Understanding these limitations of the GA4 Realtime Report you can use the report effectively and make informed choices for your business.

1. LIMITATIONS OF
GA4 REALTIME
REPORT
DATAVINCI
datavinci.services

2. WHAT IS REALTIME REPORT IN GA4
Thе Rеaltimе Rеport in GA4 acts likе a livе
monitor, showcasing immеdiatе data about what
usеrs arе doing on your wеbsitе or app.
It’s likе having a window into rеal-timе usеr
bеhavior, displaying which pagеs arе bеing
viеwеd, what links or buttons usеrs arе
clicking on, and еvеn if usеrs arе making
purchasеs.
It’s a comprеhеnsivе snapshot that hеlps you
undеrstand, in thе momеnt, how visitors arе
intеracting with your onlinе spacе.
datavinci.services

3. 5 LIMITATIONS OF GA4 REALTIME REPORT
datavinci.services
• Data storage duration
2. Limited customization
3. sharinge challenges
4. Data processing
Delays
5. Incomplete User Data

4. • DATA STORAGE DURATION
The most obvious limitation is
the amount of time you can
store the data, i.e., only from
the last 30 mins. An option to
extend that would’ve been
quite useful.
datavinci.services

5. 2. LIMITED CUSTOMIZATION
You cannot edit the insights
cards that we just looked at in
the above section, or customize
any areas of the report apart
from adding comparisons.
datavinci.services

6. 3. SHARINGE CHALLENGES
You cannot download the
report in PDF, sheets, or CSV
formats. The only way to share
it is via a link. But what if you
want to share it with someone
who has no access to the
property? Screenshot(s) can be
helpful here.
datavinci.services

7. 4. DATA PROCESSING DELAYS
Sometimes there can be delays
in processing the data, and this
is even more true for app data
which is batched to conserve
battery.
datavinci.services

8. 5. INCOMPLETE USER DATA
New and returning users who
are not processed are excluded
from the ‘Users’ count, so you
might not be seeing a complete
picture.
datavinci.services

9. THANK YOU
FOR YOUR ATTENTION
datavinci.services
DATAVINCI