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Datavinci
Difference between Google
Analytics 4 and Universal
Analytics
datavinci.services
What is Google Analytics 4 (GA4)?
Google Analytics 4 is the most recent and advanced
version of Google Analytics. GA4 had been in the
making for several years and was in the beta version
for over a year (2019-20). In October 2020, it ditched its
beta tag “App+Web”, assuming the new name Google
Analytics 4 (GA4).
What is Universal Analytics
Universal Analytics is a version of Google Analytics that
set a new standard for how user data is collected and
organized. Introduced in the fall of 2012, Universal
Analytics offers new tracking codes for websites and
features that can more accurately measure user
behavior
datavinci.services
User Tracking
Google Analytics 4
User behavior is tracked as
events.
Universal Analytics
User behavior is tracked in the form of sessions
VS
datavinci.servics
BigQuery Integration
Universal Analytics
Only premium users have access to stream
data on BigQuery.
Google Analytics 4
Everyone can use BigQuery
VS
datavinci.services
Enhanced Measurement
Universal Analytics
Only Pageviews can be tracked, for additional
interactions on your report, you have to use
additional event tracking.
Google Analytics 4
Without changing or configuring the GTM
container, you can track additional
interactions. This auto-tracking feature is
called enhanced measurement.
VS
datavinci.services
Reporting
Universal Analytics
Most reports have a set format with limited
customization options.
Google Analytics 4
Only main reports are shown. If you want specific
reports, you have to go to the analysis tab
VS
datavinci.services
THANK YOU
FOR YOUR ATTENTION
Datavinci
datavinci.services

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Data Revolution: Exploring the Differences Between GA4 and Universal Analytics

  • 1. Datavinci Difference between Google Analytics 4 and Universal Analytics datavinci.services
  • 2. What is Google Analytics 4 (GA4)? Google Analytics 4 is the most recent and advanced version of Google Analytics. GA4 had been in the making for several years and was in the beta version for over a year (2019-20). In October 2020, it ditched its beta tag “App+Web”, assuming the new name Google Analytics 4 (GA4). What is Universal Analytics Universal Analytics is a version of Google Analytics that set a new standard for how user data is collected and organized. Introduced in the fall of 2012, Universal Analytics offers new tracking codes for websites and features that can more accurately measure user behavior datavinci.services
  • 3. User Tracking Google Analytics 4 User behavior is tracked as events. Universal Analytics User behavior is tracked in the form of sessions VS datavinci.servics
  • 4. BigQuery Integration Universal Analytics Only premium users have access to stream data on BigQuery. Google Analytics 4 Everyone can use BigQuery VS datavinci.services
  • 5. Enhanced Measurement Universal Analytics Only Pageviews can be tracked, for additional interactions on your report, you have to use additional event tracking. Google Analytics 4 Without changing or configuring the GTM container, you can track additional interactions. This auto-tracking feature is called enhanced measurement. VS datavinci.services
  • 6. Reporting Universal Analytics Most reports have a set format with limited customization options. Google Analytics 4 Only main reports are shown. If you want specific reports, you have to go to the analysis tab VS datavinci.services
  • 7. THANK YOU FOR YOUR ATTENTION Datavinci datavinci.services