Adobe Analytics is a web and marketing analytics platform that helps businesses track and analyze user interactions on websites and mobile apps. Key features include real-time data processing, customizable segmentation, and various reporting tools to optimize marketing efforts. The platform supports data-driven decision making with AI features like anomaly detection.

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ADOBE
ANALYTICS

2. Adobe Analytics is a powerful web and
marketing analytics platform offered by
Adobe Systems. It provides businesses and
organizations with a comprehensive set of
tools and features to track, measure, and
analyze user interactions on websites and
mobile apps. Adobe Analytics is designed to
help companies make data-driven decisions,
optimize their digital presence, and enhance
their marketing efforts.
What is Adobe Analytics
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3. Key featuresof adobe analytics
Realtime Data Processing
Segmentation Is Highly Customizable
Freeform Tables
Flow Reports & Visualizations
Latency Analysis with Cohort Tables
AI Features: Anomaly Detection
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4. Reports of adobe analytics
Site Metrics Report
E-Commerce Report
Traffic Sources Report
Site Content Report
Mobile Report
Marketing Channels Report
Paths Report
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5. Adobe AnalyticsTools
Analysis Workspace
Ad Hoc Analysis
Reports & Analytics
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