The document outlines a creative plan for showcasing embroidered garments through various themes and detailed shots, focusing on elements like collars, sleeves, and overall silhouette. It presents a structured approach to video and photo content, aiming to highlight the craftsmanship and grandeur of collections, including ceremonial and festive attire. Moodboards and specific shot types are suggested to enhance visual storytelling and promote the garments effectively.

1. JARI
CUTDANA
EMBROIDERY
PANELS
STITCHES
FABRIC
MANIPULATION
Theme 1: Soigné
Close ups of detailed work that goes into that weeks featured
garments. Can be a weekend theme. Highlighting details.
Stories

2. COLLAR
SIDE SLEEVE
LEGS
TORSO SHOT
3 CHEST ANGLES
Theme 2: Deconstructed
Various abstract sections of an ensemble or a series of several
lengthened shots.
Stories

3. BANDHGALAS
SHERWANIS
TUXEDO SETS
ONLY GARMENTS
SLEEVES
COATS
Theme 3: Colossal
Top to bottom or bottom to top 5-10 second videos
showcasing the magnitude of the garments in order to make
them seem grand
Stories

4. SARAH&
SANDEEP
Collections
SCRUPULOUS:
Ceremonial red carpet
SOPOR: Lounge
FLOW: 2020 Winter
Festive
HEUNION: Winter
Festive
NEOTERIC: Summer
Festive

5. Scrupulous
GARMENT SHOOT,
28TH JANUARY

6. Mid torso wide shot
Close up of the label
Mid torso close up shot
Detail closeup
Action/ movement shot
Side shot
Full length wide shot
Cinematic shot
Standard
Video
Framework
WITH A MODEL
Collection wide shot
Close up of the label
Main element shot
Motif closeup
Top shot
Close up of detail
Mid shot straight
Full length wide shot
GARMENT

7. MOODBOARD 1

8. MOODBOARD 2

9. Close up
details
COLLARS
Concept shawl collar, geometric threadwork collar,
piping collar, diamond collar
LAPELS
Pleated satin shawl lapel, grossgrain lapel, angular
threadwork lapel, peak lapel
TORSO
Buttoned shawl lapel, pintucked waistcoat, wrap
around belt, double breasted
SLEEVE
Houndstooth, striped, double breasted, velvet, dark
olive dj
DEATAILS
angular pockets, cuff detail, velvet, patterns,
jaquard embroidery, gold button

10. LAPEL SHOTS
Shot from side angles to highlight different
styles
TORSO SHOTS
Mid-centre close up shots of detailed work,
buttons, tucks and other fabric details.

11. COLLAR SHOTS
Closeup and side shots of collar styles and
details depending on their placement
SLEEVE SHOTS
Front or side shots to highlight a material,
pocket, detail or length of the garment

12. BESIDE THE LINE
Wide shots of the selected best
sellers against the background of
the entire line on hangers
GROUPING
Pairing similar coloured ensembles
with a contrasting colour to
accentuate the difference.
SHADOW ANGLES
Angular and side shots with full
body mannequins to depict posture
and fit
Full
Garment
Shots

13. MOODBOARD- FULL GARMENT SHOTS

14. DARK SHOTS
Wide shots of the garment with
minimum lighting, Each picture
highlighting one aspect of the full
garment
LINE SHOTS
Pictures of the entire line on
hangers to be used every time we
start promoting Scrupulous Full
Garment
Shots

15. MOODBOARD 2-
FULL GARMENT

16. CAROUSEL BOARD

17. REEL
Variations of the standard format.
Cover choice as per Raw images
CAROUSEL
Mid closeup of detail- Full outfit-
close up of torso detail
FULL GARMENT SHOT
Wide and angular shots of the full
garment. Different garment from
the carousel post
Grid Plan

18. Shots per
garment
STATIC POSTS
Collar- side
Collar- front
Lapel- side
Lapel- front
Torso- Button
Torso- Lapel
Torso- Detail
Full- Side
Full- angular
Full- front
Full wide shot side
Full wide shot front
Full mid shot
Grouped
With the full line
STORY IMG AND VIDEO
Zooming into garment
Top to bottom
Bottom to top
Panning
Static angular
Static lengthened
Far- wide shot
Static Detailed.