Google Analytics is wereldwijd dé meest gebruikte webanalytics tool. Het mag je dus niet verbazen dat steeds meer bedrijfsbeslissingen gemaakt worden op basis van Google Analytics data. Toch staan nog veel CEO's huiverachtig tegenover het kluwen aan data dat elke dag wordt gegenereerd. Tijd om daar iets aan te doen! Deze gratis Whitepaper geeft CEO's een inzicht in dé 8 Google Analytics metrics die ze nauwlettend in de gaten moeten houden.
8 Google Analytics Reports Every CEO should seeCarole Lamarque
Google Analytics presents a dilemma
for CEOs: The tool’s metrics
are invaluable for stimulating
a healthy project, yet the sheer
amount of data can make finding
valuable insights difficult.
Beyond basic traffic numbers,
sometimes it’s hard to figure out
what you should be paying attention
to and what you should be
ignoring.
This collection of 8 reports is by no means
comprehensive, each organization
has specific strategies and goals
that need additional measurement
but they do provide a good foundation
for CEOs who want to understand
how their businesses are performing.
Pitfalls of product marketing and How Business Requirements Can Make Your Pro...Eliza Dumitrache
The presentation comprises elements of tracking sales and user behavior that are essential for a speedy and successful sales kick off, profitability and business development and the importance of involving the Marketing Department in product development.
This annual survey of retail trends from the business innovation team at PSFK Labs captures and contextualizes the early stages of a seismic shift that is changing the face of the retail landscape.
Big-box retailers like Best Buy and Walmart are beginning to feel the heat as sales decline in the face of stiffer competition from e-commerce giants like Amazon. 'Showrooming' is the new reality. Shoppers are more educated than ever before and the ability to check prices on the fly has resulted in increased commoditization and a rethinking of how brands and retailers go about providing a differentiated offering. The pressures that companies like Amazon and Alice.com are exerting on the marketplace have forced traditional retailers to contemplate a multi-channel approach to online, mobile and bricks-and-mortar sales.
PSFK's Future of Retail Report shows that a hallmark of this changing retail environment is the savvier shopper, who takes advantage of technology, is prepared to offer their personal data for a better experience, and has come to expect contextually relevant recommendations. They are actively engaged, want a say in what products get made, will evangelize offerings to get a better price for themselves and their friends, and want to be rewarded for sharing their knowledge and expertise.
In our latest version of the Future of Retail report, PSFK explores the new retail reality, taking a deeper look in the trends that are driving the change in shopper behaviors and expectations as defined by Retail on Demand and the New Brand Champion.
To order a full version of the Future of Retail report 2012 please visit: http://www.psfk.com/future-of-retail
There is no disputing that commerce has become increasingly important to every business. But beyond having a commerce capability to support your business, does your commerce platform and technology support the future possibilities of expanding your business to cross borders?
With technology rapidly evolving, the commerce landscape has also changed dramatically, and we can only expect this speed of transformation to continue in 2016 – both in the business-to-business (B2B) and business-to-consumer (B2C) landscapes.
What are the key commerce trends we can expect in 2016? What are the buyers looking for from a commerce experience? How can you start to build a solid commerce strategy that allows you to cross borders? What are some of the commerce best practices to adopt?
Are you delivering a 21st century digital commerce experience? Take the test: https://meetsimplesap.com/commerce
For a full replay of the webinar, watch here: http://bit.ly/beyondcommerce
Qubit Bright Sparks #2: Fast consumer, faster companyQubit
How can you stay ahead in a world where consumers have access to more information than ever before? Qubit invited some of the leading thinkers in the retail and ecommerce space to discuss the different approaches you can take to make sure that you stay faster than your consumers. Check out these presentations from Qubit, Burton, Trendwatching.com, Olapic, Amplience and MetaPack.
Slides 1-31, Innovating in the era of the real-time retailer - Graham Cooke, CEO, Qubit.
32-54, Fresh Engaging Customer Experiences - Richard Wilson, Head of Digital, Burton
55-122, The Expectation Economy: Consumers are already there, are you? - Henry Mason, MD, Trendwatching.com
123-153, Leveraging Visual Content Where it Matters Most - Jose de Cabo, Co-founder, Olapic
154- 202, 7 Customer Experience Tips to drive your Channel Performance - Ben Seymour, Director of Professional Services, Amplience
203-213, If data is the new coal, then people are the new diamonds - David Staunton, Senior Product Marketing Manager, MetaPack
8 Google Analytics Reports Every CEO should seeCarole Lamarque
Google Analytics presents a dilemma
for CEOs: The tool’s metrics
are invaluable for stimulating
a healthy project, yet the sheer
amount of data can make finding
valuable insights difficult.
Beyond basic traffic numbers,
sometimes it’s hard to figure out
what you should be paying attention
to and what you should be
ignoring.
This collection of 8 reports is by no means
comprehensive, each organization
has specific strategies and goals
that need additional measurement
but they do provide a good foundation
for CEOs who want to understand
how their businesses are performing.
Pitfalls of product marketing and How Business Requirements Can Make Your Pro...Eliza Dumitrache
The presentation comprises elements of tracking sales and user behavior that are essential for a speedy and successful sales kick off, profitability and business development and the importance of involving the Marketing Department in product development.
This annual survey of retail trends from the business innovation team at PSFK Labs captures and contextualizes the early stages of a seismic shift that is changing the face of the retail landscape.
