Data
- Product Specialty
- Life Stage / Event
- Device Limitations & Strengths
Examples:
Webmd.com | Clorox.com
@danieleizans | #csforum11 32
33. WHEN TO DEPLOY
- Life events require a site’s
service/product/content
- Platforms dictate unique
engagements
- Behavioral motivators
influence decisions
- Complex tasks require
content to provide clarity
@danieleizans | #csforum11 33
34. REQUIREMENTS
RESEARCH:
- Use case scenarios
- Behavioral/Ethnographic data
DATA NEEDS:
- Engagement Flows
- Cross Platform Strategy
- Legal Permissions
- Privacy Permissions
NOTE: Needs may vary depending on the
execution.
@danieleizans | #csforum11 34
35. PREFERENTIAL CONTEXT
Plans for content based on user
preferences that have been:
- Self reported
- Assumed
- Mined from social graphs
- Driven by ambient data
- Driven by product insights
Examples:
Amazon | Yelp!
@danieleizans | #csforum11 35
36. WHEN TO DEPLOY
- Publishers have access and
permissions to user data
- A recommendation engine
or algorithm exist
- A CMS is powering content
- Products/Services have a
heavy social component
- In combination with Self-
Directed Context
@danieleizans | #csforum11 36
38. ATTITUDINAL CONTEXT
Plans for content refinement based
on mined user data from:
- Self reported survey
- Site search analytics
- Intercept/opinion studies
- Qualitative panels
Examples:
Various Mobile Apps | ESPN.com | Apple
@danieleizans | #csforum11 38
39. WHEN TO DEPLOY
- Budget allows for study
- Content/Navigation or
Platform elements are
ineffective
- Numerous segments are
engaged with key site areas
- Product, service dictate
frequent analysis of satisfaction
@danieleizans | #csforum11 39
40. REQUIREMENTS
RESEARCH
- Opinion Survey
- Intercept Studies
- Panel Testing
- Usability Testing
Data
- Governance Plan
- Analytics Support
- Effectiveness Measures
- Optimization Plan
@danieleizans | #csforum11 40
42. NOT OUR USERS
http://www.flickr.com/photos/tom_weilenmann/51673288/ | Flickr User Tom Weilenmann
@danieleizans | #csforum11 42
43. EVOLVING
“ The effects of technology do not occur at
the level of opinions or concepts, rather,
they alter “patterns of perception,”
steadily and without any resistance.
”
- Marshall McLuhan (Understanding Media: The Extensions Of Man)
@danieleizans | #csforum11 43
44. BE THE LADDER
CS
User
http://www.flickr.com/photos/tmtht/4029281127/sizes/o/in/photostream/ | Flickr User: kfjmiller
@danieleizans | #csforum11 44
48. BE USER CENTRIC
“ The way the mind works when
it's looking at something is totally
different than the way the mind
works when it's USING
something.
”
- Gerry McGovern 5 Sept. 2011
@danieleizans | #csforum11 48
Requires a greater amount of attention and focus on what users come for (the content) and on what makes that content meaningful (context) - Understanding Media: The Extensions Of Man\n
Content Strategists are the link between what users come to the site for and being sure they leave feeling engaged and SATISFIED\n