The document provides an overview of several major fast food chains, including McDonald's, KFC, Pizza Hut, and Starbucks. It discusses the founders, locations, products offered, target customers, and basic marketing strategies of each chain. For McDonald's specifically, it notes they are the largest food chain worldwide with over 30,000 locations serving 46 million customers daily across 100 countries. Their strategy focuses on getting customers through the door, upselling core products, and increasing repeat visits.

1. PRESENTED BY:- PREETI RIMPAL GURMEEN ANSHITA KHUSHBOO

2. “ One world, One Burger”- McDonald’s

4. WELCOME TO THE WORLD OF McDonald’s

5. C D onald’s I ntroduction McDonald’s is the global fast food giant. Founded in 15 may 1940 in CALIFORNIA . FOUNDERS –RICHARD AND MAURICE MACDONALDS. Headquaters-oak brook,illiona us. Forty eight years down the line, they are the world’s largest food-service chain with more than 30,000 restaurants in 100 countries, serving 46 million customers ever day.

6. McDonald’s in India developed a range of 100% pure Veg food, along with Non-Veg range. Competitors was more. McDonald’s efforts were aimed purely at driving traffic in.

7. McDonald’s introduced home delivery system in stipulated areas. Also introduced samples with the core products.

8. PRODUCTS

9. HAMBURGERS CHICKEN FRENCHFRIES SOFTDRINKS COFFEE MILKSHAKE SALAD DESSERT BREAKFAST

10. Objectives of Promotion Strategy Key objectives of McD’s promotion strategy were to, “ Get them in. Trade them up. Get them backk ”. Get Them In : To make consumers step into McDonald’s restaurant.

11. Trade Them Up : To shift the consumers to McDonald’s core products like Burger with cheese, McChicken Burger, Fillet-o-Fish, etc., Get Them Back : To increase the frequency of visit by making the McD’s brand experience.

12. Target Segment and Positioning McDonald’s was positioned as a family restaurant. Extra care has been taken to make the restaurant children-friendly. McDonald’s targeted both Sec ‘A’ & ‘B’, because no other company targeted kids quit persistently.

13. McDonald’s strategy is obviously to make the eating-out function the focus of these outings. Focused on Price Penetration. In 1998 McDonald’s had achieved sufficient level of success, on their offerings & then educated customers about their core strengths. Service, hygiene, products etc.,

14. Focused more on electronic media Ads talk about emotions, family ties, and fun, and all these have high visual appeal. They don’t use print media . Media Strategy

15. KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant chain. Founded by Colonel Harland Sanders in 1952. More than 11,000 outlets 85 countries and territories around the world. 8 million customers each day. Yum! Brands is run by David Novak, Chairman & CEO KFC Division is run by Cheryl Bachelder, President and Chief Concept Officer

17. In Past 5 Years: Debt Ratio has dropped 25% Net Income after Taxes has increased 31% Profit Margin has increased 41%

19. PIZZA HUT INTRODUCTION FOUNDERS-DAN & FRANK CAMEY FOUNDED-1958 IN WICHITA, KANSAS,USA BASED IN-ADDISON,TEXAS,USA 34000 OUTLETS IN 100 COUNTRIES EMPLOYING MORE THAN 300000 PEOPLE PARENT-YUM! BRANDS (1997-PRESENT)

20. PRODUCTS THE SICILIAN PAN PIZZA THE HAND TOSSED TRADITIONAL PIZZA BUFFALO WINGS THE EDGE PIZZA TWISTED CRUST PIZZA

21. PLACE MORE ACCESSIBLE TO THE CUSTOMERS CAFETERIAS SPORTS AREAS MAJOR AIRPORTS SCHOOLS SHOPING MALLS OFFICES

22. PROMOTIONS PROVIDES SPECIAL OFFERS SEASON’S PROMOTION INTRODUCE NEW PRODUCTS

23. PRICE LOW PRICE FOR MEAL COMBO PACKS PROVIDE SPECIAL OFFERS

25. STARBUCKS IN 1980’s . HOWARD SCHULTZ CAME INTO STARBUCKS IN 1982 AND RE-NAMED FROM “STARBUCKS COFFEE TEA AND SPICES” TO “STARBUCKS”. RE-IMAGE FROM ONLY SELLING COFFEE BEANS TO BE A COFFEE HOUSE.

26. 90’s TILL NOW 13168 RETAIL OUTLETS WORLDWIDE . STARBUCKS HAS BEEN EXPANDING ITS BUSINESS INTO FOOD’ ICE CREAM,TEA MUSIC, CREDIT CARDS AND FILM.

27. CANADA LATIN AMERICA EUROPE, MIDDLE EAST AND AFRICA. ASIA- PACIFIC.

28. STARBUCKS EXPERIENCE…….$$$$ MOST OF STARBUCKS CONSUMER ARE NOT PRICE SENSITIVE. IN 2004 STARBUCKS RAISED PRICE MORE THAN 3% IN EVERY PRODUCT. STARBUCKS STOCK PRICE HAS BEEN INCREASING SINCE 1992.

29. COMFORTABLE SETTING TO CREATE POSITIVE AND UPLIFTING EXPERIENCE. INVITING STORE AMBIENCE. UNIQUE WARMTH THAT SETS APART FROM “WORK” AND “HOME”. CUSTOMISED BEVERAGE ORDER. EMOTIONAL CONNECTION BETWEEN BARISTA AND CUSTOMERS.

30. BYE BYE SEE U AT McDonald’S Thank you