Big-box retailers like Best Buy and Walmart are beginning to feel the heat as sales decline in the face of stiffer competition from e-commerce giants like Amazon. 'Showrooming' is the new reality. Shoppers are more educated than ever before and the ability to check prices on the fly has resulted in increased commoditization and a rethinking of how brands and retailers go about providing a differentiated offering. The pressures that companies like Amazon and Alice.com are exerting on the marketplace have forced traditional retailers to contemplate a multi-channel approach to online, mobile and bricks-and-mortar sales.
PSFK's Future of Retail Report shows that a hallmark of this changing retail environment is the savvier shopper, who takes advantage of technology, is prepared to offer their personal data for a better experience, and has come to expect contextually relevant recommendations. They are actively engaged, want a say in what products get made, will evangelize offerings to get a better price for themselves and their friends, and want to be rewarded for sharing their knowledge and expertise.
In our latest version of the Future of Retail report, PSFK explores the new retail reality, taking a deeper look in the trends that are driving the change in shopper behaviors and expectations as defined by Retail on Demand and the New Brand Champion.
To order a full version of the Future of Retail report 2012 please visit: http://www.psfk.com/future-of-retail
There is no disputing that commerce has become increasingly important to every business. But beyond having a commerce capability to support your business, does your commerce platform and technology support the future possibilities of expanding your business to cross borders?
With technology rapidly evolving, the commerce landscape has also changed dramatically, and we can only expect this speed of transformation to continue in 2016 – both in the business-to-business (B2B) and business-to-consumer (B2C) landscapes.
What are the key commerce trends we can expect in 2016? What are the buyers looking for from a commerce experience? How can you start to build a solid commerce strategy that allows you to cross borders? What are some of the commerce best practices to adopt?
Are you delivering a 21st century digital commerce experience? Take the test: https://meetsimplesap.com/commerce
For a full replay of the webinar, watch here: http://bit.ly/beyondcommerce
Qubit Bright Sparks #2: Fast consumer, faster companyQubit
How can you stay ahead in a world where consumers have access to more information than ever before? Qubit invited some of the leading thinkers in the retail and ecommerce space to discuss the different approaches you can take to make sure that you stay faster than your consumers. Check out these presentations from Qubit, Burton, Trendwatching.com, Olapic, Amplience and MetaPack.
Slides 1-31, Innovating in the era of the real-time retailer - Graham Cooke, CEO, Qubit.
32-54, Fresh Engaging Customer Experiences - Richard Wilson, Head of Digital, Burton
55-122, The Expectation Economy: Consumers are already there, are you? - Henry Mason, MD, Trendwatching.com
123-153, Leveraging Visual Content Where it Matters Most - Jose de Cabo, Co-founder, Olapic
154- 202, 7 Customer Experience Tips to drive your Channel Performance - Ben Seymour, Director of Professional Services, Amplience
203-213, If data is the new coal, then people are the new diamonds - David Staunton, Senior Product Marketing Manager, MetaPack
SAP hybris shares its vision for Customer Engagement: To enable our customers to deliver consistent, contextual, and relevant experiences regardless of channel or device throughout the customer journey.
Missed the CRM Insider 2015 Keynote? Find it all here, presented at SAP Insider 2015, by Volker Hildebrand and Jamie Anderson.
For more, visit hybris.com/marketing
Corporate Innovation - Silicon Valley - Intrapreneurship. By corpor8Tommaso Di Bartolo
Aviation Industry, Healthcare, Automotive, Education, Finance, Insurance and other traditional businesses are disrupted by innovative startups. Tommaso Di Bartolo, a serial entrepreneur himself, put together a Silicon Valley network to transform business threads into business opportunities and help corporates shape their future.
Digital Transformation is disrupting your business. If you go no further than "uber-ing" a ride to airport, ordering a product from Amazon, you'll know that business as usual doesn't apply.
74% of executives believe that digital transformation is about improving value for customers. Volker Hildebrand of SAP Hybris explains what it means and how going Beyond CRM enables you to engage better with customers - in his Keynote from #CRM2016 - CRM Insider.
For more about CRM see: http://www.sap.com/beyondCRM
The Customer Revolution or Evolution? Presented @ CRM EvolutionSAP
Is it a Revolution or Evolution? That's up for debate. But IT IS the Age of the Digitally Empowered Customers --who are Digitally Connected, Socially Networked, and Better Informed than ever before. Therefore, the customer journey no longer linear dictated by organizations. Rather EVERY JOURNEY of the empowered customers are UNIQUE, and EVERY POINT OF ENGAGEMENT ALONG THE WAY matters.
It’s time to change the game and Engage Customers Like Never Before. Across every touch-point, every channel – spanning the physical and the digital domains. Guide the journey and develop advocates. Are you ready?
Drew Breunig
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow.
Session Takeaways:
Learn how a phone figures out where it is and how that data is shared
Understand what location data can and can't do, so you can decide if it's relevant to your needs
See how marketers are using location data today to increase the relevancy of their campaigns
Discovery how you can leverage this data tomorrow
Antti Ujainen, co-founder and CEO of SBD, kicks off the Marketing Automation Unplugged-event which was held on February 5th 2015. In his presentation, Antti describes the problems that marketing automation can solve, presenting a triangle framework which consists of your brand, your customer and the media through which you communicate with your customers. He also has the low-down on media consumption in this day and age and suggests that marketing and sales need to communicate in a more streamlined fashion. Towards the end he suggests a couple of frameworks for succeeding in implementing a marketing automation system and presents a couple of cases in which SBD have successfully solved their clients' problems.
