Strategies, tactics, and measurement are often poorly defined and disconnected from each other. The document provides definitions to clarify them: a strategy establishes goals and evaluates tactics to improve operations; tactics use best practices and strategic direction to improve operations; measurement involves both project and strategic metrics. Good strategies, tactics, and measurement are well-defined, connected to each other, and help evaluate progress towards goals. The document stresses that strategies should guide tactics and measurement, and tactical execution and goals should align with measurement.