Google analytics reports

1. Google Analytics
Reports

2. Reports from Google Analytics
Google Analytics 4.0 includes several default
reports that can be used to understand the
performance of a website. One can also customize
the default reports and create own ‘Exploration’
reports for additional flexibility. Here are a few
examples of important reports that will be found
in Google Analytics:

3. ACQUISITION REPORTS
The acquisition reports include details about how people
find a website. By default, the reports show the ‘Default
Channel Grouping’, which gives a top-level view. For
example, all of free traffic from Google and other search
engines will be listed as ‘Organic Search’ in the reports.
Apart from this top-level view, one can adjust the reports
to show more granular details, including the individual
source and medium combinations people use to find a
website.

4. ENGAGEMENT REPORTS
The engagement reports include details about the
pages people have viewed on the website, along
with other events that have been collected. If
you’ve configured conversions, one can see the
total number of conversions and revenue for the
events being sent to Google Analytics.

5. MONETIZATION REPORTS
Once implemented ecommerce tracking, one will
be able to see details about the products people
have purchased in the monetization reports.
Depending on the website, one can also adjust
implementation to send details about the number
of times people add items to their cart, begin the
checkout process, etc.

6. DEMOGRAPHICS REPORTS
The demographics reports lets one
understand the geographic location of
audience members and their language
preferences. If enabled Google Signals, one
will also see details about their age, gender,
and areas of interest

7. TECHNOLOGY REPORTS
A user can report on the devices people are using to
access the website using the technology reports. This
includes the browsers, operating systems, screen
resolutions, and more. While these reports aren’t
particularly useful at a top-level, when one looks at
engagement, conversion, and ecommerce metrics, they
can help pinpoint potential usability and conversion
issues for users.

8. ADVERTISING REPORTS
The attribution reports can be found by
navigating to ‘Advertising’ in Google Analytics
4.0. These reports show the different marketing
touchpoints people engage with before
converting on your website. This provides a more
holistic view of company’s marketing efforts.