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
Duane Forrester
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
How Machine Learning is Changing the Landscape of Search, Discovery and Engagement
Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.
Andreas Starke, VP, Marketing Business Information Officer, SAP delivers this presentation at the #MarTech Conference 2015.
The SAP Marketing team has been on a journey to improve its lead to revenue process with the SAP hybris Marketing solution. This presentation, given at the 2015 MarTech Conference in San Francisco, outlines the objectives, approach, and benefits of the project. Along the way, the SAP IT department leading the implementation has been sharing the experience with the solution management team to incorporate the internal learnings into future product development.
The SAP hybris Marketing solution brief provides additional details about the solution or you can explore the website at http://www.hybris.com/marketing
If I Just Ignore Them Will They Stay? Mktg Week Sa 09Phillip Smith
A perspective of marketing activities in the current economic client. Understanding the drivers of business to influence the impacts on budget cuts and marketing activity.
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...383
Jacob Dutton, Partner & Commercial Director at digital experience studio 383, talks about the ways that traditional retail models are being disrupted. He also explore some practical ways that today's retailers can help to future proof their revenue streams for tomorrow
Jacob spoke at 383's monthly Byte Breakfast event. Each event features a guest speaker from inside one of the world’s most interesting companies and a related talk on product development and customer experience from a team lead at 383.
Data-Driven Marketing and Marketing Technologies in Modern Marketing - Travis...Travis Wright, Author 📚🤔
With over 2000 marketing technologies in over 40 categories, choosing the right technologies for your data-driven marketing technology stack is imperative. Do you buy a "marketing cloud" from the tools acquired and pieced together by established tech giants? Or do you build your own custom "Open Marketing Cloud", which may allow for greater flexibility and openness?
This keynote will explore the pros and cons of each potential solution as well as insights the vendors won't tell you. It will highlight the key data you need to understand and uncover some tools that can impact the build of your perfect custom marketing cloud for you business needs. No one size fits all in the marketing technology space. Join Travis for this unique, entertaining, and action-packed presentation to learn where MarTech is headed and how to roll with the changes.
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
SAP hybris shares its vision for Customer Engagement: To enable our customers to deliver consistent, contextual, and relevant experiences regardless of channel or device throughout the customer journey.
Missed the CRM Insider 2015 Keynote? Find it all here, presented at SAP Insider 2015, by Volker Hildebrand and Jamie Anderson.
For more, visit hybris.com/marketing
Corporate Innovation - Silicon Valley - Intrapreneurship. By corpor8Tommaso Di Bartolo
Aviation Industry, Healthcare, Automotive, Education, Finance, Insurance and other traditional businesses are disrupted by innovative startups. Tommaso Di Bartolo, a serial entrepreneur himself, put together a Silicon Valley network to transform business threads into business opportunities and help corporates shape their future.
Digital Transformation is disrupting your business. If you go no further than "uber-ing" a ride to airport, ordering a product from Amazon, you'll know that business as usual doesn't apply.
74% of executives believe that digital transformation is about improving value for customers. Volker Hildebrand of SAP Hybris explains what it means and how going Beyond CRM enables you to engage better with customers - in his Keynote from #CRM2016 - CRM Insider.
For more about CRM see: http://www.sap.com/beyondCRM
The Customer Revolution or Evolution? Presented @ CRM EvolutionSAP
Is it a Revolution or Evolution? That's up for debate. But IT IS the Age of the Digitally Empowered Customers --who are Digitally Connected, Socially Networked, and Better Informed than ever before. Therefore, the customer journey no longer linear dictated by organizations. Rather EVERY JOURNEY of the empowered customers are UNIQUE, and EVERY POINT OF ENGAGEMENT ALONG THE WAY matters.
It’s time to change the game and Engage Customers Like Never Before. Across every touch-point, every channel – spanning the physical and the digital domains. Guide the journey and develop advocates. Are you ready?
Drew Breunig
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow.
Session Takeaways:
Learn how a phone figures out where it is and how that data is shared
Understand what location data can and can't do, so you can decide if it's relevant to your needs
See how marketers are using location data today to increase the relevancy of their campaigns
Discovery how you can leverage this data tomorrow
Antti Ujainen, co-founder and CEO of SBD, kicks off the Marketing Automation Unplugged-event which was held on February 5th 2015. In his presentation, Antti describes the problems that marketing automation can solve, presenting a triangle framework which consists of your brand, your customer and the media through which you communicate with your customers. He also has the low-down on media consumption in this day and age and suggests that marketing and sales need to communicate in a more streamlined fashion. Towards the end he suggests a couple of frameworks for succeeding in implementing a marketing automation system and presents a couple of cases in which SBD have successfully solved their clients' problems.
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
Duane Forrester
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
How Machine Learning is Changing the Landscape of Search, Discovery and Engagement
Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.
Andreas Starke, VP, Marketing Business Information Officer, SAP delivers this presentation at the #MarTech Conference 2015.
