The document discusses the different types of reports in Google Analytics 4 (GA4) focused on the user life cycle: acquisition, engagement, monetization, and retention reports. These reports provide insights into user sources, website interactions, revenue generation, and user retention dynamics. By leveraging these reports, businesses can make informed decisions to optimize their marketing strategies and improve user engagement.

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DATAVINCI
Understanding
Life Cycle
Report In Google
Analytics 4

2. Types OF Report In Life
Cycle
Acquisition Report
Engagement
Report
Monetization
Report
Retention Report

3. Acquisition reports in Google Analytics
help you identify where your website
users come from. In these reports, you
can learn what marketing channel
brings you the most (profitable)
traffic; for example, it can be organic
traffic, visitors from social media,
referral traffic, and more.
AcquisitionReport
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4. EngagementReport
Engagement reports help you
understand how visitors interact with
your website or app and its content.
Engagement reports include
Overview, Events, Conversions, and
Pages and Screens sections.
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5. MonetizationReport
These reports in GA4 are all about
understanding how you make money
from your website or app. They give
you detailed insights into different
ways you earn revenue, helping you
make better business decisions.
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6. RetentionReport
Googlе Analytics 4 (GA4) introduces
another feature to analyzе usеr
rеtеntion and engagement through its
Retention Rеports. Thеsе rеports offеr
valuable insights into thе dynamics of
nеw and rеturning usеrs, usеr cohorts,
and long-tеrm еngagеmеnt.
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7. F o r Y o u r A t t e n t i o n
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