McDonald's has been advertising in the USA since the 1940s. Their ads focus on cheap, convenient food and limited time deals. They use simple, straightforward visuals and humor to appeal to American cultural values like individualism, indulgence, and uncertainty avoidance. Recent ads have emphasized diversity and sustainability while also facing some controversies over cultural insensitivity.
A Fortune 500 company, Starbucks share prices reached its peak in 2006 and declined unexpectedly in 2008. Although its business has picked up in 2011 with an increase in operating profits, Starbucks has lost its market leader position to Costa, a chain coffee shop business owned by Whitbread plc. Starbucks’ strategic issues are its decrease in market share, negative brand perception that was invoked by its competitors and its devalued Starbucks’ Experience that was its competitive advantage. A situational analysis of Starbucks was conducted to indicate possible opportunities and threats. Internal analysis and competitor analysis was conducted simultaneously to identify Starbucks distinctive capabilities and weaknesses against competitors. Strategic options such as Market Penetration, Product Development and Market development were assessed for their suitability, acceptability and feasibility. Strategic choices that unravel three issues that Starbucks is challenged with are presented in the report.
Coca-Cola - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Coca-Cola containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
A Fortune 500 company, Starbucks share prices reached its peak in 2006 and declined unexpectedly in 2008. Although its business has picked up in 2011 with an increase in operating profits, Starbucks has lost its market leader position to Costa, a chain coffee shop business owned by Whitbread plc. Starbucks’ strategic issues are its decrease in market share, negative brand perception that was invoked by its competitors and its devalued Starbucks’ Experience that was its competitive advantage. A situational analysis of Starbucks was conducted to indicate possible opportunities and threats. Internal analysis and competitor analysis was conducted simultaneously to identify Starbucks distinctive capabilities and weaknesses against competitors. Strategic options such as Market Penetration, Product Development and Market development were assessed for their suitability, acceptability and feasibility. Strategic choices that unravel three issues that Starbucks is challenged with are presented in the report.
Coca-Cola - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Coca-Cola containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
MC Donald’s is the world’s leading food service retailer with more than 30,000 restaurants in 119 countries Serving 70 million customers each day.
It is one of the world’s most well-known, valuable brands & holds a leading share in the globally branded quick service restaurants segment of the informal eating-out market in virtually every country in which they do business.
Indian Luxury chocolates Market ResearchSavannahPatel
Conducting research on the state of the Indian Luxury chocolate market in order to understand untapped market gaps, consumer preferences and problems that can be addressed by upcoming brands in the industry.
A series if online and offline activities for the launch of a line of handmade, artisanal jewelry. The activities are meant to increase sales, generate UGC, earned media and acquire consumer data
A Creative visual deck plan for a video shoot. The Deck contains a storyboard and standard shot frameworks for a menswear garment shoot, highlighting the bespoke tailoring service of Luxury wear brand Sarah & Sandeep
A copywriting assignment on trendjacking where I created fun copy around movie and television shows for the deivery brand dunzo. Creatives are solely created for examples and not for design purposes.
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A college project where I came up with a rebranding strategy for the Brand Fair and lovely- Now glow and lovely in order to combat their racial controversy.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
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-Recognize the critical role of strategy in marketing
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-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
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- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
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When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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The Forgotten Secret Weapon of Digital Marketing: Email
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
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Understand how search engines work
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Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. DEALS
Bigger portions, Dollar menu and replenishable
drinks, Celebrity meals, Competitions &games
SUSTAINABLE DEVELOPMENT GOALS
Ronald Mcdonald Charity for children
Hacer scholarship for minority students
New York completely sustainable outlet
FOOD
Fast food, ranging from cheap burgers to
premium handcrafted burgers to health sncks
and salads. Also has a coffe counterpart.
Regional dishes like Bratwurst, Chile, Lobster.