The SAP Marketing team has been on a journey to improve its lead to revenue process with the SAP hybris Marketing solution. This presentation, given at the 2015 MarTech Conference in San Francisco, outlines the objectives, approach, and benefits of the project. Along the way, the SAP IT department leading the implementation has been sharing the experience with the solution management team to incorporate the internal learnings into future product development.
The SAP hybris Marketing solution brief provides additional details about the solution or you can explore the website at http://www.hybris.com/marketing
If I Just Ignore Them Will They Stay? Mktg Week Sa 09Phillip Smith
A perspective of marketing activities in the current economic client. Understanding the drivers of business to influence the impacts on budget cuts and marketing activity.
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...383
Jacob Dutton, Partner & Commercial Director at digital experience studio 383, talks about the ways that traditional retail models are being disrupted. He also explore some practical ways that today's retailers can help to future proof their revenue streams for tomorrow
Jacob spoke at 383's monthly Byte Breakfast event. Each event features a guest speaker from inside one of the world’s most interesting companies and a related talk on product development and customer experience from a team lead at 383.
Data-Driven Marketing and Marketing Technologies in Modern Marketing - Travis...Travis Wright, Author 📚🤔
With over 2000 marketing technologies in over 40 categories, choosing the right technologies for your data-driven marketing technology stack is imperative. Do you buy a "marketing cloud" from the tools acquired and pieced together by established tech giants? Or do you build your own custom "Open Marketing Cloud", which may allow for greater flexibility and openness?
This keynote will explore the pros and cons of each potential solution as well as insights the vendors won't tell you. It will highlight the key data you need to understand and uncover some tools that can impact the build of your perfect custom marketing cloud for you business needs. No one size fits all in the marketing technology space. Join Travis for this unique, entertaining, and action-packed presentation to learn where MarTech is headed and how to roll with the changes.
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
Digital Maturity in the Financial Sector IDG Connect
The digital maturity of Financial Services through South East Asia currently lags behind
some markets like China. Yet looking ahead, it is set to change over the next 18 months
– if the cost barriers preventing organizations from achieving digital maturity can be overcome. This infographic highlights core digital marketing trends in the finance sector for 2015 and beyond, collected from a split of 150 senior marketers in Malaysia, Thailand, Singapore and Indonesia.
If you only use Google for searching the web you are missing out. Some links to a variety of different apps available via having a free Google account.
Moving from Mobile Money to Digital Financial ServicesJohn Owens
In this webinar, I shared updates on the growing shift from mobile money to broader digital financial services to promote financial inclusion. These broader services include greater integration and convergence of electronic funds transfers, debit/ATM cards, and agent banking. Over the past couple of years, a range of public and private players such as USAID, the Better Than Cash Alliance, the Bill & Melinda Gates Foundation, the Alliance for Financial Inclusion, and other groups have actively supported or focused on policy areas that promoted the use of digital financial services for greater financial inclusion.
With the greater role of governments, regulators, private sector players, and more importantly, the role and perspective of clients at the base of the economic pyramid, this new emphasis on digital financial services, has a much better chance of accomplishing deeper financial inclusion than we have seen in the past. This presentation focuses on this broader approach to improving financial inclusion and shares lessons learned from a practitioner in the field point of view.
The Future of Finance in a World of Global Digital Transformation3Sixty Insights
Blue Hill Research's Hyoun Park explores how the Future of Finance will change as Digital Transformation, the Internet of Things, the Subscription Economy, and microservices start to take over the business world.
Keynote de Sogeti High Tech sur l’impression 3D ou fabrication additive dans le cadre du salon Smart Industries qui s’est tenu à Paris – Villepinte du 6 au 9 décembre 2016
The ubiquity of smartphones has driven many companies to adopt a Mobile First strategy. However, at its core, Mobile First is just a UX strategy, not a holistic approach to customer experience. Only focusing on mobile solves for a relatively limited scope of a customer’s needs. Context First seeks to understand the complete environment surrounding the customer: who is using it, where they are using it, and what their relationship is to the brand. By applying this broader, device agnostic lens, experience designers can deliver a customer experience that is highly personalized and more responsive to each phase in a customer’s decision journey.
Five Steps to Digital Success in the Insurance Sectoraccenture
With global average investments in digital technologies of around US$45 million per company in the last three years, the insurance industry is lagging other industries, both in its level of digitalization and in its ability to realize financial returns on its digital investments.
Accenture cross-industry research identified a significant gap between those insurance companies with strong digital and financial performance and those that were digitally savvy but had failed to achieve the anticipated financial rewards.
Since digital technologies lie at the heart of insurance’s future growth potential, insurance leaders must make sure their digital investments multiply value creation.
Top Ten Trends in Lending and Leasing 2017Capgemini
Traditional lending and leasing organizations are waking up to the fact that they need to transform their operations in order to remain preferred lenders. While large corporations are still heavily dependent on traditional lending, small and medium businesses and retail customers are finding it easier to deal with FinTechs/alternative lenders. . More automation, machine learning, data analytics, smart contracts, and enhanced cybersecurity are not only expected to increase operational efficiency but also result in lower costs and greater customer experience. This document aims to understand and analyze the trends in the lending and leasing industry that are expected to drive the dynamics of the lending and leasing ecosystem in the near future.
Revenue Operations Analytics: A Strategic BlueprintKwanzoo Inc
The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.
Take your analytics to the next level with closed-loop marketing! Effective marketers should be able to tie every single lead; customer and dollar back to the marketing initiative that created them. That is the power of closed-loop marketing.
