A series if online and offline activities for the launch of a line of handmade, artisanal jewelry. The activities are meant to increase sales, generate UGC, earned media and acquire consumer data
A copywriting college assignment where I created a modern social media based campaign for forest essentials using consumer insights and digital trends.
A copywriting college assignment where I created a modern social media based campaign for forest essentials using consumer insights and digital trends.
A product of our final Applied Trend Forecasting project at FIDM, this assignment focuses on forecasting Spring/Summer 2014 trends for Urban Outfitters. We predict that 'Festival Fashion' will continue to be a strong trend. We are also predicting a color story that we call 'Nomadic Adventures'. This color story, and fashion trends, tell a story of free-spirited, more natural colored, gypsy & nomadic fashion.
This is my personal proposal for UGG 2015 Spring/Summer marketing campaign while I was working in Bluebell Group, Taiwan. The aim of this marketing proposal was to reposition UGG's image of "winter brand" by enhancing consumers' awareness of spring and summer collection.
'Winterlicious' was held in the month of December 2013 with aim to generate a buzz around promotional winter events taking place at Ambience Mall, Gurgaon. The voice of the campaign was 'Snowie' (The Winterlicious Mascot), whose personality, expressions & props were used to push out content related to current affairs, special days & event related updates . The campaign was divided into 4 parts namely, 'Hello Winter', 'Fashion Freaks', 'Chocofest' & 'Party Poppers'. Social media posts, tweets & contests were the primary promotional channels used to generate a hype around the events.
Oh Hey,
My name is Ashton Spann, and I am a Senior graphic design major at Miami University.This is a digital sample of my portfolio where you can not only get a taste of my design work, but also get a glimpse of my personal brand.
A product of our final Applied Trend Forecasting project at FIDM, this assignment focuses on forecasting Spring/Summer 2014 trends for Urban Outfitters. We predict that 'Festival Fashion' will continue to be a strong trend. We are also predicting a color story that we call 'Nomadic Adventures'. This color story, and fashion trends, tell a story of free-spirited, more natural colored, gypsy & nomadic fashion.
This is my personal proposal for UGG 2015 Spring/Summer marketing campaign while I was working in Bluebell Group, Taiwan. The aim of this marketing proposal was to reposition UGG's image of "winter brand" by enhancing consumers' awareness of spring and summer collection.
'Winterlicious' was held in the month of December 2013 with aim to generate a buzz around promotional winter events taking place at Ambience Mall, Gurgaon. The voice of the campaign was 'Snowie' (The Winterlicious Mascot), whose personality, expressions & props were used to push out content related to current affairs, special days & event related updates . The campaign was divided into 4 parts namely, 'Hello Winter', 'Fashion Freaks', 'Chocofest' & 'Party Poppers'. Social media posts, tweets & contests were the primary promotional channels used to generate a hype around the events.
Oh Hey,
My name is Ashton Spann, and I am a Senior graphic design major at Miami University.This is a digital sample of my portfolio where you can not only get a taste of my design work, but also get a glimpse of my personal brand.
Fairy Tailors | Social Media Campaign Succes Stories & Case Studies [EN / US]
Clients: AladinE, AlCafetero, Lee & Wrangler, TV Nova, HET.
For more details don't hesitate to contact us directly by e-mail info@fairytailors.cz or via contact form on our website www.fairytailors.cz !
Communication strategy for new product launch.
Mandate: execute a campaign that uses Vice media O & O channels to promote the new product, reach adults between 25-44 years old and establish a strong positioning.
U okviru novog nStarter meetup-a u Poslovnom inkubatoru Novi Sad, Kristina Forster održala je sjajno predavanje na temu content mix-a! Evo prezentacije sa tog predavanja. :)
The tress and the forests, services to industry august 2012 Ullash Tiwari
The Tress and the Forests has been established to provide a complete outsourced digital, social media and search services to advertising, marketing, promotional, PR and digital agencies.
We can create and implement strategies, and provide clients with the expertise, resources and technologies that make campaigns – and we can ‘white label’ everything we do.
If you outsource digital, maybe we can help.
