Embark on a data-driven adventure with the many Types of Exploration Reports in GA4! From user behavior to conversion paths, uncover a wealth of insights waiting to be discovered.

1. DATAVINCI
T Y P E s O F
E X P L O R A T I O N
R E P O R T s I N
G A 4
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2. 1. Free-Form Exploration
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In Google Analytics 4 Free-form exploration
allows you to create tables and charts to
visualize data. You can also arrange order the
rows and columns of the table as you like, and
also arrange and compare multiple metrics side
by side in a table.

3. 2. Path Exploration
In Google Analytics 4 Path Exploration helps you
analyze user journeys using a tree graph. Also,
The path exploration gives insights into popular
pages users visit after reaching your home page
or actions they perform. The Path exploration
report will show you how your visitors engaged
with your site during a single visit.
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4. 3. Funnel Exploration
In Google Analytics 4 Funnel Exploration helps
you visualize touchpoints and steps users take
to complete an action on your website. And also
allows for optimizing your user experience and
identifying over or under-
performing audiences.
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5. In Google Analytics 4 Segment overlap
exploration allows you to understand how
different segments overlap and relate to each
other. You can also break down the report using
other dimensions, such as age group, country,
and gender.
4. Segment Overlap Exploration
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6. 5. User Lifetime Exploration
In Google Analytics 4 User Lifetime Exploration, you
analyze how users interact with your website during
their lifetime. You can find out the source, medium,
and campaign that drove users with the highest
lifetime revenue, as compared to revenue only for
the selected month. Apart from that, Unique user
behavior insights, such as when your monthly active
users last purchased a product from your site, or
when they were last engaged with your app
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7. 6. Cohort Exploration
In Google Analytics 4 cohort exploration allows
you to understand the behavior of these
groups of users with common traits and how
they react to changes in strategies over time.
Also, Cohort exploration includes data for
users who satisfy conditions you set based on
the user acquisition date, triggered event,
conversions, and transactions.
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8. In Google Analytics 4 user exploration helps to
dive deep and explore individual user
activities. Also, You can select different user
groups and explore how they interact with your
website and app.
7. User Exploration
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9. THANK YOU!
FORYOURATTENTION
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DATAVINCI