Closed-loop marketing cuts through the widespread vagueness of marketing myths and assumptions and reveals real data about the success (or failure) of your marketing efforts.
Download our "Introduction to Closed-Loop Marketing" guide to take the blindfolds off and focus on actual results rather than fuzzy metrics.
By reading this ebook, you will gain:
A clear understanding of how closed-loop marketing works
6 tips on becoming a better marketer by closing the loop
Details on how to fix your loop if you spot something odd in it
An Introduction to Closed-Loop MarketingClearPivot
How well is your marketing working? How do you know? With closed-loop marketing, you can track every lead, customer and sale back to the marketing initiative that produced them. Unfortunately, many marketers shy away from closed-loop marketing, out of fear that it’s too hard or confusing.
It's time to close your loop - the one between marketing and sales.
You can do it, with the help of this guide, “An Introduction to Closed-Loop Marketing.” Not only will you be able to improve your marketing effectiveness, you’ll have the data you need to demonstrate the value of your marketing program to your boss.
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
5 metrics to strengthen your multichannel sales strategydevin simon
For many eCommerce companies, measuring multichannel sales performance is a challenge. And as your organisation expands to new sales channels like marketplaces, your own brand web stores, and social commerce channels, the complexity for measuring their performance increases.
So, you may end up being confused on which KPIs to track, or end up tracking every known KPI out there. To avoid this, we have listed some of the most prominent KPIs that can help you critically analyse your multichannel sales strategy:
If you are confused about where to start regarding your KPIs, this a speed summary and collection of data from sessions from YC, 500 Startups and Product School
The CFO Summit at Subscribed 2015 was an exclusive half day event bringing together modern CFOs from some of the hottest businesses in the world. Through an intimate and highly interactive forum, they discussed the likes of market trends, operational benchmarks and how other CFOs are transforming their businesses through their evolving strategic leadership role.
How To Unify Data with Bespoke Dashboards for True InsightsTinuiti
Today’s landscape requires Marketing leaders to stay informed on a daily basis and act with purposeful agility. With an adaptive, frequently updated look across all channels and budget performance, marketers can expose inefficiencies and seize opportunities faster than their competitors to drive real business results. Join our insights experts to see how they empower clients with a fully customized and automated dashboard so they can spend more time acting on data opposed to pulling it.
Tracking the ROI from your social media platforms | ABTA 2019Adido
In 2019 Adido were headline sponsors for ABTA's Advanced Social Media Trends in Travel event with members of the team delivering several talks during the course of the day.
Our CEO, Andy Headington, led the penultimate seminar of the day with insights into tracking the ROI from your social media platforms
Data visualization is the art and act of presenting relevant information in appealing visual formats that provides information, education and actions insights to the end user.
How to Market & Sell When It’s Not ‘Business as Usual’Melissa Chadwick
This webinar is part of NVTC’s “Business Continuity in a Pandemic” series.
Businesses are constantly adapting to change, but what do you do when it comes suddenly in the form of a global health and economic disruption? Your business can’t afford to come to a grinding halt, but it also can’t operate as usual. This webinar will discuss through a marketing and sales lens how you can stay engaged with customers and drive growth, particularly in the face of global uncertainty. The discussion will touch on:
-The role of sales & marketing in the continuity of business operations
-Concrete steps your organization can implement today to pivot your customer engagement strategies
-The dos and don’ts of marketing and PR in times of crisis
Make Intelligent Decisions that Drive Business Value
Improving profitability is one of the highest priorities for business managers. The challenge is to identify and analyze profit-making activities by specific dimensions such as customers, products, channels, segments, and business units. Accurate data helps drive continuous profit improvement initiatives by helping businesses understand where and how to improve profitability.
The results can be staggering. Companies that leverage cost analytics
to focus on cost reduction can experience reductions of 3–5%, while those that focus on profitable growth and revenue initiatives can achieve 5–15% improvements. For example, a $4 billion financial services
firm added $600 million in annual profit enhancement by focusing on profitable growth and revenue rather than cost containment.
Longview Profitability Analytics leverages your company’s data to provide powerful insight into revenues, business costs, margins, and operations to help you develop profitable action plans.
Optimize Digital Marketing Success with Your Site Launch or RedesignPerficient, Inc.
Designing a new website, launching international sites, or even starting from scratch in the digital space, are all common challenges facing our customers. Often, budgets are spent crafting the ideal user experience without much attention to maintaining traffic and retaining customers after the project goes live. We covered our best practices for addressing these common challenges and showed you how to look like a rock star within months after launch. The digital marketing ecosystem is complex with many factors impacting site speed, search engine optimization (SEO), paid search effectiveness, advertising, and conversion rates.
We broke down these factors with a 9-step approach to digital marketing success through a redesign that enables you to make the smartest and most cost-effective decisions.
There is still a feeling of ambiguity surrounding attribution, with much of the discussion focusing solely on which attribution algorithm is best.
While the technology and the algorithm for sharing value across touchpoints is important, we want to widen the lens to look at the three stages of attribution that are crucial to success.
With so much data and so many options, the task of measuring can seem overwhelming. What metrics really matter? Which ones can help you make more informed marketing decisions?