Presentation Komfo webinar 'How to utilize the social interest graph to maxim...Vera Verkooijen
Social media has provided marketeers and companies around the globe with many benefits, but at the same time many challenges; especially within content creation and marketing to your target market. Nikolaj Boserup, Consultant at BABY, will present the importance of adopting a social first mindset. Maria Balle, Digital team leader at Trollbeads, will present how they work with content globally.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
Indian Luxury chocolates Market ResearchSavannahPatel
Conducting research on the state of the Indian Luxury chocolate market in order to understand untapped market gaps, consumer preferences and problems that can be addressed by upcoming brands in the industry.
A Creative visual deck plan for a video shoot. The Deck contains a storyboard and standard shot frameworks for a menswear garment shoot, highlighting the bespoke tailoring service of Luxury wear brand Sarah & Sandeep
A copywriting assignment on trendjacking where I created fun copy around movie and television shows for the deivery brand dunzo. Creatives are solely created for examples and not for design purposes.
A college project where I came up with a rebranding strategy for the Brand Fair and lovely- Now glow and lovely in order to combat their racial controversy.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Clay Pop-
Artisnal clay
Accessories.
OUR STORY-
Combining traditional design expertise
and quirky style, Clay Pop emerges as
a local, handmade accessory brand
with a love for personalised terracotta
artifacts.
3. Once you pop you can't stop
Once you pop you can't stop
Identity
How we set ourselves apart from the rest?
Pop culture
Young
Upbeat
Trending
Terracotta
Bold
Unconventional
Design Themes:
4. The
Problem
Understanding the Indian
Handmade Accessory Market
Most brands face difficulties in
encouraging customers to purchase
online.
Too many similar offerings make for a
saturated market.
Most brands don't have differentiating
factors or a cause to align with.
STEP 1
5. The Bigger
Problem
Our Target Audience
Demographics
Both genders
Young adults and professionals between the
ages of 25-32 (primary) and 16-24
(secondary).
Graduates & Above.
Income of 40-50K p/m; Allowance- 6K+
p/m
Working in Creative, Artistic fields, interactive
jobs
Upper middle class
Geography- Tier 1 & 2; urban cities,
suburban towns/ areas within cities.
6. Psychographics
Experiencers (VALS Framework)
Attitudes- Vocal, expressive and love to stand for
causes. Entitled & cliquish.
Interests- Art, quirks, items with deeper meaning,
local products.
Subcultures- Bohemian, Indie, Liberal, Millennial.
Beliefs- They believe they understand the ways of
the world and are being repressed. Rebels looking
for a medium to express themself.
Benefits sought- Self expressive, aesthetic, trendy
and with a purpose.
The Bigger
Problem
Our Target Audience
7. Variety Seeking, habitual
Buyers, unaware about our
brand, interested in similar
products.
Purchasing
Constantly looking for new
variations, they are only loyal
to brands that innovate and
keep up with trends.
Loyalty
First time buyers & prospects.
that are heavy users and buy
regularly when brands have a
strong purpose.
Journey
Understanding
their behaviour.
8. Custom Collections
Bespoke jewelry making with designs
inspired from personalities.
Symbolic Statement
Designs serve as an extension of self,
values, beliefs and professions. .
Local Artistry
Handmade from scratch, designs are
ingenious and moderately priced.
The USPS
Design connoisseurs
creating ingenious, custom
made accessories.
With each collection catering to a
user's personal style, clay pop offers
symbolic meaning that goes
beyond design.
Positioning
STEP 2
9. Personality
Self Expressive Model
Extension of self
Aligning with similar beliefs
Representing feelings, causes,
personalities
Custom made batches
Inspired designs
Moves beyond price.
10. Emotional
Designed to make a statement, our brand is vocal,
expressive and aligns with our user’s interests- Liberal,
open-minded and constantly innovating. Our pieces
are symbolic.
Functional
Representing our TG’s personal beliefs our products
are eco-friendly, local, detailed, handmade,
customised and moderately priced.
Value
Proposition
11. Marketing
Price
Rs. 150 - 500- Terracotta
Rs. 500 - 1000- Alt Material
Place
Tier 1 and Tier 2 cities,
urban areas, Pan India.
Promotions
Events, partnerships, digital
and social media.
Current offer- Clay
accessories
Product Line extension- Alt
materials(based on
capital).