Summary
of offering
Mcdonald's. | Advertising in USA
3. TIMELINE
40's-60's
- First store opened
- Ray Kroc, first franchise
- Ray Kroc ownership
60's-80's
- Ronald Mcdonald debut
- Went global
- One store in all states
- Quarter pounder, Big
Mac, nuggets etc
- Drive thrus started
80's-00's
- Nutrition Crisis
- Gunfire scandal
- Supersize menu scandal
- Healthy food
00's-2020
- I'm lovin it campaign
- Allday breakfast
- First U.S McCafe
- Sustainable energy
Mcdonald's. | Advertising in USA
4. HOFSTEDE'S INDICES
USA
Mcdonald's. | Advertising in USA
UAI
Not insecure about
future
Like innovations
Don't like rules
prefer common sense
Want results
MASCULINITY
Service oriented
Work hard play hard attitude
Not status but success driven
Safety is preferred
Quality of life
'Can do' competitive nature
PDI
Don't recognise
power dynamic
Don't like authority
Not influenced
Make own decisions
Like transparency
5. LT0 INDULGENCE
INDIVIDUALITY
HOFSTEDE'S INDICES
USA
Mcdonald's. | Advertising in USA
Looks after self and
immediate family
Want efficiency
Loose ties & privacy
Value independence
Personal freedom
Optimism
Don't control desires
Self-serving
Opportunistic
Recheck facts
live for the day attitude
Religious/ staunch beliefs
Want quick results
Impatient
6. Cultural analysis
CHARACTERISTICS
Hedonistic traits make
them prioritise efficiency,
quality and safety
(indulgent)
Despite individualism, they
are altruistic and prefer
ads with leisure and joy
Competitive and value
deals (seen as a win)
FOOD
Like processed, fast
and convenient foods
Processed food is
considered to be safer.
Speed, cleanliness and
efficiency matter
Gourmet foods &
cheese, fine coffee and
fresh produce
VALUES
Nationalism and community
solidarity frequently are
expressed through sports
Low context culture,
requires quick and clear,
time sensitive messages
believe in equality but are
used to having things taken
care of for them (policies)
Mcdonald's. | Advertising in USA
7. SEMANTICS
TEXT
Less wordy, lots of adjectives and demonstrations to
appear 'big' and as a 'good deal'. Emphasis on simple
narratives
SOUND
Either fairytale musiic or jazz used. VO artists of 2019 was
young and spoke fast while 2020 has a mature, deep
voice.
VISUALS
Focus on the food and packaging. Only has celebrities that
are currently trending. Actors are from different social
strata in separate scenarios always shown enjoying
Mcdonald's. | Advertising in USA
8. Depict the ease of a drive thru, the
quick service and comfort of the food.
Every ad has a discount.
CHEAP AND CONVENIENT
The ads are basic, unpretentious.
They are not overcrowded and are
straightforward.
SIMPLICITY
Many ads have the elements of magic,
family time, kids enjoying. Ads associated
with music videos and games.
ADVENTURE AND FUN
Almost every ad has an element of
satire, a quick and not overdone skit
like act that is unrelated to the ad.
HUMOUR
APPEALS
POLLAYS APPEALS
Mcdonald's. | Advertising in USA
9. Colour Theory
Mcdonald's. | Advertising in USA
FRESH
FRESH EXCITEMENT
EXCITEMENT
NOSTALGIA
NOSTALGIA
PREMIUM
PREMIUM
ATTENTION
ATTENTION
TRUST
TRUST
HUNGER
HUNGER
Mcdonald's. | Advertising in USA
18. PERFORMANCE
They continued this in 2019, using it as a
marker for their new 'Gender balance &
Diversity strategy that aims to enhance
women's career opportunities across its
franchises.
Mcdonalds Flipped their golden arches as
a tribute to women on Women's day. This
recieved a lot backlash online as it was
seen as too minor an attempt to support
women and therefore superficial. This
brought in topics of gender bias and
objectification at the franchise as well
Mcdonald's. | Advertising in USA
The Flip, California, 2018
19. CONTROVERSIAL ADS
This ad mistakes Scottish culture for Irish
when promoting their Irish themed
Shamrock Shake. On St. Patrick's day
2017, this ad was put up digitally for a
brief interval.
During the 2015 Golden Globes, they
released a TVC of their drive thru signages,
taking a stand for victims of various crisis.
They meant to pay their respects but chose
the song 'Carry On' to play along. This was
seen as mocking.
Mcdonald's. | Advertising in USA
20. RECCOMENDATIONS
Overtly representing
minority races seems forced.
Should be more inclusive of
all races.
They should focus more on the
making, the traditions and
ingredients while talking about
heritage. The brand is timeless
but is still trying to appear
young. (LTO)
TRAVIS SCOTT ADS SUSTAINABILITY
With an increase in
sustainability of the brand, its
visuals and messaging should
contain more green elements
and symbols.
ALL AMERICAN
Mcdonald's. | Advertising in USA
21. Political
Social
Environ-
mental
Economic
Technological
Legal
- Republican
- Health policies
- Safety measures
- Political unrest
- Low income
- Low GDP
- Low supply
- No tourism
- Busy lifestyle
- Cultural diversity
- Healthy choices
- Fear of virus
- AI & AR
- Digital depend-ance
- Privacy
- Customer tracking
- Sustainability
- Climate change
- CSR
- Pandemic
- FDA regulations
- Low serving size
- Flexibility due to Covid
Mcdonald's. | Advertising in USA