Similar to Whitepaper : Google Analytics for your CEO (20)
Marketing expert Carole Lamarque werkt mee aan innovatief marketing concept ...Carole Lamarque
BD myShopi strikt marketing expert Carole Lamarque
voor native advertising concept “myShopizine”
Met een oplage van 1,5 miljoen exemplaren is myShopizine het grootste consumentenmagazine van België. Via native advertising worden consumenten geïnspireerd tot efficiënter en goedkoper shoppen. En wie beter om dit native advertising concept te ondersteunen dan marketing madam Carole Lamarque, founding partner van Duval Union Consulting.
In de oktobereditie van myShopizine fungeert Carole samen met haar dochter Margaux als spreekbuis voor adverteerders zoals Delhaize, Ikea, Ecover en Vandersanden Group. Een unieke ervaring, zo noemt ze het zelf, en een unieke kans om native advertising eens van binnenuit te beleven. Carole: “Native advertising kan en moet een echte meerwaarde bieden aan de lezer. Er zijn genoeg voorbeelden te vinden van hoe het níet moet. Mijn ervaring met myShopizine is dat het perfect haalbaar is om de boodschap van de adverteerders te brengen zonder de authenticiteit van de centrale consument op te offeren. Bij een goeie mix van commerciële en inspirationele content zijn zowel de adverteerder als de lezer gebaat.”
E-Commerce van A tot Z: hoe van uw online avontuur een succes maken?
E-Commerce is vandaag alomtegenwoordig. Elke dag verschijnen er in de media berichten over het belang van ‘online’ aanwezigheid voor ondernemingen, over de gigantische opportuniteiten die e-Commerce kan bieden maar evenzeer over de risico’s en uitdagingen die daaraan verbonden zijn.
U moet niet alleen de ‘perfecte’ webshop zien te creëren en voldoende trafiek zien te generen, er zijn tal van juridische en fiscale uitdagingen waar u als ondernemer eveneens aandacht voor dient te hebben, u moet een digitale marketingstrategie uitwerken, een duidelijk logistiek plan uitwerken,….
Een geïntegreerde aanpak van uw digitale avontuur is dan ook een must!
In deze sessie van Duval Union Academy bieden een aantal specialisten u, elk vanuit hun invalshoek, hun inzichten op de verschillende deelaspecten van dit digitale avontuur.
nspiratie voor en door ondernemers
De positie, uitdagingen en perspectieven van ondernemerschap
Food & thoughts
The Conference is een late namiddag en avond voor de ondernemer die inzichten wil in ondernemerschap, maar ook voor de manager die met zijn of haar bedrijf de volgende stap in de toekomst wil nemen.
Tal van sprekers delen op 4 oktober hun visie en ervaringen. Tijdens de avond kan er, aangevuld met talrijke gastronomische mogelijkheden, genetwerkt worden.
San Marco Village
The Conference vindt plaats in de dynamische sfeer van San Marco Village in Schelle. Een locatie waar bij de eerste editie in 2015 zo’n 500 ondernemers en managers reeds konden ondervinden wat deze locatie en zijn catering zo apart maakt.
The term branding is relegated to companies, however today almost every individual has a personal brand. Start thinking of yourself as a brand, to be a better leader, to be a better employer brand, to celebrate your accomplishments.
The Future of Innovative Marketing - Carole LamarqueCarole Lamarque
The future belongs to those who understand what is possible (65% of the jobs today won’t exist in 2020) and use modern media to build trusted relationships and valued experiences. Digital is the main reason just over half of the companies on the Fortune 500 have disappeared since the year 2000.
Amplifying Storytelling in your Marketing PlanCarole Lamarque
The luxury goods industry is shifting focus from which markets drive growth to which channels drive growth. The luxury industry is one of the most competitive in the world, and social media is the newest battleground to develop loyalty and brand heritage, as well as to reach new segments of potential customers. In today’s complex digital world, there is an increasing number of different ways to reach customers. It makes it difficult for marketers to stay on top of this evolution and to ensure the right mediums are leveraged in function of the business and marketing objectives. Multiple clients have already given Duval Union Consulting their trust for managing their marketing projects, from strategy to implementation.
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
CONVERSION DAY :: Amplifying Storytelling with Influencer MarketingCarole Lamarque
Conversion Day is an event for digital marketers & -experts to get the latest strategies for increasing website conversion rates. Our experts will share their insights and knowledge without any secrets.
Please find herewith Inspiring people, helping you get other inspired about Influencer Marketing. As marketers, we pride ourselves on coming up with innovative ideas. It's how you stay relevant, and it's how we grow our businesses.
De hefbomen van een succesvolle webshop : eCommerce Kortrijk eXpo Carole Lamarque
FeWeb Connect to Digital: De hefbomen van een succesvolle webshop
Wat maakt dat een bezoeker van uw webshop overgaat tot de aankoop tot en met de betaling? Welke factoren spelen een bepalende rol? Wat kan u doen om uw webshop aantrekkelijker te maken. Deze FeWeb “Connect to Digital” sessie geeft u concrete tips over het verbeteren van uw webshop via praktische Belgische cases.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. 00 Analytics process
01 Organic Keywords
02 All Traffic
03 Behavior Report
04 Behavior Flow
05 Landing Pages
06 Funnel Visualization
07 Multi Channel Funnels
08 Mobile
INSIDE THIS WHITEPAPER
Duboisstraat 48,
2060 Antwerpen
Carole Lamarque
+32 478 337 000
Frederic Vanderheyde
+32 496 263 295
customer obsessed
marketing agency
Get it done
3. Google Analytics presents a di-
lemma for CEOs: The tool’s met-
rics are invaluable for stimulating
a healthy project, yet the sheer
amount of data can make finding
valuable insights difficult.