Brand extension- Art, decor.
Current Product
And Future Scope
12. Objectives
Milestones to cross
Communicate the
intangible
Offering accessories
that go beyond design
Strong positioning
Deliver our intent and
generate the need in our
audience.
Brand awareness
Generating awareness
amongst members of
our community
Brand Experience
Through our
customisation process.
Creating a community
Through precise targeting, engagement
and repition, we aim to build a strong
community of users & trendsetters,
13. The
Campaign
Need VS Solution
Our audience needs
jewelry that is specific to
their styles & adds to
their vocal expression-
that’s within an
affordable price range.
Releasing collections of
jewelry custom designed for
specifically chosen
communities of people in
order to promote our
brand’s essence
STEP 3
14. Content generation
We create videos about the creation process,
including the making, designing and consulting.
They will list out feelings, emotions and personal
style, and we create designs inspired from it.
Videos will also contain personal statements on
their style after the accessories are made,
Activities
PHASE 1:
Audience Selection
Selecting members from our TG like artists and
bands.
Create a custom collection just for them.
Promotions
The videos will be put up by both parties over a 10
day period to showcase our creation process.
Collection launch collab
Outcomes
Views
New site visitors
Purchases
Conversional
15. Activities
PHASE 2:
Gig selection
We partner with popular indie music events and
fests to be sponsors in kind.
We offer them our accesories as deliverables.
Content & Database collection
Accessories will be sent along with tickets as a
badge to wear during the event.
Badges will be designed based on attendee's
personal identification: Badges for writers.
Attendee database will be provided in return.
Pictures of attendees with our products will be put up
Promotions
We will put up shoppable instagram posts for
buyers to shop accessories based on pictures of
the attendees with them.
Event sponsorig in kind
Outcomes
Database
UGC
Shopping taps
Conversions
Earned Media
16. Activities
PHASE 3:
Approaching editors, bloggers, websites
Our previous event collabs will be specifically
selected based on the attendees.
Editors, influencers and bloggers, having
interacted with our products will be more
approachable
Content Leveraging
Increased conversation will allow us to approach
bigger influencers and events for partnerships
We will then post about 'Mix n Match' products from
different collections.
Interaction with these items will indicate which pieces
work best for our audience and which influencers
generate the mot sales.
Earned media generation
Outcomes
Website visitors
Conversations
UGC
Traction
17. Activities
PHASE 4: Audience Selection
Based on the data received via our previous
activities (names, emails, taps, purchases) we will
identify our most profitable audience niches.
Content creation
This will allow us to make personalised ads as per
their preferences.
Our ads will be where we talk about our pricing
being value based
We will repurpose all content generated from our
previous activities as visuals for the ads.
Ad Targeting
Outcomes
Sales
Conversions
18. Budgeting
Production Costs
~ 60K for a turnover of 250
people.
Ad Spends
15% of total revenue.
Collaboration Cost Estimated
15-50K based on gig requirements.
Most sponsorships are in kind
Video and Creative Costs
~ 7K overall due to low production
costs.
Labour Cost
Covered in production.
Estimated- 20K
19. Measurable
Outcomes
X number of people promoting
our product.
Y number of their followers
interact with our website via links.
Bank of content.
Conversations- tags, articles
X% of Instagram shop links should
be clicked- Turnover spends.
Database of people to target.
We get X% of visitor to buyer
conversions depending on ad
spends.
What this campaign should achieve:
20. Customer
Relationship
Management
A combination of our
activities.
Engage Online
Forum where people come
together to talk about their
beliefs & create art.
Discounts & Codes
Discount codes for
influencers who bring the
most conversions.
Loyalty events
Loyalty program that
extends beyond jewelry to
events.
21. Schedule
April
Collaboration (create)- 2 weeks
Collaboration (promote)- 2 weeks
June
Article promotions- 2 Weeks
Influencer outreach- 2 weeks
September
Revamp collections- 1 week
Change/ refine campaign- 2
weeks
August
Influencer campaigns- 1 week
Ad targeting- 2 weeks
July
Event 2 - 3 weeks
Influencer campaigns - 1 week
May
Event 1 - 3 weeks
Article generation- 1 week