Beyond basic traffic numbers,
sometimes it’s hard to figure out
what you should be paying atten-
tion to and what you should be
ignoring. In particular, it’s chal-
lenging to judge which Google
Analytics reports provide real stra-
tegic intelligence about the effec-
tiveness of your digital offerings.
Given this plethora of choices and
potential pitfalls, it’s tempting to
opt out completely.
Don’t fall into that trap. This collec-
tion of eight reports is by no means
comprehensive, each organization
has specific strategies and goals
that need additional measurement
but they do provide a good founda-
tion for CEOs who want to under-
stand how their businesses are
performing. Below are the key
Google Analytics reports for CEOs,
in a particular order (ABC).
8 GOOGLE ANALYTICS REPORTS
EVERY CEO SHOULD ASK
Duboisstraat 48,
2060 Antwerpen
Carole Lamarque
+32 478 337 000
Frederic Vanderheyde
+32 496 263 295
customer obsessed
marketing agency
ACQUISITION BEHAVIOR
CONVERSION
THE ANALYTICS PROCESS
4. THE ANALYTICS PROCESS
How do visitors find my website?
Am I creating effective content?
How does this impact my business?
A
B
C
ENTREPRENEURS/CEOs WANT TO KNOW:
Duboisstraat 48,
2060 Antwerpen
Carole Lamarque
+32 478 337 000
Frederic Vanderheyde
+32 496 263 295
customer obsessed
marketing agency
THE ANALYTICS PROCESS
ACQUISITION BEHAVIOR
CONVERSION
THE ANALYTICS PROCESS
5. THE ANALYTICS PROCESS
Duboisstraat 48,
2060 Antwerpen
Carole Lamarque
+32 478 337 000
Frederic Vanderheyde
+32 496 263 295
customer obsessed
marketing agency
ACQUISITION To plan your future
marketing strategy and increase
your website relevancy, you must
understand where your traffic
comes from. This featured within
the Acquisition section.
BEHAVIOR refers to what people
actually do when they get to your
website.
CONVERSION A website is a tool to
let your business grow. While busi-
ness goals change over time, Goo-
gle Analytics helps you accommo-
date those changes and track them.
Goals are first set and configured
in GA while Conversion measures
success of the business.
Tracking goals helps you under-
stand which adverts, keywords and
campaigns generate business. You
may then invest more wisely and
ultimately, boost your return on in-
vestment (ROI).
ACQUISITION BEHAVIOR
CONVERSION
THE ANALYTICS PROCESS
6. WHAT IT IS: To plan your future
marketing strategy and increase
your website relevancy, you must
understand where your traffic
comes from. This can be viewed
within the Acquisition section.
WHY IT MATTERS: The Acquisition
report makes it easy to determine
if traffic from various channels is
increasing or decreasing over time.
It’s a smart idea to evaluate this
report year-over-year or month-
over-month to get a big-picture
view of where your audience is
coming from.
ALL TRAFFIC
Where to Find It: Acquisition -> All Traffic
ACQUISITION
Duboisstraat 48,
2060 Antwerpen
Carole Lamarque
+32 478 337 000
Frederic Vanderheyde
+32 496 263 295
customer obsessed
marketing agency
1
Where to Find It: Acquisition -> All Traffic
7. WHAT IT IS: These are analyzed to
find out the most effective chan-
nels and what needs to be done
to adapt business strategy to im-
prove performance. The vast ma-
jority (nearly 85%) of keyword
traffic falls into the “not provided”
bucket, which means you can’t
see much detail on exactly which
keywords are delivering organic
search traffic. However, this report
still allows you to see keyword
traffic in aggregate, providing at
least an overview of performance.
WHY IT MATTERS: The flow of or-
ganic traffic is still an extremely
critical component of success. This
report shows organic traffic trends
over time and can be overlaid with
conversion data.
ORGANIC KEYWORDS
Where to Find It: Acquisition -> All Traffic -> Organic
Duboisstraat 48,
2060 Antwerpen
Carole Lamarque
+32 478 337 000
Frederic Vanderheyde
+32 496 263 295
customer obsessed
marketing agency
ACQUISITION
22KEY
Words
8. WHAT IT IS: The first report in the
Behavior section is the New vs Re-
turning report. It gives you a quick
look at the ratio of your first-time
and repeat visitors. You can com-
pare this ratio for different time
periods to see how your audience
loyalty may be shifting. You can
also see the relative impact of new
vs returning visitors by viewing the
e-commerce metrics in this report.
As you can see here, returning visi-
tors not only make purchases more
often, but also tend to spend more
per purchase. Knowing this behav-
ior, you might decide to develop
a customer loyalty program or re-
marketing strategy that helps grow
your returning customer base.
WHY IT MATTERS: Often we
default to looking at new traffic
when examining Web metrics. That
information is important for gaug-
ing the growth of a website, but it
is often the returning visitors who
truly drive conversion. Measure the
gravitational pull of your site, and
the extent to which you’re encour-
aging first-time users to return. You
can also see the economic impact
of new vs. returning users (e.g., the
30% of users who are returning
account for 45% of total transac-
tions)
FIND THE GOOGLE VIDEO HERE:
https://analyticsacademy.withgoo-
gle.com/course01/unit?unit=5&-
lesson=5
BEHAVIOR REPORT
Where to Find It: Audience -> Behavior
Duboisstraat 48,
2060 Antwerpen
Carole Lamarque
+32 478 337 000
Frederic Vanderheyde
+32 496 263 295
customer obsessed
marketing agency
BEHAVIOR
3
Where to Find It: Audience -> Behavior
9. WHAT IT IS: The Behavior Flow re-
port visualizes the path users trav-
eled from one page or event to the
next. Providing insights as to which
pages are converting visitors effec-
tively and which are acting as
obstacles to conversion.
WHY IT MATTERS: This report can
help you to discover what content
keeps users engaged with your
site. The Behavior Flow report
can also help identify potential
content issues. The Behavior Flow
report removes the guesswork
surrounding your website’s en-
gagement patterns allowing you to
clearly see what’s helping (or hurt-
ing) conversion.
BEHAVIOR FLOW
Where to Find It: Behavior -> Behavior Flow
Duboisstraat 48,
2060 Antwerpen
Carole Lamarque
+32 478 337 000
Frederic Vanderheyde
+32 496 263 295
customer obsessed
marketing agency
BEHAVIOR
4
Where to Find It: Behavior -> Behavior Flow
10. WHAT IT IS: The Content Report
includes the Landing Pages report
which allows you to see time spent
on a specific page and its traffic.
This data shows how visitors are
entering your site across multiple
channels. It’s similar to the en-
trance pages report, but is more
specific. Advanced segmentation
makes it possible to break down
the report by channel, and even
device.
WHY IT MATTERS: The Landing
Pages report is important for un-
derstanding what a user typical-
ly experiences first when visiting
your domain—it gives you a clear
sense of where consumers are
starting their interactions, and can
help prioritize which pages to op-
timize.
LANDING PAGES
Where to Find It: Behavior -> Landing Pages
Duboisstraat 48,
2060 Antwerpen
Carole Lamarque
+32 478 337 000
Frederic Vanderheyde
+32 496 263 295
customer obsessed
marketing agency
BEHAVIOR
5
Where to Find It: Behavior -> Landing Pages
11. WHAT IT IS: Flow reports in Google
Analytics illustrate the paths us-
ers take through your content, in-
cluding special elements you track
using Goals and Events. In a single
graphic, you can see how users en-
ter, engage, and exit your content.
This essential report provides a
clear visual: showing your conver-
sion funnel ,where leads are com-
ing from, whether they’re taking
action, and where they go if they
don’t covert.
WHY IT MATTERS: You can also use
these reports to troubleshoot your
content by finding any unexpect-
ed place users exit or loop back.
The Funnel Visualization report
is hugely important for CEOs be-
cause it directly demonstrates how
well (or not well) whether your
website is driving new business
or not. Visualizing the conversion
funnel confirms or denies the ef-
fectiveness of your offerings, pro-
viding insight into what’s working
and what’s not.
FUNNEL VISUALIZATION
Where to Find It: Conversions -> Funnel Visualization
Duboisstraat 48,
2060 Antwerpen
Carole Lamarque
+32 478 337 000
Frederic Vanderheyde
+32 496 263 295
customer obsessed
marketing agency
CONVERSION
6
Where to Find It: Conversions -> Funnel Visualization
12. WHAT IT IS: This advanced report
shows the most common channels
and paths users experience before
completing a conversion.
WHY IT MATTERS: The Top Conver-
sion paths report is important for
identifying how converting visitors
are behaving. In most cases, it’s
possible to learn about the rela-
tionships between various chan-
nels and how each contributes to
a conversion, helping to prioritize
which areas to focus on.
• Which channels engage customers
throughout the buying cycle?
• How do our marketing channels and
campaigns work together to generate
conversions and revenue?
• Are there any specific channels, cam-
paigns, or any specific parts of a cam-
paign that are underperforming?
• What is the value of our investment
for channels that don’t generate di-
rect conversions?
MULTI-CHANNEL FUNNELS
Where to Find It: Conversions-> Multi-Channel Funnels
Duboisstraat 48,
2060 Antwerpen
Carole Lamarque
+32 478 337 000
Frederic Vanderheyde
+32 496 263 295
customer obsessed
marketing agency
CONVERSION
77
Where to Find It: Conversions-> Multi-Channel Funnels
13. WHAT IT IS: The mobile report
covers exactly what you think it
would. You can use the Mobile
Overview report to see a break-
down of visitors by whether they
visit using smartphones, tablets or
desktop devices.
WHY IT MATTERS: This report can
help you understand how effec-
tively your company is engaging
with this quickly growing audi-
ence.
MOBILE
8
Where to Find It: Audience -> Mobile
Duboisstraat 48,
2060 Antwerpen
Carole Lamarque
+32 478 337 000
Frederic Vanderheyde
+32 496 263 295
customer obsessed
marketing agency
CONVERSION
Where to Find It: Audience -> Mobile
14. Plan your future marketing and digital strategy with us.
Ask your personal digital boardroom workshop.
GET IT DONE
!
!>>>
carole@youmen.be
Duboisstraat 48,
2060 Antwerpen
Carole Lamarque
+32 478 337 000
Frederic Vanderheyde
+32 496 263 295
customer obsessed
marketing agency